Expert insights. Personalized for you.
Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. MORE
From social media, to display ads, to mobile app ads, to video ads, we have seen multiple marketing channels become extremely popular and widely used in recent years. MORE
WordPress plugins and themes are part of what makes the CMS so popular, as they allow the customization and optimization of the websites hosted on the platform. However, to take full advantage of these elements, it is important to know how to add and use jQuery scripts. MORE
The COVID-19 pandemic has undoubtedly changed the way marketers do business, and new research shows that many intend on keeping these alterations in place as time goes on. MORE
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. MORE
Content marketers shouldn’t fear Google Analytics. It’s true it provides a lot of data, which can be overwhelming. But it has some amazing nuggets of wisdom for content teams to leverage. MORE
Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well. MORE
If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. It’s time to consider social media automation. MORE
2020 has been a challenging year and 2021 promises its own challenges. But let's not allow that to detract from your personal brand. With that in mind, let's look at some personal branding tips that will help you to succeed in 2021 and beyond. MORE
When I was a young boy, I was fascinated by the history of the Lewis and Clark Expedition that began in May of 1804. An exploration to chart and explore the Louisiana Purchase Territory at the behest of President Thomas Jefferson. MORE
It is necessary to spend money to get new infrastructure items, products, or systems to optimize business’ results. However, it is not always easy to perceive the actual amount of money needed for the acquisition. That’s why companies should be aware of the total cost of ownership (TCO). MORE
It can be difficult to stand out from the competition—no matter what industry you’re in. But if you’re looking to differentiate yourself from your competition and attract new clients, you have to be unique. MORE
There are many parts to the puzzle of content marketing. Of course, it’s vital to research your audience and create high quality, relevant content. But it’s also important not to forget about your content reach. Your job is not done once you’ve created and published a piece of content. MORE
Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. MORE
Do you want to create a promotional popup in Squarespace to grow your email list? Whether you’re running an online store or blog, you’ll find promotional popups helpful alike for growing your email list, promoting a coupon code, age verification, and more. MORE
A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. MORE
A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email's place has been overtaken. However, this assertion, and the assumption it is based on, is wrong. MORE
SWZD has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research. Blogs Press Releases MORE
The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? MORE
We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us. MORE
We often hear that WordPress hosting is the most straightforward and popular way to build a website. After all, this open-source Content Management System (CMS) powers over 455 million sites on the web. That is about 35% of all content on the internet. MORE
A Comprehensive SEO Link Building Guide for Building Quality Backlinks. What is link building for SEO? In this ultimate guide, you will learn everything you need to get started link building for SEO. The post What is Link Building for SEO? Beginner’s Guide to Backlinks appeared first on SEO.co. MORE
Vulnerability scanners have been around for over a decade. Since their onset, these specialized tools have evolved in their capabilities. They are now automated and can gather data from multiple points of view, and provide more sophisticated analysis. MORE
Getting a seat at the executive table requires strategic leadership and strong communication skills. MORE
If you understand the importance of a functional and visually attractive website for your company and have heard of different tools to achieve this result, you certainly are wondering how to use Bootstrap to develop a WordPress theme. Both resources are important for their own reasons. MORE
KoMarketing Associates
NOVEMBER 25, 2020
The COVID-19 pandemic has undoubtedly changed the way marketers do business, and new research shows that many intend on keeping these alterations in place as time goes on.
SendX
NOVEMBER 26, 2020
A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email's place has been overtaken. However, this assertion, and the assumption it is based on, is wrong.
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RockContent
NOVEMBER 22, 2020
WordPress plugins and themes are part of what makes the CMS so popular, as they allow the customization and optimization of the websites hosted on the platform. However, to take full advantage of these elements, it is important to know how to add and use jQuery scripts.
Marketing Insider Group
NOVEMBER 24, 2020
Content marketers shouldn’t fear Google Analytics. It’s true it provides a lot of data, which can be overwhelming. But it has some amazing nuggets of wisdom for content teams to leverage.
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In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.
Webbiquity
NOVEMBER 23, 2020
The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up?
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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RockContent
NOVEMBER 26, 2020
It is necessary to spend money to get new infrastructure items, products, or systems to optimize business’ results. However, it is not always easy to perceive the actual amount of money needed for the acquisition. That’s why companies should be aware of the total cost of ownership (TCO).
SendX
NOVEMBER 26, 2020
From social media, to display ads, to mobile app ads, to video ads, we have seen multiple marketing channels become extremely popular and widely used in recent years.
Influitive
NOVEMBER 25, 2020
The post How Ceridian uses its advocate program to coach and mentor customers — Q&A appeared first on Influitive. Customer References Customer Success Customer Success Teams Q&A
Marketing Insider Group
NOVEMBER 25, 2020
It can be difficult to stand out from the competition—no matter what industry you’re in. But if you’re looking to differentiate yourself from your competition and attract new clients, you have to be unique.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
Tony Zambito
NOVEMBER 29, 2020
When I was a young boy, I was fascinated by the history of the Lewis and Clark Expedition that began in May of 1804. An exploration to chart and explore the Louisiana Purchase Territory at the behest of President Thomas Jefferson.
RockContent
NOVEMBER 26, 2020
Vulnerability scanners have been around for over a decade. Since their onset, these specialized tools have evolved in their capabilities. They are now automated and can gather data from multiple points of view, and provide more sophisticated analysis.
SWZD
NOVEMBER 23, 2020
SWZD has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research. Blogs Press Releases
B2B PR Sense
NOVEMBER 27, 2020
2020 has been a challenging year and 2021 promises its own challenges. But let's not allow that to detract from your personal brand. With that in mind, let's look at some personal branding tips that will help you to succeed in 2021 and beyond.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Hootsuite
NOVEMBER 23, 2020
Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise.
Tony Zambito
NOVEMBER 23, 2020
We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us.
RockContent
NOVEMBER 24, 2020
We often hear that WordPress hosting is the most straightforward and popular way to build a website. After all, this open-source Content Management System (CMS) powers over 455 million sites on the web. That is about 35% of all content on the internet.
Oktopost
NOVEMBER 25, 2020
Getting a seat at the executive table requires strategic leadership and strong communication skills.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
seo.co
NOVEMBER 24, 2020
A Comprehensive SEO Link Building Guide for Building Quality Backlinks. What is link building for SEO? In this ultimate guide, you will learn everything you need to get started link building for SEO. The post What is Link Building for SEO? Beginner’s Guide to Backlinks appeared first on SEO.co.
Hootsuite
NOVEMBER 24, 2020
If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. It’s time to consider social media automation.
Marketing Insider Group
NOVEMBER 23, 2020
There are many parts to the puzzle of content marketing. Of course, it’s vital to research your audience and create high quality, relevant content. But it’s also important not to forget about your content reach. Your job is not done once you’ve created and published a piece of content.
RockContent
NOVEMBER 25, 2020
If you understand the importance of a functional and visually attractive website for your company and have heard of different tools to achieve this result, you certainly are wondering how to use Bootstrap to develop a WordPress theme. Both resources are important for their own reasons.
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Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.
Sword and the Script
NOVEMBER 24, 2020
A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic.
Content Marketing Institute
NOVEMBER 23, 2020
Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well.
Heinz Marketing
NOVEMBER 28, 2020
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Optinmonster
NOVEMBER 27, 2020
Do you want to create a promotional popup in Squarespace to grow your email list? Whether you’re running an online store or blog, you’ll find promotional popups helpful alike for growing your email list, promoting a coupon code, age verification, and more.
Speaker: Brian Carroll, CEO and Founder of markempa
Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.
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