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    [Product, Twitter] How to Tap Your Own Employees for Influencer Marketing
    Sadly, nurturing this kind of leadership isn’t as easy as hiring an intern to build a personal blog and Twitter. From the direct inventions and innovations they bring to your products, to the communication they do on your brand’s behalf, individuals provide context for everything your company does. Who was the “convincer” in your high school? You probably know what I’m talking about.
    [Product, Twitter] Your website sucks
    Can your products and services be replaced by a robot? Include Google+, Pinterest, reddit, StumbleUpon, Facebook, Twitter, and even Tumblr. Some people use their Twitter accounts as a de facto bookmarking tool. Apple is a Global Brand, beloved, and also spends billions of dollars on ads, commercials, stores, promotions, and product placements.
    [Product, Twitter] Wearable content: The X-factor that makes a social media plan soar
    ” They don’t talk about the price, the strength of the zipper, or even where you can buy the product. Related Stories Pimping your posts and the myth of the 80-20 rule The 6 critical questions guaranteed to drive your social media strategy 10 reasons why Twitter is content marketing’s best friend. They don''t talk about the price, the strength of the zipper, or even where you can buy the product.
    [Product, Twitter] To Prank or Not to Prank: The ROI of a Brand Hoax
    ThinkGeek always goes all-out for April Fools Day, featuring gag products on their website. Not only does ThinkGeek get a laugh from its audience (who can shop for real goods or share the gag goods and drive traffic to the site), they get low-cost research they can use to develop new products. She’s also Director of Product Strategy, Training, at MarketingProfs. Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist.
    [Product, Twitter] 6 Ingenious Microsites You Could Play With All Day
    There is no "point" to -- it was created by Matthew Rothenberg , former Head of Product at Flickr and Bitly, as an experiment in real-time tracking of all emojis used on Twitter. When I was in college, I used to send the URL to my friends when we were counting down to the end of exams. The site is as simple as can be: Every day except December 25th, the website just boasts a giant “NO” in all caps and black-and-white.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Product, Twitter] The ABCs of Content Marketing: A Glossary of Terms
    For example, you could use Smart CTAs so that first-time visitors will see a personalized CTA (perhaps with a top-of-the-funnel offer) and those already in your database see a different CTA (maybe for content that offers a little more information about your product or service). Facebook or Twitter Chats? Twitter. Twitter''s the place to be.
    [Product, Twitter] Why Engaging Buying Committees is Your Key to 2015 Sales Success
    Set up a Google Alert for your prospect company so you can stay up to date on everything that is happening around the organization whether its product releases, executive moves, company priorities, positioning against the competition or financial reporting. You can also follow the company on Twitter and Facebook to get a sense of the company''s social personality and the issues that it chooses to focus upon. By Dan Sixsmith and Tom Pisello Did you know that.
    [Product, Twitter] How to Write a Blog Post Every Single Day
    Set deadlines for yourself for parts of your writing, and you could find that your productivity skyrockets. An impromptu meeting crops up or suddenly your inbox is overflowing or maybe someone''s complaining on Twitter and you need to respond to it. If you''ve ever been in a content creation role, you know that there''s lots you can do to make sure you''re creating great content every single day. You can''t just wait for inspiration.
    [Product, Twitter] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    Over the past decade, webinars have gone from a productivity tool enabling small collaborative events to an essential content channel for most B2B marketers. The production schedule. Make sure you detail out the major steps required to meet your production schedule, hit key dates, and determine owners. Provide problem-solving information rather than just trying to sell a product.
    [Product, Twitter] What the World Would Be Like If B2B Marketing Didn’t Exist?
    After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. If the product or service is boring, focus on the outcomes and the personal stories of the people or companies who were affected by what your company has to offer.
    [Product, Twitter] A Small Biz Guide to Digital Marketing Acronyms
    CX: Customer Experience is the sum of all experiences a customer has with your product, website, etc. RT: Retweet is a re-post or forwarded message on Twitter by another user. There’s a wide variety of social media platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+ or writing your own blog.
