How to Produce Ethical and Green Content

DivvyHQ

Content Marketing Content Strategy Tips & How-Tos brand consistency content eco-friendly environmental ethics green greenwashing impact marketing strategy sustainability transparency trust

Giles Palmer on Old vs. New Work Ethic

Oktopost

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

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Ethics: Transparency Is Not All

B2B Memes

In content marketing, that bias tends to be more transparent. In this view, transparency is not in itself a guarantee of ethical content. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. What interests me in this comment is the way transparency, volitional or not, is viewed as the starting point of ethical content, not the end point.

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Four Steps to Operationalize AI Ethics in B2B

TrueInfluence

Have you thought about what AI ethics might look like in your organization? Rapid, unchecked development in AI creates ethical risks, including loss of privacy, transparency, security and potential biases in decision-making. Four Steps to Create a Successful AI Ethics Program.

The Critical Role Ethics Plays in Modern Marketing

Hubspot

As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. The Role of Ethics in Leadership. To start, let's define what ethics means. Harrington told me, "The key to integrating ethics in organizations is leadership.

Ethics and AI: 5 Issues Facing B2B Marketers

TrueInfluence

As brands explore uses of AI and machine learning in business, they are also coming to terms with ethics and AI. Havens, Executive Director, IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems. In this article, we look at the five ethical issues of AI in business.

Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent.

Do You Need a Personal Ethics Statement?

B2B Memes

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? As she reports, each of them has included a personal ethics statement on an “about me” page.

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Attribution and Linking Are Essential to Transparency

B2B Memes

In the new-media era of journalism, the arguably most important ethical principle is transparency. Related posts: Ethics: Is Transparency All We Need? Editorial Ethics, Yes; Rigidity, No. Ethics Journalism Writing attribution Folio: Magazine journalism leads links new media Steve Buttry transparency

The Compelling Case for Ethical Leadership

Hubspot

The Great Recession sparked a movement in the business world to start placing ethics over profit. In fact, about 20% of Harvard Business School’s 2009 graduating class took an oath to pursue their work in an ethical manner. Today, practicing ethical leadership is a requirement most companies need to meet in order to attract the best-fit customers and employees. What is ethical leadership? Ethical Leadership Examples. Placing Ethics Over Profit.

Transparent vs. Opaque: Six New-Media Principles, No. 5

B2B Memes

Because one of its foundational ideas is openness, as I described in yesterday’s post , new media encourages and rewards transparency. One of the ways new media encourages transparency is ethical, as represented by the popular expression, “transparency is the new objectivity.” The only ethical strategy for journalists now is to be open about their biases and conflicts of interest, and to let readers judge their reliability as reporters for themselves.

The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program

Convert

What is Ethical Optimization & Why Should You Care? As brands like Netflix and Amazon scale their testing programs, it is only a matter of time until the question of ethics in A/B testing becomes mainstream and gets its own set of guidelines. Feature #6: Transparent Stats Engine.

UK Government Releases Framework for Development of Ethical AI

Albert

UK Government Releases Framework for Development of Ethical AI. An ethical approach ensures the public trusts this technology and sees the benefits of using it. Without prescribing a specific regulatory regime, the report provides a broad ethical framework for AI development. On a more AI-specific level, the Committee writes at length about one of AI’s most persistent ethical dilemmas: bias. Placing a Premium on Transparency. by Noa Segall.

Is Your B2B Marketing Consultant Ethical?

B2B Marketing Traction

ethics. Lynne heads up programming for one of our networking groups and mentioned she has a speaker on ethics scheduled for later this year. Maureen added that, thanks to former Attorney General Eliot Spitzer , property and casualty insurance brokers are bound by a code of ethics. Many professionals service providers are required to follow a code of ethics. The question becomes, how ethical is your marketing service provider? Tweet.

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Is Influencer Marketing Ethical?

Content Standard

When using influencers, brands should aim to bridge a consumer-brand trust in which the relationship of the influencer to the brand is clearly communicated, as opposed to promoting content without transparency of whom the author is or clarity of brand association. The post Is Influencer Marketing Ethical?

