Zoominfo

AUGUST 1, 2023

Press reports , in fact, indicate that employees at Google were so worried about rushing an AI chatbot into public hands that they warned the app was “a pathological liar” and “worse than useless.” Businesses in every sector and vertical are overwhelmed by data. Today, the problem has been reversed.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Martech

NOVEMBER 11, 2021

It also reveals which verticals are successfully providing those experiences, and predicts a “huge downside” for those that fail. Consumers are most satisfied with the experience delivered by the financial services vertical (and both those cohorts are heavy adopters of online banking). Other verticals have work to do too.

Verticals 111

Verticals Demand Consulting Customer Surveys 111

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Leverage native YouTube analytics to help you analyze your tests.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

KoMarketing Associates

DECEMBER 18, 2017

According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. This is not the first report to cite data quality as a problem for marketers. Data Quality and Marketing Challenges.

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your survey-based content more credible to potential buyers. Research surveys and survey reports * have become important marketing tools for many B2B companies.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Biznology

DECEMBER 4, 2019

The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. It might be time to eliminate these words entirely from your marketing lingo, have the language reflect reality more closely and perhaps get more reporters’ attention too.

Social Media 156

Social Media Dwell Media B2B 156

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." The findings of the latest edition of "The CMO Survey" were released late last month. The findings of the latest edition of "The CMO Survey" were released late last month.

CMO 52

CMO Customer Surveys Research B2B 52

Martech

JUNE 23, 2022

To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours. Employ methods such as self-reported studies, observational studies, location tracking and time-of-day data. Use the verticals they’re researching.

Top of Funnel 103

Top of Funnel Campaigns Funnel Advertising Work Management 103

KoMarketing Associates

MAY 30, 2019

Marin Software recently published its “Digital Advertising Benchmark Report” to take a closer look at how social media spending is being allocated by marketers. Marin’s Q4 report also covers trends in mobile share and average search CPC’s across popular verticals, including B2B.

Social Media 122

Social Media Allocation Social Marketing Advertisements 122

Martech

NOVEMBER 30, 2021

Or do you want to expand into a new segment, territory or vertical market? Have we established KPIs and put a system in place for tracking, measuring and reporting results? What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before.

Account Based Marketing 122

Account Based Marketing Work Management Marketing Management ABM 122

Sword and the Script | B2B

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Litmus

APRIL 13, 2021

Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. of respondents to Litmus’ State of Email survey. See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Only B2B

FEBRUARY 11, 2024

Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. 30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The firm hosted a webinar and published a report discussing the findings of this research. The Gartner survey was conducted from March through May of this year. Image Source: Gartner, Inc. in 2020 to 5.8% in 2021, a decline of 6.9 percentage points.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

B2B Marketing Directions

JULY 12, 2020

The CMO Survey (COVID Edition) The findings of a special edition of The CMO Survey were published last month. The CMO Survey is directed by Dr. Christine Moorman, a professor at Duke University's Fuqua School of Business. The survey produced a total of 274 responses. The special survey addressed a wide range of issues.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

Marketing Insider Group

NOVEMBER 10, 2020

We surveyed respondents this year in a special survey and asked them about their Marketing Analytics priorities. There were really no surprises: Search Engine Optimization (SEO), or the ability to track and report the success of digital content/programs was the top-rated priority.

Planning 322

Planning Analytics Enterprise Management Work Management 322

SalesGrape

OCTOBER 16, 2023

By identifying characteristics such as industry verticals, company size, revenue potential, or geographic location that align with your product or service offering’s value proposition best; you can prioritize resources towards those accounts most likely to convert within an extended timeframe.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

DiscoverOrg

JUNE 29, 2017

There are two primary methods for tailoring specific account-based content: Vertically, through the Content Pyramid. The Content Pyramid method allows you to create broad content and simply make it more specific as you move higher up the vertical, instead of creating brand new content each time. Survey-based lead generation.

Response Rate 149

Response Rate Top of Funnel Account Based Marketing Ideal Customer Profiles 149

Martech

JUNE 13, 2022

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. I’ve now been in a variety of different industries and verticals. How we can improve tracking or analytics or reporting. Today we’re talking to Anson Li. How did you get into marketing?

Paid Search Agency 98

Paid Search Agency Verticals eCommerce Privacy 98

Sword and the Script | B2B

SEPTEMBER 29, 2020

Mr. Schultz pens the Email Insider column and newsletter for Media Post and often reports on surveys and reports. That’s according to a study by Litmus titled Fall 2020 State of Email Report which surveyed more than 2,000 marketers. Below are three such articles that support this conclusion. >>>

Relevance 97

Relevance Email Marketing Paid Search Agency B2B Marketing 97

Martech

MARCH 7, 2022

Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Can I pick up the phone to report problems? Do you have other clients in my vertical? Does the vendor seem to understand our business and our marketing needs?

