5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

My recommendations for B2B CMOs is to view their target markets and audiences as communities. Research has proven that goals can vary immensely. Utilize The Right Buyer Persona Research Approach. To get at goals and behaviors requires qualitative research.

B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers

B2B Marketing Insider

Most marketing campaigns offer the ability to target specific personas by search behavior, geographic region, professional attributes such as job level, etc… From there, your organization’s CRM is predictably […].

Trending Sources

Search: The art and science of identifying your target audience

Biznology

And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? Think about the audience you are targeting and ask yourself, “Are they really taking the time to sit down, open a browser, go to Google, and search for that topic?”

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

Enabling Marketing and Sales with Target Ready Buyer Models. Boosting sales revenues through demand generation involves going beyond enabling marketing with target market data and sales with contact information. ©All rights reserved by Kenny Madden.

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. Engagement is driven by subjects that capture the attention of the target audience. Social Media and Sales social media research social selling

B2B market research – 10 unique features

The B2B Research Blog

Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.

New research explodes the status quo of customer service

grow - Practical Marketing Solutions

Tom Webster led an Edison Research team to discover the truth of customer service on the web today. GoToWebinar – a leader in online events – is one of the easiest and most effective ways to connect and convert your target audience.

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers.

3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails

Modern Marketing

So here is my public service announcement for all you salespeople trying to get my (or your target buyer’s) attention: 1. Do Your Research. Leverage that personalization to have your message resonate with the target buyer.

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3 Research-Based Insights to Prevent Lead Generation Failure

B2B Marketing Insider

The post 3 Research-Based Insights to Prevent Lead Generation Failure appeared first on Marketing Insider Group. Content Marketing Demand Generation Marketing Strategy b2b content b2b content strategy b2b marketers B2B Marketing content consumption content syndication demand generation lead generation marketing personas NetLine Corporation Robert Rose target prospectsAs a B2B marketer you’re constantly under fire.

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation Blog

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? What can marketers do based on this research for their email?

3 Steps to Building a Better B2B Target Account List

grow - Practical Marketing Solutions

Today, the right B2B Target Account List is even more important if you are adopting account-based marketing , but it doesn’t spark the same passion that discussions of postal and email list sources did a decade ago. After all, you know what companies to target, right?

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. In a study by DemandGen , leads who are nurtured with targeted content produce a 20% increase in sales opportunities.

Why don’t more marketers use keyword research?

Biznology

A brief description: you build digital experiences using the words and phrases of your target audience. Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. The post Why don’t more marketers use keyword research?

A guide to free and easy influencer research tools

grow - Practical Marketing Solutions

Free influencer research tools. Are they engaged with your ultimate target market? Well if you are working on influence on the cheap, these free influencer research tools should help you. Free influencer research tools.

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How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

This actually leads to two lists of keyword priorities: Keyword targets that can be applied to existing content marketing assets. Keyword targets that need to be integrated into new, or to-be-developed content marketing assets. A Wikipedia entry (research-oriented).

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Specific targeting.

Research Report: Lead Gen Not as Easy as Marketers Think

The Point

Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. The amazing thing about Google Adwords is that it practically does the research for you.

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign.

B2B content marketing research

The B2B Research Blog

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Content marketing works.

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences.

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Tips for B2B customer satisfaction research

The B2B Research Blog

That’s why every B2B business needs a programme of regular customer satisfaction research. Gain their support for the research first, or they and customers may react negatively. Set KPIs and targets to incentivise action, or better still, link customer satisfaction metrics to bonuses. The post Tips for B2B customer satisfaction research appeared first on Circle Research - B2B market research company. Customers are your lifeblood.

5 Ways to distinguish your content and brand by using research

grow - Practical Marketing Solutions

Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you’re not just trying to sell your stuff, but also trying to contribute to the field.

The sneaky method BuzzFeed uses to win the market research game

grow - Practical Marketing Solutions

As BuzzFeed no doubt knows, quite a bit of nuanced personal data is revealed in the course of taking one of these quizzes, and depending on the privacy policy of the specific site, they can share it with business partners and use it to target ads.

Understanding the moving target of Facebook reach

grow - Practical Marketing Solutions

— New research from several sources indicates that Facebook algorithmic tweaks could be dramatically depressing the visibility of brand posts to their audiences.

14 Tools & Resources for Conducting Market Research

Hubspot

In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs. In part, we can blame lack of research for why there are so many unsuccessful product launches and ill-conceived new feature additions. 14 Market Research Resources.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. They’re also used to create segments of prospects in order to target them more effectively. This field of research has been around for a long time.

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. The aggregation and use of big data are crucial to segmenting and targeting your individual customers with the appropriate experiences. It requires employing predictive behavioral targeting and optimization techniques to remove the complexity. While rules-based targeting may work, it won’t get you very far when you’re trying to personalize offers for millions of site visitors.

Rethinking Market Strategy In A Digital Economy

Tony Zambito

Genesys embarked on qualitative user and buyer research to understand how such market-oriented behaviors were shifting, as well as, converging. Putting them on a renewed market strategy path that targeted new segments and introduced new product and service innovations.

My online influencer research and engagement process

Biznology

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. So, to me, Inkybee is the best research tool.

CMOs Are Behind On Disruptive Growth, And It’s Going To Cost Their Job [Research]

B2B Marketing Insider

Nearly 40% of CEOs say the CMO will be the first to go if business growth targets are not met, according to Accenture Strategy’s latest research ‘The C-level Disruptive Growth Opportunity,’ which surveyed over 500 CEOs and nearly 900 CMOs from organizations around the world.

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How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Tony Zambito

This is also an important principle behind buyer insights research and buyer persona development. This is a common refrain I hear from those who have not tackled buyer persona research with the all-important focus on goal-directed behaviors. Transformation by Yu Luck.

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The Psychology of Behavioral Targeting Goes Deeper Than You’d Think

Content Standard

New research shows that the psychological effects of behavioral targeting might be a lot stronger—targeted ads may actually change how users feel about themselves, in addition to driving purchasing behavior. The idea of using targeting to impact consumer behavior is nothing new.

Marketing’s Uneasy Relationship Between Research and Creativity

Contently

Instead of a simple target demographic or consumer persona, we are now expected to brainstorm ideas that also take into consideration top-ranked keywords, active times of day, images most likely to be tweeted, and specific characteristics of subcultures. Research is comforting.

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools.

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

Like a runaway train, buyer personas have run amok with incorrect portrayals of what constitutes insights and what methods of research are appropriate. Through data mining capabilities, they were able to target customers based on goal-directed behaviors specific to the four personas.

Cost and Benefits of Market Research

Hinge Marketing

What are the benefits of market research for professional services firms? These are some of the questions we get from our clients when we recommend researching their current clients and target markets. What exactly are the costs and benefits of market research?

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Study: Mobile Users in China Are Open to Targeted Ads

KoMarketing Associates

For businesses, this reveals how critical proper ad targeting is on mobile. billion) and researchers expect it to continue to grow and increase in competitiveness this year. A 2016 study , also by iiMedia Research, found that digital channels accounted for nearly 40 percent of advertising spend in China. A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way.

Rethinking Referral Marketing: Understand Your Target Audience

Hinge Marketing

In order to encourage referrals — and ultimately to generate new business — it’s essential that you understand your target audience of buyers and influencers. What makes research so influential? I know more about my marketplace than research could ever tell me.”