Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Ready to hear how we did it?

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Optinmonster

MARCH 22, 2024

Are you thinking about disabling comments on your blog? Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort. In this post, we’ll share what the data shows about allowing blog comments or not. Here’s a quick breakdown of what each had to say.

Correlation 76

Correlation Lead Ranking Lead Scoring Traffic 76

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The challenge, though, is sifting through all the amazing resources out there to find the ones that will make the biggest impact. Resources for Inbound and Content Marketing Best Practices.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. But highly relevant, personalized messages are much more likely to be read and acted on. Here’s how to make your messages stand out and grab attention. Personalized email is much more than simply auto-inserting the recipient’s first name.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. The B2B ecommerce market, however, accounted for $1.8

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation.

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

MAY 30, 2023

Want to know how it’s done? Image Source: Unbounce Alt-text: bar graph shows that 82% of small businesses using AI tools agree that they are helping their companies accelerate revenue growth Here at MIG, we’ve been dabbling in AI technology and learning how to use tools, like ChatGPT and Grammarly, to see if they’re worth the hype.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Marketing Insider Group

JANUARY 2, 2024

The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. Social media isn’t the king of the castle anymore. This isn’t just a blip on the radar.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. Contribution to pipeline and sales impact. blog downloads, content offers).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. More (quality) leads = more sales = increased revenue, which makes everyone happy. In-person events.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Conversica

MAY 31, 2021

Conversational AI offers two primary benefits for businesses: personalization and scalability. And when businesses have thousands of contacts to engage with, outreach becomes a drain on resources. For instance, B2B organizations tend to have longer sales cycles than B2C companies. But enough speaking in generalities.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Hubspot

FEBRUARY 6, 2020

As a salesperson, every last interaction you have with a customer or prospect matters — no matter how, when, why, or where you reach them. Every interaction a salesperson has in the interest of selling something constitutes what’s known as a “sales engagement.” What Is Sales Engagement? But how can you make sense of that data?

Resources 77

Resources Rules Allocation Work Management 77

Only B2B

APRIL 3, 2024

What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. This emphasizes the critical need to identify sales-qualified leads primed for conversion. This emphasizes the critical need to identify sales-qualified leads primed for conversion. But how does it work?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. How Do Bloggers Make Money?

Paid Content 96

Paid Content Adsense Merchandising Conference 96

DealSignal

OCTOBER 18, 2020

How much information do you have on every prospect in your database? Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? In today’s age of personalization, segmentation, and automation, you need rich data to target your prospects effectively.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Resources 98

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Conversica

MAY 7, 2021

To help shoulder this load, a lot of organizations hire a Chief Revenue Officer (CRO) to oversee all revenue-generating functions across Marketing, Sales, and Customer Success. CROs and the teams they aid often struggle due to a lack of resources, time, and knowledge. Generating revenue is a big job. This isn’t an easy task, of course.

Marketing AI 92

Marketing AI Generation Sales Qualified Leads Outreach 92

Animalz blog

FEBRUARY 25, 2024

Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen. The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !).

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

xiQ

OCTOBER 12, 2023

Unlocking Success in Sales: Harnessing the Power of Buyer Groups in xIQ In today’s fast-paced world of sales, building meaningful relationships with clients and prospects is at the heart of success. The ability to connect on a personal level and deliver tailored messages can make all the difference.

Ideal Customer Profiles 133

Ideal Customer Profiles Outreach Acquisitions Profiling 133

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. It can drive sales at a low cost as well.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

NetLine

MAY 25, 2022

Human Resources professionals have had quite the last few years, huh? How can we onboard more employees virtually?”. What Do Human Resources Professionals Need From Their HRIS Software? Even pre-pandemic, Human Resources software had made remote work more feasible, providing flexibility for everyone. Manage employee PTO.

Work Management 52

Work Management Marketing Management Resources Allocation 52

DealSignal

OCTOBER 18, 2022

How much information do you have on every prospect in your database? Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? In today’s age of personalization, segmentation, and automation, you need rich data to target your prospects effectively.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting. Distinguishing and securing deals can often feel like navigating a complex pattern — wasting valuable time and resources. Wondering why people buy?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

SocialPilot

FEBRUARY 9, 2024

Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S. Stelzner He is the founder of the Social Media Examiner blog. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Are you ready? Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? How To Measure ROI of Content Marketing What Are Content Marketing Metrics? Here’s how you work it out: Step 1.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. Personalization Challenges Successful ABM campaigns depend on personalized communication tailored to each prospect’s specific needs.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

BenchmarkONE

OCTOBER 16, 2019

Sales gurus have taken to the internet to espouse their wisdom, but sometimes their writings come off as a little preachy or out of touch. So, let’s look at a series of trainings and inspirational sales leaders that are true to their promise—their guidance can help your business find new areas of sales and success.

Training 58

Training Resources First-Mover Advantage Small Business Marketing 58

Salesforce Marketing Cloud

OCTOBER 30, 2023

I’m a passionate Salesforce Certified Marketing Cloud Instructor and for the past few years I’ve taught people from all backgrounds, from complete novices to experienced Salesforce Admins, all about Marketing Cloud, how to become a Marketing Cloud Administrator, and even how to pass the Marketing Cloud Administrator Certification Exam.

Paid Search Agency 130

Paid Search Agency Class Communities Studies 130

Martech

JULY 21, 2023

Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place.

Marketing AI 98

Marketing AI Tools Paid Search Agency Work Management 98

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Not every piece of content is meant to drive a sale or even generate a lead.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77