INDUSTRY INSIGHTS YOUR PEERS ARE READING
Data visualization doesn’t work without emotion. Sure, data journalism involves data collection, statistical analysis, visualization, and explanation, but it takes an emotional narrative to contextualize your findings. MORE
When you're working on your company's marketing budget and determining where to spend it, which categories come to mind first? Surely there's your paid digital advertising. There's likely some asset creation like graphic design, videography, and photography, as well. marketing budget MORE
As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic. MORE
“Customers will feel less likely to leave you if they are connected to you in a way that’s not transactional,” says Antonia Wade. Traditionally seen as a trick deployed only in consumer marketing, savvy B2B marketers are learning how to track, measure and market to the customers’ emotions. Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center. MORE
As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having. MORE
Guest post by Elmira Assiyeva. Social media has transformed the way people interact with each other and how businesses market their offerings. MORE
“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. For a long time, the customer journey has been frustrating. As customers seek access to more kinds of information, brand marketers can no longer rely on mass media advertising campaigns to deliver brand awareness and service utility. MORE
Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.” MORE
The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. Two words: finite resources. MORE
No one will ever say “we don’t focus on the customer.” ” But, most marketers are bad at empathizing with customers. Let me explain: Dr. Johannes Huttula did a study with 480 experienced marketing managers. MORE
We're excited to announce the publication of Fast CMO magazine edition 6. Our magazine shares stories, reflections, and descriptions of what's happening today in B2B marketing. MORE
Content may be intended for millions, but it’s read by an individual. With statistics from recent research, this infographic shows how personas are keeping it real for content marketers. What creates the more vivid picture in your mind? Metropolitan Male 5-40, blue collar CD2”? MORE
I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. MORE
Pictured: Students at JMU Prototyping using POP The role of marketing in prototyping and other technical aspects of new product development is often very small. There are many reasons underpinning this, but the biggest reason is that marketing students aren’t taught technical skills. MORE
Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out. MORE
As 2018 draws to an end and the holiday shopping season picks up steam, marketers find themselves standing at crossroads yet again. MORE
Figuring out a marketing strategy when you’re the owner of a small business can seen daunting. Before you start worrying about marketing, though, it’s important to learn the most you can about your business and set goals that can help you succeed first. MORE
When I accepted my first job in marketing, I had no idea how big of a role data played in a marketing strategy. However, when I started working at ReachForce, it was a major newsflash to me how vital it is to have clean data as the foundation of your strategy. MORE
PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. MORE
One of the most powerful ways to enhance email lead generation is to host a webinar. Businesses tend to obtain more quality leads from webinar attendees. MORE
Social media can help companies attract and convert more leads if used properly. These 5 tips will improve your social media engagement for even better results. Content Marketing Demand & Lead Generation Social Media Marketing MORE
“If you can fake sincerity, you’ve got it made” runs the old joke. MORE
Guest post by Raul Harman. Statistics show that digital marketing is one of the fastest growing industries. However, its rapid evolution has created numerous challenges for smaller digital marketing agencies. MORE
Gaining the trust of your leads and current customers can do wonders to improve your ROI. These tips will help you build credibility with your audience. Brand Marketing Lead Generation MORE
Kaon AR ® (augmented reality) is designed to be intuitive and easy to use on any mobile device compatible with Apple’s ARKit or Google’s ARCore (newer Apple or Android devices running the latest versions of the mobile operating systems). MORE
2018 has been a crazy year in the world of PPC Marketing. Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). Just like the holiday season, it’s easy to get overwhelmed by the ever changing PPC world. MORE
As marketers look ahead to the coming months, new research suggests that they are investing more money in MarTech than any other tactic. Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses. MORE
A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more. MORE
SEO and content work together – or, at least, they should. When SEO and content efforts operate in conjunction with one another, marketers are able to generate better results, ensure digital efforts are aligned, and even become more efficient. MORE
The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. MORE
Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. MORE
B2B PR Sense
NOVEMBER 20, 2018
PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road.
Marketing Insider Group
NOVEMBER 20, 2018
As 2018 draws to an end and the holiday shopping season picks up steam, marketers find themselves standing at crossroads yet again.
Industrial Marketing Today
NOVEMBER 19, 2018
I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec.
Customer Experience Matrix
NOVEMBER 18, 2018
“If you can fake sincerity, you’ve got it made” runs the old joke.
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
KoMarketing Associates
NOVEMBER 20, 2018
As marketers look ahead to the coming months, new research suggests that they are investing more money in MarTech than any other tactic. Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses.
