Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Multiple targeting options (e.g. Why Sponsored Updates?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Identify Your Target Audience Once you understand your brand’s mission, you need to understand your audience.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Vidyard

AUGUST 3, 2017

My name is Tyler Lessard, and in this Chalk Talk, we’ll explore how you can use video in creative ways to hit your registration targets and deliver a positive value and greater ROI all year round from your next event. Building Pre-Event Buzz with Video.

ROI 56

ROI Video Marketing Customer Satisfaction Buzz 56

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Personalizing marketing messages and ads to reach target accounts in a relevant and meaningful way. Start by conducting market research to discover what works best for your target audience.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

APRIL 18, 2023

When done right, B2B SEO increases the visibility of your site in search engines for your most relevant and high-value keyword terms, attracting more traffic from your target audience and ultimately leading to sales. Use Video Content on Your Site More visuals and less text is the latest trend in marketing, especially in B2B.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Trade Press Services Newsletter

APRIL 4, 2024

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. Be sure to ask whether the podcast will be recorded on video so you can plan your appearance accordingly. Consider sound quality.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Content Standard

OCTOBER 21, 2014

Video marketing is quickly becoming brands’ preferred way to engage with consumers—and with good reason. New research from Nielsen has found that, among the 18-to-34 demographic, daily online video consumption has spiked by 53 percent from 2013. The average Millennial currently consumes about 35 minutes of online video every day.

Video Marketing 40

Video Marketing Marketing & Strategy Differentiation Paid Search Agency 40

Martech

APRIL 9, 2024

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 113

Paid Search Agency Features Personalization Ads 113

Martech

APRIL 9, 2024

And, if you thought finding an image was challenging, finding a video is also challenging because it is moving. And, if you want to find a specific “clip” or “still” from the video at a specific time, then there better be functionality in your DAM to do this. Create titles with targeted keywords. Add text description.

Digital Asset Management 114

Digital Asset Management Industry CMS Transparency Work Management 114

illumin

APRIL 25, 2024

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. Different types of OTT services include Netflix, Hulu, and Amazon Prime Video. What is OTT?

Cable 52

Cable Television marketing Mobile Advertising Broadcasting 52

Navigate the Channel

NOVEMBER 21, 2023

There may be a large audience of farmers on social media, not engaged with you and a paid social effort can increase your reach among your target audience, generate awareness for your programs and efforts, allow viewers the opportunity to interact and engage with you, and provide traffic to your website content.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

illumin

FEBRUARY 29, 2024

User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. A great example to highlight the importance of this relationship is when Publicis ran ads for Fortune 500 company Novartis on videos from Matt Walsh, a well-known “internet troll.”

Youtube 105

Youtube Advertisements Advertising Branding 105

Sprout Social

MARCH 21, 2024

But don’t count the app out if your brand is outside of this target market, as the app is growing rapidly in popularity among other audiences, too. Just search “UK TikTok” on TikTok, set the Sort by filter to Date posted and set the Date posted filter to Last 3 months to pare down the results to the most recent trending videos.

Branding 101

Branding Brand Identity Advertising Agencies Work Management 101

Navigate the Channel

DECEMBER 7, 2023

An exciting way to make emotional connections is through video content. Use video to tell a story that highlights each benefit. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Regularly evaluate and adapt your B2B strategy for desired results.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. The kind of media healthcare professionals are more likely to engage with are webinars, educational videos, and whitepapers.

Work Management 103

Work Management Marketing Management B2B Marketing B2B 103

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. Hashtags are also excellent targeting and analytics tools. It helps people interested in your topics or themes easily find your videos. If you’ve opened Instagram recently, you know Reels are big on the platform.

Branding 90

Branding Brand Identity Eye-Tracking Viral Marketing 90

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

APRIL 4, 2024

Building on video. LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Dig deeper: The B2B CEO’s social media checklist Getting started.

Linkedin 84

Linkedin Paid Search Agency Ads Campaigns 84

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. What is YouTube engagement?

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Sprout Social

FEBRUARY 7, 2024

First launched in 2021, TikTok Promote is an in-app advertising feature that allows users to quickly boost their content and turn their organic videos into ads. These include the number of video views, likes, comments and shares on your video. TikTok’s Commercial Musical Library is a resource for adding music to your video.

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Launch Marketing

NOVEMBER 15, 2023

Video Is the Key to Social Media Marketing Strategy Success 93% of social media marketers emphasize video as a crucial element in their strategies , especially favoring short-form content, which users find 2.5 times more engaging than long-form videos. It all depends on your target audience and product mix.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Navigate the Channel

DECEMBER 18, 2023

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. Video marketing in B2B offers immersive experiences and diverse visual mediums. Video marketing has over the years been transforming B2B marketing and here is how.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

Contently

APRIL 25, 2023

Automated Ads Automated ads are an efficient way to reach your target audience. As long as your targeting details are on point, automated Facebook ads are the go-to choice for campaigns that don’t require constant fine-tuning or optimization.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Stevens & Tate

APRIL 15, 2024

Among the various digital marketing strategies, video content emerges as a particularly potent tool, offering a dynamic and engaging way to showcase your community’s amenities, lifestyle, and values. However, creating video content is just the beginning.

Video Marketing 80

Video Marketing Marketing & Strategy Marketing Strategy Planning 80

Sprout Social

OCTOBER 16, 2023

Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience. By monitoring social, brands can unlock insights to support the business and take the right course of action to connect with their target demographic.

Branding 115

Branding Brand Identity Marketing AI Social Media 115

Martech

SEPTEMBER 6, 2023

These data buttress the case for moving ad dollars from linear TV to alternatives, including CTV and online video. The growing reach, hours spent viewing, and additional targeting capabilities of CTV make it all but certain that ad spending will continue growing. CTV and online video compete most directly with linear TV for ad dollars.

Paid Search Agency 119

Paid Search Agency Marketing Report Spending Video Marketing 119

Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Dig deeper: Why video is the marketing channel you can’t afford to miss Interesting stats. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. ” Deep dive.

Youtube 111

Youtube Paid Search Agency Advertising Agencies Ads 111

Martech

OCTOBER 31, 2023

“It can automatically track events like video engagement,” said Mostyn. Things like video starts, video, stops, video completion rates. It’ll tell you across all of that time period what percentage of the video has been watched. That applies to other media as well. That’s quite a step up from UA.

Marketing Analytics Tools 118

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 118

Martech

JANUARY 30, 2024

Dig deeper: 5 GA4 issues and why they’re a good thing Unanticipated problems with just hosting videos caused them a last-minute problem and delayed the relaunch of the Sentry’s website by two weeks. Once the team understood that, they had to upload all their videos to Vimeo and then redirected all of the website-hosted videos to Vimeo.

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 107

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 107