5 do’s & don’ts of B2B lead qualification

Biznology

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. Don’t ditch old lead lists.

5 Best practices of trade show lead qualification

Biznology

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. While these individuals are often called “leads,” they are not.

Why are SIC and NAICS Codes Important to Marketing?

Leadspace

The most reliable way to identify a company is with SIC or NAICS codes. . SIC stands for Standard Industrial Classification , which are four digit codes that are used by the US government to identify the primary business of the establishment.

SIC 68

B2B Marketing: 4 solutions to the most common challenges

B2B Lead Generation

She works with Research Partners to develop teleprospecting programs where precisely the right people are given the right message to quickly convert them to leads. He develops and guides lead generation program that efficiently and effectively drive revenue for MECLABS Research Partners.

Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

ViewPoint

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. 22% of more than 20,000 raw leads converted to qualified leads.

Building Your B2B Marketing Database

Biznology

SIC or NAICS. Qualification questions (from lead qualification processes). Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.

Build 204

6 Content Marketing Tips That Drives Leads

Marketing Insider Group

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size.

B2B Lead Generation Blog: Closing the loop to improve lead generation performance

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 For example, they learned that 4 SIC codes comprised their sweet spot not 20.