Exo B2B

MARCH 4, 2025

A Gartner study reveals that companies that use this data see a 63% improvement in their conversion rate by aligning their marketing campaigns with the signals captured. What’s the difference between lead scoring and intent signal analysis? Intent data and purchase prediction: how to capture the right signals?

Intent Data 52

Intent Data Lead Ranking Intent Purchase 52

Zoominfo

JANUARY 13, 2025

. “AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.

Lead Ranking 130

Lead Ranking Lead Scoring Conversion Intent Signal 130

Zoominfo

JANUARY 29, 2025

Heres how: Dynamic, Accurate Data : ZoomInfos GTM Data Universe provides a constantly updated, comprehensive view of 100M+ companies , 500M+ contacts , and billions of signals like funding announcements and role changes. Creating High-Quality Pipelines Building a healthy pipeline is the lifeblood of revenue generation.

Marketing Analytics Tools 130

Marketing Analytics Tools B2B Sales B2B Marketing Zoominfo 130

Zoominfo

JANUARY 11, 2021

I know, it seems crazy in this day and age of automation and intent signals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. Use Intent Signals.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Zoominfo

JANUARY 30, 2025

. “AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.

Lead Scoring 130

Lead Scoring Lead Ranking Conversion Zoominfo 130

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Marketers cant afford to ignore it.

Marketing AI 133

Marketing AI B2B Buyer's Journey Vendors 133

Only B2B

DECEMBER 4, 2024

What is Intent-Based Marketing? Intent-based marketing is a strategy that uses customer signals to identify and target prospects who show intent to purchase or engage with a product or service. Key Components of an Intent-Based Marketing Strategy 1. That’s exactly what we’ll explore in this article.

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

Martech

JULY 25, 2024

Buyer groups include all key stakeholders in B2B purchase decisions, including people from roles you may not be actively targeting who nonetheless have a say in the final decision (examples here often include legal, IT, and/or compliance). What is a buyer group? Not everyone in the buyer group needs to hear the same message.

Demand 128

Demand Account Based Marketing Ideal Customer Profiles B2B 128

Martech

OCTOBER 22, 2024

Incorporate engagement data for real-time insights Understanding engagement data is key to gauging a prospect’s interest and readiness to purchase. Event participation If a lead registers for webinars or attends live events, these high-intent signals should significantly impact their score.

Lead Scoring 117

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 117

Zoominfo

NOVEMBER 14, 2024

The Magic Quadrant is widely used by businesses to evaluate potential technology vendors, guide purchasing decisions, and understand industry trends. ZoomInfo’s signals unify both teams with real-time insights for perfectly timed and coordinated outreach to key accounts.

Zoominfo 147

Zoominfo Gartner Account Based Marketing ABM 147

Zoominfo

JANUARY 11, 2021

I know, it seems crazy in this day and age of automation and intent signals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. Use Intent Signals.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

SmartBrief - Marketing

FEBRUARY 12, 2025

Lets explore the best ways to use intent data to drive B2B lead acquisition and convert those leads into sales. Whats intent data? Intent data reveals online behaviors that indicate whos actively considering purchasing your goods or services. It shows those who have the intent to buy and how those people behave.

Intent Data 87

Intent Data Intent Lead Scoring Lead Ranking 87

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 244

Intent Data Intent Intent Signal Marketing Analytics Tools 244

Vision Edge Marketing

AUGUST 22, 2023

These are the most common pros and cons of the buyer intent approach: PROs : Enhanced personalization : BI data enables businesses to personalize their marketing and sales efforts based on the specific needs and interests of the potential customer. How Do Buyer Intent Signals Lead to Better Conversion Rates?

Lead Ranking 238

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 238

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 230

Intent Data Intent Intent Signal Marketing Analytics Tools 230

Biznology

JUNE 29, 2017

For example, if purchase frequency slows, or order size shrinks, inactivity is likely to follow. Analyze the characteristics of your purchase cycle. Or it can be purchase channel preferences, like retail store, tablet, mobile, or desktop computer. Customer value, using indicators like RFM, cumulative margins, or intent signals.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Heinz Marketing

NOVEMBER 7, 2024

How have buyer expectations evolved, and what factors are now non-negotiable in purchase decisions? This includes buyer intent signals, engagement history, and firmographic data. Consider these questions: Has our ICP shifted in response to new market pressures or industry changes?

Ideal Customer Profiles 105

Ideal Customer Profiles Planning Account Based Marketing Multi-Touch Attribution 105

Only B2B

OCTOBER 5, 2021

If you utilize intent data correctly, it will provide you with such capacity. According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it. Is it necessary to make the purchase even if the information isn’t helpful or accurate?

