ANNUITAS

JULY 31, 2014

When respondents were asked, “Do you have a content strategy?” While it would seem like good news to see that almost three in four of B2B Enterprises have a content strategy, some of the responses to other content focused questions leaves one wondering on how marketers define strategy. responded with yes.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Buyer Personas 100

The Point

JUNE 26, 2013

From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. With that said, what can you do to reduce the no-shows?

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

markempa

SEPTEMBER 29, 2006

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Driving seminar and webinar attendance. Validating direct marketing lists.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

OCTOBER 29, 2009

That being said, the phone must be used as a part of a holistic lead generation strategy. Throw away the scripts: Telemarketers use scripts. Your goal with each call should be to give your prospects something useful in a digestible, bite-size chunk. Teleprospectors use guides. EAs have the boss’ ear!

Rules 120

Rules Webinar Metrics Lead Scoring Lead Ranking 120

The Mx Group

JUNE 4, 2018

An older-school technology — telemarketing. If you’re skeptical about telemarketing’s relevance in the digital age, you’re not alone. Research from the Direct Marketing Association found that, although marketers continue to underestimate the effectiveness of telemarketing, it’s a mistake to do so.

Telemarketing 81

Telemarketing Sales Qualified Leads Lead Scoring Lead Ranking 81

Only B2B

FEBRUARY 6, 2018

There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter. While their arguments make sense, we cannot deny that companies still use outbound strategies for demand generation successfully. For example, email blast.

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

ViewPoint

NOVEMBER 27, 2017

By increasing the marketing spend to increase leads, especially qualified leads, I turned the dollars loose on: Telemarketing to previous leads who did not buy. Look to immediate events that can draw in potential buyers: webinars, local shows that you rejected before, etc. Use a telemarketing service to set appointments.

Forecasting 149

Forecasting Sales Qualified Leads Telemarketing Marketing Management 149

Savanta

JANUARY 25, 2017

47% recommend sharing valuable content through whitepapers, webinars and supplier magazines. Approaching B2B buyers through telemarketing or by reaching out directly on social media may make them aware of your brand, but it will be coupled with negative sentiment from the outset. 51% suggest advertising in trade media.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

markempa

OCTOBER 22, 2005

The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

AUGUST 14, 2006

« New E-Book Offers Great Advice | Main | Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 » Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

The Point

JANUARY 27, 2016

This new report shares insights, ideas, best practices, and real-life examples of how to measure lead nurturing performance beyond basic email metrics like open and click rates. implementing a lead nurturing campaign at the very front end of the qualification process, to complement telemarketing follow-up by inside sales.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

Zoominfo

JUNE 26, 2018

The data you use will dictate how successful your strategy is. Only last week I heard a story of a telemarketer who asked for a person who had died seven years ago. Data can help tweak and adjust campaigns, constantly improving the strategy.”. David Crane, Thought Leadership & Marketing Tech Strategy, Integrate.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

SugarCRM

JANUARY 19, 2016

Before we get into the value that an inbound marketing strategy can provide, let’s first review the basics to make sure we’re all on the same page. interesting blog posts and educational webinars) rather than shouting at them with “push” tactics (e.g. Inbound Marketing 101. Attracting customers with “pull” tactics (e.g.

Inbound Marketing 50

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 50

Smashmouth Marketing

JUNE 27, 2019

CSO Insights, in their 2010 Telemarketing/Inside Sales Optimization report, cites that 47% of inside reps did not meet their quota last year , yet during a webinar with Gerhard Gschwandtner , Jim Dickie (Managing Partner at CSO Insights), shared that 86% of companies are raising their sales quotas.

Telemarketing 108

Telemarketing Training Intent Webinar Metrics 108

Zoominfo

JUNE 22, 2022

According to the telemarketing experts at Contact Center Compliance , most B2B cold calls are exempt from federal “Do Not Call” regulations, which are typically meant to protect consumers from unwelcome phone solicitations. However, in the modern B2B sales world, the strategy has evolved to make it more effective.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Launch Marketing

JULY 1, 2020

The best way to verify contacts is to leverage internal resources, if available, or hire an experienced lead generation/telemarketing firm. For more support and information on verifying your company’s data, allowing your campaign to be more personalized, watch our Personalized is Profitable webinar. Adapt Your Message.

