Target Market Research for the Professional Services

Hinge Marketing

Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Target Market Defined. Primary research.

How to Research Target Accounts in ABM


And valuable, relevant commercial insight comes from research. The depth of research will reflect which tier a given account is in. Tier 1: Deep research. Each account is treated as a “market of one”, with intensive research and account plans and full buying center mapping.

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Research Roundup – part 4

Hinge Marketing

Thanks for tuning into Hinge’s Research Roundup. That’s why it’s important to keep a pulse on your target market and keep marketing strategy in mind when you’re developing messages on your website. Any Industry Research Video Blogs

How to Target Effectively on LinkedIn

Single Grain

LinkedIn Ads can be an effective tool for generating leads, driving traffic or increasing engagement…if you get the targeting right. But no matter which type you choose, you have to get the targeting right. Fortunately, you have a lot of different options for targeting.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

3 Strategies for Researching your Target Audience [VIDEO]

Hinge Marketing

It’s essential that you know what’s important to your target audience and how to reach them. Lee Frederiksen provides 3 ways to conduct research to help you gain a decisive advantage over the competition. How do you go about researching your target audience?

7 Research Tips to Know Your Target Audience on a Deeper Level


The post 7 Research Tips to Know Your Target Audience on a Deeper Level appeared first on Kapost Content Marketing Blog.

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B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers

Marketing Insider Group

Most marketing campaigns offer the ability to target specific personas by search behavior, geographic region, professional attributes such as job level, etc… From there, your organization’s CRM is predictably […].

How to Find (and Research) Your Target Audience


If content is king, then distribution is undoubtedly its all-important queen. Data Analytics Marketing Strategy

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

There are several social media networks out there that marketers can use to resonate with their target audience. However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms.

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Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Cross-device tracking & targeting 101


Cross-device tracking & targeting. Targeting customers on mobile, for instance, is different than targeting them on desktop. As a marketer, you need to target users and customers across all these platforms and devices they use, and you need to connect these data sources to build a more complete and accurate profile of them. This is done through something called cross-device targeting, or cross-device tracking. What is cross-device targeting?

Covid-19 (Coronavirus) Keyword Research Tips


With this in mind, we created this list of Covid-19 keyword research tips so you can identify the terms that matter most to your customers and support them through this hard time. These requests can be a good data source for keyword research.

Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

The 17 Best Keyword Research Tools for SEO and SEM


And those may not actually even be the best phrases for the nursery to target; there may be just slightly different phrases that are better, in terms of their combination of high search volume and low organic and/or paid search competition. That’s where keyword research comes in.

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Prospect Research for the Professional Services

Hinge Marketing

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. What Is Prospect Research and Why Is it so Important? Who and When Should You Research?

Are You Staying on Trend? Target Better With Key Marketing Research Tools


It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. Many new entrepreneurs make the all too common mistake thinking that they already know their markets and target audiences.

Freshen Demand Gen Efforts with Generational Targeting


It’s common in B2B marketing campaigns — especially ABM campaigns — to define targeted buyers by industry, role, size or solution. Generational targeting is more common in B2C marketing than B2B, but B2B marketers can use it to sharpen content personalization, activation and amplification.

27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. Contact us to learn more about using research as content.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Audience Targeting and Why It’s Important


When using online advertising to promote your advertisers’ products/services it is important to use their advertising budgets to target the correct audiences. . Benefits of Audience Targeting. Targeting Options in ad Vantage.

How to Make Your Content More Relevant with Original Research

Marketing Insider Group

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. Often research is the best way to do that.”. Gust post from by Denise Dubie .

To Save Time, B2B Marketers Now Look to Improve Audience Targeting

KoMarketing Associates

As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. Statistics showed that one-third of B2B marketers intend to invest more in improving their understanding and targeting of customers over the next three years. B2B marketers are working to save time and boost efficiency, and they’re also looking to monitor their progress along the way, according to previous research.

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Location-Based Targeting – what does it really mean for marketers?


This form of marketing targeting has a lot of potential, particularly when used at the right moments. Without those protections, eventually the legislation will catch up and the many positives of location-based targeting could be taken away because of abuse.

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Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. Launching with Co-branding with Research.

Keyword Research: How To

The Lead Agency

The keywords that you’ve decided to target will determine what kinds of traffic you’ll get. There are a few keyword research tools that you can use to find new keywords, build on your current ones and look at the competition levels for each keyword. What is a Keyword?

Developing Your Target Personas 

ATAK Interactive

is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Developing personas allows you to create content and messaging that appeals to your target audience. It also enables you to target or? If you strip everything away, “personas” are just the people you are targeting to help you grow your business. Okay, so we’re calling these “Target Personas” now? . Target Personas Example .

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Let’s take a look at what I consider the 8 most valuable keyword research tools in China.

B2B market research – 10 unique features


Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.

13 Best Keyword Research Tools to Boost Your Organic Traffic


In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. By including keyword research tools in your content marketing toolbox.

Analyze your target’s buying process, for greater marketing efficiency


You’ll also be more effective, since each element is targeted to a specific goal. At the stage when the prospect begins researching solutions, your objective is to be among the consideration set.

Search: The art and science of identifying your target audience


And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? Think about the audience you are targeting and ask yourself, “Are they really taking the time to sit down, open a browser, go to Google, and search for that topic?”

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Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Target (Photo credit: Wikipedia). Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers. Lead generation today is becoming the art and science of targeting. Getting On Target.

3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails

Modern Marketing

So here is my public service announcement for all you salespeople trying to get my (or your target buyer’s) attention: 1. Do Your Research. Leverage that personalization to have your message resonate with the target buyer.

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How to Research like HubSpot’s Research Team


In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. Tips from HubSpot Researchers.

3 Research-Based Insights to Prevent Lead Generation Failure

Marketing Insider Group

The post 3 Research-Based Insights to Prevent Lead Generation Failure appeared first on Marketing Insider Group. Content Marketing Demand Generation Marketing Strategy b2b content b2b content strategy b2b marketers B2B Marketing content consumption content syndication demand generation lead generation marketing personas NetLine Corporation Robert Rose target prospectsAs a B2B marketer you’re constantly under fire.