ClearVoice

SEPTEMBER 14, 2022

From print magazines to Twitter threads, these brands made waves with their excellent use of words. While the “yes” votes didn’t come out to be much more than the “nos,” the stage was set for a viral buzz that helped the product when it finally launched later that year. Excellent ad copy examples. Heinz #mayochup. Know your audience.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The no-rules flexibility made this campaign a success. The lesson?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Optinmonster

FEBRUARY 28, 2022

To do that, you need a powerhouse duo of plugins to both run and promote your next viral giveaway. Easypromos is another WordPress contest and giveaway plugin that uses digital marketing to run your next viral contest. Plus, with compatibility with over 30 social media platforms, you can ensure your giveaway goes viral.

Viral Marketing 83

Viral Marketing Work Management Pricing Price 83

Marketing Insider Group

DECEMBER 17, 2019

If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral!

Tactics 271

Tactics B2B Marketing Work Management Planning 271

ClearVoice

AUGUST 9, 2021

Now, we’re living in the land of hashtags in the digital era, and it’s crucial to know the rules of the game. Capitalizing your words helps you identify potential errors in your hashtags that could interfere with tracking, consistency, and overall Tweet exposure. Are you ready to level up your @Twitter hashtag strategies?

Case Studies 105

Case Studies Case Study Twitter Studies 105

The Marketing Blender

MARCH 15, 2021

How do you best reach decision-makers in a time of ever-changing rules? The days of organic leads from social pages are mostly gone, outside of viral phenomena. A good rule of thumb for posting on social media is the 80/20 rule: 80% of your posts should educate, inform, or entertain, and the other 20% is a sales or promotion message.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Sprout Social

JUNE 7, 2021

When you’re managing a constant stream of incoming DMs, or your brand suddenly goes viral and a wave of @mentions floods in, having the right inbox infrastructure in place can make all the difference. . Set up automated rules to tag incoming messages—e.g., What does that organization look like?

Work Management 130

Work Management Bandwidth Autoresponders Viral Marketing 130

Sprout Social

AUGUST 5, 2021

So, while you’re focused on creating award-winning campaigns and making content go viral, your customers are looking for great customer experience. Rules-based chatbots. Rules-based chatbots let you create a series of triggered events that happen when a customer starts interacting with your chatbot. Enter: chatbots.

Ideal Customer Profiles 134

Ideal Customer Profiles Autoresponders Work Management Sales Cycle 134

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Hashtags are words and numbers following the # symbol that categorize and track content on social media. With hashtags, the general rule of thumb is less is more.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sprout Social

JANUARY 12, 2022

Never underestimate the power of positive word of mouth. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? The not-so-hidden power of word of mouth advertising. Shout-outs. The reality?

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Sprout Social

DECEMBER 15, 2021

That said, here are some top benefits of using TikTok for business: Increase brand awareness: TikTok offers multiple ways to spread the word about your brand. Also, if you create entertaining and unique content, your videos have a high potential to go viral. Partner with influencers to spread the word. Create a TikTok challenge.

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Oktopost

SEPTEMBER 30, 2020

For law firms, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. You can build the kind of organic following that raises your profile and generates positive word-of-mouth. On the contrary—lawyers have an easier time than most dealing with rules and limitations.

Social Media 125

Social Media Media Guidelines Buyer Personas 125

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Jay Baer, the ‘Hall of Fame’ speaker, posts evergreen material on content marketing and word-of-mouth marketing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. As a rule of thumb, all traffic from the guest post should lead people to your coming soon page. But why stop there? These are things people will want to share.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Buffer

DECEMBER 14, 2022

Optimizing your TikTok content for search engine optimization will help you to drive more targeted traffic to your videos, increase your chances of going viral, and gain more followers. Using trigger words in your content may also help improve your TikTok SEO. Make sure your trigger words go hand-in-hand with searchable hashtags.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Content Standard

SEPTEMBER 5, 2019

.” These LinkedIn algorithm updates are mainly in response to the platform’s 2018 research findings , which showed that its “power users”—those with massive followings, connections, and engagement—accrued the most gains from viral actions, such as likes, comments, and shares. Here’s what you need to know.

Linkedin 96

Linkedin Viral Marketing Work Management Custom Publishing 96

Exo B2B

NOVEMBER 28, 2023

When was the last time an article published on LinkedIn went viral? Prefer short sentences or the judicious use of transition words, or add subheadings (h3) to better mark out your ideas. For B2B companies, this means that the rules of the game can suddenly change. That’s what I thought. Oh, one more thing.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

RebelMouse

JULY 19, 2022

It’s in that spirit that our Data Science team recently investigated the relationship between word count and engagement. We sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content. Average Engaged Time Increases With Word Count, up to a Point.

Optimization 52

Optimization Advertising Benchmark Loyalty Viral Marketing 52

Oktopost

SEPTEMBER 24, 2019

The primary function of ORM is to lessen the impact of negative online content about a business such as bad reviews, social media callouts, and viral videos that depict the company in a bad light. It’s about building credibility and positive regard before you have a viral Twitter mess to clean up. Keep Your Ear to the Ground.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

Martech Advisor

JANUARY 13, 2020

“Remixed” Interactive Content Will Become Widespread and Rule Engagement. In the words of Seth Godin , “Marketing that works is marketing that people choose to notice.” Viral content is the lottery “jackpot” for brands, but how do you stack the odds in your favor?

