Martech

JANUARY 17, 2025

A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Managing total cost of ownership. Your CMS should offer an easy-to-deploy solution backed by a framework that improves experience and drives conversions.

CMS Development 113

CMS Development Digital Asset Management SEO Personalization 113

Single Grain

APRIL 11, 2025

Enterprises face unique challenges when implementing account-based marketing (ABM) strategies on LinkedIn. Key Highlights Enterprise LinkedIn ABM campaigns drive 25% higher measurable ROI when using AI-powered personalization tools. enable enterprise-level personalization without proportional resource requirements.

Enterprise Management 52

Enterprise Management Account Based Marketing ABM Multi-Touch Attribution 52

Martech

JANUARY 6, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Vendors 113

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? New platforms continue to emerge, giving content marketers a wealth of ways to get their messages out. Many times, this leads marketers to forget their strategy and run after one-off campaigns. Nowhere is that truer than in content marketing.

Top of Funnel 336

Top of Funnel Practices Content Marketing Planning 336

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? Quick takeaways: Content marketing shouldn’t be thought of as an isolated strategy from other marketing tactics or business objectives. Most brands approach content marketing with a fast-paced attitude. That’s an important start.

Practices 363

Practices Top of Funnel Webinar Metrics Marketing & Strategy 363

markempa

JANUARY 23, 2018

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns. Do they use the same software? The likely culprit? Keep reading!

Buyer Personas 325

Buyer Personas Marketing Automation Services Enterprise Management Work Management 325

Martech

JUNE 17, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Vendors 113

Martech

JULY 28, 2022

A marketing performance management (MPM) system employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Its purpose is to help marketers allocate future spend and bring it in line with business goals.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Vendors 103

Webbiquity

MAY 7, 2019

But back in 2008, it was a small IT services firm struggling to stand apart in a crowded market as well as weather the storm of the impending financial crisis and economic slowdown. Here’s the story of how the company made the transition from managed services to innovative solutions provider. The Company.

Enterprise Management 205

Enterprise Management Work Management Marketing Management Marketing AI 205

Martech

JULY 27, 2021

Two decades as a marketing technology industry analyst has turned me into that guy who inspirational conference keynoters warn you about — the one who often replies, “been there, tried that.” The new platforms were pitched as “liberating” technology and quickly became an essential piece of enterprise martech stacks.

Enterprise Management 143

Enterprise Management Work Management Marketing Management CMS Development 143

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Will it manage the page relationship and directional recommendations?

Enterprise Management 109

Enterprise Management Digital Asset Management Work Management Marketing Management 109

Salesforce Marketing Cloud

MARCH 31, 2025

Prior to her work in enterprise-level e-commerce, Nicole worked with ODM Inc., Her breadth and depth of experience has created for a seasoned, grounded perspective of a professional who knows how to navigate change, market disruption, and the ups and downs of a storied career in tech. Technically, markets are changing.

eCommerce 98

eCommerce Lead Scoring Lead Ranking Enterprise Management 98

Martech

JANUARY 26, 2023

They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Does the vendor seem to understand our business and our marketing needs?

Marketing Automation Services 113

Marketing Automation Services Enterprise Management Work Management Marketing Management 113

Martech

SEPTEMBER 27, 2023

In a new report my company just published — “2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel” — we reveal how marketers at enterprise companies are using AI right now, what they think about it, and how it will affect the business world.

Enterprise Management 126

Enterprise Management Marketing AI Marketing Report Email Marketing 126

Marketing Insider Group

SEPTEMBER 26, 2019

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us. Job Level: Manager and above.

Enterprise Management 248

Enterprise Management Ideal Customer Profiles Content Marketing Management 248

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Marketing Automation Services 110

Marketing Automation Services Enterprise Management Work Management Marketing Management 110

Martech

SEPTEMBER 3, 2021

Yet many marketers struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs. While some of the most sophisticated enterprises have figured out how to effectively manage assets, some of you are just starting out on this journey. Paying the price. Why specialize here?

Digital Asset Management 126

Digital Asset Management Enterprise Management Work Management Marketing Management 126

Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. Today, enterprises are using DAMs in a variety of ways. Today, enterprises are using DAMs in a variety of ways. User permissions management.

Digital Asset Management 106

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 106

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Marketing AI 113

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting.

