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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

If you measured it today, how would your business score on AI transparency? This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy.

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Opt In, Opt out – 5 Trends in Mobile Advertising 

Martech Advisor

Opt-Out Is the New Default Choice, Making Active Engagement Even More Valued. ” ad campaign to know that the company is taking big steps to protect consumer privacy and making opt-out the default on many of its features, including location tracking. You don’t have to see Apple’s new “Privacy.

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Why Top Brands Win with Transparency

Adobe Experience Cloud Blog

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. Transparency as a Strategy. “ Companies have an obligation to their users to be transparent in how they operate and use personal data. People, once unfooled, talk about the experience.” — Seth Godin.

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Five ways clear ‘opt-outs’ encourage subscribers to opt-in

Integrated B2B

The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. Here’s why it’s advantageous to include a clear way to opt out or unsubscribe: 1. Make your customer-focus clear.

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EU Digital Services Act now applies to all but the smallest businesses

Martech

Greater transparency for moderation decisions. Opportunity to opt out of personalized content. Here are some of the elements of the legislation that now apply to all but the smallest businesses with an online presence in the E.U.: Mechanisms to be provided for users to flag illegal content. No advertising to minors.

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Web analytics is badly broken 

Martech

In 2021, it introduced Mail Privacy Protection on iPhone; Apple Tracking Transparency ; data privacy labels in the iOS App Store; restricted using Apple’s IDFA (Identifier for Advertisers) for cross-app and website tracking and brought in iCloud Private Relay , a way to mask your identity online.

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

The people on your list have opted in, which means they decided they want to hear more from you via email. If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. Opt-in forms should be easy to fill out, and clearly communicate the value of subscribing.