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93

Sprout Social

OCTOBER 19, 2016

If your social media contest is extremely successful, you have the potential to go viral. Unfortunately there is no set formula to guarantee your contest will go viral. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest.

Social Media 96

Social Media Paid Content Media Viral Marketing 96

Kapost

JUNE 24, 2016

Why Video Rules the Content Marketing Roost. When it comes to promoting a product or service, video stands out in an online marketing space that’s cluttered with words. million words. Tolkien’s “The Lord of the Rings” trilogy contains a paltry 828,000 words; even the Harry Potter series barely surpasses 1 million words.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

markempa

SEPTEMBER 12, 2016

Brian: Jim, describe your organization a bit in your own words and the goal? I mean, its a simple word putting the pieces of the puzzle together. There’s always an eighty-twenty rule, by the way, for startups. It grows linearly, whereas viral grows exponentially. /images/2016/09/Jim-Fowler-interview.mp3.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

KoMarketing Associates

AUGUST 3, 2012

We all remember the word game from when we were kids: Mad Libs. According to a July Next Web blog post, “Once you delve into the word of Business-to-Business (B2B) communications, a lot of rules, regulations, and seriousness must be applied.” A super silly way to have fun with content marketing! Remember: Don’t cheat!

Content Marketing 120

Content Marketing Content Ideal Customer Profiles Viral Marketing 120

Kabbage

DECEMBER 7, 2016

So common words like ‘favorite’ appeared to be misspelled to that audience ( it’s spelled ‘favourite’ in British English ). 2) You can’t break rules if you want to be on the ‘nice’ list. It is not okay to overlook these rules and your company could get fined, or worse yet, lose the trust of your audience.

Tips 100

Tips CAN-SPAM Click Rate Lock-In 100

Oktopost

MAY 26, 2020

For every company that scores free positive exposure by letting their social media interns “get weird” on Twitter, there’s a dozen whose attempts at achieving virality end up as minor PR disasters. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. Build Trust.

Social Media 141

Social Media Social Marketing Media Planning 141

Hubspot

APRIL 6, 2021

To maximize the impact of your giveaway , set rules that encourage audience participation. This viral video from HubSpot garnered over 760K views and shows how to take a buzzy topic, like Game of Thrones, and apply it to your brand. Beyond that, studies show consumers tend to trust the word of an influencer more than a brand's word.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Content4Demand

DECEMBER 11, 2018

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth , by Jay Baer & Daniel Lemin. Word of mouth drives nearly one-fifth of all purchases and influences many of the rest. But most marketers seem content to shrug and assume that word of mouth is beyond their control.

Word of Mouth 55

Word of Mouth Planning Marketing Budget Case Study 55

ConvertKit

OCTOBER 30, 2020

Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan. A good rule of thumb is to ask yourself, “Would I click on this video?” Stop waiting for your videos to go viral.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Belkins

MAY 28, 2020

While many people can follow the social distancing rules, medical workers can’t. The worst part of having a family member admitted to acute care is enduring the constant fear of not being able to visit them, see their condition for yourself or even share words of encouragement and keep their spirits up. Equip your local stores.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

Computer Market Research

JULY 5, 2016

Hey, it’s the Internet it’s a public ecosystem of content and communication—and the rules are—there aren’t any rules. Most viral videos never intended on going viral; in other words, leave your product open and free for the taking. Start Giving It Away.

Marketing Management 60

Marketing Management Tips Product Viral Marketing 60

Computer Market Research

JULY 5, 2016

Hey, it’s the Internet it’s a public ecosystem of content and communication—and the rules are—there aren’t any rules. Most viral videos never intended on going viral; in other words, leave your product open and free for the taking. Start Giving It Away.

Marketing Management 60

Marketing Management Product Tips Viral Marketing 60

Outbrain

NOVEMBER 13, 2021

Those are two words you might never have put together, and suddenly it’s October 2021, and you’re not hearing about much else. Know your audience” is the first rule of marketing. Word-of-Mouth Works, Big Time. That’s the power of word-of-mouth marketing, and Squid Game has achieved it better than any other show, probably ever.

Word of Mouth 29

Word of Mouth Planning Viral Marketing Marketing & Strategy 29

Optinmonster

MARCH 5, 2021

For that, you can use OptinMonster’s powerful targeting rules. Some of the most popular rules and triggers include: Exit Intent® Technology: Engage users as they’re actively leaving your website. These are just a few examples of popular display rules offered by OptinMonster, though there are many others.

Tools 90

Tools Work Management Marketing Management Paid Search Agency 90

Optinmonster

MAY 4, 2021

That’s because OptinMonster gives you a variety of campaign types to spread the word about your discounts, including: Popups. But you can also decide exactly when and where it should appear with OptinMonster’s targeting rules. Promoting “word-of-mouth” marketing strategies. Floating Bars. Scroll Boxes.

Promotion 100

Promotion Budget Programs Tools Landing Pages 100