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What is Sales Enablement, Anyway?

Biznology

The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. It got me thinking: What is sales enablement, anyway? But it seemed to be mainly about collateral and sales presentations in those days. How do you define “sales enablement”?

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What is Sales Enablement?

ATAK Interactive

Sales Enablement is a simple concept with a big impact on the future of B2B marketing. Today, I want to talk about sales enablement. Sales enablement could not be more straightforward. It’s simply providing the service of providing the resources that sales teams need to close more deals.

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What is Sales Enablement?

ATAK Interactive

Sales Enablement is a simple concept with a big impact on the future of B2B marketing. Today, I want to talk about sales enablement. Sales enablement could not be more straightforward. It’s simply providing the service of providing the resources that sales teams need to close more deals.

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What is Sales Enablement - Answered in 24 Statistics

Strategic-IC

What is sales enablement? Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. And the impact of a sales enablement strategy? 65% of Sales leaders with a dedicated sales enablement team outperform against revenue targets.

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The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing, and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider?

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What is Marketing’s Role in Sales Enablement?

ClickDimensions

The modern sales process is buyer-led and organizations succeed by meeting buyer expectations, needs and questions. Sales enablement helps sales teams capitalize on those opportunities by reducing friction throughout the buying cycle. But when it comes to sales enablement, sales doesn’t just go it alone.

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This Content Marketing ROI Calculator Is Just What You Need for Sales Enablement

Contently

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. Marketers need to feel responsible for whether their sales team can convert those leads into deals—particularly in B2B. As the stats above show, content plays a huge role in the sales process.

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How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

In many organizations, Sales Enablement is owning both LinkedIn and Social Selling. In this 1-hour session, Brynne Tillman from Social Sales Link will teach: What Sales Professionals Believe About LinkedIn. What Many Sales Professionals Are Doing Wrong. Profile Branding Tips for Your Sales Team.

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Closing the Social Distance with Virtual Selling

Speaker: Amy Huseth, Vice President of Marketing & Sales Enablement at CDK Global

Sales organizations in most industries had to reassess the way they were doing business in order to adapt to the virtual selling landscape. How can you continue to enable your sellers when they are all remote? What should you do if your sales culture is suffering?

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

As a sales manager, you’re tasked with not only answering this question, but directing your sales team to achieve goals and deliver results. This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. Master 1:1 sales meetings.