In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. MORE
As part of ongoing lead nurturing, I recommend staying in touch via multiple methods. Email is usually one of those methods. With email marketing, I recommend aiming for sending something monthly. MORE
Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.” MORE
Every vendor claims to provide a data-driven marketing solution. What’s changed in the marketing landscape, and how can you stay competitive? Within the last decade, marketing has evolved to become one of the most data-driven professions anywhere. MORE
Email marketing is still alive and kicking. In fact, email marketing still has one of the best ROIs of any marketing tactics. For every $1 spent, expect a $38 return. It also accounts for 40% more customer acquisition than social media. MORE
(It’s Because Their Needs Outgrow System Capabilities). MORE
Data visualizations are more than pretty pictures, although a nice graph or chart makes the data more appealing. MORE
Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social media management tool. Corporate MORE
One of the more jarring aspects in Adobe ’s briefing last week about its Marketo acquisition* were several statements that suggested Marketo and Adobe’s other products were going to access shared customer data. MORE
There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. MORE
A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. Good morning. You probably saw that late yesterday Adobe bought Marketo. And if you didn’t, now you know!). For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? MORE
What is the value of SEO to our business? B2B marketing executives all over the world are asking themselves this question. And many are having trouble coming up with an answer. They are not SEO experts. They’re trying to figure out the best way to generate leads for the business. MORE
One of the biggest pain points for marketers, especially those working with brick-and-mortar businesses, is that it can be incredibly difficult to determine ROI and find statistics and analytics on what's working, how many people your efforts are bringing in, and what the conversion rate is. MORE
Executives have a wide range of marketing channels to turn to in order to achieve their key objectives. However, new research suggests that marketers are most frequently turning to social media to meet their goals. MORE
Marketers are consistently turning to email to reach out to their target audiences, and new research shows that their emails are now successfully hitting the inboxes of recipients more than ever before. MORE
Content marketing is always changing. It’s not something you set and forget. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing. MORE
Not getting enough from your lead nurturing campaigns? Or do you see potential for even better results? These tips will take your efforts to the next level. Lead Scoring MORE
Everybody leaves. Well, most everybody. Despite all your hard work, the vast majority of people who come to your site will leave without taking any action. I’m not talking about 70 percent of the people. I mean like 95-98 percent of the people – the vast majority. MORE
What you say and how you say it matters. Brands love to talk about voice, but a lot of them end up sounding the same. Every company wants to serve the customer and be conversational—which is fine. Those aren’t bad things, but they’re not differentiators anymore. MORE
In the past, blogs served as fun platforms where people could write about their opinions on a variety of topics. While this still holds true today, more and more businesses have recognized the importance of blogs to their overall success. MORE
It's a great time to be in marketing because there are so many more channels and outlets to reach customers and prospects. Each channel has different expectations and opportunities to connect with your audience. You need to know which channels mean the most to your specific audience. MORE
Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. MORE
SEPTEMBER 18, 2018
At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. For this reason, it’s important for us to understand the best ways to reach their key audiences and on what channels and platforms to do so. MORE
There’s a lot of talk in the B2B world about what we can learn from consumer marketers. To start with — treat business buyers as individuals, with their own personas, analyze their digital buyer journeys, and use social media to communicate with them. MORE
What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? MORE
Although many marketers have already established lead generation strategies, new research suggests that there is still work to be done in terms of achieving top objectives. MORE
Marketing Insider Group
SEPTEMBER 25, 2018
Content marketing is always changing. It’s not something you set and forget. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing.
Customer Experience Matrix
SEPTEMBER 24, 2018
One of the more jarring aspects in Adobe ’s briefing last week about its Marketo acquisition* were several statements that suggested Marketo and Adobe’s other products were going to access shared customer data.
KoMarketing Associates
SEPTEMBER 25, 2018
What is the value of SEO to our business? B2B marketing executives all over the world are asking themselves this question. And many are having trouble coming up with an answer. They are not SEO experts. They’re trying to figure out the best way to generate leads for the business.
Webbiquity
SEPTEMBER 25, 2018
What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked?
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Act-On
SEPTEMBER 20, 2018
Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social media management tool. Corporate
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Marketing Insider Group
SEPTEMBER 19, 2018
There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in.
