Trending Articles

The Ultimate Guide to Digital Marketing Tools that Won’t Cost a Cent

Marketing Insider Group

From professionally produced marketing videos to influencer campaigns and automation software, staying within your digital marketing budget while still driving growth is easier said than done. While some pieces of your marketing strategy aren’t exactly cost flexible, there are plenty of helpful free resources that digital marketers and small business owners can use to craft, launch, and […].

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Why your content marketing strategy is failing — and how you can up the ante with a dose of differentiation

Tomorrow People

If differentiation and bravery in a content marketing strategy is crucial why are 42% of marketers not brave enough to really stand out and what’s holding them back? “To To make headway in a flatlining economy, businesses need to reconsider how they are perceived in their markets.”. In our hyper-competitive world, standing out from the crowd has never been more important.

Trending Sources

Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results

ViewPoint

For one client, it takes 9.82 touches to engage with a prospect. The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). This approach yields a 5% lead rate. Our leads are equivalent to what SiriusDecisions calls a Level 4 or 5 lead—well-qualified leads. We invest about 10,000 touches to generate 50 leads.

Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

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How One-to-One Marketing Is Changing the Content Marketing Game

Content Standard

We’re on the cusp of a one-to-one marketing revolution, experts say. If that’s the case, why can’t one of my favorite retailers figure out that I am, in fact, female? Sadly, of all the emails that litter my inbox every day, only a fraction are highly relevant to me.

ABC: How Storytelling Can Impact Lives

ScribbleLive

When Hurricane Harvey first hit Texas late on August 25, it brought powerful winds, record rainfall and devastating flooding. Many communities were underwater.

1 million software companies by 2027? We’re gonna need a bigger chart

chiefmartech

I love the channel software landscape graphic below produced by Jay McBain of Forrester. It’s accompanied by a fantastic article, The Channel Software Stack – A Comprehensive (And Critical) Look At The Future Of The Industry that I highly recommend reading.

Is Content Marketing the ‘only marketing’ in B2B?

TaylorMadeIn KEW

In the most recent issue of B2B Marketing magazine I was interviewed for a column featuring opposing viewpoints on some of the most debated topics in our profession. For my interview, the focus was on ‘content marketing’, quite possibly my biggest bugbear in all of B2B marketing.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Geolocation-Based Marketing in 2017: The Impact on Businesses

Modern Marketing

The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going. Knowing where they are thanks to geolocation technology means that a new marketing opportunity has emerged that can maximize the return you invest in marketing.

GPS 38

Can Facebook’s Research on 2-Second Videos Be Trusted?

Content Standard

Maybe it’s the result of shortened attention spans, or maybe it has something to do with content creators and their ability to create compelling video ad content.

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Salesforce Simplifying B2B Facebook Marketing?

Navigate the Channel

Perhaps unjustly, Facebook has never been known as a hub for B2B lead generation. This is not for lack of potential – plenty of companies use Facebook for surfacing contact info.

The Key to Successful ABM: Marketing and Sales Alignment

Modern B2B Marketing

Account-based marketing (ABM) is a game-changer, but it’s not uncommon for sales to push back against implementing it as a new strategy. It’s understandable. On the surface, it appears that ABM is asking sales to work with fewer leads, and that kind of change can be a scary proposition.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Why Sales Content Management Needs More Work

B2B Marketing Directions

There's no longer any doubt that content has become the currency of marketing and sales for virtually all kinds of B2B companies.

Helping CMOs Look At The Digital Space From A Human Perspective

Modern Marketing

If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then realize the benefits of a new technology. From there, it leads to a new norm, helping us understand our own intentions and behaviors.

What Blockchain Could Mean for the Future of Marketing

Content Standard

For the average consumer, the future of marketing and technology can seem a little bleak. Over just the past year, we’ve seen headlines about advertising abuses on our favorite platforms and watched a massive financial institution bleed out private information.

Cisco Acquiring Broadsoft: View from the Contact Center

Aberdeen CMO Essentials

Big changes are afoot in the contact center. In 2017, Avaya filed for Chapter 11 and announced significant progress in restructuring. NICE acquired Workflex solutions to incorporate intraday management within its WFO platform.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

The Most Wonderful Time of the Year to Engage Customers: Tips for Holiday Marketing

Modern B2B Marketing

Marketers, are you ready? It’s that time of year again. With the National Retail Federation expecting holiday sales to increase between 3.6

Spotlight: Meet Some Of The Kick-Ass Women Speakers Of Advocamp

Influitive b2b

As we get closer to Advocamp 2017 (this Dec. 6-8 in San Francisco), the excitement is building around our amazing lineup of presenters. Advocamp is the biggest customer experience, engagement & advocacy event of the year, uniting hundreds of marketing, sales, and CS leaders from across the world. We’re thrilled to highlight some of the.

Content Creation Robots Are Here [Examples]

Content Marketing Institute

How much will the evolving landscape of AI impact content creation? I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major platforms.

Top 6 ABM Sessions and Takeaways You May Have Missed at Dreamforce

Engagio

It’s no surprise that Account Based Marketing was another hot topic this year at Dreamforce. With more and more companies thinking about moving to an account-based model, they’re demanding more tactical and practical advice for getting started and optimizing their existing ABM efforts.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

How To Write Email Newsletters That People Actually Want To Read

Hubspot

A few weeks ago, the CEO of GMB Fitness , Andy Fossett, looked out at a crowd of marketers and said, “Don’t. blast. list.”. We all know this. But Andy’s eyes said what we were all thinking, “I cannot believe I still have to say this to a group of marketers. You people should know better.”.

Sales Velocity: The Critical Sales Metric Your Team Probably Isn’t Measuring

Modern B2B Marketing

The more quickly you can convert leads into paying customers, the more successful your business. Time is money, after all. Yet, the sales metric that reveals the most about both time and money—sales velocity—is commonly overlooked. What is Sales Velocity?

B2B sales – alignment to the rescue!

Exo B2B

Due to the complexity of the products, the size of the investment and the risks involved, salespeople used to have the upper hand in the B2B transaction. However, the rules of the game have changed considerably and will continue to do so.

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17 Questions to Break Free From Competitive Content Issues

Content Marketing Institute

In 1998, I became the investment club guide for About.com. My responsibilities included the creation of at least one original article per week on the topic of investing or investment clubs, as well as development of the e-newsletter for the subscribers of that channel. I absolutely loved it.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Welcome to the Age of Intelligence (and What it Means for Video)

Vidyard

Dreamforce 2017: Through the Video Lens. Last week, the spectacle that is Dreamforce engulfed the city of San Francisco bringing together tens of thousands of business professionals, app developers and members of the tech community.

7 Soft Skills You Need to Achieve Career Growth

Hubspot

Is there someone (or hopefully, several someones) at your company who it seems like everyone wants to work with? Maybe they always get pulled into brainstorms, or maybe your team's leaders consult with them. Or maybe it just seems like everyone on your team just really, really likes them.

How to Launch a New Brand & Website the Right Way

Marketing Insider Group

The climate of relevance is always shifting when it comes to business; it’s a constant battle to stay current against competitors and evolving industry trends. Reinventing your website or brand is a smart way to stay afloat – but successfully launching either can be a daunting task, to say the least. Luckily, there are steps […]. The post How to Launch a New Brand & Website the Right Way appeared first on Marketing Insider Group. Content Marketing

Influencer Marketing: From Experimentation to Transformation | Traackr

Traackr

Find out why influencer marketing should be part of your change management plan and discover the top 10 key priorities for global brands

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.