Digital Asset Management 98

Digital Asset Management Work Management Marketing Automation Services Marketing Management 98

ClickZ

JUNE 6, 2020

Content sits at the heart of all sales and marketing verticals and as several business heads face a variety of conundrums: . As of April 2020, ON24, NetLine’s partner company reported a 33% increase in webinar attendance. According to Gartner , only 1 in 25 CIOs reported applying AI in their business verticals.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

B2B Marketing Directions

JUNE 27, 2020

The findings of a special COVID-19 edition of The CMO Survey were published a few days ago. The Founder and Director of The CMO Survey is Dr. Christine Moorman, the T. The survey is sponsored by the Fuqua School of Business, Deloitte, and the American Marketing Association. The survey was in the field May 5 - May 27, 2020.

CMO 98

CMO Customer Surveys Verticals Custom Publishing 98

B2B Marketing Directions

JULY 26, 2020

Wunderman Thompson Commerce (part of Wunderman Thompson, a WPP agency) recently published a research report dealing with the attitudes and behaviors of B2B buyers who make at least some of their business purchases via online channels. The B2B Future Shopper Report 2020 was based on a survey of 200 B2B professionals in the United States.

Research 75

Research B2B Amazon Customer Surveys 75

B2B Marketing Directions

JULY 24, 2022

Fortunately, three recent surveys provide a more balanced view of consumer attitudes regarding the importance of corporate social responsibility and brand purpose. The findings of these surveys show that while values matter to consumers, their expectations of companies and brands are mixed. In an October 2021 survey of 1,000 U.S.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

SmartBug Media

DECEMBER 22, 2023

The former is cost-effective, especially when promoting the same call to action, products, and industry vertical. Tech Stack and Reporting Integrating efficient systems and robust reporting mechanisms is crucial. The latter, though more time- and resource-intensive, allows for varied CTAs, products, or industry focuses.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

chiefmartech

NOVEMBER 21, 2022

A new 2023 State of SaaSOps report published by BetterCloud, a more upmarket SaaS management platform, gives us some updated data on the average size of tech stacks at mid-market and enterprise companies. The numbers, shown above, are more modest — and I believe more rationalized — than I’ve seen in similar reports in years past.

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Porch Group Media

DECEMBER 17, 2019

60% of the survey’s respondents reported that a majority of their revenue was driven by data-based triggers. In another study by the Data & Marketing Association, 77% of email ROI is reported to be generated from targeted, triggered messages. Data-Based Triggers. Personalized Experiences Across Channels.

Personalization 64

Personalization Planning Trigger Marketing Multi-Channel 64

Drew Neisser

APRIL 15, 2022

In this episode, Traackr CMO Evy Lyons shares how the marketing team transformed their State of Influence report into an interactive app, creating an experience that prospects and customers couldn’t ignore. She describes the development as a “hack”—a hack that has become a vertical marketing tool with a 40%-win rate, that is.

CMO 52

CMO Word of Mouth Verticals Content 52

chiefmartech

APRIL 21, 2020

At today’s virtual Discover MarTech event, I’ll be digging into the latest data from our 2020 Martech Career Survey run in collaboration with the team at MarTech Today. We’ll have an official report out later, but we wanted to get some of these key findings to you right away.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

B2B Marketing Directions

JULY 25, 2021

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

Porch Group Media

NOVEMBER 17, 2021

In partnership with Porch Group, V12 commissioned The Harris Poll to launch our annual New Mover Trends Survey. Download the free report to access all the latest mover trends and statistics. 1 in 5 movers do not report their moves to the USPS. Download the Free Report for More Insights into the Profile of Today’s Mover.

First-Mover Advantage 64

First-Mover Advantage Trends Verticals Statistics 64

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. In 2020, digital video ad spending was reported to be $9.95 Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Martech

MAY 6, 2022

That’s where effective reporting comes into play. Six ways email reporting builds your email program. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. As I noted, email reporting is often something that marketers leave to the last minute.

Budget Programs 106

Budget Programs Work Management Marketing Management Planning 106

ConvertKit

OCTOBER 19, 2021

In addition, we also want to lean in and keep you updated on how we are developing our product for you with this cycle product report. This cycle product report will cover features we’re building and bugs we’re fixing so you know how we’re prioritizing the projects that will impact how you use ConvertKit. Unsubscribe survey.

Template 79

Template Paid Search Agency Deliverability Newsletter 79

Martech

SEPTEMBER 28, 2021

Frequently in B2B marketing, prospects are in different verticals, so marketing needs to be able to match the right assets with the right account. Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019.

Account Based Marketing 109

Account Based Marketing ABM Campaigns Paid Search Agency 109

B2B Marketing Directions

MARCH 26, 2023

As part of the research for Account-Based Growth , Burgess and Shercliff surveyed 65 B2B companies. Ninety-two percent of the survey respondents reported having some kind of "top account" program. Customer profitability wasn't among the top five selection criteria identified by the survey respondents.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Allocation Marketing Management 52