Trending Articles

How to Get a Google Knowledge Panel

Sahil Kakkar

In this article, you’ll learn: What is a Google Knowledge Panel? How to acquire one for your business Ways to increase your chance of acquiring a Google Knowledge Panel

Google 180

Bad Weather Calls for Piloting Your Business with a Plan, Data, and Processes

Vision Edge Marketing

It seems like there’s a downpour of gloomy economic news.

Plan 151

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How to Make Money with Email Marketing


Did you know that there are 4.26 billion email users worldwide ? That's almost double the number of people on Facebook and triple the number of Instagram profiles. Who would have thought that something as simple as an email address could be so far-reaching and powerful? Monetizing email marketing

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48% of Marketers Now Find Data Most Useful for the Customer Experience

KoMarketing Associates

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area.

Everything You Need to Know About BFCM

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

ABM Is a Marathon, Not a Sprint

Tav Tepfer

"If you’re still in the earliest stages and need to secure the buy-in and budget to expand your ABM program, I’d like to offer a key piece of advice: ABM is a marathon, not a sprint

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More Trending

Five Whys of Digital Marketing


The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” ” exactly five times, to find exactly one root cause.

Why Your Content Marketing Needs Standard Operating Procedures


Bad systems break. We’ve all seen it in action. A writer submits a piece of content and it completely misses the mark, requiring a full overhaul. Or you discover grammatical errors while uploading a piece that’s been approved for launch.

Report: Marketers Now Leveraging Video Marketing to Resolve Pain Points

KoMarketing Associates

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness.

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Four B2B Trends Fueling ABM Adoption

Tav Tepfer, Chief Customer Officer - Jabmo

Let’s look at four B2B marketplace trends, in particular, that are accelerating digital marketing transformation

Trends 207

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

How the metaverse will transform the future of B2B marketing

Tomorrow People

Why it’s time for B2B organisations to pay attention. Over the past year, there’s been a lot of buzz surrounding the metaverse. Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. marketers are planning to invest in metaverse-related activities this year.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization


Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on.

Top 10 Digital Marketing Solutions for Today’s Professional Services Firms

Hinge Marketing

Many professional services firms still struggle with digital marketing. Some are stuck in the past and believe that word-of-mouth referrals are the only way to build their business. In fact, traditional referrals have been in decline for years.

47% of B2B Marketers Still Only Rate Lead Nurturing Initiatives as ‘Average’

KoMarketing Associates

As B2B marketers look for more ways to improve their lead nurturing strategies, new research indicates that they are turning to social media and personalization to do so.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

The 3 pillars of exceptional CX across platforms

Marissa Pick

Top B2B marketing expert and influencer Marissa Pick on building strong customer experience and service strategies with people, processes, and technology

B2B 196

How To Battle Imposter Syndrome on Your Content Marketing Team

Content Marketing Institute

Imposter syndrome affects as many as eight in 10 people. Given that, your content marketing team most likely feels its impact. Here’s how to recognize it, overcome it, and mitigate its impact on your organization. Continue reading → Company News

The Ultimate Guide to Paid Content Marketing

Marketing Insider Group

Congrats, your content marketing efforts have been implemented and you have a steady stream of content in the pipeline. Creating ideas isn’t easy, but through planning and implementation you feel okay about how you’re performing so far.

5 Scary Direct Mail Myths Busted


Today, marketers have processes they need to follow and analytics they need to gather, so the thought of dealing with direct mail again is enough to intimidate even the most intrepid marketer. . The post 5 Scary Direct Mail Myths Busted appeared first on PFL. Hybrid Experience Marketing Ideas

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

65% of Marketers Now Confirm Influencer Collaborations are Paying Off

KoMarketing Associates

As marketers begin to explore the potential of influencer marketing, new research suggests that many are beginning to find that it is providing more benefits than initially expected.

MarTech 360 Interview With Ed King, CEO, Openprise

Suchita Dey

MarTech 360 interviews Ed King, CEO at Openprise, on CX, marketing automation, and his career

Content at a Crossroad: What Will It Take To Drive Content Marketing Forward?

Content Marketing Institute

Content is no longer enough. Content marketers must rethink everything, from their program’s strategy to a professional career path and even their mission. Find out what matters in content now from the Content Marketing World 2022 keynote speakers. Continue reading → Company News

5 Top Tips to Produce Content that Converts


There is so much content available online. So how do you ensure your content rises above the competition to engage and draw in your intended audience? We’ve got five tried-and-tested tips to help you rise above the noise and achieve your content marketing goals.

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The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

How Daphnee Lagredelle brought $100,000+ of revenue into her coaching business with ConvertKit


Daphnee Lagredelle is a business coach for women from the African diaspora who want to start and grow their online business. She’s from Haiti, as are most of her clients.

How Google’s Helpful Content & Core Updates Impact Your Website [Webinar] via @sejournal, @sejournal

Search Engine Journal

Learn how to create better content with authority that complies fully with Google’s revised Helpful Content guidelines. Join our upcoming webinar! The post How Google’s Helpful Content & Core Updates Impact Your Website [Webinar] appeared first on Search Engine Journal.

Drive Key-Account Growth With Omnichannel ABM

Nick Heys

Most B2B organizations are still Sales-driven. Even in high-growth organizations, CFOs often have a rule of thumb to allocate only 20% of the total Sales and Marketing budget to Marketing. That made sense when salespeople controlled 80% of the buyer journey. However, now that Sales has lost much of that control, marketing teams have a responsibility to step in with new digital account-based marketing (ABM) technologies

Want To Generate More Demand? Follow These 4 Content Tips [Examples]

Content Marketing Institute

When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results. Continue reading → Company News

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Conversation Track Architecture:  The Bedrock of a “Converged Growth” B2B Go-to-Market Organizational Model


There is no other way to say it. B2B go-to-market organizational design is in a state of crisis.

The Complete Guide to a Cookieless World


What are cookies and what do they do? Learn about the phase out of third-party cookies and what it means for SSPs, DSPs, and consumers going forward. The post The Complete Guide to a Cookieless World appeared first on 33Across. Industry Insights wBlog Home zBlog zFeatured Homepage Events

The Complete Guide to Integrated Digital Marketing


Marketing works best when it’s delivered across multiple channels with a consistent, integrated front. The last thing you want to do is confuse your audience with some sort of one-off tactic that doesn't seem to fit when they decide to dig deeper.