Remove second-tier-link-building
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What Is Second Tier Link Building?

seo.co

First Tier Links vs. Second Tier Links. + The Two Types of Second Tier Links. + Why Use Second Tier Link Building? Best Practices for Second Tier Link Building. But what exactly are second tier links?

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Marketing to the 50+ crowd: A booming opportunity

Martech

The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. In awareness campaigns, consider combining national linear TV with connected TV using story-driven 15- and 30-second ads to communicate important product information focusing on value.

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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. To build lasting connections, marketers must employ a balanced strategy that respects the audience’s need for time to digest content while remaining ready to engage actively when the moment is right.

B2B 143
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HubSpot Product Update Roundup - April 2023

SmartBug Media

April 2023 Simplified Payment Links *available to all Payments customers **HubSpot payments are available to U.S.-based Learn More > HubSpot Update Details You can now use Payment Links to collect payments for your existing deals. This can happen through the meetings link or when you log it onto the contact’s CRM record.

Hubspot 98
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How marketers can use cognitive biases to influence customer decisions

Martech

The first treatment was framed around saving 200 lives whereas the second treatment was framed around a 1/3 probability that 600 people would be saved along with a 2/3 probability that everyone will perish. The Economist, a British economic and world news publication used the decoy effect to drive sales to its preferred subscription tier.

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Stop making content distribution an afterthought

MKT1

They “build it” and think people will just magically come and consume the content. Apply for my course, new cohort starting 10/13 If you like MKT1 newsletters, and want to dive deeper on the frameworks and ideas in them with a group of peers (and me), join the upcoming cohort for my course: Building B2B Marketing.

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

Thought leadership builds trust Roughly three-quarters of decision-makers said thought leadership was more trustworthy than other marketing materials. B2B marketers need only look at premium-tier SaaS pricing to see the connection between thought leadership and pricing. The survey has a margin of error of plus or minus 2.8%