Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Marketing Insider Group

DECEMBER 8, 2021

In this article, I’m going to share 4 practical tips to get your small or medium business ready for next year. Make video a core part of your marketing strategy, if you haven’t yet. Invest in Chatbots & Voice Tech. Voice tech, of course, is even more sophisticated. And according to Emarketer, 66.6

Practices 294

Practices Tips Business Emarketing 294

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Factor marketing collaterals into your budget. Define the “rules of engagement.”

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

Act-On

DECEMBER 7, 2023

The cracks in your marketing automation platform may have been showing for some time. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It’s difficult to use. Sound familiar? Yep, it’s time to switch.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Launch Marketing

DECEMBER 6, 2023

As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward.

Resources 136

Resources B2B Marketing Planning B2B 136

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Factor marketing collaterals into your budget. Define the “rules of engagement.”

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 290

Work Management Marketing Management Budget Programs Allocation 290

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Zoominfo

AUGUST 1, 2022

He shared some concrete tips for how sales professionals can prepare for what may be in store over the coming months. Entering the sales profession at a time when major tech companies were losing their proverbial shirts was an experience that was as instructive as it was challenging. triggered the world financial crisis of 2008.

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

SmartBug Media

NOVEMBER 1, 2023

A well-crafted tech stack empowers CROs on this journey. In this blog post, we'll explore what a revenue-generating tech stack looks like, cover the critical components of RevOps success, and provide invaluable tips for finding the right RevOps tech stack to scale your business. What Is a Revenue-Generating Tech Stack?

Marketing Automation Services 72

Marketing Automation Services Generation Advertising Agencies Paid Search Agency 72

Zoominfo

JULY 6, 2020

Inbound marketing is worth it in the long run because it provides higher quality leads for sales compared to outbound marketing tactics. Inbound marketing is worth it in the long run because it provides higher quality leads for sales compared to outbound marketing tactics. How To Build A Better B2B Sales Tech Stack.

Zoominfo 264

Zoominfo Marketing Analytics Tools Top of Funnel Advertising Funnels 264

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

B2B Digital Marketer

APRIL 25, 2024

B2B Digital Marketer What Are Digital Sales Rooms? The benefits of integrating digital sales rooms with existing tech stacks. 19:07 – 26:01) The crucial role of an optimized tech stack in improving sales operations, enhancing privacy, and security through digital sales rooms. (26:02

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Strategic-IC

APRIL 29, 2024

We had the pleasure recently of speaking with Rhiannon Blackwell , ABM Leader, Global Marketing Organization at PwC , about the art of growing relationships with Account-based Marketing, and how she built a successful ABM program from the ground up through forging meaningful connections.

Account Based Marketing 62

Account Based Marketing ABM Marketing & Strategy Contact Marketing 62

Champion Communications

NOVEMBER 3, 2023

In today’s interconnected business landscape, technology companies are eager to expand into new markets, and the UK stands out as a promising destination for growth. At Champion, we’ve had the privilege of assisting numerous tech firms that have made the leap into the UK market from various parts of the world.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Business Case Study 62

Heinz Marketing

JANUARY 19, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you have a difficult time choosing the right tools for your team? Worst of all, do these silos create roadblocks in getting your campaigns to market? Worst of all, do these silos create roadblocks in getting your campaigns to market? Survey team for needs gaps.

Tools 113

Tools Work Management Planning Ideal Customer Profiles 113

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Think of drip marketing as an automated way of guiding leads through your sales funnel.

B2B Marketing 126

B2B Marketing Lead Ranking Lead Scoring Campaigns 126

Martech

JANUARY 6, 2023

While not shocking, what stood out was their approach to the role and perceived context of the market. I’ve worked with hundreds of marketing and go-to-market leaders. Within those engagements, we evaluated five CMO and one head of marketing roles. They need to tell a story beyond marketing best practices.

CMO 116

CMO Tips Work Management Marketing Management 116

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Example: Instead of “Our New E-book,” a value-driven headline would be “Unlock Expert Marketing Strategies with Our New E-book.”

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. As email continues to grow and develop into its own medium that’s still one of the marketing channels with the highest return, specialization is essential. Want to get the most out of your email marketing?