    [Product, Twitter] 7 Real Marketing Interview Questions From HubSpot's CMO
    We have a new product coming out in three months. Between videos, ebooks, blog articles, photos, podcasts, webinars, SlideShare, Facebook, Twitter, LinkedIn, and Pinterest. Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions.
    [Product, Twitter] The One Effective Use of Facebook for B2B Marketing
    And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. I pick up a lot of new Twitter followers here, and a fair number of LinkedIn connection requests, but rarely a Facebook invitation. It’s more about making current sales cycles more productive than about generating new potential business. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users.
  • HUBSPOT  |  WEDNESDAY, MAY 16, 2012
    [Product, Twitter] 20 Clues Your Marketing Stinks, Straight From the Horse's Mouth
    4) Twitter Customer Service Fail: Marketing and customer service should work together. Whichever side you fall on, Dan is right that directing someone to a product page after following you on Twitter is akin to proposing on the first date. Especially ones directing me to a Facebook or product page. It's an indication of spammy behavior that will get you blacklisted from Twitter's search results , and really annoy your followers.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Product, Twitter] Are These the Smartest Marketing Campaigns of the Past Year?
    ” The project went viral, becoming the top trending topic on Twitter two days after it was launched. With its “Daily Twist” campaign, Oreo was early to the game of using a newsroom-style production method for advertising. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. How often do you use the word “smart” to describe advertising?
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Product, Twitter] Focus on Accounts – Not Leads – for Better ROI
    This commonality sometimes spurs product innovations. We wanted a way to serve those accounts better – with our own application – and so we went to our product guru (Gal) with a clutch of feature requests, some small and some complex. You know that Whizzkers is aware of Your Company; your website visitor tracking report shows you that three different people from Whizzkers have been on your website, all looking at the same product. Being a marketer at Act-On is great.
    [Product, Twitter] How Should Technology Firms Tackle Social Media Branding?
    Posting to LinkedIn or Twitter can help bring your brand to life with your prospects, while providing real time updates and new information about your firm. You don’t need a different voice for each vertical or product type. On Twitter or LinkedIn? Consistent online branding is an important element of how your firm is perceived by prospective buyers. In order to keep branding consistent across multiple online platforms, many firms create a brand style guide.
    [Product, Twitter] A Brief History of Snapchat
    We've predicted that competition will continue to grow between Snapchat and other popular social networking apps as all the landscape continues to innovate new products to distinguish from one another. And by June, Snapchat had amassed 150 million daily active users -- surpassing Twitter. parent to Snapchat and Spectacles , a new sunglasses product that let wearers record Snaps in circular format for 360-degree viewing.
    [Product, Twitter] HubSpot's 10 Hottest Marketing Blog Posts of 2012
    17 Examples of Twitter Brand Page Backgrounds to Inspire You. When it comes to Twitter backgrounds, specifically, we compiled 17 examples of really awesome designs for your viewing pleasure. You can connect with people using groups, product pages, questions, and more. 2012 was an amazing year in marketing.
    [Product, Twitter] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    Other ideas Matt Cutts talks about in this video are controversy (not recommended on a regular basis), productive community participation (like answering questions), and original research. Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Product, Twitter] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
    Letting current events and product launches sneak up on you can make your marketing feel all out of wack. Social networks have bugs and issues, (cue Twitter’s Fail Whale) and some days your profiles or social tools won’t work the way they’re supposed to. Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated.
    [Product, Twitter] Dreamforce: Ending the “Accidental Revenue” Myth
    It’s a book about taking little steps (or bets) to make products and services better and it got me thinking about how successful revenue growth is no happy accident. Twitter. by Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur. Too often, we buy into the story that some genius rolls out of bed, has an epiphany and – Wham! Google, or Apple or even is born.
    [Product, Twitter] Survey: Marketers Frequently Connected with Buyers on Social Media in 2016
    Twenty-eight percent claimed they use Twitter. Although many respondents use these platforms for their social components, 24 percent stated that they turn to the channels to look for information on specific products and services. Social media may have helped marketers connect with clients and prospects in 2016 more than they initially thought. The “2016 Social Commerce Survey” from SUMO Heavy found that last year, 72 percent of buyers used social media on a daily basis.
