KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Vision Edge Marketing

DECEMBER 5, 2023

This step often requires conducting research and collecting data. If primary research is not an option, consider secondary research such as analyst report, and leveraging your customer advisory board. Arm yourself with research and do the same for existing and prospective customers for each connector.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Webbiquity

OCTOBER 16, 2018

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad. Use Personalization.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Webbiquity

OCTOBER 10, 2017

Reports argue that in the U.S However, a look at B2B specific research shows otherwise. B2B decision makers are using a mobile device for their research 42% of the time! B2B decision makers are using a mobile device for their research 42% of the time! Trade Show Integration.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Webbiquity

FEBRUARY 17, 2022

Though exhibiting at trade shows and conferences is expensive, nothing else matches the level of direct connection made. Web research can be helpful in finding inspiration, but don’t be a copycat. Do Your Research. Research is the key to success. Use outside agencies and market research as needed.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

sagefrog

DECEMBER 13, 2023

Leverage Trade Shows Another source of marketing that tends to be effective for facilities services businesses is trade shows. In fact, according to Sagefrog’s 2024 Marketing Mix Report , 33% of B2B marketers listed in-person tradeshows & events as a top source of marketing leads in 2023.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. Among the key points made in the report: Content is crucial.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Vision Edge Marketing

OCTOBER 18, 2018

For each race that made the initial list, we researched that race’s previous years’ information for course, racers, and winner details. They used primary research to gather competitive intelligence to help improve their ability to more quickly close large new deals. Research is only valuable if it is actionable.

Work Management 183

Work Management Analysis Validation Marketing Management 183

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Market Research: Gain insights into market trends and emerging needs within your target industries.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Kaon

FEBRUARY 15, 2017

According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness. The report claims that AR allows companies to better personalize their products/services to the consumer’s frame of reference.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Hinge Marketing

FEBRUARY 8, 2017

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. And that was speaking first, attending conferences and trade shows second, followed by paid online advertising.

Marketing Management 48

Marketing Management Research Service Case Studies 48

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. More in the B2B Demand Generation Benchmark Report. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Biznology

JANUARY 31, 2020

Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. summarizes research report, animates relationships or processes described in website product section). Collaborative methodology, team responsibilities, and signoffs determined. ? Messaging. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Biznology

JULY 26, 2017

Enli’s solution is essentially an electronic patient record that allows doctors to manage and report outcomes that will be reimbursable under the new payment models that will swing into effect fully in 2018. Here’s a classic play in ABM: at a trade show, the pre-work and game plan for the whole show is set.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Webbiquity

MARCH 2, 2021

For multi-session, multi-virtual-location online events like trade shows and expos, check out what Stas Zaslavsky and his team at VII Events have built. Customer stories, use cases, research-based presentations and how-to sessions all make great digital content. But First… But first, before getting into all of that….

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Martech

DECEMBER 10, 2021

Our research explored shifts in both marketer and consumer expectations around customer experience and privacy. Now we’re sharing key lessons we learned from this research in our global report: Deliver a Modern Digital CX: A Guide for Marketing Innovators. Create more content without sacrificing brand consistency.

Fulfillment 104

Fulfillment Privacy Trade Show Digital Transformation 104

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. As Statista reports, 79% of US marketers generate revenue using this strategy. . of its marketing budget for events. Brand awareness.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Hinge Marketing

OCTOBER 22, 2020

In fact, our own research shows in Figure 1. Download Research as Content: A Guide for B2B Marketers. Take a look at our research showcased in Figure 2 and Figure 3. Growth of organization by research frequency. Profitability of organizations by research frequency. Why Research?

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. Here are some other ways you can collect interview-style research without ever talking to your personas: 1.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Salesforce Marketing Cloud

JANUARY 3, 2024

For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Based on the research we’ve compiled about [emerging customer preferences in your industry], I have an idea that could help you [solve your problem or reach a goal].

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Marketing Insider Group

JANUARY 21, 2020

If you are looking to switch platforms or add new ones, then you’ll need to do the research to see what best fits your needs and meets your fiscal limitations. Plus, you’ll want to renew keyword research for any emerging terms that are applicable to your industry. Be sure to include this in your 2020 budget.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Launch Marketing

JUNE 22, 2022

Recent reports show that 96% of B2B marketers use LinkedIn for content marketing and 82% use Twitter. Some ideas for strong posts include: Industry news or recent trends Compelling thought leadership articles Details regarding upcoming events, conferences or trade shows Interesting market research results.

Social Media 118

Social Media Media B2B Thought Leadership Trade Show 118

KoMarketing Associates

JANUARY 23, 2018

Approximately 36 percent claim that they prefer to seek out information only when they need it, and 19 percent stated that they like to connect at trade shows. Previous research indicates that unlike IT buyers, B2B buyers are more focused on gaining a competitive advantage through the products/services sold by marketers.

Email Marketing 120

Email Marketing Paid Search Agency Trade Show Differentiation 120

Content4Demand

MARCH 25, 2021

ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. Here are the top 2021 B2B marketing priorities according to the survey from Demand Gen Report : Chart courtesy of Demand Gen Report. Why does ABM rate so high on the priority list? ABM: Eggs-Actly on Target.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Webbiquity

NOVEMBER 27, 2018

The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 326 million or so is about 9 million less than it was last year at this time.” Will key customers, prospects, and media be attending this trade show?

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Hinge Marketing

MAY 12, 2014

The Hinge Research Institute partnered with the Association for Accounting Marketing to conduct a benchmarking study on CPA marketing spending and organic firm growth. Extensive breakdowns in the full report allow readers to draw effective comparisons with their own firms, no matter their size or scope. Networking events/trade shows.

CPA 48

CPA Cost per Acquisition Marketing Budget Research 48

Scoop.it

SEPTEMBER 14, 2023

Also, research your industry to see what’s happening at a broader scale. You can get these insights from industry reports and publications. It also helps to attend trade shows and follow industry experts on social media. You can analyze your customer database to get this information. Here’s an example.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

KoMarketing Associates

NOVEMBER 30, 2017

It is easy to take a “shotgun” approach to a link building campaign and start researching as many opportunities as possible. While you might cover a lot of ground with your research, you may also never get started because of the enormity of the situation. What conferences and trade shows is the organization attending?

Link Building 169

Link Building Planning SEO Ad Building 169

B2B Marketing Directions

FEBRUARY 7, 2021

The B2B Institute and GWI recently published a research report that provides a wealth of important insights regarding the attitudes, behaviors, and working lifestyles of millennial B2B decision makers. The Work in BETA report organizes the research findings around four major themes. at least once a day for work.

B2B 75

B2B Trade Show Customer Surveys Vendors 75

Jifflenow

AUGUST 29, 2022

To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. Research shows that 92% of trade show attendees come to see and learn about new products or services. Drive Qualified Accounts to your Booth.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Inbox Insight

MARCH 29, 2022

Marketers tend to seek more quantifiable results which have the ability to demonstrate ROI – particularly when pressure from stakeholders places emphasis on targets and objectives, requiring accurate reporting to establish how well they are being met. However, the importance of brand awareness should not be disregarded. Sponsor events.

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Running CPL campaigns can help you generate leads in a strategic way, using the same concepts as attending industry-specific trade shows or conferences and meeting people there.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142