Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

Digital Asset Management 123

Digital Asset Management Work Management Privacy Marketing Management 123

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? And it’s exactly why you should focus on providing holistic customer service through social media. They need brands to provide quick and effective solutions to their problems. Image via Khoros 9.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Martech

MARCH 2, 2022

As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows.

Work Management 110

Work Management Digital Asset Management Marketing Management Organization 110

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Made for agile marketing.

Planning 128

Planning Work Management Resource Management Digital Asset Management 128

Salesforce Marketing Cloud

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

SmartBug Media

SEPTEMBER 22, 2023

One popular option is working with a full service digital marketing agency—one that offers a comprehensive range of services, from website design and development to SEO, content marketing, social media management, and more.

Work Management 64

Work Management Advertising Agencies Paid Search Agency Ad Agencies 64

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Oktopost

MAY 7, 2020

Beginning as a way for people to stay connected, Social Media has become one of the most mighty vehicles to drive relationships with transparency fueling all aspects of B2B social media management. Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. However, social moves fast.

Transparency 130

Transparency Social Media Work Management Media 130

Martech

APRIL 23, 2024

Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. Not only are the messages welcomed by customers as a key part of the customer service experience, but they drive revenue by encouraging repeat purchases. True Classic post-purchase notification.

Enterprise Management 108

Enterprise Management Purchase Work Management Marketing Management 108

ClickZ

OCTOBER 1, 2020

30-second summary: There are plenty of software options to help process subscription sales, for small, medium and large companies. The software you ultimately choose needs to fit your company and your sector. Sales and Marketing teams need systems that help them sell a new way. Plan carefully before talking to software vendors.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Budget Programs 122

Navigate the Channel

FEBRUARY 1, 2024

People who usually spent eight hours a day at work were staying home. So, what can companies do to improve, replace, or work around supply chain disruptions? Once you prioritize your own company’s processes, you can work with your suppliers to move some supplies to the “must-have” category, and defer other supply lines.

Work Management 65

Work Management Marketing Management Allocation Lead Ranking 65

TrustRadius Marketing

OCTOBER 19, 2022

Accounting companies of all sizes need a robust system that can manage their finances. With accounting software , you can alleviate the time and effort of accountants or analysts. The excruciating part is locating and purchasing the perfect software for your business and team. What is Accounting Software?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

TrustRadius Marketing

OCTOBER 23, 2022

It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Companies often forget about team input, review sentiment, and research the vendor’s reputation. One of the most common errors buyers make is not reading the terms of service (TOS) before buying.

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

Work Management 105

Work Management Service Cross-Selling Training 105

TrustRadius Marketing

OCTOBER 21, 2022

Your HR department must work smoothly so you can strengthen your company relationships. The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software?

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? What is complaint management? Complaints happen.

Work Management 106

Work Management Branding Brand Identity Customer Satisfaction 106

TrustRadius Marketing

OCTOBER 27, 2022

The bigger you are the harder you fall–unless you have a powerful management structure for your team of course. If you want to ensure that your team can manage their complex projects and operations, ERP software may be the solution. What is ERP Software? Popular ERP Features and Functionality.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Marketing Insider Group

APRIL 8, 2024

That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements. This scalability can be a crucial factor in managing growth efficiently. Well, according to OpenAI’s CustomGPT, now you can.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Oktopost

APRIL 13, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Salesforce Marketing Cloud

DECEMBER 5, 2023

You have managed systems rollouts and cloud migrations. Whether you are building a healthcare diagnostics or a customer service app, you can take a step-by-step approach and use this as a roadmap. And, closer to home, your competitors are deploying AI chatbots to handle customer service around-the-clock.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Huptech Web

MARCH 15, 2024

Read More: Customer Journey with Inbound Marketing Funnel You might be making $$$$$ in the first year, and some time later, sales drop gradually. You can attract more customers and win market share by providing better shipping terms than competitors. Let’s dive in and see how we can make shipping discounts work for you.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Digilant

MARCH 4, 2021

Over the last five years, we’ve been hearing and reading a lot about the in-housing of media services at brands and advertising agencies. In-housing media services can look a bit different at brands than they do agencies, but ultimately the goals are the same for both parties. Hand-off Vendor Vetting.

Work Management 52

Work Management Marketing Management Advertising Agencies Paid Search Agency 52

Buffer

JULY 2, 2020

I had known about Buffer's value of transparency at work and about our practice of email transparency, but what I hadn't realized was that sometimes the benefit of transparency can become a burden. That's what was happening with transparent email. So what stopped working? Everyone knows everything.

Transparency 100

Transparency Work Management Thought Leadership Marketing Management 100

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Only B2B

FEBRUARY 24, 2023

Managing a B2B business is not an easy task. It requires extensive planning, execution, and analysis of various aspects, such as sales, marketing, customer support, finance, and more. While managing all these functions is essential, there are certain activities that matter the most, such as appointment setting.

Work Management 118

Work Management Marketing Management Telemarketing Paid Search Agency 118

Digilant

MARCH 24, 2024

Next up we’re diving into another critical piece of the post-third-party cookies puzzle: alternative identity solutions. Identity Solutions Demystified: How They Work and Why They Matter To levelset understanding throughout the remaining conversation, de Leon kicks off the discussion by asking: What are identity solutions?

Work Management 59

Work Management Marketing Management Advertisements Advertising 59

Binary Demand

FEBRUARY 15, 2024

.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Finding a third-party tool that aligns with your content management system isn’t hard. From WordPress to Shopify, there’s a solution out there for you. Make sure it integrates with your analytics solution.

Analytics 125

Analytics Marketing Analytics Tools Work Management Planning 125

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . A tight labor market causes other delays, shortages, or increased prices. . It feels like it could be a doozy. . Avoid Social Customer Care Burnout.

Work Management 179

Work Management Marketing Management Communities Social Media 179

LeadSquared

NOVEMBER 30, 2020

Your marketing campaigns may have specific goals. However, the catch is – marketing efforts are successful when they target the customers on the platforms/ channels where they are most active. Now, this is where campaign management software comes into the picture. What is campaign management software?

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

Martech

AUGUST 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and do you ever just feel like a customer who wants to be delighted? Fitbit’s connected workspace for marketers. I prefer flipping the BOPIS model on big-ticket items.

Transparency 101

Transparency Work Management Marketing Management Merchandising 101

Lead Forensics

APRIL 3, 2024

If you work with customers across different industries, you may be tempted to just throw them all in together. But that’s a mistake, as a tailored marketing approach is likely to achieve a far higher conversion rate. It’s hugely important to them (and it’s why they use our software).

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Ranking 52