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Only B2B

SEPTEMBER 25, 2024

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge. Analyze these signals. Account-based marketing (ABM) and data-driven marketing are on the rise.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

Only B2B

FEBRUARY 26, 2025

It tracks: Pricing page visits A strong sign theyre considering a purchase. How Do You Filter Out Useless Intent Signals? To filter real intent, businesses must assign different scores to different actions.By giving more weight to high-intent actions, sales teams can focus on leads who are ready to buy now.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Data Intent 62

Zoominfo

APRIL 21, 2021

Streaming intent tells you what your customers are searching for, when they’re searching for it, and where. With intent signals, you can know when they’re searching, and therefore when to reach out. Analyze Org Charts. If you’re selling to a small private practice, maybe you’re only speaking to one decision maker.

Ideal Customer Profiles 246

Ideal Customer Profiles Top of Funnel Lead Scoring Lead Ranking 246

Only B2B

APRIL 16, 2025

You can also map buyers content journeys to intent signals from platforms like Bombora. For example, if a VP of Engineering spends time on technical content and downloads gated assets, thats a signal for sales. Remember, your content delivers when aligned with outreach and behavior data.

Acquisitions 71

Acquisitions Webinar Metrics Work Management Ideal Customer Profiles 71

Zoominfo

MAY 27, 2021

But how does ZoomInfo Intent work? We’ll dive into more details shortly, but here’s a quick overview video: Before engaging with a sales team as they’re making a purchase decision , your prospects embark on the digital journey of research and vendor assessment to narrow down their options. The Intent Data Difference: How it Works.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Zoominfo

OCTOBER 28, 2020

After discovery, three key problems needed to be addressed: The problem: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Exo B2B

DECEMBER 9, 2024

That’s exactly what intent signal analysis promises. Those subtle clues that reveal their needs, thoughts and buying intentions long before they fill in a form or pick up the phone. At that precise moment, they’re sending you a clear signal. That’s where intent signals come in.

Intent Signal 52

Intent Signal Intent SME B2B Marketing 52

Zoominfo

AUGUST 30, 2023

Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase. Lead scoring and prioritization : Use predictive purchase data to weigh your lead scoring model.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Martech

FEBRUARY 21, 2025

The issue isnt the size of your audience its the intent signals youre missing. Instead of relying on basic demographics or interests, focus on actions that indicate purchase intent. Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs.

Cost per Acquisition 90

Cost per Acquisition Ads Ad Frequency Landing Pages 90

Inbox Insight

APRIL 14, 2025

” When you match your content to the intent signals you’re tracking, you create a connection with your audience. Integrating these efforts effectively is increasingly important, aligning with thelatest trends in coordinating multi-channel outreach based on intent. So how many form fills do you get right now?”

Intent Data 52

Intent Data Ideal Customer Profiles Lead Generation Intent 52

NetLine

APRIL 8, 2025

year over yeara testament to the growing appetite for gated content and the treasure trove of intent signals it unlocks. Want to know who is most likely to make a purchase decision in the next 12 months? more likely to make a purchase at this time. more likely to make a purchase at this time. Theres a Catch 22.

Top of Funnel 52

Top of Funnel Marketing AI Demand Lead Ranking 52

Zoominfo

MAY 5, 2021

Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. This includes when people research solutions, topics, and vendors on their path to purchase through activities such as online searches, website visits, content downloads, and event registrations.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Zoominfo

DECEMBER 16, 2020

For example, according to Gartner Research, we know when B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online. In fact, just 17% is spent meeting with potential vendors.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Heinz Marketing

FEBRUARY 28, 2025

Watch for specific buying intent signals like RFP releases or product comparisons that indicate a company is actively looking for a solution. Steer clear of prospects in financial distress, such as those undergoing significant cost-cutting measures, layoffs, or mergers that might delay or disrupt purchasing decisions.

Ideal Customer Profiles 61

Ideal Customer Profiles Advertising Benchmark Lead Ranking Lead Scoring 61

FunnelEnvy

MARCH 31, 2025

Marketing may consider qualified leads based on engagement metricssuch as content downloads or webinar attendancewhile sales might prioritize leads demonstrating clear purchasing intent. Lead scoring assigns a numerical value to each prospect based on criteria such as engagement level, demographics, and intent signals.

Sales Management 64

Sales Management Lead Ranking B2B Sales Top of Funnel 64

Heinz Marketing

NOVEMBER 30, 2019

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned? A look at purchase intent modeling to help align your top sales talent to the highest value accounts. Billboards are having a revival, here are some things you can learn from a traditional advertising method.

Intent Signal 111

Intent Signal Purchase Intent B2B B2B Sales 111

Single Grain

APRIL 17, 2025

The Karrot.ai Advantage Platforms like Karrot.ai

Account Based Marketing 52

Account Based Marketing Segmentation ABM Marketing AI 52

PureB2B

JULY 7, 2022

Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase. Businesses can use buyer intent data to calibrate their marketing campaigns—ensuring resources are spent on high-quality, in-market leads. 4 Proven Tips for Targeting Intent-Driven Leads.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118