How to Review the Capabilities of Your Marketing Agency
Marketing Insider Group
JANUARY 31, 2023
There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy.
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Better Knowledge Transfer Improves Competitiveness and Growth
Vision Edge Marketing
JANUARY 31, 2023
Effective skills and knowledge transfer are crucial to better enable organizations to retain their competitiveness and scale profitable growth in ever-changing market conditions.
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Adapt or Perish: The Evolution of B2B Sales in the Digital Age
xiQ
JANUARY 30, 2023
Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days.
What You Need to Know about Social Media Security
Buffer Marketing
FEBRUARY 1, 2023
Take a second and ask yourself — when was the last time you changed your password? Do you still use the same password as when you were 12 because it’s the only one you’re likely to remember? No, I’m not talking about myself.
Which ESG Topics Get the Most Attention?
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
An Unprecedented Opportunity to Transform How Companies Approach Go-to-Market: Why I Joined ANNUITAS
ANNUITAS
JANUARY 31, 2023
A lot of “ why I joined [company x] ” blog posts tend to digress into the philosophical and are too vision quest-y for me to take them seriously.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Looking for a Content Marketing Job? Follow This Advice To Get Noticed
Content Marketing Institute
JANUARY 31, 2023
Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role? Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love. Continue reading → Company News
The Dos and Don’ts of Finding and Hiring Freelance Writers
nDash
JANUARY 31, 2023
Every business needs freelance writers—wordsmiths that can sell your business with their skills. But if you haven’t needed to hire a writer until now, you’re probably wondering, “What should I expect?” ” and “How can I tell a good writer from a bad one?”
Top 7 SEO Keyword Research Tools For Agencies via @sejournal, @Juxtacognition
Search Engine Journal
FEBRUARY 1, 2023
Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal. SEO Tools
Empathy and Customer Support: Finding the Right Balance
Buffer Marketing
JANUARY 27, 2023
Empathy is a powerful way to build trust, but leaning in too far can also backfire. Something I’ve come to wonder after 3.5 years at Buffer as a Customer Advocate is how can we use empathy effectively to enhance the customer support experience? "The
Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients
Speaker: Lynnette Khalfani-Cox, The Money Coach®
Lynnette Khalfani-Cox, The Money Coach, is here to give you insights into the consumer mindset along with proven strategies for nurturing trust and client-building in underserved markets.
Thought Leadership in Action: Top Ten BI and Data Trends for 2023
Marketing Insider Group
JANUARY 30, 2023
As we enter a calendar new year, it’s always great to review key things we should be considering and getting ready for in the new year ahead.
January 2023 Beauty Insights: Golden Globes Winning Brands and Alix Earle
Traackr
JANUARY 27, 2023
Your monthly beauty analysis featuring Rare Beauty, Maybelline, and NYX
This Month in Email: A Recap of Email Marketing in January 2023
Litmus
JANUARY 30, 2023
Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023.
Marketing Through Storytelling: The Secret to Building a Unique Brand Identity
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
What Good Content Localization Does to Your Global Marketing Strategy
Scoop.it!
FEBRUARY 2, 2023
If you’re at all familiar with the concept of content localization, you will know that it’s about more than just translating content from one language to another.
7 Content Marketing Best Practices In 2023 via @sejournal, @zackkadish
Search Engine Journal
JANUARY 30, 2023
While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic. The post 7 Content Marketing Best Practices In 2023 appeared first on Search Engine Journal. Content Marketing Content Strategy
Benefits of using SMS Marketing for the Nonprofits
ClickDimensions
FEBRUARY 1, 2023
In this SMS Guide for NGOs, you will learn about the benefits of SMS marketing for nonprofits. This includes how to use SMS campaigns to organize volunteers and promote your services.
25 Marketing Executives to Learn From in 2023
Engagio
JANUARY 31, 2023
If you’re looking for inspiration for your own team or want to find out what the most influential marketers are doing today, here are 25 Marketing Executives you should follow in 2023. The post 25 Marketing Executives to Learn From in 2023 appeared first on Demandbase
7 Trends in ESG: What PR Pros Need to Know in 2023
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]
Content Marketing Institute
JANUARY 27, 2023
It's happened. As predicted, content marketing is now just marketing. And that means it's time to get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here's how. Continue reading → Company News
5 Original Content Marketing Strategies to Inspire Customers in 2023
DivvyHQ
JANUARY 31, 2023
Think about your 2023 marketing goals. Does one of them revolve around differentiating your brand in your market? Content marketing is a great way to do this, and Grace Lau, Director of Growth Content at Dialpad, has delivered 5 original strategies to help you get started.
OpenAI Releases Tool To Detect AI-Written Content via @sejournal, @MattGSouthern
Search Engine Journal
JANUARY 31, 2023
OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. The post OpenAI Releases Tool To Detect AI-Written Content appeared first on Search Engine Journal. News Tools
Expert Tips for Getting Your Transactional Emails Right
Vision6
JANUARY 31, 2023
Transactional emails. We’ve probably all received at least one, but I bet heaps more, after all they’re a staple for business. Like so many staples it’s not always easy to get them right, so we’ve asked our friends at Cumulo9 to help us out with some transactional email tips.
7 Ways to Supercharge Your ABM Strategy with Real-Time Intent
Advertiser: ZoomInfo
Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.
Six Steps To Set Up A Chatbot
The Brit Agency
FEBRUARY 1, 2023
Creating a chatbot can provide practical benefits for businesses or organizations.
5 Simple Things You Can Do To Improve the Content Experience for Readers
Content Marketing Institute
JANUARY 30, 2023
What if you create such a good experience that readers don’t even realize it’s an “experience?” Here’s a helpful roundup of simple ways to improve the digital reading experience. Continue reading → Company News
The Best Video Tools for Marketers in 2023
DivvyHQ
JANUARY 27, 2023
As video becomes an increasingly important part of content marketing, it's important to have the right tools in your toolkit. Check out our latest article to see the best video tools for marketers in 2023.
Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps via @sejournal, @MattGSouthern
Search Engine Journal
JANUARY 31, 2023
Maximize the visibility of news articles with tips from Google's John Mueller and Gary Illyes on the proper use of lastmod tags and separate sitemaps. The post Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps appeared first on Search Engine Journal. News SEO
Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics
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Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.
Content Already Fuels Everything. Now Act Like It.
Contently
FEBRUARY 1, 2023
Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. The best brands have a clear and consistent voice and point of view that comes through in their internal and external channels.
Four Key Questions to Answer to Create and Execute Successful B2B PPC Campaigns
Launch Marketing
FEBRUARY 1, 2023
When done correctly, B2B pay-per-click (PPC) campaigns can generate significant results for a B2B organization. Whether it is increased traffic to the website, a boost in form completions or downloads of an asset, B2B PPC campaigns have the potential to be incredibly beneficial.
PR 2.0: The Impact of ChatGPT on Public Relations
Champion Communications
FEBRUARY 1, 2023
ChatGPT, OpenAI’s advanced natural language chatbot, has not been lacking attention and speculation since its launch. Aaron Levie, CEO of Box, described it as “ one of those rare moments in technology where you see a glimmer of how everything is going to be different going forward.”
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