Contently

APRIL 4, 2023

Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Brand Identity 115

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Creating Content for Engagement vs. Conversion. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Also, keep your readers’ past experience and knowledge level in mind.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Marketing Insider Group

SEPTEMBER 17, 2020

CEOs are interested in customer experience because it’s now a key differentiator. This allows them to deliver both significant numbers and relevant customer experiences. When pressed for results without ample resources, many CMOs might feel like they’re just reinventing the wheel. Customer Insight.

Marketing Agencies 2 340

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 340

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. At first, blog tools may appear to be similar from the outside, but there are quite a few considerations you should take into account when choosing your blogging platform. Cost vs. Benefit.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

FunnelEnvy

JANUARY 8, 2024

Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now. We’ll go over some research about what modern SaaS buyers are looking for in the sales experience.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Heinz Marketing

DECEMBER 10, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing We’ve been talking a lot about customer-led growth this year—for good reason. In dark times like these, it’s important to turn your focus inward to get the most out of what you already have—your existing customers. That’s where Iterable comes in. Who are they?

Marketing Automation Services 68

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 68

Scoop.it

DECEMBER 28, 2023

If you’re aiming to boost conversions, you must also address your future customers’ priorities and potential conversion obstacles. Take a look at how they did it in the Asana vs. Monday.com comparison article below. Note how easy the resource makes it for readers to comprehend the pros and cons of each option.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Conversica

OCTOBER 25, 2021

In fact, 74% of ABM users have been using the approach for three-plus years. ABM users are confident in the technology’s potential in turning leads into customers and ensuring the customers are properly engaged. According to the report: 37% said insufficient experience. 33% said insufficient staff.

Account Based Marketing 52

Account Based Marketing ABM Marketing & Strategy Outreach 52

Zoominfo

MAY 7, 2018

Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. B2B Growth Hacking vs. Traditional Marketing. Simply put, well-applied data can be the difference between creating a buzz and seeing your customer base skyrocket overnight.

Ideal Customer Profiles 227

Ideal Customer Profiles B2B Work Management Marketing Management 227

Animalz blog

MAY 15, 2023

We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition. Why do you want to experiment with AI in the first place? Do you want a library of personalized content that resonates with your users? Faster blog post drafts? I could practically retire.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. blog posts, articles, videos, etc.), Challenge number one is being able to adjust to ever-changing customer behavior.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Vidyard

SEPTEMBER 27, 2022

The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of User-Generated vs. Produced Videos 1.2

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Sana Commerce

NOVEMBER 10, 2023

In the context of businesses, digital commerce involves the electronic exchange of goods, services, and information between companies and their customers, suppliers, and other business partners. Digital commerce vs e-commerce – what’s the difference? Often used interchangeably, digital commerce and e-commerce have subtle distinctions.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Marketing Insider Group

JULY 21, 2020

Adaptability is the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. Unlike a Scrum Master, they tend to be more framework agnostic and encourage the use of Agile practices in a more customized way. Chickens vs Pigs.

Planning 208

Planning Work Management Marketing Management Allocation 208

SalesIntel

DECEMBER 11, 2023

This blog embarks into the realm of lead enrichment, unraveling the secrets that propel businesses toward immediate discovery and qualification of their potential prospects. This blog serves as your guide through this labyrinth, shedding light on the transformative potential of enriched data layers.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Allocation 40

Sana Commerce

JUNE 29, 2023

In today’s digital age, having a strong online presence is crucial for businesses, and an e-commerce web application plays a vital role in reaching customers and driving sales. It includes creating an appealing user interface, implementing a smooth user experience, and developing robust functionality.

Efficiency 52

Efficiency Cost Marketing Websites Work Management 52

Adobe Experience Cloud Blog

DECEMBER 21, 2017

User Group Meetings. Customer Advisory Boards. User Conferences. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018. How much budget and internal resources are required to execute on this event? Should we consider customers?

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. On-Page SEO vs. Off-Page SEO Off-Page SEO Techniques Bonus Off-Page SEO Techniques What Is Off-Page SEO? Let’s get started! Let’s break it down.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Binary Demand

JUNE 7, 2023

It involves leveraging software platforms and tools to streamline repetitive tasks, nurture leads, and personalize customer interactions at scale. This is a function of activity tracking, lead scoring, and B2B customer segmentation. It offered several marketing management tools that helped businesses reach digital-age customers.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. Some users have expressed concerns about the accuracy of ZoomInfo’s data.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Vision6

JANUARY 15, 2024

If it’s not tight and compelling visuals on Instagram, it’s excellent copy on Facebook, a blog or SMS campaign. It goes beyond traditional strategies and aims to integrate various marketing channels all for a seamless customer experience. The aim being to create a cohesive and interconnected customer journey.