KoMarketing Associates
SEPTEMBER 19, 2018
Executives have a wide range of marketing channels to turn to in order to achieve their key objectives. However, new research suggests that marketers are most frequently turning to social media to meet their goals.
Webbiquity
SEPTEMBER 18, 2018
Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.”
Modern Marketing
SEPTEMBER 21, 2018
It's a great time to be in marketing because there are so many more channels and outlets to reach customers and prospects. Each channel has different expectations and opportunities to connect with your audience. You need to know which channels mean the most to your specific audience.
Advertisement
The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
ANNUITAS
SEPTEMBER 21, 2018
A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. Good morning. You probably saw that late yesterday Adobe bought Marketo. And if you didn’t, now you know!). For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments?
Marketing Insider Group
SEPTEMBER 24, 2018
Email marketing is still alive and kicking. In fact, email marketing still has one of the best ROIs of any marketing tactics. For every $1 spent, expect a $38 return. It also accounts for 40% more customer acquisition than social media.
KoMarketing Associates
SEPTEMBER 24, 2018
Although many marketers have already established lead generation strategies, new research suggests that there is still work to be done in terms of achieving top objectives.
Act-On
SEPTEMBER 25, 2018
Not getting enough from your lead nurturing campaigns? Or do you see potential for even better results? These tips will take your efforts to the next level. Lead Scoring
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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
Sales Lead Insights
SEPTEMBER 25, 2018
As part of ongoing lead nurturing, I recommend staying in touch via multiple methods. Email is usually one of those methods. With email marketing, I recommend aiming for sending something monthly.
Modern Marketing
SEPTEMBER 24, 2018
Every vendor claims to provide a data-driven marketing solution. What’s changed in the marketing landscape, and how can you stay competitive? Within the last decade, marketing has evolved to become one of the most data-driven professions anywhere.
Marketing Insider Group
SEPTEMBER 18, 2018
Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible.
KoMarketing Associates
SEPTEMBER 20, 2018
Everybody leaves. Well, most everybody. Despite all your hard work, the vast majority of people who come to your site will leave without taking any action. I’m not talking about 70 percent of the people. I mean like 95-98 percent of the people – the vast majority.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Contently
SEPTEMBER 21, 2018
My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read.
NuSpark
SEPTEMBER 23, 2018
Questions to ask before launching or relaunching your product/service. This always comes before marketing strategy! What’s your value proposition? Why buy from you?
Modern Marketing
SEPTEMBER 19, 2018
(It’s Because Their Needs Outgrow System Capabilities).
Marketing Insider Group
SEPTEMBER 20, 2018
Data visualizations are more than pretty pictures, although a nice graph or chart makes the data more appealing.
Advertisement
In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
KoMarketing Associates
SEPTEMBER 18, 2018
Marketers are consistently turning to email to reach out to their target audiences, and new research shows that their emails are now successfully hitting the inboxes of recipients more than ever before.
Contently
SEPTEMBER 18, 2018
What you say and how you say it matters. Brands love to talk about voice, but a lot of them end up sounding the same. Every company wants to serve the customer and be conversational—which is fine. Those aren’t bad things, but they’re not differentiators anymore.
Biznology
SEPTEMBER 25, 2018
There’s a lot of talk in the B2B world about what we can learn from consumer marketers. To start with — treat business buyers as individuals, with their own personas, analyze their digital buyer journeys, and use social media to communicate with them.
The Point
SEPTEMBER 19, 2018
A few weeks ago I gave an informational interview to a local university student looking for advice on the best way to jump start his marketing career.
Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC
If you are considering implementing account-based marketing, chances are you have also explored technology options. The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. This session will help you start off on the right foot. Whether you've never implemented ABM, or tried before but felt unsuccessful, you can get started in the right direction. You will even be able to take advantage of the data you have coming in to utilize ABM across your entire cycle.
Marketing Insider Group
SEPTEMBER 24, 2018
In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible.
KoMarketing Associates
SEPTEMBER 18, 2018
At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. For this reason, it’s important for us to understand the best ways to reach their key audiences and on what channels and platforms to do so.
Modern B2B Marketing
SEPTEMBER 24, 2018
In the past, blogs served as fun platforms where people could write about their opinions on a variety of topics. While this still holds true today, more and more businesses have recognized the importance of blogs to their overall success.
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