NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. How can intent data help sales teams identify high-potential prospects more effectively? These signals can help later on when your sales team approaches a potential buyer. The good news?

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Zoominfo

OCTOBER 15, 2019

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). Keep reading! How did it perform?

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

Webbiquity

MARCH 8, 2018

Flipping The Funnel: Micro-Influencers As The Next Gen Influencer. The long answer has a lot to do with how consumers are becoming increasingly savvy to traditional marketing tactics. Generally, it would make sense that the more leads you generate, the more sales you will gain. With micro-influencers, this funnel is flipped.

Top of Funnel 225

Top of Funnel Blogger Multi-Channel Marketing Funnels 225

Vidyard

MARCH 30, 2022

If you’re in sales, chances are you’re hungry to find the top sales experts to follow. Anything from best practices, new tactics, and really, anything that will help you get better at booking more meetings and closing more deals. There is no shortage of great sales resources out there. Onboarding Your Remote Sales Team 1.1

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

InsightSquared

MARCH 9, 2020

This International Women’s Day, we’d like to give a shoutout to women leaders in the tech industry, especially those in sales leadership positions. Looking for sales leaders to follow for inspiration and best practices? Jill Konrath is one of the most recognized women in sales. Jill Konrath. They stopped learning.”.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

SmartBug Media

MAY 6, 2024

The obstacles sales leaders face are changing—fast. You’ve likely heard about AI for sales tools, but it’s difficult to know what’s worth investing time into. As it turns out, genuinely helpful and easy-to-leverage AI tools for sales are much closer than you think. What Is AI for Sales (And Why Is It Relevant for Me)?

Work Management 64

Work Management Lead Scoring Lead Ranking Forecasting 64

ANNUITAS

APRIL 9, 2020

It’s been more than a decade since we’ve seen such a radical change in the market – one that is driving every organization to reconsider its business strategy – including its go-to-market approach and sales motion. Whether we’re ready or not, as sales and marketing leaders, it’s time to pivot. by Spencer Johnson. And, what’s changing?

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

SmartBug Media

APRIL 18, 2024

When you onboard a new project management system, you work with a dedicated representative. And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.® Some clients reach out to improve their sales, marketing, and customer success processes.

Training 64

Training Hubspot CMS Development Work Management 64

Contently

OCTOBER 15, 2018

As content teams continue to play a bigger role in customer marketing, internal comms, and sales enablement, they need a way to oversee and prioritize production across the company. As a result, we developed a content requests feature that will make it easy for marketers to manage asks from other teams. Editorial workshops.

Product 127

Product Content Paid Search Agency Work Management 127

Hubspot

AUGUST 9, 2022

That's why leaders need to leverage effective sales training techniques to set reps on the right course and facilitate their professional growth. When we reached out to Sunny Sandhu — Director of Sales Development at Guru — for his insight, he stressed the importance of covering the "why" behind a topic. Start with "why.".

Training 72

Training Contact Marketing Class Paid Search Agency 72

Valasys

JUNE 28, 2023

In the fast-paced and competitive world of commerce, maximizing sales productivity is of utmost priority for businesses. To accomplish this, sales leaders and managers must employ effective strategies that drive performance and foster team collaboration. Here, programmatic coaching can be pivotal.

Product 52

Product Sales Cycle Organic Leads Efficiency 52

Vision Edge Marketing

NOVEMBER 16, 2021

Worked in a sales conversation. Less friction in the customer buying journey and more alignment between the Marketing and Sales processes. Developing a customer-centric message map takes data and a process. And of course, we have a process which we’d be happy to discuss with you. We see in comments to social media.

Work Management 236

Work Management Bandwidth Marketing Management Paid Search Agency 236

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Inbox Insight

SEPTEMBER 20, 2022

Organizations with aligned Sales and Marketing teams generate more than 200% revenue growth from marketing tactics, experience 24% faster growth in revenue, and are over two-thirds (67%) more effective at closing deals ( MarTech Alliance ). With this in mind, what key tactics can be used to encourage B2B Sales and Marketing alignment?

B2B Sales 98

B2B Sales Marketing Qualified Leads B2B Marketing Lead Ranking 98

Martech

MAY 9, 2024

Understanding ICP entry points The ideal customer profile (ICP) entry point occurs when your potential customer is experiencing a problem, not when engaging with your sales or marketing efforts. For example, they might rely on spreadsheets for dynamic tasks, while you offer tools to automate and add intelligence to these processes.

Ideal Customer Profiles 89

Ideal Customer Profiles Marketing Management Trigger Marketing Terms and Conditions 89

Zoominfo

JUNE 12, 2019

The B2B sales arena has a few social celebs of its own. In today’s post, we’ve compiled a list of the top sales influencers on our radar. Leading off our list is sales consultant and coach, Jeb Blount. Jeb carries his sales wisdom over to all his social media channels and spreads his expertise to the masses.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. Additionally, you can produce webinars, workshops, seminars as well as facilitate virtual meetups and discussion groups that specifically serve your target audience.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Hubspot

APRIL 11, 2023

Your sales team plays an essential role in driving revenue and reaching goals that stretch across the organization. Your seasoned, super-star reps lead the way. So should you be worried about churn in your sales department? Sales teams have higher-than-average turnover rates than other business units. In short, yes.

