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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

If you have not already given them guidelines or training, now is the time. Best Practice Training This is a great place to start if you have not already hosted company-wide training on ChatGPT best practices. Pretending your teams are not using AI is not an option. These are powerful tools that can help your organization.

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The 3 points needed for “golden triangle” of market research

SmartBrief - Marketing

Editor’s note: The below is an excerpt from the authors’ book, “ The Consumer Insights Revolution: Transforming market research for competitive advantage ,” published by Rethink Press (September 16, 2024). To create your integrated market research process, you must first define the goals you want to support.

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How to make the most of your market research data

Martech

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. This diminishes the research’s value and weakens marketing’s credibility. The issue often lies not in the research quality, but in how it is treated post-delivery. Market research combines science (i.e.,

Research 114
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Legal risks loom for Firefly users after Adobe’s AI image tool training exposed

Martech

A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. The company said Firefly was only trained on licensed content from Adobe’s image banks. That’s not a great defense. million pictures. “It

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The Critical Role of the Front Line Sales Manager

However, they often face a number of challenges, starting with a lack of training and preparation for their responsibilities to overseeing large, globally-dispersed teams. Internal Showpad research reveals a day in the life of today’s sales managers and how they can lead more effectively with the right tools and support.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Multimedia Matters.

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3 Reasons a Pre-Trained LLM is an Easier Path for your Business

Salesforce Marketing Cloud

So you may be at the point where you’re asking a critical question about your tech stack: “Should we train our own large language model (LLM) or license a pre-trained LLM?” ” It’s an important question and, for the majority of companies, taking the pre-trained LLM path is often the smarter choice.

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B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

According to a market research study, the top challenges that executives face when implementing ABM programs are execution, data quality, and efficiency. Businesses must commit to fundamental changes in process, technology, and training to reap the full benefits of this technology.