4 Elements that drive B2B direct marketing results
Biznology
FEBRUARY 9, 2016
Targeting and List Selection – 50-70% of success. First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years.
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