KoMarketing Associates

MAY 4, 2017

The Transparency Opportunity: Quantifying the Benefits of Trust” report from MetaMarkets recently determined that marketers are putting 16 percent of their budgets toward programmatic advertising. However, nearly one-third (32 percent) claim that a lack of transparency is inhibiting the future growth and scale of programmatic media buying.

Transparency 120

Transparency Marketing Report Ads Advertisements 120

Benchmark Email

FEBRUARY 24, 2023

Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. In an Edelman survey of 16,000 consumers in eight global markets, 81 percent of respondents globally and 80 percent of U.S.

Transparency 52

Transparency Advertising Benchmark Customer Surveys Trust Marketing 52

Martech

AUGUST 25, 2021

Transparency and updates go a long way in customer experience, provided that a service rep can access order information and updated customer data rapidly. Marketing professionals we surveyed this summer give it a 5 out of 10 chance, on average, that they will attend an in-person event through the end of 2021. That’s MarTech in action.

Transparency 102

Transparency Work Management Marketing Management Merchandising 102

SmartBug Media

APRIL 12, 2023

The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. Maybe some of the feedback you get on your surveys [isn’t] going to be positive, and that's OK—that's why you're sending them,” explains Gulati. says Gulati. “I

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

KoMarketing Associates

MAY 31, 2017

The survey bucketed marketers into groups who said they were on par (average for the industry), basic (doing the bare minimum), leaders (above average), or innovators (ahead of their time) in terms of managing their data. The “2017 Marketing Leadership Survey” from TrackMaven found that for the majority of marketers (71.1

Customer Surveys 137

Customer Surveys ROI Advertising Agencies Paid Search Agency 137

Marketing Insider Group

MAY 2, 2023

And because your audience voluntarily shares this data, the exchange establishes a sense of trust and transparency , ultimately nurturing the relationship they have with your brand. When you use surveys and other creative ways to interact with your audience, they will be more excited about connecting with your brand. Engagement.

ROI 232

ROI Webinar Metrics Privacy Content 232

Martech

FEBRUARY 8, 2024

“Thus, as an industry, we need to establish a greater consistency on how we define and measure AR advertising to foster fairness and transparency for buyers and sellers.” They also discuss auditing, general reporting and disclosure (transparency of methods used for all the above). Click here for survey Get MarTech!

Guidelines 109

Guidelines Deliverability Transparency Click Rate 109

Sword and the Script | B2B

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Marketing Insider Group

MARCH 25, 2024

Ensuring accuracy, security, and transparency in your marketing database builds customer trust and maintains data integrity. A recent survey found that 81% of customers say they need to be able to trust the brand they buy from. Transparency Wins: Be clear about how you’re using customer data.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Hubspot

FEBRUARY 20, 2019

Trust and transparency are fundamental to business success. A recent survey by Ernst & Young found that less than half of global professionals trust their employer, boss, team or colleagues. Build transparency into culture. Embracing transparency requires leaders to openly share both good and bad news.

Transparency 78

Transparency Ad Building Work Management Positioning 78

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone. It’s time to move beyond these outdated tactics.

Marketing AI 120

Marketing AI Research Paid Search Agency Customer Surveys 120

Martech

FEBRUARY 16, 2024

Greater transparency for moderation decisions. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Get MarTech! Mechanisms to be provided for users to flag illegal content.

Service 127

Service Business Act-On Opt-out 127

Biznology

JANUARY 15, 2015

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Three forces are driving this increase in transparency around the world: Many governments (e.g.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Biznology

JANUARY 21, 2015

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Three forces are driving this increase in transparency around the world: 1. Automotive 35%.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Brandpoint

MARCH 15, 2024

Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today. Challenge 2: Increased Misinformation Our PR industry survey revealed that the second largest challenge was increased misinformation. Explore our key survey takeaways!

PR 62

PR Public Relations Digital Transformation Ethics 62

Marketing Insider Group

MARCH 4, 2024

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. For instance, when a customer completes a survey, the results are zero-party data. You open the door to being able to talk transparently about how your brand protects its customers’ information, too.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Content4Demand

AUGUST 27, 2021

Like Surveying on Steroids. High-quality behavioral data is especially good for this because it can help answer very specific questions about your market at multiple levels with much more agility than legacy survey data is able to. In essence, behavioral data from known people in a specific category is like surveying on steroids.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

Marketing Insider Group

FEBRUARY 11, 2021

Becoming Transparent. One in particular is the consumer’s growing need for company transparency. A 2018 survey by Accenture showed that 42% of consumers walk away from a brand in frustration over their words and actions. Transparency will be just as important for local marketing as it is for national and global marketing.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Litmus

APRIL 30, 2020

We’re excited to share that Litmus’ 2020 State of Email Survey is now open—and we’d love to ask you for about 20 minutes of your time to fill it out. Take the survey ?. Litmus’ 2020 State of Email Survey is now open and every survey completed creates a donation for Women of Email. Take the survey now. Let’s go. .

Customer Surveys 69

Customer Surveys Communities Peer-to-peer Thought Leadership 69

ClickZ

MAY 24, 2019

LinkedIn has added a new Ads tab on Pages for increased ad transparency. LinkedIn has added a new Ads tab on Pages for increased ad transparency. Increased transparency to both our customers and members is critical to creating this trusted environment.” Google has updated mobile SERP design to show website names and icons.

