Expert insights. Personalized for you.
Measuring your customer advocacy and community program’s success is critical for growing membership, boosting engagement, and delivering even better customer experiences. MORE
Effective growth leaders are focused on achieving aggressive revenue goals – but achieving these goals requires growth leaders to also focus on the underlying processes and infrastructure that allows them to do so in a scalable and repeatable way. MORE
So you’ve got yourself a list of new leads to turn into possible customers. Now comes the hard part — the cold call. Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game. MORE
The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function. MORE
Living in the digital era, when more and more people become victims of a data breach, modern users are afraid of sharing their email addresses. In fact, 733 million email addresses were stolen in 2019. Building email lists is getting harder. MORE
Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? MORE
If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Customer intelligence allows marketers to understand leads and current clients more in-depth, and gain better insights. MORE
If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. Today, most people and business buyers look for products and services online. MORE
The goal of operational excellence is to improve business performance through process. Operational excellence is what enables organizations to achieve long-term sustainable growth. At its heart, operational excellence is about how, every person within an organization delivers value to a customer. MORE
How many unread emails do you have in your inbox? 12000? This is also the case for your subscribers' inbox. They get hundreds of emails everyday but only 5-10 get opened. And the ones that get opened have a catchy, power packed, irresistible subject line. MORE
Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions. MORE
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing MORE
We’re pleased to feature the most recent podcast from our Consultants Collective member, Dana Look-Arimoto. We all have a voice. The key is to find it, and more importantly, understand when to use its power. MORE
Ensuring you have an accessible website is critical for it to be inclusive. Those with certain disabilities cannot interact with websites in traditional ways. With web accessibility, anyone can interact online without barriers. It’s not only about expanding your audience. MORE
How’s that for an attention-getting headline?! I promise, though: it’s not click-bait. I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more successful. It’s even simple and straightforward advice. Unfortunately, that doesn’t make it easy …. MORE
The COVID-19 pandemic is having an impact on the way marketers do business, and new research shows that its effects are farther reaching than previously thought. MORE
Almost everyone thinks salespeople are all about beating their competition (well, there might be a little truth to that). But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. MORE
Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. Continue reading → The post How to Create High-Converting Content appeared first on Content Marketing Institute. Company News MORE
Businesses have been trying for eons to gain competitive advantage by better understanding their customers. But the challenge today is very different from even the fairly recent past. MORE
Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Why should you bother with the investment anyways? MORE
Contrary to popular belief, forecasting is easy: tomorrow is nearly always like today. What’s hard is predicting when something will change: a snowstorm, stock market crash, or disruptive technology. Of course, predicting change is also where forecasting is most useful. MORE
As the investment in video content continues to ramp up, new research suggests that marketers will keep using this form of collateral to resonate with their target audience. MORE
Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility. MORE
Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else. MORE
At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. MORE
Despite COVID-19 vaccinations getting off to a slower-than-expected start and the U.S. death toll from the pandemic continuing to climb, more than half of workers surveyed said they will return to their offices in the first half of 2021. MORE
Marketing Insider Group
FEBRUARY 24, 2021
At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up.
KoMarketing Associates
FEBRUARY 24, 2021
The COVID-19 pandemic is having an impact on the way marketers do business, and new research shows that its effects are farther reaching than previously thought.
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Marketing Insider Group
FEBRUARY 23, 2021
Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions.
SendX
FEBRUARY 22, 2021
How many unread emails do you have in your inbox? 12000? This is also the case for your subscribers' inbox. They get hundreds of emails everyday but only 5-10 get opened. And the ones that get opened have a catchy, power packed, irresistible subject line.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Zoominfo
FEBRUARY 22, 2021
Almost everyone thinks salespeople are all about beating their competition (well, there might be a little truth to that). But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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SendX
FEBRUARY 18, 2021
Living in the digital era, when more and more people become victims of a data breach, modern users are afraid of sharing their email addresses. In fact, 733 million email addresses were stolen in 2019. Building email lists is getting harder.
KoMarketing Associates
FEBRUARY 23, 2021
Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else.
Zoominfo
FEBRUARY 23, 2021
Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting?
Influitive
FEBRUARY 22, 2021
Measuring your customer advocacy and community program’s success is critical for growing membership, boosting engagement, and delivering even better customer experiences.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Marketing Insider Group
FEBRUARY 22, 2021
Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Why should you bother with the investment anyways?
Biznology
FEBRUARY 24, 2021
We’re pleased to feature the most recent podcast from our Consultants Collective member, Dana Look-Arimoto. We all have a voice. The key is to find it, and more importantly, understand when to use its power.
KoMarketing Associates
FEBRUARY 18, 2021
As the investment in video content continues to ramp up, new research suggests that marketers will keep using this form of collateral to resonate with their target audience.
Zoominfo
FEBRUARY 23, 2021
If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Customer intelligence allows marketers to understand leads and current clients more in-depth, and gain better insights.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Customer Experience Matrix
FEBRUARY 17, 2021
Contrary to popular belief, forecasting is easy: tomorrow is nearly always like today. What’s hard is predicting when something will change: a snowstorm, stock market crash, or disruptive technology. Of course, predicting change is also where forecasting is most useful.
Marketing Insider Group
FEBRUARY 22, 2021
If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. Today, most people and business buyers look for products and services online.
Webbiquity
FEBRUARY 23, 2021
Businesses have been trying for eons to gain competitive advantage by better understanding their customers. But the challenge today is very different from even the fairly recent past.
Industrial Marketing Today
FEBRUARY 18, 2021
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
Zoominfo
FEBRUARY 23, 2021
Despite COVID-19 vaccinations getting off to a slower-than-expected start and the U.S. death toll from the pandemic continuing to climb, more than half of workers surveyed said they will return to their offices in the first half of 2021.
Measure Up Marketing
FEBRUARY 23, 2021
The goal of operational excellence is to improve business performance through process. Operational excellence is what enables organizations to achieve long-term sustainable growth. At its heart, operational excellence is about how, every person within an organization delivers value to a customer.
Marketing Insider Group
FEBRUARY 24, 2021
Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility.
Biznology
FEBRUARY 22, 2021
How’s that for an attention-getting headline?! I promise, though: it’s not click-bait. I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more successful. It’s even simple and straightforward advice. Unfortunately, that doesn’t make it easy ….
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
ANNUITAS
FEBRUARY 23, 2021
Effective growth leaders are focused on achieving aggressive revenue goals – but achieving these goals requires growth leaders to also focus on the underlying processes and infrastructure that allows them to do so in a scalable and repeatable way.
Zoominfo
FEBRUARY 17, 2021
So you’ve got yourself a list of new leads to turn into possible customers. Now comes the hard part — the cold call. Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game.
Content Marketing Institute
FEBRUARY 22, 2021
Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. Continue reading → The post How to Create High-Converting Content appeared first on Content Marketing Institute. Company News
Marketing Insider Group
FEBRUARY 18, 2021
Ensuring you have an accessible website is critical for it to be inclusive. Those with certain disabilities cannot interact with websites in traditional ways. With web accessibility, anyone can interact online without barriers. It’s not only about expanding your audience.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
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