    [Product, Twitter] 65 Tweetable Moments From The Corporate Social Media Summit New York
    Customer service department has video production services to create content to answer top customer questions. Facebook or Twitter or Blogs? The future of work is through communities: rapid and agile collaboration drives productivity. This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business.
    [Product, Twitter] 6 Mistakes That Make Your Website Look Like a 1970s Kitchen
    Avoid “New” - Using the word “new” especially as it refers to products, can be an invitation to having a dated website. The problem with saying that something is new, is that many business don’t take the time to remove the “new” once the product has been out on the market for an extended period of time. Instead, it is better to create a featured products sections that can include both new and important products.
  • BIZNOLOGY  |  MONDAY, MAY 12, 2014
    [Product, Twitter] The end of the digital free lunch
    In the early days of social media, brands rushed to market their products through the social networks because they could reach targeted audiences for free. Both Facebook and Twitter are public companies, bound to shareholders’ quarterly demands. Your social media marketing campaign may become a lot more expensive in 2015. Thank Tom Wheeler for that.
    [Product, Twitter] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    MKTGNation was trending on Twitter! Phil inspired us with a bold new vision for where the world of marketing is going—and, an array of new product innovations that once again sets the pace for the rest of our industry to copy. In and of itself, the term “nation” points to a group of living, breathing, united humans, not just some folks lumped together because they happen to use the same product.
  • FATHOM  |  MONDAY, OCTOBER 31, 2016
    [Product, Twitter] Preparing for Digital Transformation: A 7 Step Plan
    Businesses are no longer creating ‘just’ products. Only 4 years old, Peloton has mixed its product offering and its marketing tactics in a revolutionary way, especially for its industry. They market to their audience, sell a product, and, if they’re lucky and the customer loved the first product, they make a second sale. Of course, not all of us are able to turn our products into intelligent devices that create a data feedback loop.
    [Product, Twitter] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
    Along with your basic information, it'll ask for links to your LinkedIn and Twitter profiles, themes or story ideas you'd cover, why you're an expert on the topic, and links to samples of your work. They publish leadership-related topics like productivity, creativity, career development, culture, strategy, and innovation. Guest blogging is a wonderful and mutually beneficial relationship between writer and publication.
    [Product, Twitter] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Social media has enabled people to get content and product suggestions directly from friends and, according to Nielsen Research , 92% of consumers worldwide trust recommendations from friends and family more completely. Here''s are a few big milestones so far: December 2010 : " Google and Bing Confirm that Facebook and Twitter Influence SEO.". A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links.
    [Product, Twitter] 6 Essentials Steps to Increase Lead Conversion
    In today’s social media world, it is essential to pay attention to your potential customers through social networks such as LinkedIn, Twitter, Facebook, etc. Know who influences your customer’s purchasing decisions and where they find information about your products. Lead nurturing involves providing valuable information such as educational newsletters, invites to industry conferences and discounts on product offers. Are you looking to increase your lead conversion rates?
    [Product, Twitter] Top Ways to Attract Prospects
    Well, 66% of consumers say that they are more likely to buy a product or service when provided with personalized offers or content! For instance, Japan and Venezuela have high rates of Twitter usage, while LinkedIn is extremely popular in the Netherlands. Happy new year, everyone! January is always a time of reflection, when we make resolutions to build on our past successes and change our bad habits.
    [Product, Twitter] Top 25 Articles and 8 Topics in B2B Marketing for March 2010
    How to use Twitter to crowd-source creativity - grow - Practical Marketing Solutions , March 2, 2010 How to use twitter in a virtual company. Just think, off to the scene of some speech by a senior executive, a product demo, major event that your company is sponsoring and you whip out a camera, throw up your antenna and upload a live feed. How to use Twitter to crowd-source creativity , March 2, 2010. Busting through the Twitter noise to find a signal , March 4, 2010.
