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There’s a scene in Monty Python and the Holy Grail , where God appears in the clouds — in delightfully unsubtle Monty Python fashion — and commands Arthur and his knights to seek the Holy Grail. Arthur: “Good idea, O Lord!” ” God: “‘Course it’s a good idea!”). MORE
For many Commercial Printers & Agencies, while the economy seems to be on the rise, the pandemic continues to cause difficulties — especially as it relates to engaging new clients and prospects. MORE
Seven tips for increasing direct mail marketing response. When I provide direct mail marketing solutions for my clients, I have found that these tips increase sales leads and response. Be sure to include a cover letter whenever you are sending printed literature to prospects or customers. Use the cover letter to acknowledge the request, give a few bullets of feature/benefit copy and specifically ask the reader to take the next action. MORE
Email is something that has become so common we hardly think about it anymore. Yet many things about these services matter, especially in a business context. Since it’s part of your brand, should you host your email? MORE
Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or until way too late in the process. Unsurprisingly, I believe this is a critical mistake. MORE
CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. MORE
B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers. MORE
In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. The announcement was almost humorous and overly blunt in nature. To be 100 percent transparent, I never used Fleets. MORE
Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area. MORE
Key questions to ask to track and measure activity and results to improve your marketing return on investment. Several recent surveys point toward the same conclusion: most senior marketers believe that the primary objectives of marketing are to drive B2B sales leads, influence sales, increase customer retention and boost revenue. The key is tracking and measuring results. MORE
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. MORE
The US economy is finally coming up for air. States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. However, as the New York Times observes, “it’s a weird moment for the US economy.”. MORE
In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. MORE
In a clear signal that co-working is coming back post-pandemic, the high-end combo social club/co-working space Soho House went public last week under the name Membership Collective Group. Soho House is targeted mostly at creative professionals and has 30 current locations across the globe. MORE
Rick Haring, Vice President, Marketing & Communications Americas with International SOS takes the hot seat today. Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. MORE
As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. MORE
Account-based marketing (ABM) is taking B2B teams by storm. Here’s what you need to know. Learn More About ABM Best Practices with These Resources. 1 – Don’t Make These 5 Common ABM Mistakes. MORE
The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy. MORE
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Do everything else right (message, offer, creative, etc.), the experts told us, and, if you’re sending to the wrong people, it’s all for nought. MORE
As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ? It’s not something we think about a lot, but it’s a critical component of email accessibility. Can screen readers read emails? MORE
Chatbots have the power to create a truly buyer-centric experience for customers. But the technology has yet to realize its full potential — until now. MORE
When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it’s not even new. MORE
2021 has a special significance for email – it’s been 50 years since email began! Who would have thought that it would revolutionize the world and business, as it has? In honor of this momentous birthday, let’s learn how to strategically use email to take your business to the next level. MORE
How are you optimizing the content journey for all those search engines (yes, not just Google) and searchers? It’s no longer about providing the best answer. Read on (or watch) the newest Marketing Makers episode. MORE
21 minutes read Stock photos don’t have the best reputation. Not according to Google suggestions, at least. And yet, many companies, from small businesses to corporations, rely on stock photos and use them frequently in marketing materials and on different digital platforms. MORE
Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. But which techniques work the best? MORE
KoMarketing Associates
JULY 28, 2021
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list.
Marketing Insider Group
JULY 27, 2021
When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it’s not even new.
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SendX
JULY 23, 2021
Email is something that has become so common we hardly think about it anymore. Yet many things about these services matter, especially in a business context. Since it’s part of your brand, should you host your email?
Tomorrow People
JULY 21, 2021
As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift.
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
Zoominfo
JULY 27, 2021
The US economy is finally coming up for air. States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. However, as the New York Times observes, “it’s a weird moment for the US economy.”.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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KoMarketing Associates
JULY 27, 2021
B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers.
The Point
JULY 27, 2021
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Do everything else right (message, offer, creative, etc.), the experts told us, and, if you’re sending to the wrong people, it’s all for nought.
Tomorrow People
JULY 21, 2021
The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy.
Zoominfo
JULY 23, 2021
Chatbots have the power to create a truly buyer-centric experience for customers. But the technology has yet to realize its full potential — until now.
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When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
Biznology
JULY 28, 2021
In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. The announcement was almost humorous and overly blunt in nature. To be 100 percent transparent, I never used Fleets.
KoMarketing Associates
JULY 21, 2021
Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area.
Litmus
JULY 27, 2021
As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ? It’s not something we think about a lot, but it’s a critical component of email accessibility. Can screen readers read emails?
Webbiquity
JULY 27, 2021
CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt.
Advertisement
This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.
Sales Lead Insights
JULY 25, 2021
Key questions to ask to track and measure activity and results to improve your marketing return on investment. Several recent surveys point toward the same conclusion: most senior marketers believe that the primary objectives of marketing are to drive B2B sales leads, influence sales, increase customer retention and boost revenue. The key is tracking and measuring results.
Biznology
JULY 26, 2021
In a clear signal that co-working is coming back post-pandemic, the high-end combo social club/co-working space Soho House went public last week under the name Membership Collective Group. Soho House is targeted mostly at creative professionals and has 30 current locations across the globe.
MindFire
JULY 28, 2021
For many Commercial Printers & Agencies, while the economy seems to be on the rise, the pandemic continues to cause difficulties — especially as it relates to engaging new clients and prospects.
Benchmark Email
JULY 28, 2021
2021 has a special significance for email – it’s been 50 years since email began! Who would have thought that it would revolutionize the world and business, as it has? In honor of this momentous birthday, let’s learn how to strategically use email to take your business to the next level.
Advertisement
Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.
chiefmartech
JULY 28, 2021
There’s a scene in Monty Python and the Holy Grail , where God appears in the clouds — in delightfully unsubtle Monty Python fashion — and commands Arthur and his knights to seek the Holy Grail. Arthur: “Good idea, O Lord!” ” God: “‘Course it’s a good idea!”).
Content Marketing Institute
JULY 28, 2021
How are you optimizing the content journey for all those search engines (yes, not just Google) and searchers? It’s no longer about providing the best answer. Read on (or watch) the newest Marketing Makers episode.
Biznology
JULY 21, 2021
Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or until way too late in the process. Unsurprisingly, I believe this is a critical mistake.
Litmus
JULY 23, 2021
Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. But which techniques work the best?
Advertisement
Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.
Sales Lead Insights
JULY 22, 2021
Seven tips for increasing direct mail marketing response. When I provide direct mail marketing solutions for my clients, I have found that these tips increase sales leads and response. Be sure to include a cover letter whenever you are sending printed literature to prospects or customers. Use the cover letter to acknowledge the request, give a few bullets of feature/benefit copy and specifically ask the reader to take the next action.
Oktopost
JULY 22, 2021
Rick Haring, Vice President, Marketing & Communications Americas with International SOS takes the hot seat today. Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn.
TrueInfluence
JULY 26, 2021
Account-based marketing (ABM) is taking B2B teams by storm. Here’s what you need to know. Learn More About ABM Best Practices with These Resources. 1 – Don’t Make These 5 Common ABM Mistakes.
Bannersnack
JULY 27, 2021
21 minutes read Stock photos don’t have the best reputation. Not according to Google suggestions, at least. And yet, many companies, from small businesses to corporations, rely on stock photos and use them frequently in marketing materials and on different digital platforms.
Advertisement
Veteran B2B loyalty marketers know that the reward redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred to as The Gemini Effect. Find out more about how to maximize the effectiveness of your customer or channel partner incentive programs from industry leader Reward Paths.
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