Trending Articles

74% of Marketers Have Made Changes They Will Keep as a Result of COVID-19

KoMarketing Associates

The COVID-19 pandemic has undoubtedly changed the way marketers do business, and new research shows that many intend on keeping these alterations in place as time goes on.

The Future of Email Marketing in 2021 & Beyond (Trends that Matter)

SendX

A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email's place has been overtaken. However, this assertion, and the assumption it is based on, is wrong.

Trends 195

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to add jQuery scripts to WordPress?

RockContent

WordPress plugins and themes are part of what makes the CMS so popular, as they allow the customization and optimization of the websites hosted on the platform. However, to take full advantage of these elements, it is important to know how to add and use jQuery scripts.

Field 230

The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. It’s true it provides a lot of data, which can be overwhelming. But it has some amazing nuggets of wisdom for content teams to leverage.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up?

More Trending

What is Total Cost of Ownership and how to calculate the TCO

RockContent

It is necessary to spend money to get new infrastructure items, products, or systems to optimize business’ results. However, it is not always easy to perceive the actual amount of money needed for the acquisition. That’s why companies should be aware of the total cost of ownership (TCO).

Cost 180

6 Surefire Strategies to Improve Your Bulk Email Campaign Performance

SendX

From social media, to display ads, to mobile app ads, to video ads, we have seen multiple marketing channels become extremely popular and widely used in recent years.

How Ceridian uses its advocate program to coach and mentor customers — Q&A

Influitive

The post How Ceridian uses its advocate program to coach and mentor customers — Q&A appeared first on Influitive. Customer References Customer Success Customer Success Teams Q&A

4 Ways to Stand Out from B2B Competitors Using Digital Marketing

Marketing Insider Group

It can be difficult to stand out from the competition—no matter what industry you’re in. But if you’re looking to differentiate yourself from your competition and attract new clients, you have to be unique.

SEM 213

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

The Intrepid Buyer

Tony Zambito

When I was a young boy, I was fascinated by the history of the Lewis and Clark Expedition that began in May of 1804. An exploration to chart and explore the Louisiana Purchase Territory at the behest of President Thomas Jefferson.

Why you should start using vulnerability scanners

RockContent

Vulnerability scanners have been around for over a decade. Since their onset, these specialized tools have evolved in their capabilities. They are now automated and can gather data from multiple points of view, and provide more sophisticated analysis.

Spiceworks Ziff Davis Scales Actionable B2B Intent Data With Aberdeen Acquisition

SWZD

SWZD has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research. Blogs Press Releases

Personal Branding Tips: How to Ensure Success for 2021

B2B PR Sense

2020 has been a challenging year and 2021 promises its own challenges. But let's not allow that to detract from your personal brand. With that in mind, let's look at some personal branding tips that will help you to succeed in 2021 and beyond.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise.

7 Reasons To Update Your Buyer Insights And Buyer Personas

Tony Zambito

We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us.

The 11 Most Popular WordPress Websites

RockContent

We often hear that WordPress hosting is the most straightforward and popular way to build a website. After all, this open-source Content Management System (CMS) powers over 455 million sites on the web. That is about 35% of all content on the internet.

Earning Your Seat at the Strategy Table: The Must-Have Communication Skills

Oktopost

Getting a seat at the executive table requires strategic leadership and strong communication skills.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What is Link Building for SEO? Beginner’s Guide to Backlinks

seo.co

A Comprehensive SEO Link Building Guide for Building Quality Backlinks. What is link building for SEO? In this ultimate guide, you will learn everything you need to get started link building for SEO. The post What is Link Building for SEO? Beginner’s Guide to Backlinks appeared first on SEO.co.

What is Social Media Automation? (+ 7 Tools That Will Make it Easier)

Hootsuite

If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. It’s time to consider social media automation.

7 Ways To Maximize Your Content Reach

Marketing Insider Group

There are many parts to the puzzle of content marketing. Of course, it’s vital to research your audience and create high quality, relevant content. But it’s also important not to forget about your content reach. Your job is not done once you’ve created and published a piece of content.

How to use bootstrap in WordPress: a quick guide

RockContent

If you understand the importance of a functional and visually attractive website for your company and have heard of different tools to achieve this result, you certainly are wondering how to use Bootstrap to develop a WordPress theme. Both resources are important for their own reasons.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

6 Actionable Ways B2B Marketers Can Improve Virtual Events

Sword and the Script

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic.

How to Do Inclusive Content That Helps Your Audience and Business

Content Marketing Institute

Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well.

B2B Reads: Career Paths, Blog Fails, and Prospecting Mistakes

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

How to Create a Promotional Popup in Squarespace (Step By Step)

Optinmonster

Do you want to create a promotional popup in Squarespace to grow your email list? Whether you’re running an online store or blog, you’ll find promotional popups helpful alike for growing your email list, promoting a coupon code, age verification, and more.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.