B2B Marketing 122

B2B Marketing Campaigns Marketing Budget Planning 122

Smarte

JANUARY 8, 2022

” prompts the telemarketer on the other end of the line. The best kind of marketers know why data quality is important for lead generation and how it can ensure that your lead gen strategy is setting you up for success. Supercharge your ABM strategies. “May I speak to David Wick? Frustrating, isn’t it?

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98

Launch Marketing

JULY 1, 2020

The best way to verify contacts is to leverage internal resources, if available, or hire an experienced lead generation/telemarketing firm. For more support and information on verifying your company’s data, allowing your campaign to be more personalized, watch our Personalized is Profitable webinar. Adapt Your Message.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

The Mx Group

APRIL 2, 2018

it’s also important to think about things like events, telemarketing and even dimensional direct mail to ensure program success. For more information on how to get started with an ABM content plan, and content ideas tailored to your ABM program’s scale, take a little time to watch our Fast Focus Webinar, “Operationalizing ABM: Touchpoints”.

Touchpoints 67

Touchpoints Account Based Marketing ABM Telemarketing 67

Biznology

JULY 31, 2015

As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. We all tend to have short- term memories, and there is likely to be a vague memory of a webinar a week or more after attendance. Do: progressively qualify.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Excelsior Research

MAY 31, 2021

Strategies of Content Syndication According to a 2017 survey by Salesbox, 65% of B2B marketers use content syndication as a core lead generation tactic. The two main strategies used in today’s world are: Inbound Content Syndication Co-marketing: it a venture between two companies cooperating on a common project for mutual benefit.

Demand Generation Agencies 52

Demand Generation Agencies Telemarketing Privacy Policies High Quality Lead 52

markempa

DECEMBER 29, 2011

This year’s B2B Lead Roundtable webinars are testament to that. In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. For more data that will show you how to speed leads into your sales pipeline, go here: Research from Harvard, MIT Pinpoints Hard Lead Conversion Lessons with Easy Solutions.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

SalesIntel

JULY 30, 2021

Client Success Stories – EvolveBPM: 10X Jump in Email Engagements Using SalesIntel. Top Whitepaper of the Month: Determining the Return on Investment for Your Marketing Strategy. As businesses adopt modern sales and marketing strategies, they need these elegant solutions to make them work. Register for the Webinar.

Sales Management 52

Sales Management Top of Funnel Webinar Metrics Digital Marketing Funnels 52

markempa

AUGUST 7, 2006

« New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results | Main | New Book on Corporate Blogging » Webinar: Eight critical success factors for lead generation Join me for a complimentary webinar the Eight Critical Success factors for Lead Generation Success.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Leadspace

OCTOBER 3, 2019

It’s one that encompasses email, direct mail, telemarketing, and social media. Your customer data is the foundation on which your lead nurturing strategy is built. Leadspace offers a customer data platform that helps marketers identify, target, and market appropriately to the right audience for every nurturing campaign.

Campaigns 48

Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

Hinge Marketing

SEPTEMBER 11, 2013

For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. Success metrics were dubious, but that didn’t matter so much as long as the department was busy and producing materials.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

markempa

JANUARY 25, 2006

« The Lead Generation Advantage for Small Businesses | Main | The halo effect and lead generation » Podcasts vs. Webinars which is better? An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. I use podcasts and they are no doubt more “buzz” worthy than webinars.

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? I will come back and update this post with the recording when it becomes available.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

The Point

SEPTEMBER 17, 2014

. • Improve deliverability and overall email performance as measured by open and click rates. Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

Only B2B

APRIL 13, 2022

Here are some recommendations for a more effective appointment-setting strategy. What could be more annoying than a telemarketing call during dinner? Event Attendees: Obtain the complete list of attendance for any events or webinars in which your firm supports or participates. Consider The Time Zone. Website Visitors: .

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

The Mx Group

NOVEMBER 17, 2017

B2B Marketing Strategy. Brand Strategy. Buyer Strategy. B2B Telemarketing. During our recent webinar on how to operationalize account-based marketing we had a very engaged audience, and many excellent questions about ABM came up. Strategy, Design & Content. News & Events. Marketing Expertise.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

The Mx Group

AUGUST 16, 2017

B2B Marketing Strategy. Brand Strategy. Buyer Strategy. B2B Telemarketing. Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. This is especially the case if they are aligned and on board with the strategy of utilizing personas. Strategy, Design & Content.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

MAY 4, 2005

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. Evans, contributing writers for MarketingProfs.com. Just scroll down the page a bit.

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120