Trending Articles

Exploring IT Audiences: Real-time, Custom Content Consumption Insights

Marketing Insider Group

Leveraging data to give your content marketing strategy a competitive edge is gaining attention in the B2B marketing world. While analyzing real-world data points is becoming a must-do, it’s challenging to find the right information or tools to gain meaningful insights.

The Top 50 Content Marketing SaaS Companies on Twitter

Webbiquity

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. The smartest vendors know how to use the unique features of both platforms to their full advantage.

My Top 3 Content Marketing Case Studies

Marketing Insider Group

While innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy.

B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. This shows up clearly in search query data, like in the chart from Google Trends below.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true? What are common misconceptions that people have about their PR tactics?

PR 183

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All About Tech Bars in Higher Ed

Webbiquity

Guest post by Sophia Sanchez. What is the raison d’etre of a tech bar on a college campus? The tech bar exists to help people on campus with their tech problems. Yes, it is that simple.

Report: 89% of Marketers Now Using Video as a Part of their Content Strategy

KoMarketing Associates

As marketers look for new ways to reach out to their target audience, new research shows that video is growing in popularity as a form of content.

Report 179

An Opportunity-Based Marketing Framework for ABM

The Point

What We Learned at Content Marketing World 2019: Producing Engaging Content is the #1 Challenge

ScribbleLive

Another year, another amazing Content Marketing World conference in Cleveland. This year, we decided to take a new approach and gather audience data using an interactive solution assessment at the ScribbleLive booth in exchange for our super swanky mini Etch-A-Sketch.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […].

4 Automation Tools to Save You Time

Biznology

While a backlog of emails can ignite stress, have no fear—you are not alone. Email automation platforms are key to sustain a growing business. Today, email automation tools are designed to simplify the email process and help you save much-needed time.

Tools 143

Marketers Still Have Progress to Make When it Comes to Implementing Personalization Efforts

KoMarketing Associates

Although some marketers are already seeing positive results from focusing on personalization efforts, new research suggests that many of them are still in the developmental stages of making personalization a top priority within their company.

The Importance of Customer Obsession in Product Development

Act-On

Act-On’s Chief Product Officer explains why customer experience optimization plays a key role in product development. Customer Journey Customer Marketing

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Get Off an Email Blacklist, and Stay Off

Modern Marketing

Having your email IP address or domain added to an email blacklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blacklisted during one of your key selling seasons.

Email 188

What Marketers Can Learn From Digitally Native Brands

Marketing Insider Group

Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence.

Brand 198

From Shareholder to Stakeholder – A New Corporate Purpose and Brand Identity

Biznology

A huge, fundamental change on “the purpose of a corporation” was announced by The Business Roundtable on August 19 which basically re-defines the role of business in society.

Report: Most Content Marketers Now Strive to Increase Brand Awareness

KoMarketing Associates

Many content marketers are focused on improving brand awareness through their strategies, but as new research shows, this top goal is not always the easiest to achieve.

Report 169

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to Create CTAs That Convert

Act-On

These best practices will help you craft calls to action that will attract your audience and keep them moving from one stage of the sales funnel to the next. Content Marketing Corporate Customer Journey Demand and Lead Generation Personalization

Funnel 130

A 9-Step Marketing Success Recipe

Marketing Craftmanship

The first question we ask prospective clients is, “Do you have a Marketing Plan?”. Many prospects sheepishly acknowledge that they don’t have a formal Marketing Plan. This group earns big points with us for honesty.

What Marketers Can Learn From Digitally Native Brands

Marketing Insider Group

Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence.

Brand 197

Three Powerful Ways to Market Your E-commerce Business

Biznology

There are times that customers aren’t easy to engage. It takes various marketing strategies and persistence to reach your audience and boost sales. Doing the opposite – flooding customers with assertive marketing — overwhelms and even annoys them. It’s estimated there will be 1.92

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

6 Examples of Incredible Content Marketing From Technology Companies

Contently

What exactly is a technology company in 2019? Just as every class offered at a women’s college is partially a gender studies course, every company making money today is likely, at least in part, a technology company—unless you’re Dunder Mifflin. But that makes sense.

For Great Video, Focus on Audio Quality

Modern Marketing

Welcome to episode 4 of On the Fly , our video series with small bites (two mins or less) of marketing advice and training from marketing experts—delivered while they are on the road, at the airport, or traveling somewhere.

Video 136

Why Doesn't My SaaS Content Marketing Get Results?

Roketto

In content marketing there’s a common misconception that all strategies are pretty much the same—in reality, they simply aren’t. Featured SaaS Marketing Software Marketing

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.