Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Create Special Packages for Your Mobile Event App.

Tips 299

Tips Co-Registration Microsite Pricing 299

Marketing Insider Group

JULY 15, 2020

If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. This adoption has helped many event organizers to prevent event cancellation, thereby minimizing their revenue loss. Absolutely!

Sales Qualified Leads 319

Sales Qualified Leads Budget Programs Conference Marketing Budget 319

KoMarketing Associates

NOVEMBER 30, 2022

Many marketers began hosting virtual events during the Covid-19 pandemic, and new research suggests that they intend to continue hosting events in the digital space. About 50% claim that they will be hosting at least the same amount of virtual events as they did over the past year. This is compared to 20.6%

Marketing Report 226

Marketing Report Marketing & Strategy Marketing Strategy Forrester 226

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Create Maximum Brand Awareness at All Event Stages.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Going virtual has taught us to think outside the box and adapt quickly to changes and issues that arise. Communication, flexibility, and personalization are three pillars of great virtual marketing events.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Marketing Insider Group

APRIL 19, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. This is why event organizers should make networking a top priority when planning virtual events. Create Users Profiles and Directory. Create Breakout Sessions.

Enterprise Management 337

Enterprise Management Peer-to-peer Merchandising Marketing Management 337

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. As a customer experience, online business events are mostly OK, but far short of “compelling.”. The value of this approach goes beyond virtual events.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Influitive

SEPTEMBER 17, 2020

Like many other companies, we had to pivot to a virtual event which brought both opportunities and challenges. The post Creating Engaging Content Experiences within a Virtual Event appeared first on Influitive. In […].

Content 246

Content Companies 246

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

SendGrid

MAY 2, 2023

Great virtual events aren’t just for clients and customers. Learn how to take your internal teamwork to the next level with engaging virtual team events. The post Virtual Events for Teams appeared first on SendGrid.

Practices 101

Practices Best Practices 101

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. The logistical details of event management have never been more important. First, let’s talk logistics.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Contently

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. Of course, simulive isn’t the best solution for every virtual event.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Influitive

APRIL 24, 2020

The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive.

Personalization 243

Personalization 243

SendGrid

MARCH 28, 2023

Your virtual event was a success. Show stakeholders and leaders how your virtual events contributed to crucial metrics and overall value. The post How to Measure Virtual Event Success appeared first on SendGrid.

Practices 78

Practices Best Practices Email Marketing Marketing 78

Influitive

JULY 8, 2021

In 2020, many companies found themselves taking their in-person conferences and events virtual. Netchex, a leading HR payroll software provider, had hosted their Netconnect user conference in-person in New Orleans since 2012 and, after a hiatus in 2019, needed to take their event online.

Conference 130

Conference Software Personalization Leads 130

SendGrid

NOVEMBER 23, 2020

Knowing how to plan effective virtual events is now a vital skill. Our new guide, Virtual Event Planning 101, outlines everything you need to know. The post Announcing Virtual Event Planning 101 appeared first on SendGrid.

Planning 125

Planning Effectiveness Practices Best Practices 125

SendGrid

APRIL 3, 2023

Virtual events can be as engaging and lucrative as in-person events. The post Tips for Hosting a Successful, Engaging Virtual Event appeared first on SendGrid. Learn how to turn online experiences into leads with Twilio SendGrid.

Tips 90

Tips Personalization Leads Lead 90

SendGrid

MARCH 31, 2023

Virtual event engagement is an ideal way to drive brand engagement and exposure. Learn how virtual event activities can help you make the most of every event and encourage people to remember your brand. The post 5 Ways to Create Fun, Engaging Virtual Events appeared first on SendGrid.

Activities 87

Activities Brand Identity Branding Practices 87

Biznology

MARCH 18, 2021

Episode Summary: For years, with members all around the globe, the MIT Alumni Association produced events both big and small to keep alumni connected to their alma mater. He walks us through all the stop-on-a-dime twists and turns of shifting a global event program online. The post The Future of Live and Virtual Event?s

Work Management 118

Work Management Class Distribution Communities 118

Biznology

FEBRUARY 9, 2021

While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events. But we’ve all learned a lot in the meantime about what makes virtual events successful.