New Year predictions: data security, trust and transparency dominate

ADmantX

Unless publishers and tech platforms can ensure data privacy, transparency, ethics and trust, 2019 could be the year that politics intervenes. Publishers that concentrate on improving transparency in how user data is collected, used, and stored, will enhance customer relationships built on a foundation of trust and choice.”. Brand safety, trust and transparency will continue to be the focus in 2019. It’s that time of year. Predictions.

Ethics Must Come from the Heart As Well As the Head

B2B Memes

MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. The current climate of scandal mongering and blame placing make any public ethical decision difficult; no matter what she did, a large number of people would have second-guessed her. Ethics: Is Transparency All We Need?

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Financial Brands Are Winning Millennial Audiences Through Ethics and Education

Content Standard

Ethical” might not be the first word to come to mind when we think about investment brands, but if any industry should strive to establish a reputation of trust and confidence , it’s financial services. Further, millennials also display a clear penchant towards sustainable and ethical investing compared to other populations. The post Financial Brands Are Winning Millennial Audiences Through Ethics and Education appeared first on The Content Standard by Skyword.

How to Practice Ethical Decision Making at Work

Hubspot

In these instances, it's critical you and your team knows how to make ethical decisions for the company. Practicing ethical decision making can help you maintain an honest, supportive, and fair workplace culture, but it's also necessary to ensure your company doesn't get into legal trouble or face major losses down the road. Ethical Decision Making. Ethical decision making is the process in which you aim to make your decisions in line with a code of ethics.

Is your company ready for higher standards of behavior?

Biznology

If there is one thing that we know from studying history, it is that the more transparency is achieved, the more is expected of people’s–and companies’–behavior. But I think it is hard to argue that businesses aren’t more ethical. Before you know it, professors are adding it as bad behavior in their business ethics courses. It is going to stop because transparency stops that kind of behavior.

With AI and Workforce Automation Entering Brand Communications, How Do We Keep Content Ethical?

Content Standard

There’s the whole area of white space around ethics , professional guidance around mentoring, negotiations, soft skills. ” He’s not convinced artificial intelligence in marketing should be 100 percent trusted with ethical decisions, raising the example of the Bell Pottinger scandal. Valin doubts an ethical AI tool would have helped Bell Pottinger make a different decision or avoided the resulting backlash. ” Questions of Ethics, Morality, and Humanity.

Why a Data Ethics Program is Critical for CCPA and Beyond

LiveRamp

They must ensure ethical data use. An accountability-based data ethics program can build trust with customers, minimize risk, and future-proof the business. Here’s how you can operationally embed data ethics to build true competitive advantage, ensuring brand trustworthiness and enabling innovation, speed, and long-term success. Always Code Ethically. Ensure Ethical Sourcing and Vendor/Partner Accountability. You now have to think about ethical data use.

Philamplify Launches to Inspire Greater Foundation Transparency

Hubspot

Organizations vying for grants from foundations are looking for increased transparency from those grant-makers. The Foundation Center has also increased their efforts to help foundations be more transparent. This week, the National Committee of Responsive Philanthropy (NCRP) has also responded to the need for transparency by launching Philamplify , a website to gather feedback on foundation transparency from nonprofit professionals and those involved in philanthropy.

Why Agencies Need to Take Transparency More Seriously

Hubspot

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. They will no longer work with agencies, networks, technology platforms, or marketing "partners" who aren't completely transparent about their practices. A Need for Greater Transparency. So the world's biggest advertiser did what any smart company should do -- it revisited all of its media agency contracts to ensure full transparency.

Data Monetization Step Three: Ethical use of data and building trust

LiveRamp

We’re honing in on where the industry is getting even more focused—and that’s transparency on sources and focus at the individual level,” says Doug MacDonald, SVP of Digital Solutions at V12 Data. Do you have a framework for the ethical use of data to ensure permissible collection, use, and application of customer data? The post Data Monetization Step Three: Ethical use of data and building trust appeared first on LiveRamp

The Importance of Monitoring Internal Communication for Business

Biznology

But ethical concerns are not the only ones you should consider. How to do it ethically. Here are some steps you can take to make your monitoring practices more ethical: Be transparent.

