INDUSTRY INSIGHTS YOUR PEERS ARE READING
So you thought content marketing was all about the content? If you’re focusing your content marketing strategy on the subjects you’ll be covering and the different content formats you plan to create, you’re missing a trick. MORE
Originally posted on SOPSA.org. Can you Identify? During the last two months, I have had the opportunity to speak with nearly 200 sales operations leaders from all over the globe. MORE
If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. . MORE
If you’ve ever tried to sell a house, you know how critical curb appeal is to that effort. First impressions count for a lot. That’s just as true for the house’s interior. What does this have to do with SEO? MORE
Read this blog to learn how to perform an SEO audit in 4 easy steps and improve your site visibility, traffic, and conversions. Content Marketing Web MORE
Marketers have more data than ever before on their target audiences, but new research suggests that many of them are still basic in terms of audience management maturity. MORE
As you know your car runs smoother and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your Marketing is in alignment with the business. MORE
Personal branding puts you in front of your brand instead of behind it. It's not about dressing you up and giving you a script. It is about taking you -- the person you really are -- and showing your audience what you're all about. A personal brand is a relatively new concept. MORE
Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. MORE
There isn’t a product marketer who hasn’t worked in some way with analyst relations. Whether helping prepare a briefing, giving one, or helping create a “quadrant” or “wave”, product marketing is a fundamental piece of any A/R strategy. Since I’ve taken many falls and learned along the way how to work with analysts, I wrote a blog post on Medium based on a presentation I recently gave at the Product Marketing World conference. MORE
Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy. MORE
SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven. MORE
When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. In college, I majored in mass communication with a media studies concentration. MORE
You’d never speed down the freeway at night with your headlights turned off. You’d never walk down a busy city street blindfolded. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. MORE
We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. MORE
Events are a tried and tested technique to build relationships with customers and prospects. Learn what our team discovered by applying a more personalized marketing strategy to our events, turning them into account-based events that align tightly with our overall ABM strategy MORE
Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best ideas, however, require input from both hemispheres. MORE
We are living in a digital world. As a famous fictional alien group powered by technology might say: “Resistance is futile!” Like it or not, technology will continue to be an increasingly important aspect of running a modern business. MORE
Guest post by Ashley Phillips. There is no single, definitive answer about the length of time it takes an average website page to rank on Google. There are simply far too many variables at play when it comes to Google rankings to provide any one-size-fits-all answer to that question. MORE
Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right? MORE
Account-based marketing can improve your targeted lead generation, nurturing, retention, and upsell efforts to help you win better and bigger opportunities. Multi-Channel Marketing MORE
The Mona Lisa is missing and it’s up to you to find it! As a kid, you probably played at least a few games where the main objective was to find a thief who stole a famous piece of art or a prized diamond. MORE
Nothing irritates salespeople like unqualified leads. Marketers never intend to waste their sales team’s time, but without a conscious effort to source, qualify, and nurture potential buyers, marketers can’t know whether a prospect will buy or flake. MORE
Campaign execution is where the best laid plans often break down. Here's why it happens and how to fix it MORE
Guest post by Mathew Jade. Running a small business has more than its fair share of risks. Clients can be late in paying. Competition is fierce, and as more and more people start their own businesses or try to make few extra dollars in the gig economy , it just gets tougher. MORE
Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do. MORE
B2B PR Sense
NOVEMBER 13, 2019
Personal branding puts you in front of your brand instead of behind it. It's not about dressing you up and giving you a script. It is about taking you -- the person you really are -- and showing your audience what you're all about. A personal brand is a relatively new concept.
KoMarketing Associates
NOVEMBER 13, 2019
Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy.
SendX
NOVEMBER 8, 2019
Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right?
Marketing Insider Group
NOVEMBER 13, 2019
So you thought content marketing was all about the content? If you’re focusing your content marketing strategy on the subjects you’ll be covering and the different content formats you plan to create, you’re missing a trick.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
The Point
NOVEMBER 12, 2019
If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. .
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Webbiquity
NOVEMBER 12, 2019
You’d never speed down the freeway at night with your headlights turned off. You’d never walk down a busy city street blindfolded. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones.
KoMarketing Associates
NOVEMBER 12, 2019
SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven.
Marketing Insider Group
NOVEMBER 12, 2019
We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months.
Biznology
NOVEMBER 13, 2019
If you’ve ever tried to sell a house, you know how critical curb appeal is to that effort. First impressions count for a lot. That’s just as true for the house’s interior. What does this have to do with SEO?
Advertisement
Account-Based Marketing is a strategy, not a solution.
Act-On
NOVEMBER 7, 2019
Account-based marketing can improve your targeted lead generation, nurturing, retention, and upsell efforts to help you win better and bigger opportunities. Multi-Channel Marketing
Webbiquity
NOVEMBER 8, 2019
Guest post by Mathew Jade. Running a small business has more than its fair share of risks. Clients can be late in paying. Competition is fierce, and as more and more people start their own businesses or try to make few extra dollars in the gig economy , it just gets tougher.
KoMarketing Associates
NOVEMBER 8, 2019
Marketers have more data than ever before on their target audiences, but new research suggests that many of them are still basic in terms of audience management maturity.
Marketing Insider Group
NOVEMBER 11, 2019
Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best ideas, however, require input from both hemispheres.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
The Effective Marketer
NOVEMBER 12, 2019
There isn’t a product marketer who hasn’t worked in some way with analyst relations. Whether helping prepare a briefing, giving one, or helping create a “quadrant” or “wave”, product marketing is a fundamental piece of any A/R strategy. Since I’ve taken many falls and learned along the way how to work with analysts, I wrote a blog post on Medium based on a presentation I recently gave at the Product Marketing World conference.
Modern Marketing
NOVEMBER 13, 2019
Nothing irritates salespeople like unqualified leads. Marketers never intend to waste their sales team’s time, but without a conscious effort to source, qualify, and nurture potential buyers, marketers can’t know whether a prospect will buy or flake.
Webbiquity
NOVEMBER 7, 2019
Guest post by Ashley Phillips. There is no single, definitive answer about the length of time it takes an average website page to rank on Google. There are simply far too many variables at play when it comes to Google rankings to provide any one-size-fits-all answer to that question.
KoMarketing Associates
NOVEMBER 7, 2019
Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Marketing Insider Group
NOVEMBER 11, 2019
We are living in a digital world. As a famous fictional alien group powered by technology might say: “Resistance is futile!” Like it or not, technology will continue to be an increasingly important aspect of running a modern business.
Measure Up Marketing
NOVEMBER 12, 2019
As you know your car runs smoother and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your Marketing is in alignment with the business.
Lattice
NOVEMBER 12, 2019
Events are a tried and tested technique to build relationships with customers and prospects. Learn what our team discovered by applying a more personalized marketing strategy to our events, turning them into account-based events that align tightly with our overall ABM strategy
Modern Marketing
NOVEMBER 12, 2019
Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Aaron Raddon
NOVEMBER 11, 2019
Campaign execution is where the best laid plans often break down. Here's why it happens and how to fix it
Contently
NOVEMBER 12, 2019
When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. In college, I majored in mass communication with a media studies concentration.
Engagio
NOVEMBER 13, 2019
The Mona Lisa is missing and it’s up to you to find it! As a kid, you probably played at least a few games where the main objective was to find a thief who stole a famous piece of art or a prized diamond.
InsightSquared
NOVEMBER 12, 2019
Originally posted on SOPSA.org. Can you Identify? During the last two months, I have had the opportunity to speak with nearly 200 sales operations leaders from all over the globe.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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