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Successful Drip Marketing Examples and What You Can Learn from Them

Marketing Insider Group

The non-profit watchdog group, The Project on Government Oversight (POGO), needed to grow awareness, as well as its subscriber list. With Eat-n-Park’s trademark Smiley Cookies, it was likely the latter. They created an email list segment of only cold leads. They’d “obviously, love to have you back.”

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A Branding Paradox: Build But Don’t Dominate

Biznology

And the name should be trademarked. . A trademark is a word, name, symbol or device that identifies a particular company’s product or services. This is called the “genericization” of the trademark, which is bad because it threatens a company’s legal right to that trademark. vs. United Drug Co.

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Sana Commerce placed in the Aspiring quadrant in the Gartner Peer Insights Voice of the Customer for Digital Commerce 2024

Sana Commerce

Gartner, Voice of the Customer for Digital Commerce, January 30, 2024 Gartner is a registered trademark and service mark and Gartner Peer Insights is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

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Why we care about compliance in marketing

Martech

Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. While this list is in no way exhaustive, it is common for various jurisdictions to have laws proscribing the following: False advertising In general, advertising must be truthful.

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Transform your B2B brand: 7 strategic insights

Martech

Consumers aren’t moved by facts and figures or long lists of features, regardless of how amazing they may be. 13 is “never, ever, involve a lawyer,” but when you want to trademark a new name, logo, icon and tagline, you’ll need legal expertise. And technology buyers also buy on emotion. Agent Gibbs’ rule No.

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The Secret to Great Product Reviews. (Hint: It’s Not What You Think.)

Engagio

Gartner, Voice of the Customer for Account-Based Marketing Platforms, Published 28 June 2023, By Peer Contributors GARTNER is a registered trademark and service mark of Gartner, Peer Insights is registered trademark of Gartner, Inc. and GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark, of Gartner, Inc.

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Email marketing strategy: A marketer’s guide

Martech

In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. Logo trademark ownership is a key element that is necessary for implementing BIMI. but using a purchased list is one of the quickest ways to end up on a blocklist.