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The Art of Honesty: Marketing Tactics to Tell Your Brand Story through Transparency

Content Standard

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. That said, there are good brands out there that maintain transparency and honesty with their consumers. Trust isn’t only about transparency, it’s also about collaboration and allowing the consumer to be involved in the company’s process.

Rethinking the Role of “Advertisers”

B2B Memes

Ethics: Is Transparency All We Need? Content Marketing Ethics New-Media Models Advertising B2B publishing branded content content Ken Doctor Lewis DVorkin publishing models Sponsorships transparencyWriting last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. ” It should be required reading for every B2B journalist and publisher.

Journalism, Professionalism, and the Turing Test

B2B Memes

Journalism Social Media algorithms Automated Insights automation Ben Huh brand journalism Ethics Mathew Ingram Narrative Science objectivity personal professionalism Steve Buttry transparency TwitterWhat’s the way forward for journalists? Doubling down on the traditional ideals of objectivity and impartiality? Embracing the subjective, personality-driven approach of social media? Or is there some uncertain, ill-defined middle way?

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Transparency Is The New Black for Marketers: It’s Time for Fashion and Cosmetics Brands To Focus In On Supply Chains and Brand Compliance

Martech Advisor

Oracle Retail’s Paul Woodward discusses the new set of standards customers are holding retail marketers to as they demand innovation, traceability and transparency throughout the purchasing journey. For today’s shoppers, factors like ethics are just as much, if not more than, a part of their purchase decisions as color, size and fit. The Road Ahead Grows Transparent.

The Art of Honesty: Marketing Tactics to Tell Your Brand Story through Transparency

Content Standard

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. That said, there are good brands out there that maintain transparency and honesty with their consumers. Trust isn’t only about transparency, it’s also about collaboration and allowing the consumer to be involved in the company’s process.

Rethinking the Role of “Advertisers”

B2B Memes

Ethics: Is Transparency All We Need? Content Marketing Ethics New-Media Models Advertising B2B publishing branded content content Ken Doctor Lewis DVorkin publishing models Sponsorships transparencyWriting last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. ” It should be required reading for every B2B journalist and publisher.

What is responsible marketing?

DotDigital

Being open, honest, and transparent when collecting customer data is essential. Ethical marketing. Marketing trends data Ethical marketing responsible marketing sustainable marketing

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Editorial Wall, or Prison Wall?

B2B Memes

Is it really so difficult to honor editorial ethics and pursue business interests at the same time? My point is not to disparage editorial codes of ethics. When journalists have key business roles in their enterprises, he said, “they can and must navigate” ethical conflicts and “are in a better position to do so&# precisely because they are qualified in business. Tags: Ethics Entrepreneurism Jeff Jarvis new media old-media transparency trust

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How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. I don’t have anything against Burger King or for McDonalds (although I did blog about a great, transparent campaign by McDonald’s in Canada). But, I do believe in transparent, real marketing. ” “Are we adding value and being transparent about our products and company?”

Content’s Evil Twin: Advertorial

B2B Memes

Its modus operandi is deception, not transparency. Tags: Content Marketing Ethics The Future of Print advertorial old-media transparency trust This morning, the Los Angeles Times passed yet another milestone on the road to ruin of what was once a great newspaper. When I opened it to section two (the awkwardly named “LATEXTRA”), I experienced the following sequence of thoughts: Wow, Universal Studios burned down yesterday. Hold on, it says “ADVERTISEMENT” above the photo.

Innocent and Malignant Typos and the Case of Filloux v. Jarvis

B2B Memes

Editing Ethics New-Media Models Jeff Jarvis journalism process journalism proofreading transparency typosOverdosed on typos? As one who cares more than he should about such things, I’ve been spending way too much time today mulling over Rob O’Regan’s recent post on eMedia Vitals , “Can you spare 15 minutes in the battle against typos?”. Like O’Regan, I suspect, I have an unhealthy sensitivity to typographical errors.

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