    [Product, Twitter] Customer Experience Rules: 15 Stats
    A customer is four times more likely to defect to a competitor if the problem is service-related than price- or product-related – Bain & Company. Follow Colin Shaw on Twitter: @ColinShaw. Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification.
  • BIZIBLE  |  THURSDAY, MARCH 10, 2016
    [Product, Twitter] The Beginner's Guide To B2B Marketing Attribution
    A week later, he sees your company name pop up in a Twitter chat and it occurs to him that he saw you at the conference. Do they have the problems that your product solves? The B2B customer journey is more complicated today than ever before. With more channels to engage with, and more devices to engage on, tracking the customer journey is no simple task.
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Product, Twitter] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    Consider the following recent news items: Twitter acquired Vine, a social site for posting 6 second videos. Here are a few tips to help you get started improving the visuals across your web presence: Place high-quality images for your products and services across your web presence. Encourage your customers to share their experiences with your products and services via photos across your web presence. Image via CrunchBase.
    [Product, Twitter] Hello Ello: What You Need to Know About This New Social Networking Site
    You’re the product that’s being bought and sold. Similar to Twitter’s mute feature, Ello allows users to friend people and then segment them into “friends” or “noise.” In Facebook’s decade-long quest for market saturation, the social networking behemoth has many users questioning the site’s validity. Privacy concerns and experiments have users complaining. Some feel inundated with advertising.
    [Product, Twitter] Design Disruptors: The Story Behind One Startup's Decision to Produce a Feature-Length Documentary
    So much so that companies like Facebook, Twitter, Netflix, AirBNB, Spotify have all prevailed in a world rife with pop-up competitors -- all because they've placed an emphasis on a top-notch user experience and great aesthetics from the very beginning. Going into the conversation with Malpass, I was fascinated with the concept of creating a documentary to market your company and your product. How are they using it to sell their product? We're not trying to sell our product.
    [Product, Twitter] Why Blog? The Benefits of Blogging for Business and Marketing
    Every time you write a blog post, you're creating content that people can share on social networks -- Twitter, LinkedIn, Facebook, Pinterest -- which helps expose your business to a new audience that may not know you yet. That makes for a far more productive sales conversation than one held between two relative strangers. I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. It's for a friend," she said. Sure it was.
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Product, Twitter] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Getting links to the company website via a customer-centered blog that does not simply push products. Catering to the unique needs of 5 types of e-commerce shoppers (as identified by the Norman Nielsen Group): Product-focused, browsers, researchers, bargain hunters and one-time shoppers. Insight into what products users are searching for on the actual company website (which can then be applied to the retail channel).
    [Product, Twitter] 15 Ways to Make Your Social Media Strategy a Complete Fail
    Simply having a presence on Twitter, Facebook, and Google+ doesn’t guarantee your company scores of fresh leads and new customers. How quickly is your Twitter network growing? The purpose of Facebook, Twitter and other platforms is to be social, after all. All too often, organizations will pour their time and resources into Facebook and Twitter since they have the most members, without really considering whether it’s the right platform for their business.
    [Product, Twitter] Overcoming the 5 Barriers to B2B Social Media Marketing Success
    Although getting in front as many eyes as possible seems like a viable goal, it’s not always easily achieved and not always the most productive when considering an ultimate goal of building relationships and generating leads. To become effective in social media, marketers need to adopt different methods to measure and analyze data to show a return like blog stats and third party Twitter dashboards.
  • ACT-ON  |  TUESDAY, MAY 10, 2016
    [Product, Twitter] 3 Reasons Why Your Webinars Suck
    Your Webinar Was Essentially Just a Product Pitch. Nothing makes an attendee drop off the presentation quicker than when they realize that what they’re listening to is just a pitch for a product. Don’t lure people into your webinar to then just speak about the benefits of your product, or how your company is the end-all solution to their problems. If you market your webinar as a product demo, fine; the people who sign up will know what to expect.
    [Product, Twitter] Google unmasks the anonymous with Google Authorship
    Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. ANONYMOUS (Photo credit: Andrewww26). Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. This demands drawing out as many anonymous visitors as possible.
