Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics?

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. By continuously refining and optimizing processes, organizations can drive efficiency, productivity, and customer satisfaction.

Process 229

Process Optimization Work Management Marketing Management 229

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” The biggest selling factor for Pinterest is its referral potential, as it brings in 33% more referral traffic to user websites than Facebook.

Social Media 359

Social Media Advertising Channels Media Business 359

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. But if cross-promotion isn’t anything new, why are we talking about it? All you need is a good idea and a good product. You can see it everywhere.

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. What is word-of-mouth marketing?

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Vision Edge Marketing

OCTOBER 25, 2022

Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics. Here’s a snapshot of the challenges faced by three of these customers. Leveraging events to create conversations with new customers. . Performance target (KPIs).

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Embrace automation tools.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Vision Edge Marketing

SEPTEMBER 12, 2023

Valuable performance data sources include financial reports, sales figures, customer feedback, employee performance data, and market trends. This could include metrics such as rate of growth compared to the competition/market, customer lifetime value, market share, and employee productivity.

Planning 223

Planning SWOT Allocation Contingency Planning 223

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Overlooking A/B Testing A/B testing, often an unsung hero in marketing strategies, holds immense potential. Ignoring Data Insights Data is the compass guiding businesses through the vast sea of sales and marketing.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Biznology

OCTOBER 3, 2021

It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. Ask any sales person, “What do you want from marketing?’ Where the sales teams and account managers can gain enormous leverage from a relatively small amount of effort on the part of marketing.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

Vision Edge Marketing

NOVEMBER 29, 2022

Yes, I Want My Growth Idea. Market and economic data, such as the consumer confidence index and the labor participation rate, are examples of external and provide some informative signals and directional indicators. In your business, it might be the adoption of your new product or customer engagement. For example: .

Planning 225

Planning Trends Paid Search Agency Segmentation 225

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. However, this marketing strategy is sound for any company.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Marketing Insider Group

JUNE 23, 2020

As someone who does content marketing for a living, AdAge is practically required reading. Not so much for what it teaches us about modern marketing. More so for the comic material it provides that marketing is so much more than advertising. That article was Jack Neff’s superb “ Are Brands Optimizing Their Marketing to Death ?”

Paid Search Agency 331

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 331

Optinmonster

NOVEMBER 20, 2023

Are you looking for tried and tested discount code ideas to grow your business? In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. Another brand, Urban Southern uses promo code ideas to increase its sales by 400%.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

ConvertKit

NOVEMBER 3, 2021

Setting up a newsletter referral program multiplies the impact of your work to gain subscribers and make more sales. What is a newsletter referral program? A newsletter referral program is a system to incentivize subscribers to share your newsletter with their network. The problem is there’s only one of you.

Newsletter 133

Newsletter Acquisitions Webinar Metrics Communities 133

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Vision Edge Marketing

MAY 3, 2022

When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. It is also an excellent way to stay out of the fray if you’re fighting for business in a market cluttered with competitors. Yes, I Want My Growth Idea.

Organization 226

Organization Marketing Strategy Marketing & Strategy Work Management 226

Optinmonster

APRIL 29, 2022

You don’t want to exhaust yourself or burn out your customers! In this article, we will show you new creative lead generation strategies that are actually fun for you and your customers. In this article, we will show you new creative lead generation strategies that are actually fun for you and your customers.

Lead Generation 99

Lead Generation Lead Ranking Generation Lead Scoring 99

Vision6

OCTOBER 20, 2021

A healthy list is an email marketer’s best friend. But it’s not something you can easily grow overnight, let alone turn these leads into satisfied customers. That’s why we’re here to help you generate more leads with email marketing so that you have even more chances of converting new customers.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Valasys

APRIL 22, 2024

Buying leads off the internet may not be the best idea for your agency. Firstly, you don’t know if the leads are even in the market to buy auto insurance anymore. Your customers can leave reviews, ask questions, and contact you directly through your public GMB profile. It will help you gain trust and attract new customers.

Paid Content 40

Paid Content Paid Search Agency Lead Scoring Lead Ranking 40

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart. This situational awareness allowed me to develop new ideas for my job.

Work Management 120

Work Management Marketing Management SWOT SMS 120

Oktopost

MARCH 20, 2021

Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. 2020 was a challenging year for growing a business.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Optinmonster

MAY 11, 2023

In this article, we’ll go over 15 free website promotion ideas you can start using today. If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Wondering how to promote your website for free? Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. It’s in customer-facing operations. Where are companies using AI the most?

Marketing AI 119

Marketing AI Work Management Marketing Management Automation 119

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? Growth Marketing vs. Growth Hacking. Growth Marketing & digital hyper-personalization.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Heinz Marketing

SEPTEMBER 29, 2022

By Payal Parikh , Director of Client Engagement and Head of Growth at Heinz Marketing. Most of us marketers are focused on a traditional revenue funnel – cone-shaped with awareness at the top and purchase at the bottom. This is because we know that cost of acquisition for a new customer is much higher than their retention cost.

Top of Funnel 121

Top of Funnel Allocation Churn Rate Lead Scoring 121

Huptech Web

JANUARY 29, 2024

Growth markеting is an intеgratеd, data-driven approach to marketing that concentrates on the entire customer journey. Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Hence, here are some effective and out-of-the-box promotion ideas you need to try out today to grow your business. They provide a simple and easy 5-step customization process.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Here is a list of small business marketing ideas and tips to give you a competitive edge. Here is a list of small business marketing ideas and tips to give you a competitive edge.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Optinmonster

DECEMBER 22, 2022

Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. This list will go through the top 15 email lead generation techniques to help you bring in more customers.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. How to build your email lists the right way Building an email list is an important step in any marketing campaign. On the other hand, puchasing an email list can land you in hot water.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Overlooking A/B Testing A/B testing, often an unsung hero in marketing strategies, holds immense potential. Ignoring Data Insights Data is the compass guiding businesses through the vast sea of sales and marketing.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Lake One

APRIL 7, 2023

shorter, smaller projects vs. long term strategic plans and agreements) Pipeline quotas need to increase to accommodate revenue needs in this new environment When the market starts to feel uncertain, It can be easy to choose to pull back, save, and not innovate or invest. You wouldn’t be alone.

Hubspot 54

Hubspot Marketing Strategy Marketing & Strategy Work Management 54