Zoominfo

JUNE 13, 2022

NeverBounce Access All Engage subscribers now have access to NeverBounce , our email verification platform. Chorus Momentum Signals It can be challenging to assess your overall pipeline health or identify where risks might lie. Comparably & TalentOS Big news!

Forecasting 130

Forecasting Domain Privacy Acquisitions 130

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. They enable discussions on direct vs. influenced pipeline, multi-touch attribution and AI and machine learning. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels.

Lead Ranking 133

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 133

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024.

Top of Funnel 111

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 111

Oktopost

NOVEMBER 9, 2022

Jamie Shanks is the Founder and CEO of Pipeline Signals, which aims to support companies in growing their sales pipeline at scale through Relationship Signals and Signal Intelligence. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Episode Summary.

Social Media 125

Social Media Social Marketing Media Transparency 125

Martech

FEBRUARY 8, 2024

We built the pipes to facilitate efficient pipeline generation. Sales became disillusioned at the bait-and-switch of marketing hitting their lead quote up for the month, while sales struggled to reach their pipeline and closed-won because most of the leads had no buying intent. It was the early aughts. Hey kid,” they said.

Marketing AI 122

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 122

Martech

MARCH 29, 2024

By implementing agile technologies in its marketing organization, HiD Global achieved its annual target pipeline contribution three months early and achieved growth of 116% year over year. I’m here to tell you there’s truth in these accusations. There is another side to the agile story. And what does this mean for the future of agile?

Planning 116

Planning Business Work Management Word of Mouth 116

Unbounce

NOVEMBER 21, 2021

Clear and useful emails will not only help you bring leads through the pipeline but also prime them to become customers. Your subscribers sign up for your emails for different reasons. HubSpot gives those readers that fell off in their email engagement the chance to get back into the lead pipeline. You’re just getting started.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

The Point

JULY 30, 2020

Every blog post should have a prominent link to subscribe via email and/or social media channels (ex: LinkedIn). In turn, emailing blog content on a regular cadence – perhaps as part of an ongoing nurture stream — is a proven method for increasing page views and acquiring new subscribers. Include links to gated content.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Martech

DECEMBER 6, 2023

In a B2B context, marketers need to reach specific, targeted accounts and understand the impact of channels on sales pipeline and deals. Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. A pixel to track campaign efficiency.

Campaigns 108

Campaigns Account Based Marketing B2B DemandBase 108

ViewPoint

APRIL 16, 2018

Traditionally few would contest who owns the pipeline in any organization. It’s referred to as the sales pipeline and it’s owned by sales people, right? With the advent of new marketing automation capabilities, AI apps and other technology, marketing is inserting itself deeper in the pipeline at almost every level.

Top of Funnel 180

Top of Funnel PointClear Work Management Sales Qualified Leads 180

Martech

AUGUST 22, 2023

Getting closer to high-value sales The ABM strategy shouldn’t be confused with lead generation and getting new prospects into the sales pipeline. Instead, the ABM strategy should focus on how to move buyers closer to a sale once they are already in the pipeline. Simply having ABM tech doesn’t mean you have a strategy.

Account Based Marketing 97

Account Based Marketing ABM Planning Paid Search Agency 97

Oktopost

JANUARY 13, 2022

Cristy Garcia, Vice President of Marketing at impact.com takes on driving pipeline growth! Subscribe to Our Channel Here. Cristy also answers why creativity is the missing piece to accelerating pipeline growth and why she relies on “feedback loops” with sales to fuel her marketing strategy. Listen to the podcast: ?

Transparency 114

Transparency Budget Programs Click Rate Youtube 114

Martech

MARCH 11, 2024

Over-optimizing for pipeline efficiency: The implications The exponential growth of martech tools has led to an overemphasis on pipeline efficiency, driven by the promise of better tracking and attribution. Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations.

Efficiency 88

Efficiency Marketing Automation Services Lead Ranking Brand Identity 88

Martech

SEPTEMBER 15, 2023

Keeping your pipeline flowing Content marketing is all about momentum. Your pipeline might slow down but don’t discourage prospects on the fence by going silent when they need your content the most. Your pipeline might slow down but don’t discourage prospects on the fence by going silent when they need your content the most.

Terms and Conditions 120

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 120

Martech

MARCH 27, 2024

The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. That’s great and exciting. Can you blame them?

Marketing AI 124

Marketing AI Marketing Management Lock-In CRM 124

Martech

SEPTEMBER 18, 2023

My big focus as a sales leader is on forecasting, making sure that we have an accurate forecast, looking at pipeline movement and having all of our key metrics visible so that I can share those up to the executive team and coach it down to our reps. Q: So who are your customers? Q: We’re at a HubSpot conference, so I know that’s your CRM.

Ideal Customer Profiles 121

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 121

Biznology

FEBRUARY 3, 2020

But what’s extra special is his Sales Pipeline Radio show, and the newly available Sales Pipeline Velocity Calculator. I’m an admiring subscriber to his blog The Point , where the tips are immediately applicable to your campaigns. People ask me all the time what they should be reading to keep up on B2B marketing.