B2B Lead Generation
NOVEMBER 20, 2018
No one will ever say “we don’t focus on the customer.” ” But, most marketers are bad at empathizing with customers. Let me explain: Dr. Johannes Huttula did a study with 480 experienced marketing managers.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
NOVEMBER 15, 2018
Pictured: Students at JMU Prototyping using POP The role of marketing in prototyping and other technical aspects of new product development is often very small. There are many reasons underpinning this, but the biggest reason is that marketing students aren’t taught technical skills.
Webbiquity
NOVEMBER 20, 2018
Guest post by Raul Harman. Statistics show that digital marketing is one of the fastest growing industries. However, its rapid evolution has created numerous challenges for smaller digital marketing agencies.
KoMarketing Associates
NOVEMBER 15, 2018
Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives.
DiscoverOrg
NOVEMBER 14, 2018
The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. Two words: finite resources.
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Reachforce
NOVEMBER 15, 2018
When you're working on your company's marketing budget and determining where to spend it, which categories come to mind first? Surely there's your paid digital advertising. There's likely some asset creation like graphic design, videography, and photography, as well. marketing budget
Marketing Insider Group
NOVEMBER 20, 2018
Figuring out a marketing strategy when you’re the owner of a small business can seen daunting. Before you start worrying about marketing, though, it’s important to learn the most you can about your business and set goals that can help you succeed first.
bizible
NOVEMBER 14, 2018
As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having.
KoMarketing Associates
NOVEMBER 14, 2018
As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Kaon
NOVEMBER 20, 2018
Kaon AR ® (augmented reality) is designed to be intuitive and easy to use on any mobile device compatible with Apple’s ARKit or Google’s ARCore (newer Apple or Android devices running the latest versions of the mobile operating systems).
Reachforce
NOVEMBER 14, 2018
One of the most powerful ways to enhance email lead generation is to host a webinar. Businesses tend to obtain more quality leads from webinar attendees.
Marketing Insider Group
NOVEMBER 21, 2018
Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.”
Act-On
NOVEMBER 21, 2018
Social media can help companies attract and convert more leads if used properly. These 5 tips will improve your social media engagement for even better results. Content Marketing Demand & Lead Generation Social Media Marketing
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
KoMarketing Associates
NOVEMBER 20, 2018
2018 has been a crazy year in the world of PPC Marketing. Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). Just like the holiday season, it’s easy to get overwhelmed by the ever changing PPC world.
Tomorrow People
NOVEMBER 21, 2018
“Customers will feel less likely to leave you if they are connected to you in a way that’s not transactional,” says Antonia Wade. Traditionally seen as a trick deployed only in consumer marketing, savvy B2B marketers are learning how to track, measure and market to the customers’ emotions. Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center.
Reachforce
NOVEMBER 14, 2018
When I accepted my first job in marketing, I had no idea how big of a role data played in a marketing strategy. However, when I started working at ReachForce, it was a major newsflash to me how vital it is to have clean data as the foundation of your strategy.
Marketing Insider Group
NOVEMBER 19, 2018
Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out.
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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
Webbiquity
NOVEMBER 16, 2018
Guest post by Elmira Assiyeva. Social media has transformed the way people interact with each other and how businesses market their offerings.
KoMarketing Associates
NOVEMBER 15, 2018
SEO and content work together – or, at least, they should. When SEO and content efforts operate in conjunction with one another, marketers are able to generate better results, ensure digital efforts are aligned, and even become more efficient.
bizible
NOVEMBER 20, 2018
We're excited to announce the publication of Fast CMO magazine edition 6. Our magazine shares stories, reflections, and descriptions of what's happening today in B2B marketing.
Act-On
NOVEMBER 20, 2018
Gaining the trust of your leads and current customers can do wonders to improve your ROI. These tips will help you build credibility with your audience. Brand Marketing Lead Generation
Advertisement
Account-Based Marketing is a strategy, not a solution.
Marketing Insider Group
NOVEMBER 14, 2018
A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more.
Contently
NOVEMBER 15, 2018
Data visualization doesn’t work without emotion. Sure, data journalism involves data collection, statistical analysis, visualization, and explanation, but it takes an emotional narrative to contextualize your findings.
Onalytica B2B
NOVEMBER 15, 2018
The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque.
Tomorrow People
NOVEMBER 16, 2018
“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. For a long time, the customer journey has been frustrating. As customers seek access to more kinds of information, brand marketers can no longer rely on mass media advertising campaigns to deliver brand awareness and service utility.
Advertisement
In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
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