Biznology

JULY 31, 2015

The first level targeting matrix is industry code (SIC or NAICS) and company size. Telemarketing is an expensive touch, and should be focused on those individuals who fit the best prospect profile – another reason to do up front research. This matrix is frequently called the “sweet spots” for marketing. Do: progressively qualify.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

AUGUST 19, 2015

The first level targeting matrix is usually industry code (SIC or NAICS) and company size. The subsequent telemarketing or follow-up lead qualification process will be more cost effective by simply cutting down on the number of prospects to call. This matrix is frequently referred to as the “sweet spots” for marketing.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Marketing Insider Group

JUNE 3, 2010

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Instead create personas of people that buy your solutions or products.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

markempa

JUNE 7, 2005

Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Biznology

DECEMBER 7, 2015

Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. In most B2B firms there are at least four data silos – transactional, sales, marketing, and customer service. But, in fact, there are also silos within silos.

Trends 80

Trends B2B SIC Telemarketing 80

Online Marketing Institute

JULY 31, 2009

"Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40