Account Based Marketing 125

Account Based Marketing Enterprise Management Paid Content Work Management 125

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing Automation Services 133

Marketing Automation Services Enterprise Management Marketing Management Ideal Customer Profiles 133

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. What is your service reliability guarantee? Phone numbers.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Work Management Marketing Management 101

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Planning 101

Hubspot

JULY 22, 2024

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. They need to receive a “cold call” from you, where you introduce yourself and your services and make your value proposition clearer. second pause) Do you have a moment to talk about your business' call service provider? Consider this.

Cold Calling 78

Cold Calling Sales Management Template Work Management 78

Martech

DECEMBER 22, 2021

There’s a sense of tectonic shift in the marketing technology space right now. Think of marketing automation, CRM and customer data as three of the tectonic plates which make up marketing technology’s crust. Will CDPs take over the activate-and-execute role of marketing automation? They’re moving.

Enterprise Management 117

Enterprise Management Marketing Automation Services Work Management Marketing Management 117

chiefmartech

MAY 10, 2017

I’m delighted to release the 2017 edition of the marketing technology landscape , which we’ve nicknamed the Martech 5000 , here at the MarTech conference in San Francisco. Marketing Technology Landscape Supergraphic (2017) — 37.7MB hi-res JPEG. Marketing Technology Landscape Supergraphic (2017) — 61.2MB hi-res PDF.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Work Management Marketing Management 115

Zoominfo

OCTOBER 28, 2018

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Rather, you’re able to build proactive, results-oriented messages and solutions from the grassroots up in response to your understanding of their real needs.”. 3. Penetrate new markets.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Advertising Agencies 141

Advertising Agencies Enterprise Management Work Management Marketing Management 141

Orange Owl Blog

MARCH 16, 2025

B2B Marketing B2B Market Research: A Comprehensive Guide Vivek Goel March 17, 2025 Share : Table of Contents Introduction Market research is the backbone of any successful B2B marketing strategy. According to a study by HubSpot , 81% of businesses conduct market research to gain a competitive advantage.

Research 52

Research Enterprise Management Ideal Customer Profiles B2B Marketing 52

Zoominfo

AUGUST 12, 2020

What focus areas should Chief Revenue Officers be asking themselves as they plan out go-to-market motions. The path from Sales Development Representative (SDR) to a management position isn’t easy. Career paths are laid out with responsibilities that leverage product management, engineering, and operations. Today, we review.

B2B Sales 200

B2B Sales Top of Funnel Enterprise Management Lead Ranking 200

chiefmartech

APRIL 21, 2020

In this year’s study, I added a couple of questions about the 4 kinds of marketing technologist roles that I had mapped out earlier this year, so we could segment the results: Brand/Demand Builder (MARKETER) — a tech-savvy marketer who uses martech. Marketing Maker (MAKER) — a marketing developer who builds sites and apps.

Enterprise Management 131

Enterprise Management Work Management Marketing Management Marketing Automation Services 131

Orange Owl Blog

APRIL 7, 2025

B2B Marketing The Role of AI in B2B Marketing: A Comprehensive Overview Vivek Goel April 7, 2025 Share : Table of Contents Introduction The AI in B2B Marketing landscape has undergone a profound transformation with the integration of Artificial Intelligence (AI). What is the Role of AI in B2B Marketing?

Marketing AI 52

Marketing AI Lead Ranking Enterprise Management B2B Marketing 52

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. That means even the absolute increase was down: $11.2

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Hubspot

MARCH 21, 2025

In the B2B space, partner organizations may offer additional software solutions that extend your platform. They may also provide services that help customers get the most out of your product. A business ecosystem is a network of connected organizations that collaborate, compete, and coexist in the same market.

Advertising Agencies 41

Advertising Agencies Enterprise Management Marketing Automation Services Work Management 41

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following. Does the vendor seem to understand our business and marketing needs?

Marketing Automation Services 111

Marketing Automation Services Enterprise Management Work Management Marketing Management 111

ClearVoice

MAY 27, 2020

Today, freelancing is shifting from a solo hobby to a collaborative enterprise, with freelancers often working with a wider cast of characters than just a solitary gruffin haunted by years of word-slaughter. What does teamlancing mean for marketers? In the new age of collaboration, teams are the thing. And the future is already here!

Enterprise Management 135

Enterprise Management Work Management Resource Management Marketing Management 135