Trending Articles

Report: The Gap Between Sales and Marketing Teams is Diminishing

KoMarketing Associates

Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true?

Report 212

SEO Ranking Factors for 2019

Marketing Insider Group

As we head into the New Year, it’s a great time to review your website and your online marketing strategy. Take some time to analyze what worked and what didn’t work over the last year, and think about your goals in terms of traffic generation and business growth over the next 12 months.

SEO 210

Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’m going to let you in on a little secret: It’s not the best way. I would know.

Should Your Business Use a Chatbot for Marketing?

Reachforce

We've been talking about trends and predictions for the digital marketing space in 2019, and one of those trends circles around chatbots. Chatbots are a type of artificial intelligence (AI) that makes it easier to answer common customer questions and can even create personalized shopping experiences.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

Lori Greiner of Shark Tank has famously described entrepreneurs as “the only people who will work 80 hours a week to avoid working 40 hours a week.” ” They are that, but also much more. They’re creative. Passionate about their ideas. Risk takers.

CRM 156

More Trending

6 Ideas for Repurposing Blog Content

Marketing Insider Group

Physical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs ABM Account based marketing

B2B 135

Marketing Tools Your Business Needs in 2019

Reachforce

Year after year, new data management tools and marketing automation software pop up in the digital marketing industry.

Tools 170

Marketing Trends to Look Out for in 2019

Act-On

Want to know how to make your marketing stand out this upcoming year? Here are 5 marketing trends you should be looking out for in 2019. Digital Marketing

Trends 161

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Leads and Sales Remain Top Digital Marketing Priority Over Next 12 Months

KoMarketing Associates

Marketers have had a wide array of goals associated with their digital marketing strategies in the past. However, new research shows that they remain focused on sales and leads looking ahead to the next 12 months.

The Rise and Fall of the Social Media Influencer

Marketing Insider Group

Last year, NYMAG and The Guardian proclaimed social media influencers the idols of millennials and the main hope of marketing. According to these sources, only the lazy didn’t work with at least one social media influencer and many companies had an entire stable of them.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Account based marketing

B2B 136

Tips for Increasing SDR Engagement Rates

The Point

Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads. During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process.

Rate 146

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Ways to Use Marketing Automation to Capture Micro-Moments with Your Buyers

Act-On

Is your B2B business able to convert micro-moments with your buyers? Here are 5 ways to use marketing automation to convert your micro-moment opportunities. Inbound Marketing Marketing Automation Mobile Marketing

How to Set Your Social Media Strategy for 2019 and Beyond

KoMarketing Associates

Setting your social media strategy in the new year can seem like a daunting task. Below we outline a few resources and places to start when researching and formulating a winning strategy for yourself, your company, or your clients.

3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”

Marketing Insider Group

The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs sales funnel

B2B 136

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Wednesday Wisdom: Is Your Brand Future-Proof? How AI, video, and customer impatience will affect your business this year

Biznology

This is the second in our series of Wednesday Wisdom articles from Consultants Collective on hot topics in business and technology 2019. Have ideas or predictions of your own? We’d love to hear them. The importance of branding grows more critical and more complex each year.

The Gillette News Cycle: How False Controversy Hinders Socially Conscious Marketing

Contently

If you ever click a news story about a “widespread controversy,” do yourself a favor and verify the claims inside. If the only angry quotations in the article come from sources like Twitteruser573037, it’s not a story worth telling.

Social 143

10 Marketing Automation Trends That Will Shape 2019

KoMarketing Associates

Marketing is increasingly driven by data and technology. Nowhere is that more evident than in marketing automation. It’s enabled us to do some pretty cool things. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation.

The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes

Marketing Insider Group

Over the past twelve months I’ve personally trained around 750 marketers from all kinds of industries and all types of teams, and I can tell you without hesitation that we’re trying to do too much. Here’s how I know: I keep hearing the same things over and over again.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Are CMOs Losing Their Best Ideas to The Competition?

Modern Marketing

In my previous article, I discussed how CMOs can lead more diverse teams and elevate employee engagement in 2019. Last year around this time, I took a hard look at the ways CMOs can mitigate risks when bringing in outside teams. A fresh calendar year is fast approaching.

Where is B2B marketing headed now? 7 predictions for 2019

Biznology

I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. My policy is to avoid reflecting on my past predictions , which are likely unrealized and full of errors.

Why Marketing Best Practices May Sabotage Your Results

NuSpark

I’m generally a play-by-the-rules kinda gal. I feel comfortable doing things by the book and following marketing best practices. Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. It just happens in an entrepreneurial environment.

Only B2B - Untitled Article

Only B2B

Are You New in SQL and MQL? Here’s Everything You Need to Know Are you new to sales and marketing terms and don’t know the difference between MQL vs. The post appeared first on ONLY B2B. blogs MQL SQL

MQL 135

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why Not To Focus On Marketing & Sales Alignment In 2019

Marketing Insider Group

The page had hardly turned on 2018 when I saw the headline. Why You Need to Align Your Marketing and Sales Team for 2019.” Another year, another article for why it is important for organizations to align their marketing and sales teams – as if organizations do not know this given the […].

Sales 151

Is Content King or Is Data King?

Modern Marketing

In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer?

GPS 184

Rethink Marketing Podcast: Acting On Customer Feedback

Act-On

In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback. Customer Marketing Marketing Automation Marketing Strategy

Act-On 130