Trending Articles

Survey: 42% of B2B Marketers Admit Marketing Efforts Not Fully Personalized

KoMarketing Associates

Despite the benefits associated with delivering a personalized customer experience, new research shows that not all B2B marketers have developed plans to do so.

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Why Now Is the Time for Healthcare Companies to Step Up Their Content Marketing

Marketing Insider Group

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing.

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5 Digital Marketing Trends To Dial Up In Uncertain Times?

Marketing Insider Group

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020.

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PR and Marketing: How to Communicate During COVID-19

B2B PR Sense

There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies ? That's the all-important question at the moment for many brands.

PR 170

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

What is an Email Sequence?

SendX

Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’.

Email 195

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How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future.

How 3 Insurance Companies are Leveraging Marketing Automation to Stand Out from the Crowd

Act-On

These 3 use cases will show you how marketing automation can help your insurance company stand out in a saturated market. Customer Journey Email Marketing

What is an Email Sequence?

SendX

Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’.

Email 195

Twitter for Business: Is It Time?

Webbiquity

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.”

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Freelancers Are in Trouble. Here’s How We Can Help

Contently

Over the past two weeks, America has seen a previously unfathomable spike in unemployment claims, with 6.6 million alone last week.

Help 135

Instagram Usage on the Rise Among Social Media Marketers at Inc. 500 Companies

KoMarketing Associates

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. 500 companies, in particular.

Now is the Time for Digital Transformation

Kaon

Kaon Interactive has helped visionary companies (such as Thermo Fisher Scientific , Amazon Web Services , and IBM) put in place their digital transformation platforms (global, redundant, cloud-based, and device- and venue-agnostic), making their transition to all virtual events and engagements seamless for their sales and marketing teams.

Fir B2B #135: Tips for Transitioning to a Home-Based Workforce

Biznology

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options. As the coronavirus spreads throughout the world, businesses are being faced with setting up policies and procedures to enable potentially large numbers of people to work from home (WFH).

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Choose the Right Marketing Stack to Grow Your Financial Advisory Firm

Act-On

Learn how financial advisors can build a great marketing technology stack that helps them scale their efforts and grow their business. Marketing Automation Marketing Integrations Marketing Strategy

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Revealing the Why Behind Poor Customer Experience

Measure Up Marketing

David Angelow, a colleague here in Austin, says “differentiating by experience is one of the most successful ways to create an advantage and put distance between your brand and that of your competitors.”

Report: Marketers Remain Focused on Personalizing the Customer Experience in 2020

KoMarketing Associates

Marketers are still focused on developing a personalized customer experience, according to new research, and statistics show that they are measuring the effectiveness of their communication efforts by engagement.

How Francis Ford Coppola’s Rewards Program Connects Customers Across the Entire Brand Portfolio

Modern Marketing

Brands with multiple entities may find it challenging to connect their customers across their entire portfolio.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

The Smart CMO’s Guide to Budget-Friendly Content Marketing

Marketing Insider Group

You know how important content marketing is in the 21 st century. Especially right now, you know that today’s customers tune out salesy ads and flashy promos. But you also know that you’re on a tight budget. “Is Is there such a thing as budget-friendly content marketing?” you ask.

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3 Tips to Improve Collaboration Across Distributed Marketing Teams

Act-On

These 3 collaboration tips for distributed marketing teams will help your organization improve communication, streamline processes, and get better results. Marketing Automation Marketing Strategy Multi-Channel Marketing

“Give Your Remote Workforce a Sense of Togetherness” & Other Articles from Kevin Jordan

Biznology

This article, authored by our executive coach, Kevin Jordan, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” .

7 Steps to Create a Helpful Interim Content Marketing Strategy

Content Marketing Institute

Your content marketing strategy isn’t working in this new world. Your audience is changing its behaviors. Your company goals are in flux. It’s time to create – and document – an adjusted, one-page content marketing strategy.

Help 79

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

How tarte Designed an Effective Beauty Brand Loyalty Program

Modern Marketing

High purchase frequency and pressures from an industry that evolves as beauty trends change make the beauty space extremely competitive. As a result, many beauty brands are investing in loyalty solutions to help them stand out from the competition and increase customer retention.

The Upside of Marketing in a Down Economy

Fusion Marketing Partners

Yes, it’s tough out there. As I write this, we are all faced with the specter of the invisible coronavirus […]. Marketing Marketing Strategy Business to Business Marketing Upside of marketing

Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going. Retail Behavior Data Adobe this week launched their Digital Economy Index , a long-term project that gained unexpected immediate relevance.

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The Cons of Living through a Coronavirus Crisis

Biznology

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.