Tips 96

Tips Marketing Automation Services Customer Satisfaction Segmentation 96

Martech

JUNE 26, 2023

We live in a digital marketing world. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Event Marketing 106

Event Marketing Paid Search Agency Marketing Management Storytelling 106

Strategic-IC

FEBRUARY 20, 2024

For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz. And I think it is a difficult decision to make because it gets very binary.” – Katrine Rasmussen, Chief Marketing Officer at Pixelz 2. It all starts with investing energy. There's a lot of whales in the sea… anything smaller, hmm!

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually.

Marketing Automation Services 112

Marketing Automation Services Marketing Automation Automation Tips 112

Launch Marketing

MAY 25, 2022

In short, many things impact SEO, and it is always a good idea to keep SEO best practices in mind when planning and executing other marketing activities, including social media. Get tips that drive B2B tech ads to the final destination.”. The second post focuses on the keywords “A/B testing” and “B2B tech.”

Social Media 125

Social Media Optimization Media Keywords 125

Martech

MARCH 21, 2023

Tech stacks , which have grown from a small portion of the budget a decade ago to a significant piece of the pie, are often the first to go under scrutiny. As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools.

Enterprise Management 90

Enterprise Management Lead Scoring Lead Ranking Work Management 90

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. Centralize and share data-driven insights Social’s role has expanded well beyond marketing, touching nearly every corner of a business.

Social Media 102

Social Media Work Management Marketing Management Media 102

illumin

MARCH 21, 2024

Marketers need to use specific and relevant keywords to sell their brand. Marketers cannot afford to inadvertently advertise regulated substances to restricted demographics. Considering the full context of keywords helps marketers avoid unwanted pitfalls and keep their campaigns on track. Follow @illuminHQ

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. From my experience running campaigns, the issue is often not their data or email tech stack but actually using what they have to full capability.

Personalization 119

Personalization Loyalty API eCommerce 119

Martech

APRIL 25, 2024

My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth. So, how can marketers reach this broad and profitable segment? .’ Unless there’s a good discount attached.” This is especially true in large urban centers.

Television marketing 96

Television marketing Planning Paid Search Agency Peer-to-peer 96

Scoop.it

MARCH 7, 2024

Older people with less tech expertise. For example, say you’re creating content that aims to answer a tech-heavy question, such as what is HDFS ? A winning customer marketing funnel starts with your audience understanding the message you’re trying to pass. People interacting with content in bright sunlight or at night.

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Martech

SEPTEMBER 20, 2023

AI is undoubtedly propelling the world of marketing forward. Now, there are some really great preexisting tech tools for PR. But no current tool on the market helped brands understand the concept of “newsworthiness,” specifically how to ensure that a press release is newsworthy before it’s sent out on the wire.

Marketing AI 116

Marketing AI Marketing Management PR Press 116

Valasys

APRIL 8, 2024

To discover tips from industry leaders on maximizing event tech, we’ve consulted experts who excel at leveraging technology to deliver events. With a range of options on the market, it can be daunting to make an informed decision. Prioritizing cybersecurity when implementing event tech solutions is vital.

Marketing Automation Services 40

Marketing Automation Services Optimization Marketing Management Marketing & Strategy 40

Inbox Insight

NOVEMBER 1, 2021

Having access to the right market intelligence is essential for unlocking crucial information that will help you convert your target B2B buyers. Our previous article Tech Buyer Insights 2021/22: What are the top challenges driving demand? took a deep dive into the biggest pain points faced by tech buyers moving into 2022.

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

Martech

MARCH 1, 2023

As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims about a product’s efficacy are our bread and butter.” But one thing is for sure: it’s a marketing term.

Marketing AI 98

Marketing AI Paid Search Agency Companies Advertising Agencies 98

Martech

FEBRUARY 29, 2024

“Do more with less” is a popular theme in marketing today. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. Dig deeper: How experimental marketers can drive martech utilization 2. Dig deeper: In this economy CMOs need to spend more on training, not tech 3.

Lead Scoring 108

Lead Scoring Lead Ranking Tips Marketing Management 108

Content Marketing Institute

DECEMBER 7, 2020

It’s a smart move to make sure – not only to be inclusive of people with visual impairments but also to reach people who use voice-assisted tech. Continue reading → The post Tips to Improve Website Content for Screen Readers appeared first on Content Marketing Institute.

Marketing Websites 143

Marketing Websites Tips Content Content Marketing 143