Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Let’s get started… Data Privacy. Data Insights Data Privacy

Data Privacy Compliance as Competitive Advantage

Biznology

Marketers Need Legal Support in Privacy Compliance. That’s true, but it neglects the reality that as consumers grow more knowledgeable and sophisticated about protecting their own data, transparency and pro-audience policies will become a competitive advantage for marketers.

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ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Current Data Privacy Laws. Data Privacy Best Practices. Have an easily accessible privacy policy.

Data Transparency Builds Buyer Trust

TrueInfluence

Is your data management practice transparent to buyers? Do your practices abide by laws like General Data Protection Regulations (GDPR) and California Consumer Privacy Acts (CCPA)? Some firms are transparent and open about their data management practices, while others may be less so.

ZoomInfo Achieves GDPR Practices Validation to Ensure Privacy and Protection in EU

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. Being a privacy-first company means we are transparent about how we collect our professional contact data and uphold consumers’ rights to privacy.

How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. Be Transparent.

The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. In March, we announced that we expanded our privacy team by hiring experts in technical, legal, and regulatory privacy.

5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection.

Beyond the Google Privacy Policy to Free Market Privacy

Biznology

Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. But it got me to thinking, which those who know me rightly find dangerous, about what the future of privacy policies really are. In many ways, privacy comes down to a simple question. If individual people would prefer different approaches to privacy, a one-size-fits-all regulation is unlikely to allow that. But privacy is too complicated.

Privacy Experience: When and Why We Give Up Our Data

Zoominfo

Collectively, personal data and how it’s used is becoming known as the “privacy experience,” and data protection teams and sales reps are increasingly aware of it. This spectrum of data lays the foundation for the privacy experience, but such personal information has layered views.

How Your Privacy Officers Can (and Should) Be Helping Drive Revenue

Zoominfo

We’ve seen a multitude of new data privacy laws begin to flood the privacy landscape around the world, most of which borrowing standards of transparency and individual rights created by the GDPR in 2018.

Talking Privacy and Transparency: Three Takeaways from DPS Europe

33Across

The post Talking Privacy and Transparency: Three Takeaways from DPS Europe appeared first on 33Across. Last week, Digiday held their second European Publisher summit of the year in Barcelona to discuss the latest trends and hot topics and anoint this year's top buzzwords. A number of influential changes are on the horizon. Blog Events Featured Digiday

Transparent Addressability will Power the Future of Journey Automation

AcuityAds

Now, there are opportunities for advertisers to understand online consumer behavior through transparent engagement, and by ensuring all members of the “information supply chain” respect user privacy.

Transparent Addressability will Power the Future of Journey Automation

AcuityAds

Now, there are opportunities for advertisers to understand online consumer behavior through transparent engagement, and by ensuring all members of the “information supply chain” respect user privacy.

Why CMOs should embrace data privacy protection

ClickZ

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. In fact, I’ve met some CMOs who actively resist data privacy protection measures as an impediment to their data-driven campaigns. Doing this requires transparency.

Why Top Brands Win with Transparency

Marketo

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. In this blog, I’ll cover the steps for building consumer trust and get insights on how to optimize marketing in the Age of Privacy. Transparency as a Strategy. “ Companies have an obligation to their users to be transparent in how they operate and use personal data. It leads to building a brand image that emphasizes transparency and trust.

Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. As such, the majority of online users today are taking steps to ensure their safety and privacy online.

How Will New Data Privacy Regulations Affect You?

Navigate the Channel

New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. North American businesses have a legitimate question concerning data privacy regulations from the EU – how can they punish me even if I get out of compliance? If you are located in North America and you thought that data privacy issues around the world weren’t your problem, think again.

Privacy Compliance: How Your Company Can Comply with Regulations and Why It Matters

B2B Digital Marketer

Have we set ourselves up to be ready for the privacy-first world? When it comes to data and privacy compliance , most people think that it only matters to the big brands like Google, Apple, and Facebook. Customers are becoming more and more conscientious with the privacy of their data.

How to Retool Personalization for a Privacy-Conscious World

B2B Marketing Directions

Facebook's data privacy policies and practices have been widely criticized, but other large tech firms such as Alphabet/Google have also been the subject of multiple media stories and Congressional hearings. The real issue is how to deliver personalization in a way that respects privacy.

Teetering the Line: Privacy Invasion or Tailored Experience?

Aberdeen HCM Essentials

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion?