SMS 52

SMS Planning Marketing & Strategy Landing Pages 52

DealSignal

DECEMBER 29, 2023

In this blog, we’re putting two big names head-to-head: DealSignal and Clearbit. We dissect each platform across various dimensions – from data quality, coverage, and integration capabilities to customer support, compliance, and pricing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Vidyard

MARCH 23, 2021

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. The Number of User-Generated vs. Produced Videos 1.1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

DealSignal

NOVEMBER 14, 2023

Table of Contents [Open] [Close] In a Nutshell DealSignal Overview Lusha Overview Quality Integration Pricing Compliance Customer Support Conclusion: DealSignal vs. Lusha – Which is Better? It’s worth mentioning that DealSignal’s detailed and customized data service is unmatched in the B2B lead generation market.

Work Management 52

Work Management Enterprise Management Paid Search Agency Marketing Management 52

Sana Commerce

MAY 8, 2023

Make a decision that is in the best interest of your company, whether you’re a loyal user of Shopware 5 or not. Consider the following and read on to learn more about the differences between Shopware vs. Sana Commerce: Is Shopware 5 more flexible and scalable than Sana Commerce Cloud?

Work Management 52

Work Management Marketing Management API Paid Search Agency 52

DealSignal

AUGUST 7, 2023

In a Nutshell: DealSignal vs Apollo.io Furthermore, many Apollo customers have voiced concerns online over the company’s inadequate security and privacy policies. Read on to discover the comprehensive benefits of choosing DealSignal vs Apollo for your business. Table of Contents In a Nutshell: DealSignal vs Apollo.io

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Sana Commerce

MARCH 17, 2023

For B2B sales teams being told their online channel should be transforming their strategy, online customer adoption can be a serious hurdle. In their first episode, they address online customer adoption, and using real-life examples, five of the most common issues that arise from low adoption. The reason?

B2B Sales 52

B2B Sales B2B Allocation Lead Scoring 52

Sana Commerce

MARCH 17, 2023

For B2B sales teams being told their online channel should be transforming their strategy, online customer adoption can be a serious hurdle. In their first episode, they address online customer adoption, and using real-life examples, five of the most common issues that arise from low adoption. The reason?

B2B Sales 52

B2B Sales B2B Allocation Lead Scoring 52

Sprout Social

AUGUST 24, 2022

We interviewed four social media managers to ask them why they pursued this career path, what it’s really like behind-the-scenes and how you can land a role (even without any experience). Social media managers leading these partnerships balance finding creators, hosting meetings, advocating for resources and approving content.

Social Media 103

Social Media Work Management Marketing Management Clickthrough 103

Litmus

MARCH 2, 2023

You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible. Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. So, that’s a crash course in the differences in the great GA4 vs Universal Analytics clash.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Sana Commerce

JUNE 24, 2022

Modern customers typically interact with many channels — 10 on average — before buying a product. An omnichannel approach, one that creates a seamless customer experience across channels, may be the most effective, as it creates a unified shopping experience. But as important as e-commerce is, it isn’t the whole story.

Touchpoints 52

Touchpoints B2B Sales Social Media Paid Search Agency 52

DealSignal

MARCH 17, 2023

Table of Contents [Open] [Close] In A Nutshell DealSignal vs. ZoomInfo: Make the Right Choice DealSignal: Overview ZoomInfo: Overview Features Differences Data Accuracy: Dynamic vs. Static DealSignal’s Dynamic Data ZoomInfo’s Static Data Who Has Better Data, DealSignal or ZoomInfo?

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Vidyard

OCTOBER 28, 2022

The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of User-Generated vs. Produced Videos 1.2

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Sana Commerce

JUNE 17, 2022

This same AI tech can turbocharge your e-commerce to improve customer experience, improve efficiency, and give you a competitive edge against your peers. AI is an innovative solution that can improve e-commerce for end-users and for businesses themselves. Chatbots are an excellent way to get users to the information they need.

Marketing AI 52

Marketing AI Work Management Marketing Management Peer-to-peer 52

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before. Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . EMAIL MARKETING. CONTENT STRATEGY.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174