Burn Rate 84

Burn Rate Gartner Churn Rate Lead Scoring 84

InsightSquared

DECEMBER 20, 2017

Pipeline cleanliness is critical to managing your reps, controlling your pipeline, and making an accurate forecast, but it’s a challenging and lofty goal. We recently hosted a small customer workshop for sales ops leaders to compare their successes, and collaboratively develop the Pipeline Cleanliness Playbook: Four Lessons Learned.

Forecasting 214

Forecasting Guidelines Validation High Quality Lead 214

B2B Digital Marketer

MAY 9, 2024

It sets the stage by highlighting the potential pitfalls of sticking to outdated sales and marketing approaches and the consequences this can have on the effectiveness of these functions. The core of this episode revolves around the need for collaboration and feedback loops between the sales and marketing departments.

Work Management 52

Work Management Marketing & Strategy B2B Sales Paid Search Agency 52

Biznology

NOVEMBER 30, 2017

I interviewed Brent Adamson , Sales Principal Executive Advisor on Sales, Marketing, & Communications, and got the skinny. Your research found a lot of dysfunction in the B2B purchase process. What can a sales team do about it? Sales teams often think they need to be more reactive. Please explain. stakeholders.

Buy 131

Buy Process Gartner B2B 131

Martech

OCTOBER 11, 2022

One of the most brilliant tactics is a practice called “pair programming.” Having a stipend is an easy way to manage your investment in the team’s skills while also providing flexibility. Imagine getting most of your website traffic, leads and sales from Google Ads. What tactics should they pursue instead?

Work Management 135

Work Management Paid Search Agency Marketing Management Budget Programs 135

Martech

DECEMBER 12, 2023

Identify areas where the process could be smoother or more efficient. Regular training sessions or workshops can help bridge any knowledge gaps and empower the team to use the software more effectively. Work with your account rep on optimizations. Dig deeper: In this economy CMOs need to spend more on training, not tech 5.

Work Management 128

Work Management Marketing Management Budget Programs Software 128

Salesforce Marketing Cloud

NOVEMBER 7, 2023

It’s true: I once fell asleep during a sales kickoff. When I came to, I made a solemn vow: When I became a sales leader one day, I’d never throw a boring sales kickoff. Today, I’m Head of Sales at Slack, and I’ve made good on that promise (or so my team tells me). Same goes for sales kickoffs.

Work Management 64

Work Management Cross-Selling Marketing Management Paper 64

Marketing Insider Group

MARCH 28, 2023

Focus your organization efforts around two primary places: your customer database and your inventory management system. Rather, it is the ongoing process involved in maintaining clean data that is complete and error-free. all of the ongoing processes involved in guaranteeing data is clean … and error-free.” Work across channels.

Small Business Marketing 214

Small Business Marketing Work Management Data Hygiene Practices 214

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” higher levels of sales and marketing alignment than other companies.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

Hubspot

JULY 13, 2020

In sales, every day is a new opportunity to contact leads, close deals, and move closer to your target. However, it's also important to step back regularly and conduct sales audits to ensure your team is performing at a high level that meets or exceeds your expectations. What is a sales audit? Sales Audit Checklist.

Marketing Management 70

Marketing Management Cross-Selling Training Forecasting 70

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Seismic

MAY 18, 2023

These include decreased ramp time, increased time actively selling, increased deal sizes during decreased sales cycles, and so much more. These suggestions resonate both strategically and tactically, and they’ll help you get quick wins while you build for long-term success. Are teams collaborating or operating in silos?

Cross-Selling 98

Cross-Selling Consulting Advertising Agencies Work Management 98

Webbiquity

AUGUST 18, 2020

A tool to manage and produce conferences, workshops, and other virtual events. Ideal for midsize organizations, Boomset manages event registration and hosting of virtual events with a few to a few thousand attendees. Tools for hosting virtual summits, online meetings, workshops, and webinars. Average user rating: 9.35.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. Sales Enablement is a Key Core Competency. By my reckoning I have attended all but one of the ITSMA Marketing Vision events since. Invest in Competitive Intelligence.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

MKT1

AUGUST 7, 2023

The process of buying software is typically a complicated mess with roadblocks around every corner—and I think it might be getting worse. When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!”

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Content4Demand

FEBRUARY 7, 2020

24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement.

Case Study 54

Case Study Case Studies Studies Work Management 54

Hubspot

MARCH 7, 2023

Account managers are the liaison between a company and its clients. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. You can practice formulating answers that highlight your skills as an account manager. Let’s get started!

Work Management 60

Work Management Marketing Management Customer Satisfaction CRM 60

Zoominfo

OCTOBER 15, 2019

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps constantly look for ways to improve their sales email strategy. Opening A Cold Email Template Ready to start a conversation with any sales prospect in your database or CRM?

Template 113

Template Zoominfo Ethics B2B Sales 113

Heinz Marketing

OCTOBER 16, 2020

A few weeks ago Heinz marketing put on a three-hour Predictable Pipeline workshop with ON24, part of the fastFWD webinar series. Its to be expected sales and marketing teams are not confident about 2021. All three areas are closely aligned with each other to ensure the pipeline flows through the sales funnel.

Webinar Metrics 140

Webinar Metrics Planning Top of Funnel Marketing & Strategy 140