SERP 58

SERP Transparency Paid Search Agency Linkedin 58

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Buffer

JUNE 24, 2021

Thus, in the spring of 2021, we put out a survey to the EPD teams to understand the level of engagement of our team members and our “eNPS” — employee NPS, or if team members would recommend Buffer as a place to work. Below, we’d love to share the survey results transparently through the note I shared with our team.

Customer Surveys 63

Customer Surveys Thought Leadership Statistics Fulfillment 63

Marketing Insider Group

DECEMBER 28, 2020

They are quickly gaining in adoption, with 75% of all companies using marketing automation tools , according to a 2019 State of Automation survey. It delivers transparency and visibility to all efforts, ensuring your content strategy stays on track. Tools provide transparency and accountability within processes and workflows.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

BenchmarkONE

AUGUST 16, 2019

Customer surveys, in particular, can be an information goldmine. Customer survey data is an invaluable tool for making business decisions, better understanding customer pain points, and achieving product or service innovation. At TSheets, we thrive on customer surveys and have found a few key ways they improve our business. .

Customer Surveys 70

Customer Surveys Ideal Customer Profiles Business Copywriting 70

Litmus

APRIL 29, 2020

We’re excited to share that Litmus’ 2020 State of Email Survey is now open—and we’d love to ask you for about 20 minutes of your time to fill it out. Take the survey ?. Litmus’ 2020 State of Email Survey is now open and every survey completed creates a donation for Women of Email. Take the survey now. Tweet this ?.

Customer Surveys 69

Customer Surveys Communities Peer-to-peer Thought Leadership 69

Martech

DECEMBER 11, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Lack of transparency: AI algorithms can be complex and difficult to interpret. Get MarTech! In your inbox. See terms.

Marketing AI 115

Marketing AI Marketing Automation Services Work Management Marketing Management 115

Martech

MARCH 18, 2024

The statistics are based on a survey of 1,300 retailers by Salesforce and the Retail AI Council. Sixty-two percent report having guidelines to address transparency, data security and privacy. Retailers are examining AI not just for the CX space but in order to streamline operations and increase productivity. Why we care.

Marketing AI 96

Marketing AI Generation Guidelines Ideal Customer Profiles 96

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Embracing transparency, detailed information, and active community engagement can set the foundation for lasting relationships in an era defined by choice and change.

Research 145

Research Loyalty Case Studies Communities 145

Content Standard

SEPTEMBER 14, 2018

While these tactics were transparent about the fact that they were marketing, audiences found them to be overly forceful, and they led many consumers to view marketers and advertisers as deceptive and untrustworthy , concerned primarily with driving profits rather than providing a beneficial customer experience.

Paid Content 74

Paid Content Transparency Advertising Agencies Paid Search Agency 74

Martech

JANUARY 8, 2024

In 2021, it introduced Mail Privacy Protection on iPhone; Apple Tracking Transparency ; data privacy labels in the iOS App Store; restricted using Apple’s IDFA (Identifier for Advertisers) for cross-app and website tracking and brought in iCloud Private Relay , a way to mask your identity online. In your inbox.

Analytics 129

Analytics Privacy Privacy Policies Privacy Protection 129

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. That’s according to the 206 marketing leaders who responded to the survey. Click here to download your copy. appeared first on Contently.

Trends 150

Trends Planning Content Marketing Marketing Management 150

Martech

DECEMBER 27, 2023

For example, they’ll have to find new methods for collecting user data and be more transparent about how they’re collecting that data.” The key is that brands are transparent with users about this exchange. “A Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Marketing AI 130

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 130

Martech

JUNE 13, 2022

74% of customers say communicating honestly and transparently is more important now than before the pandemic. The report, which surveyed over 13,000 consumers and nearly 4,000 business buyers across 29 countries, laid out what organizational actions build trust. This is in line with what other global surveys report. Why we care.

Paid Search Agency 111

Paid Search Agency Companies Transparency Trust Marketing 111

Marketing Insider Group

APRIL 8, 2024

How CustomGPT Works Almost two-thirds of businesses, or 64% , anticipate that AI will boost their productivity, according to a survey by Forbes Advisor. Transparency builds trust. It’s not just about the technology itself, but how you integrate and leverage it to align with your business objectives.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Marketing Insider Group

MARCH 2, 2020

Developing a customer’s trust requires that your brand be transparent and real. Hear from Customers Directly with Surveys. Surveys allow you to clearly see the perspective of the customer. Crafting the right survey may take some effort, as you need to go beyond just basic answers.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

Martech

APRIL 9, 2024

Dig deeper: Google is rolling out Topics-based tracking for Chrome Google’s thankless transparency Throughout the multi-year lifespan of the Sandbox, Google has — on the face of it — gone out of its way to offer transparency into its proposals and timeline (here’s the Web timeline as of April 2024).

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Marketing Insider Group

DECEMBER 9, 2020

According to a 2020 survey of consumer behavior, over 70% said it was important that companies they bought from aligned with their values. Buffer is a brand that really understands the importance of content marketing and makes the effort to ensure that all content reflects its core values: Default to transparency. Source: [link].

Paid Search Agency 282

Paid Search Agency Top of Funnel Companies Content 282