New Privacy Standards Coming to Apple & Google App Stores

Convert

App Privacy Requirements Added to the iOS App Store & Mac App Store. The update — which was pushed out last week — populates the app stores with all-new privacy labels that make that information transparent and easy to digest for users.

Apple’s iOS 14.5 privacy update shouldn’t leave you panicking, here’s why

AcuityAds

privacy update aims to enhance user transparency and control over the iOS device identifier used for a variety of digital activities, otherwise known as “IDFA” (or, Identifier For Advertising). What Apple’s privacy update is Not Doing Apple is not eliminating the IDFA altogether.

Privacy & Security Highlights: How Tracking & Cookies Changed in 2019 (and What it Means for Your Testing in 2020)

Convert

2018 went down as the year privacy changed forever. The GDPR left its mark… in memes that made us laugh and sweeping data collection, processing and transparency requests that left us (a little) overwhelmed. Privacy

Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?

Content Standard

In an ideal situation, marketers can use their content to address both privacy and security concerns for consumers—by first explaining the reasons they’re gathering data, the types of data gathered, and the benefit to consumers; then advising IoT device users on the best ways to keep themselves safe. The Economics of Privacy and Data Sharing. In today’s consumer climate, privacy is basically a commodity.

Teetering the Line: Privacy Invasion or Tailored Experience?

Aberdeen HCM Essentials

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion?

Google Privacy Sandbox – Not Everyone Is Playing Along

TrueInfluence

Unsurprisingly, other big tech platforms are not lining up to play in Google’s privacy sandbox. rollout introduced a new App Tracking Transparency feature, which basically establishes a second highly visible opt-out for behavioral tracking, and hence ad targeting, inside apps.

Data privacy: What should marketers be doing to prepare for regulation?

ClickZ

Data privacy is a hot topic right now, and rightly so. And, the introduction of laws like GDPR and the California Consumer Privacy Act, rather than quelling fears, have only added to the growing perception that our data has not, up until now, been private. . We caught up with Harold Giménez, VP of Technology at Iterable and a data privacy expert, to hear his take on these issues. . The post Data privacy: What should marketers be doing to prepare for regulation?

Marketing in Data-Sensitive Industries. Personalization vs. Privacy

Ladder.io

With a wealth of data at their fingertips, marketers operating within the digital ecosystem, whether it’s the banking, government institutions, or healthcare industry struggle to keep a balance between data privacy and security, transparency, and marketing personalization. .

Navigating a Privacy-First Digital World

Bluetext

Data privacy features can be overwhelming. But say you are an American-based company, are you affected by data privacy regulations? Just months after GDPR was enforced, the California Consumer Privacy Act (CCPA) was launched. Data privacy acts are no joke!

The California Consumer Privacy Act of 2018: Do you know where your personal data is?

Oracle

New legislation will add significant privacy protections for Californians and place new burdens on businesses. Earlier this year law makers in California introduced sweeping consumer privacy legislation. The California Consumer Privacy Act of 2018 unanimously passed in the California State Assembly and Senate, was signed into law by the Governor and will go into effect in 2020. The right to equal service and price when privacy rights are exercised.

Privacy vs. Personalization: A Divide Amongst Generations

Martech Advisor

In this article, Greg Heist, Chief Innovation Officer, Gongos, share insights from Gongos' recent survey that explores consumer sentiment on privacy, trust, technology, and personalization.

New Year predictions: data security, trust and transparency dominate

ADmantX

Unless publishers and tech platforms can ensure data privacy, transparency, ethics and trust, 2019 could be the year that politics intervenes. Post-GDPR and with the rise of new data privacy regulations in the US, consent will continue to be an important factor as we move into 2019. We anticipate that – following the UK’s planned exit from the EU – the focus will remain on data privacy legislation, even though GDPR in its current form will not be applicable post-Brexit.

Data privacy legislation: what display advertisers need to know

Bannerflow

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Why is data-privacy legislation needed?

Answering the call for greater privacy by tapping AI

ClickZ

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. The post Answering the call for greater privacy by tapping AI appeared first on ClickZ.

5 Key Elements of Customer Data Privacy

Martech Advisor

Data privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Data-privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn.

Personalization Versus Privacy: Making Sense of the Privacy Paradox

Hubspot

Welcome to the Privacy Paradox, a term coined to describe the way in which consumers today are torn between their desire for personalized content and their natural instinct to protect their personal information. Our right to privacy is invisible, inaudible and intangible. This type of invasion can be avoided but it relies on the consumer to actively read the privacy policies displayed to them and to ensure the required security tools are in place.