Your Sales Management Guru

JUNE 26, 2017

First Half of the Year is Over! Steps to take to Ensure Success. It’s a wrap. But everything must continue to move forward with increased levels of urgency. In many situations cash flow is tighter, pipelines have been impacted and sales cycles have grown longer. That’s the reality, but as sales leaders and executives we need to take this week to reflect on the first half: “ what went better than expected, what things didn’t work?”

Writing 33

Writing Generation 33

Vidyard

JUNE 23, 2017

This post was originally published on Upshot. Crafting a perfect sales message can be painful, but it’s essential to capturing a decision maker’s attention. In an over-saturated sales market, why not try video? That’s exactly what we did at League.

Effective 66

Effective Effectiveness Touchpoints Response Rate 66

grow - Practical Marketing Solutions

JUNE 20, 2017

By Mark Schaefer. “I’m not into social media,” one marketing executive recently told me (with pride). “I don’t even have a LinkedIn profile. I’m old school.” ” Old School. What does that even mean?

Attitudes 95

Attitudes Podcast Education Blogger 95

Tomorrow People

JUNE 20, 2017

Use website personalisation to attract the right leads and increase engagement with a unique user journey. Lead Generation

Lead Generation 82

Lead Generation Websites Generation Lead 82

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A framework comprising of best practices to consider and red flags to avoid.

B2B Marketing Insider

JUNE 21, 2017

In the “Ultimate Sales Machine”, Chet Holmes mentions that only 3% of your target market is ready to buy! 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested. When it comes to LinkedIn […]. The post How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere appeared first on Marketing Insider Group.

Linkedin 77

Linkedin Buy Target Marketing 77

Content Standard

JUNE 20, 2017

Every day, we’re tasked with figuring out complicated stuff with limited amounts of time. Take health care, for instance. If you’re a small business, figuring out changing regulations and how they affect you and your employees can be a daunting prospect.

Education 53

Education Ethics Podcast Opinions 53

Hubspot

JUNE 22, 2017

For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous.

Spending 47

Spending CPA Ads Landing Page 47

Tomorrow People

JUNE 22, 2017

How modern marketers can achieve greater success today with the help of marketing automation. Marketing Automation

Marketing Automation 46

Marketing Automation Automation Help Marketing 46

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Personalize your marketing to convert your highest-value accounts.

Modern B2B Marketing

JUNE 23, 2017

Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.”

Touchpoints 41

Touchpoints Exchange Template Relationship 41

Biznology

JUNE 20, 2017

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

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Wikipedia Google SERP SEM 60

Modern Marketing

JUNE 22, 2017

It seems to be an unwritten rule. Or maybe it’s our collective failure to think of history as anything more than a collection of dusty tales from long dead, tech-deprived societies. Or maybe it’s simply ignorance.

Transparency 52

Transparency Ethics Urgency Rules 52

Act-On

JUNE 20, 2017

As I’ve previously confessed, I’m not much of a numbers person. I excelled in math classes throughout my school years, but once I decided on a creative career path and formally acknowledged that I’m a word nerd, my math brain shut down. I struggle even to balance our personal budget.

Blasts 53

Blasts CTR Benchmark Traffic 53

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Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Effective

Modern B2B Marketing

JUNE 20, 2017

In a blog post earlier this year, I introduced the concept of the Engagement Economy , which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful.

Touchpoints 43

Touchpoints Amazon Curation Acquisition 43

B2B Marketing Insider

JUNE 22, 2017

Lead nurturing is no different than building long-term relationships. It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales. According to MarketingSherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the #1 cause for […]. The post The 6 Basic Nurture Campaigns and When to Use Them appeared first on Marketing Insider Group.

Lead Nurturing 51

Lead Nurturing Campaign Relationship Relevance 51

Content Standard

JUNE 22, 2017

The content-driven website is painfully rare in the world of hospitals. Since going into kidney failure, my father has become a voracious consumer of health care content.

Aging 35

Aging Demographics Terms and Conditions Government 35

Modern Marketing

JUNE 20, 2017

In today’s modern landscape, humans have become fixated on experiences. Everything from foregoing homeownership for traveling around the world, to their experience in a restaurant are all shared online for the world to see.

Experience 49

Experience Income Click Customer 49

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Each year B2B organizations spend more than $5.2 billion on content creation.

Spending

Vidyard

JUNE 22, 2017

Modern businesses have amassed huge libraries of video, from explainer content, to demos, how to videos, recorded webinars, promo videos; you name it, businesses have got it on camera.

Youtube 47

Youtube Video Marketing Click 47

Modern B2B Marketing

JUNE 21, 2017

As a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form. Often, designing a compelling advertisement isn’t enough to encourage people into handing over their details. Many factors can deter someone from submitting a form, including the unwillingness to provide contact information.

Positioning 36

Positioning Landing Page Conversion Field 36

B2B Marketing Insider

JUNE 21, 2017

Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of […]. The post Why Customer Experience Matters to Your Business appeared first on Marketing Insider Group.

Experience 52

Experience Education Tips Develop 52

grow - Practical Marketing Solutions

JUNE 26, 2017

By Mark Schaefer. Thank you for your social media engagement through your generous tweets, blog comments, and likes. I have just one question: Why aren’t you hiring me?

Podcast 28

Podcast Sites Lead Research 28

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Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Hubspot

JUNE 21, 2017

We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example.

Landing Page 32

Landing Page Test Rate Conversion Rate 32

Content Standard

JUNE 22, 2017

Think back to the beginning of your marketing career: did you ever have to make a hard decision about approaching a provocative subject that made you examine your marketing ethics? An old but classic example is PETA’s 2004 campaign, “ The Holocaust on Your Plate.”

Ethics 31

Ethics Content Storytelling Segmentation 31

Modern B2B Marketing

JUNE 26, 2017

The modern marketing landscape is not what it used to be. Creative thinkers and innovative “ideas people” are still at the heart of the department, but it has become a measurable, monitorable and data-driven discipline.

Trends 29

Trends Spending Organic Personalization 29

B2B Marketing Insider

JUNE 26, 2017

In a world of infinite media choices, the best way to reach new buyers and new talent might be right under your nose. Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talent. Is HR the new Marketing? […]. The post Why HR Is The New Marketing appeared first on Marketing Insider Group. Marketing Strategy

Resources 39

Resources Develop Sales Media 39

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Ensure Your B2B Marketing Clients Get the Best Results

B2B

bizible

JUNE 20, 2017

When it comes to account-based marketing (ABM), a lot of marketers get hung up with implementation. How do I create personalized content? How do I get ahold of the right people at all my target accounts? Why is it taking so long to show results?

Touchpoints 32

Touchpoints Measurement Buyer's Journey Funnel 32

LeanData

JUNE 20, 2017

This is not just a chart. Or a diagram. Or a pretty picture. What you see is a lead flow in Salesforce. Not just a graphic representation, mind you. But a real, honest-to-goodness flow of leads through a sales organization. “It

Rules 31

Rules Marketing Spot Display 31

Tomorrow People

JUNE 27, 2017

According to MarketingSherpa, 79% of leads never convert to sales. The most common reason for this is a lack of lead nurturing. Website personalisation offers the potential to reduce that statistic dramatically by developing relationships with prospects that support their decision making.

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grow - Practical Marketing Solutions

JUNE 21, 2017

By Kiki Schirr, {grow} Contributing Columnist. On March 6th I launched my own web-based video chat platform. So on that same day, I also became the company’s sole customer success agent.

Small Business 29

Small Business Word of Mouth Customer Insert 29

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As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Funnel