Resources 171

Resources Research B to B Advertising Agencies 171

Litmus

FEBRUARY 2, 2023

Your subject line, preview text, and sender name (aka, the “envelope” ) are key to getting your subscribers to open your email. Sometimes overlooked, the reply-to email address and from name are key identifiers for your subscribers—especially if they choose to reply to an email (which many do!).

Autoresponders 106

Autoresponders Work Management Marketing Management Paid Search Agency 106

Oktopost

MAY 5, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

Marketing AI 147

Marketing AI Transparency B2B Sales B2B Marketing 147

Martech

JANUARY 4, 2023

Matt is the founder of Heinz Marketing, author of a slew of essential B2B books including “The Predictable Pipeline, The Modern Marketer’s Field Guide and Full Funnel Marketing.” He’s also an established speaker and co-host of the very popular “Sales Pipeline Radio” podcast. That’s not easy to do. .

Marketing Analytics Tools 120

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 120

Hubspot

MARCH 18, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. Want more “Pipeline” Content? Subscribe to our newsletter. This week's installment comes from Arash Asli, CEO of Yocale. What is this sales strategy, you ask? Strategically framing your prices. Let’s take a look.

Pricing 76

Pricing Price Tactics Customer Satisfaction 76

Martech

APRIL 4, 2024

AI is a great deal for the companies that use it. The technology helps them save money via automation and increases efficiencies. However, what about the bottom lines of the companies that create it? Is it a money-losing proposition for them? It’s in the most impressive startup mode ever seen with investors lining up to throw money at it.

Marketing AI 69

Marketing AI Paid Content Marketing Management Forecasting 69

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radi o and/or listen to full recordings of past shows everywhere you listen to podcasts! Great to be here.

Ideal Customer Profiles 99

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 99

Martech

DECEMBER 11, 2023

In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. That’s the situation where one fallacy is used as proof of another. Like, “If A is true because B is true, B is true because A is true.”

Ideal Customer Profiles 119

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 119

Martech

DECEMBER 13, 2022

Demand accelerator Integrate and pipeline-to-revenue platform 6Sense have announced a new partnership aimed at boosting B2B marketers’ ABM strategies. 6Sense offers AI-driven insights into account behavior, identifying accounts to target and generating buying-stage predictions. It makes sense to bring them together. How it works.

Account Based Marketing 95

Account Based Marketing ABM Jigsaw Demand Generation 95

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

Paid Search Agency 105

Paid Search Agency Features Personalization Ads 105

Oktopost

MARCH 10, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Solving complex marketing and marketing ops challenges is hard. Podcast Episode Summary.

Planning 118

Planning B2B Thought Leadership Marketing Management Demand Generation 118

Heinz Marketing

JUNE 19, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radi o and/or listen to full recordings of past shows everywhere you listen to podcasts! My name is Matt Heinz.

Lead Ranking 100

Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 100

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. There’s no question that SEO delivers a return on investment. That’s been proven over and over again.

Lead Scoring 141

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 141

Oktopost

DECEMBER 21, 2023

One thing has remained constant in Alex’s career, and that is the ownership of pipeline development, the lifeblood of every business. With over 30 years in B2B Sales and Marketing, Alex Abbott joins host Olivia Messina on Behind the Post to discuss one of the most prevalent topics in B2B sales today: social selling.

B2B Sales 62

B2B Sales B2B Cold Calling Advertising Benchmark 62

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Here’s why.

Marketing AI 129

Marketing AI Work Management Effectiveness B2B Marketing 129

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. Historically, the status quo — doing nothing — was the ultimate competitor. But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue.

B2B Sales 117

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 117

Martech

OCTOBER 14, 2022

Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. Data suggests that sales rep turnover is 30% or higher, while an estimated 90% of sales reps report burnout. Processing.

Paid Search Agency 97

Paid Search Agency Features Budget Programs Trigger Marketing 97

Martech

SEPTEMBER 18, 2023

Companies with multiple sales pipelines can experience greater forecasting accuracy now that HubSpot allows users to manage goals and forecasts across all pipelines. Companies with multiple sales pipelines can experience greater forecasting accuracy now that HubSpot allows users to manage goals and forecasts across all pipelines.

Top of Funnel 125

Top of Funnel Forecasting SMS Work Management 125

Oktopost

JULY 7, 2021

But when the quarter isn’t going to plan, the office can turn into the ‘hunger games’ real quick as departments start pointing fingers on who is to blame for the weak pipeline. Eric Williamson, CMO of CallMiner, takes the hot seat today. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies B2B Thought Leadership 117

Martech

JUNE 24, 2022

Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline). ’ They are digital.”

Work Management 108

Work Management Advertising Agencies Digital Transformation Customer Surveys 108

Martech

OCTOBER 26, 2022

A biweekly, top-of-funnel meeting that discusses what’s moving the pipeline and what’s sitting on the shelf will help grow alignment between the two teams. There can be a lot of ambiguity on what these terms mean: What does a marketing-generated pipeline mean? What about marketing influenced pipeline? Dirty data is a culprit.

Marketing Qualified Leads 98

Marketing Qualified Leads MQL Top of Funnel Advertising Benchmark 98