B2B 118

B2B FAQ Work Management Paper 118

Engagio

NOVEMBER 9, 2022

That’s why events are ideal for ABM and ABX! The post Here’s How to Engage ABM Accounts With Live and Virtual Events appeared first on Demandbase. A high-quality, live interaction will always be the most powerful way to initiate a discussion, deepen a relationship, or accelerate a deal.

Account Based Marketing 127

Account Based Marketing ABM DemandBase High Quality Lead 127

Adobe Experience Cloud Blog

JUNE 2, 2020

For me, it was being part of the team for one of Adobe’s largest events – Summit. Being responsible for content strategy for virtual events means the 16-25 weeks prior to Summit are always jam-packed. So it came as no surprise that when the news of Summit becoming a virtual hit, it stopped me in my tracks.

Marketing & Strategy 164

Marketing & Strategy Content Thought Leadership Marketo 164

KoMarketing Associates

AUGUST 4, 2020

The research suggests that B2B marketers have been able to host previously postponed events online. About 63% of respondents said that they have at least one digital alternative in place for postponed events. Approximately 69% also stated that switching from in-person to virtual events has been a top challenge during this time.

B2B Marketing 194

B2B Marketing Planning B2B Statistics 194

Martech

JANUARY 6, 2022

Events management platform Splash has announced the launch of Splash Studio, a new product to support the design and execution of streaming events. It was the brainchild of Ben Hindman who came from a live events planning background. The post Splash doubles down on virtual and hybrid events appeared first on MarTech.

Marketing Automation Services 108

Marketing Automation Services Marketing Management Lead Gen Aggregators 108

Influitive

APRIL 24, 2020

The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive.

Personalization 182

Personalization 182

Martech

MARCH 30, 2022

Paramount+ series Star Trek Picard, Season 2 premiere virtual event. During the height of the COVID pandemic, Brooklyn-based studio Little Cinema helped Hollywood clients pivot from in-person movie premiers to virtual and hybrid events. Enter the Zoom era, and increased demand for remote experiences and virtual events.

Multi-Channel 96

Multi-Channel Paid Search Agency Advertising Mediums Broadcasting 96

SendGrid

MARCH 31, 2023

Virtual events are an ideal way to get participation from all around the world. These accessibility tips ensure everyone can get the most out of your next event. The post 7 Ideas to Improve the Accessibility of Your Virtual Events appeared first on SendGrid.

Tips 81

Tips Practices Best Practices 81

Hubspot

FEBRUARY 9, 2021

But during your corporate event, you probably don't want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign. As a business, you probably have several corporate events on the horizon, whether it's a team-building event or a seminar. Appreciation Events. Team Building.

Advertising Agencies 99

Advertising Agencies Conference Webinar Metrics Buzz 99

Biznology

JULY 20, 2020

and almost all virtually. For today’s comms pros, creating and facilitating engaging virtual town halls, conferences and important meetings is possible – and even culturally rewarding. Enter virtual virtuoso Stephanie Bickel of Speak by Design. Plus, you’re also helping your leaders communicate from their home offices.

Conference 129

Conference Linkedin Tips Design 129

Influitive

SEPTEMBER 24, 2020

Think back to the last in-person event you attended. Everyone loves getting swag, gifts and rewards during events. But sadly, with the departure of in-person events and the […]. The post How to Reward your Virtual Event Attendees Without Breaking the Bank appeared first on Influitive.

Personalization 130

Personalization 130

Heinz Marketing

JULY 31, 2020

What is the virtual event experience? With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack. The focus on and importance of virtual events is at its strongest in years. The virtual event lifecycle.

Work Management 94

Work Management Click Rate Marketing Management Tactics 94

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. There has never been a wider selection of tools to create virtual events. Be strategic before starting your virtual event platform comparison. The timeline for your event or meeting strategy are key as well.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Influitive

MARCH 17, 2020

The post Virtual Event Options for Influitive Customers appeared first on Influitive.

130

130