Trending Articles

1st Half of the Year is Over! What’s Next?

Your Sales Management Guru

First Half of the Year is Over! Steps to take to Ensure Success. It’s a wrap. But everything must continue to move forward with increased levels of urgency. In many situations cash flow is tighter, pipelines have been impacted and sales cycles have grown longer. That’s the reality, but as sales leaders and executives we need to take this week to reflect on the first half: “ what went better than expected, what things didn’t work?”

4 Easy and Effective Ways League Integrates Video Into Their Sales Strategy

Vidyard

This post was originally published on Upshot. Crafting a perfect sales message can be painful, but it’s essential to capturing a decision maker’s attention. In an over-saturated sales market, why not try video? That’s exactly what we did at League.

Trending Sources

There is no glory in “old school” marketing

grow - Practical Marketing Solutions

By Mark Schaefer. “I’m not into social media,” one marketing executive recently told me (with pride). “I don’t even have a LinkedIn profile. I’m old school.” ” Old School. What does that even mean?

How to Use Website Personalisation as Part of Your Lead Generation Strategy

Tomorrow People

Use website personalisation to attract the right leads and increase engagement with a unique user journey. Lead Generation

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

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How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere

B2B Marketing Insider

In the “Ultimate Sales Machine”, Chet Holmes mentions that only 3% of your target market is ready to buy! 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested. When it comes to LinkedIn […]. The post How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere appeared first on Marketing Insider Group.

Why Educational Content Marketing Is So Powerful

Content Standard

Every day, we’re tasked with figuring out complicated stuff with limited amounts of time. Take health care, for instance. If you’re a small business, figuring out changing regulations and how they affect you and your employees can be a daunting prospect.

What We Learned From Spending $100k On Facebook Ads

Hubspot

For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous.

The simplicity of Marketing Automation & Big Data?

Tomorrow People

How modern marketers can achieve greater success today with the help of marketing automation. Marketing Automation

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How to Tap into the Power of Influencers

Modern B2B Marketing

Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.”

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

The Four Temperaments of Organizational Alignment

Modern Marketing

It seems to be an unwritten rule. Or maybe it’s our collective failure to think of history as anything more than a collection of dusty tales from long dead, tech-deprived societies. Or maybe it’s simply ignorance.

Back to Basics: A Primer on Marketing Metrics

Act-On

As I’ve previously confessed, I’m not much of a numbers person. I excelled in math classes throughout my school years, but once I decided on a creative career path and formally acknowledged that I’m a word nerd, my math brain shut down. I struggle even to balance our personal budget.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Engage to Win, a Blueprint for Success in the Engagement Economy

Modern B2B Marketing

In a blog post earlier this year, I introduced the concept of the Engagement Economy , which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful.

The 6 Basic Nurture Campaigns and When to Use Them

B2B Marketing Insider

Lead nurturing is no different than building long-term relationships. It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales. According to MarketingSherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the #1 cause for […]. The post The 6 Basic Nurture Campaigns and When to Use Them appeared first on Marketing Insider Group.

The Importance of a Content-Driven Website in the Age of Value-Based Care

Content Standard

The content-driven website is painfully rare in the world of hospitals. Since going into kidney failure, my father has become a voracious consumer of health care content.

Aging 35

Tales of the Modern Customer Experience from Top Marketing Experts

Modern Marketing

In today’s modern landscape, humans have become fixated on experiences. Everything from foregoing homeownership for traveling around the world, to their experience in a restaurant are all shared online for the world to see.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Chalk Talks: Generate More Value Your Existing Videos

Vidyard

Modern businesses have amassed huge libraries of video, from explainer content, to demos, how to videos, recorded webinars, promo videos; you name it, businesses have got it on camera.

How to Increase Conversions: 10 Tips to See Positive Results

Modern B2B Marketing

As a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form. Often, designing a compelling advertisement isn’t enough to encourage people into handing over their details. Many factors can deter someone from submitting a form, including the unwillingness to provide contact information.

Why Customer Experience Matters to Your Business

B2B Marketing Insider

Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of […]. The post Why Customer Experience Matters to Your Business appeared first on Marketing Insider Group.

Social media engagement is a lousy metric

grow - Practical Marketing Solutions

By Mark Schaefer. Thank you for your social media engagement through your generous tweets, blog comments, and likes. I have just one question: Why aren’t you hiring me?

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

The Simple Test That Doubled Leads in One Week

Hubspot

We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example.

Courting Controversy: Determining Your Marketing Ethics When Approaching Provocative Topics

Content Standard

Think back to the beginning of your marketing career: did you ever have to make a hard decision about approaching a provocative subject that made you examine your marketing ethics? An old but classic example is PETA’s 2004 campaign, “ The Holocaust on Your Plate.”

How Technology is Creating More Opportunities for the Modern Marketer

Modern B2B Marketing

The modern marketing landscape is not what it used to be. Creative thinkers and innovative “ideas people” are still at the heart of the department, but it has become a measurable, monitorable and data-driven discipline.

Why HR Is The New Marketing

B2B Marketing Insider

In a world of infinite media choices, the best way to reach new buyers and new talent might be right under your nose. Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talent. Is HR the new Marketing? […]. The post Why HR Is The New Marketing appeared first on Marketing Insider Group. Marketing Strategy

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Here Are The Key ABM Metrics You Should Be Measuring

bizible

When it comes to account-based marketing (ABM), a lot of marketers get hung up with implementation. How do I create personalized content? How do I get ahold of the right people at all my target accounts? Why is it taking so long to show results?

Welcome to the Future of Lead Routing

LeanData

This is not just a chart. Or a diagram. Or a pretty picture. What you see is a lead flow in Salesforce. Not just a graphic representation, mind you. But a real, honest-to-goodness flow of leads through a sales organization. “It

Rules 31

How to Use Your Website to Improve Lead Nurturing

Tomorrow People

According to MarketingSherpa, 79% of leads never convert to sales. The most common reason for this is a lack of lead nurturing. Website personalisation offers the potential to reduce that statistic dramatically by developing relationships with prospects that support their decision making.

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Customer success: 3 Off-beat tools for small businesses

grow - Practical Marketing Solutions

By Kiki Schirr, {grow} Contributing Columnist. On March 6th I launched my own web-based video chat platform. So on that same day, I also became the company’s sole customer success agent.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.