Finding the Balance Between Offline & Digital Marketing – 3 Tips to Ensure a Healthy Marketing Mix
Marketing Insider Group
JANUARY 4, 2023
Offline channels have complex operational schedules with significantly longer lead times and are difficult to measure. The recipe consists of operations (the planning), measurement (the data), and organization (the people). Quick Takeaways: Focus on operations. Simple, but not easy. A 20% off coupon. 20% off, $99 off.
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