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Building Your B2B Marketing Database

Biznology

Here are the elements you are likely to want to capture and maintain in a B2B marketing database. SIC or NAICS. B2B Marketing analytics data append data discovery database marketing web data' Account name, address. Phone, fax, website. Contact(s) information. Parent company/enterprise link. Revenue/sales.

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5 B2B data trends

Biznology

This has lead to 5 significant trends in B2B database marketing. The new buzz word is “big data,” and while it applies more to consumer unstructured data than structured B2B data, it also is interrupted as meaning “lots more data.” In addition, most B2B databases do not have full demographic or firmagraphic data.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.) For instance, have they come multiple times, hit the download/registration page, but did not submit?