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Content has the potential to be an incredibly effective marketing channel for healthcare organizations. Users search Google for health-related questions over 1 billion times each day , accounting for around 7 percent of the search engine’s total search queries. MORE
Below is a continuation of our Prognostications, Predictions and Hot Topics for 2020 post. Learn what Rod Thorn predicts is in store for us in 2020 and beyond: Artificial Intelligence. AI will prove to be very beneficial to industries such as customer service primarily through the use of chatbots. MORE
I’ve already explained why I predict 2020 will be the year of the customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. MORE
How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business? MORE
A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. Is there a big advantage to hosting them separately?”. This question comes up all the time in client work, and not just with Marketo customers. MORE
If your company is relatively new to content marketing, you need a solid strategy that defines where you want to go, and data-driven content planning to keep you on track. Here are 6 quick tips on how you and your team can put data in the driver’s seat. MORE
I am very proud to be part of the CustomerThink.com family, as an adviser and columnist for the past few […]. Customer Experience Customer Service customer experience CX MORE
Back in September 2017, Toronto-based ScribbleLive acquired ion interactive , the interactive content SaaS company I had co-founded and served as president and CTO. Scribble had raised $50 million (Canadian dollars?) MORE
Robert Rose explores how to lead change more easily and gives his take on Google’s new cookie “monster” plan. Plus, he talks surveillance culture in marketing with this week’s person making a difference in content marketing. MORE
Ask any marketer how they plan to accomplish their goal of improving customer retention and loyalty and almost without exception they will say, “Better personalization and automation.” ” That’s code for “We’re not treating our customers like we know them.” MORE
Read this blog to learn how marketing automation for wealth management helps financial marketers and advisors improve process efficiencies. Marketing Strategy MORE
To launch a brand-new company in an entrepreneurial day and age means to set the stage for financial freedom and a thriving career as a business owner. It also means to take on the cumbersome challenge of running and growing a company in a competitive field. MORE
As with everything in marketing, social media is constantly changing. Consumers don’t seem to have a long attention span for the same old things, and social networks are constantly evolving to reach those needs. Likewise, your marketing strategy must keep up with the latest trends. MORE
The following has been curated by Consultants Collective member, Kevin Jordan. This edition is an eclectic mix of articles, two excellent and thought-provoking TED Talks and cultural insights and musings. MORE
By Matt Heinz , President & Founder at Heinz Marketing. For many marketers working in B2B organizations, the primary goal is to generate new demand (leads, MQLs and the like). MORE
Giveaways have always been popular with big brands and marketers. Giveaways are massive campaigns that allow brands to acquire new customers and boost sales. Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists. MORE
The New York branch of global advertising giant Ogilvy & Mather has a yearly event called “You Matter Day.” ” On this day, work stops and employees indulge in a series of personal-interest classes hosted at the office—intro to graffiti art, 3D printing, sushi making, and so on. MORE
Budgeting is never a fun process. It can be stressful and chaotic. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. MORE
Digital marketing success requires constant improvement, but it’s not always easy to determine best next step toward achieving that improvement. MORE
In the summer of 2018, I made a decision I did not think I would ever make – I decided that ATAK Interactive needed to become a HubSpot agency. For years, I railed against HubSpot’s Inbound Methodology, which I found, and still find, misleading and ineffective. MORE
Jay Baer has a podcast about word of mouth marketing. Rand Fishkin has a blog about SEO. Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. MORE
Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. MORE
In recent years, Account-Based Marketing has been noted as one of the biggest trends in marketing. However, this is no longer a new wave trend that marketers must use until the next best thing comes along. MORE
Marketing MORE
Guest post by Ludovic Rembert. If you run a small business, you probably feel that you’ve got plenty to worry about. Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Image credit: Jimmy Chan from Pexels. MORE
By Matt Heinz , Founder and President of Heinz Marketing. Sales and marketing technology is a frequent villain and obstacle towards achieving optimal results if you listen to many of our colleagues and peers. MORE
Webbiquity
JANUARY 21, 2020
Guest post by Ludovic Rembert. If you run a small business, you probably feel that you’ve got plenty to worry about. Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Image credit: Jimmy Chan from Pexels.
ANNUITAS
JANUARY 21, 2020
How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business?
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SendX
JANUARY 20, 2020
Giveaways have always been popular with big brands and marketers. Giveaways are massive campaigns that allow brands to acquire new customers and boost sales. Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists.
Act-On
JANUARY 23, 2020
Read this blog to learn how marketing automation for wealth management helps financial marketers and advisors improve process efficiencies. Marketing Strategy
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Marketing Insider Group
JANUARY 21, 2020
I’ve already explained why I predict 2020 will be the year of the customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Biznology
JANUARY 24, 2020
The following has been curated by Consultants Collective member, Kevin Jordan. This edition is an eclectic mix of articles, two excellent and thought-provoking TED Talks and cultural insights and musings.
Contently
JANUARY 24, 2020
Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year.
Modern Marketing
JANUARY 23, 2020
Digital marketing success requires constant improvement, but it’s not always easy to determine best next step toward achieving that improvement.
Marketing Insider Group
JANUARY 21, 2020
Budgeting is never a fun process. It can be stressful and chaotic. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year.
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Account-Based Marketing is a strategy, not a solution.
Fusion Marketing Partners
JANUARY 22, 2020
I am very proud to be part of the CustomerThink.com family, as an adviser and columnist for the past few […]. Customer Experience Customer Service customer experience CX
Biznology
JANUARY 22, 2020
Below is a continuation of our Prognostications, Predictions and Hot Topics for 2020 post. Learn what Rod Thorn predicts is in store for us in 2020 and beyond: Artificial Intelligence. AI will prove to be very beneficial to industries such as customer service primarily through the use of chatbots.
Contently
JANUARY 22, 2020
The New York branch of global advertising giant Ogilvy & Mather has a yearly event called “You Matter Day.” ” On this day, work stops and employees indulge in a series of personal-interest classes hosted at the office—intro to graffiti art, 3D printing, sushi making, and so on.
Modern Marketing
JANUARY 22, 2020
In recent years, Account-Based Marketing has been noted as one of the biggest trends in marketing. However, this is no longer a new wave trend that marketers must use until the next best thing comes along.
Speaker: Pam Didner, Marketing Consultant, Author and Speaker
Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.
Marketing Insider Group
JANUARY 20, 2020
Content has the potential to be an incredibly effective marketing channel for healthcare organizations. Users search Google for health-related questions over 1 billion times each day , accounting for around 7 percent of the search engine’s total search queries.
Heinz Marketing
JANUARY 23, 2020
By Matt Heinz , President & Founder at Heinz Marketing. For many marketers working in B2B organizations, the primary goal is to generate new demand (leads, MQLs and the like).
Biznology
JANUARY 20, 2020
To launch a brand-new company in an entrepreneurial day and age means to set the stage for financial freedom and a thriving career as a business owner. It also means to take on the cumbersome challenge of running and growing a company in a competitive field.
chiefmartech
JANUARY 21, 2020
Back in September 2017, Toronto-based ScribbleLive acquired ion interactive , the interactive content SaaS company I had co-founded and served as president and CTO. Scribble had raised $50 million (Canadian dollars?)
Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
Modern Marketing
JANUARY 21, 2020
Ask any marketer how they plan to accomplish their goal of improving customer retention and loyalty and almost without exception they will say, “Better personalization and automation.” ” That’s code for “We’re not treating our customers like we know them.”
Vidyard
JANUARY 22, 2020
Jay Baer has a podcast about word of mouth marketing. Rand Fishkin has a blog about SEO. Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert.
Content Marketing Institute
JANUARY 24, 2020
Robert Rose explores how to lead change more easily and gives his take on Google’s new cookie “monster” plan. Plus, he talks surveillance culture in marketing with this week’s person making a difference in content marketing.
ATAK Interactive
JANUARY 21, 2020
In the summer of 2018, I made a decision I did not think I would ever make – I decided that ATAK Interactive needed to become a HubSpot agency. For years, I railed against HubSpot’s Inbound Methodology, which I found, and still find, misleading and ineffective.
Speaker: Kathleen Booth, VP of Marketing at Prevailion
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
Heinz Marketing
JANUARY 21, 2020
By Matt Heinz , Founder and President of Heinz Marketing. Sales and marketing technology is a frequent villain and obstacle towards achieving optimal results if you listen to many of our colleagues and peers.
Modern Marketing
JANUARY 20, 2020
As with everything in marketing, social media is constantly changing. Consumers don’t seem to have a long attention span for the same old things, and social networks are constantly evolving to reach those needs. Likewise, your marketing strategy must keep up with the latest trends.
DivvyHQ
JANUARY 21, 2020
If your company is relatively new to content marketing, you need a solid strategy that defines where you want to go, and data-driven content planning to keep you on track. Here are 6 quick tips on how you and your team can put data in the driver’s seat.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
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