    [Product, Twitter] 6 Lead Nurturing Emails Every Business Should Send
    Remember, these emails shouldn't be overtly salesey, but should correspond to your product and service offerings that solve their problems. Send lead nurturing emails that invite them to subscribe to your blog, connect on LinkedIn, follow each other on Twitter, and any other places you both live in the web. Or perhaps some technical aspects of your product are still worrisome. Have your product engineer reach out with an email that will help address any final objections.
    [Product, Twitter] B2B Marketing Predictions For 2011
    While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels. Maybe this will change with future iterations of the product but I remain to be convinced.
    [Product, Twitter] 11 tips and tools to jump-start your SEO
    But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. It’s important to give the right signals to the search engines but they don’t buy your product, people do. Photo credit: Sean MacEntee.
    [Product, Twitter] Why Every CEO Should Have a Social Media Presence
    Having periods of being very active followed by being very inactive on twitter is going to make your follower number very erratic. The content of what you’re posting is extremely important- do not just share corporate news such as new product releases; share industry news and breakthroughs, adding your own comments rather than just re tweeting.
    [Product, Twitter] Find the Right Content Marketing Mix
    product marketing, brand building, lead generation and sales enablement). Follow Michael on Twitter. As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content at the pace expected of today’s brands.
    [Product, Twitter] InsideView Announces Social Intelligence Alliance with Microsoft
    The integration of InsideView with Microsoft Dynamics CRM is the result of the two companies’ focus on reimagining CRM to create a fantastic and productive experience by providing useful, actionable insights about customers and prospects to sales professionals,” said Dennis Michalis, General Manager, Microsoft Dynamics CRM. Getting all of that in a single place has made our teams more productive.
    [Product, Twitter] Pinterest Releases Promoted Pins to All
    Promoted Pins are similar to promoted posts on Facebook, or promoted tweets on Twitter. As more people are introduced to your products and business, you can increase your following and (hopefully) your sales. More people see your pin, visit your site, learn about your business and buy your product or service. Small businesses now have new social media advertising opportunities to try out in the New Year.
    [Product, Twitter] How to Drive More Sales with Intent Data
    Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject. For example, if someone reading this is a marketing professional, it’s possible they are in the process of evaluating a product that leverages intent data. to really granular, personal insights (Does this person have expertise in using technologies or best practices associated with my product?
    [Product, Twitter] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    You can also use marketing automation on social by creating targeted lists of important contacts to monitor on social media and setting up email alerts for when one of those contacts mentions you (or a specified keyword) on Twitter. For example, if you knew that a week ago a lead downloaded your new product guide, and that two days ago that same lead was checking out your pricing page, and that yesterday, at 11:27 a.m.,
    [Product, Twitter] Let’s Celebrate the 2017 Markie Awards Finalists!
    Azul Linhas Aereas - In just one year, ClubeTudoAzul already represents more than 50% of the revenues of TudoAzul products, and automated cross channel campaigns with email and push are fundamental for an average monthly growth of 30%. Cheap Caribbean – Cheap Caribbean gained 15,691 Facebook followers and 8,454 Twitter followers during the social media campaign.
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Product, Twitter] Facebook, OkCupid, and the Ethics of Online Social Experiments
    Or Twitter. It doesn''t really sound ethical, but on the other hand, we''re all spending hours and hours using a free product -- except that nothing is free. We tend not to think about how much influence a website can have on our feelings," says Dan Ritzenthaler , HubSpot Product Designer and UX expert. Facebook is technically the same as any other product, but people perceive it as a social space that''s just for them and forget that a corporation is behind it.
  • ACT-ON  |  THURSDAY, OCTOBER 6, 2016
    [Product, Twitter] What is a Marketing-Qualified Lead? What MQL Really Means
    It’s also desirable to get the social network information whenever possible: Twitter handle, LinkedIn profile, and so on, depending on the social patterns of your most desirable customers. I have high interest in CRM products, love to study the market, and probably exist in every CRM vendor’s CRM as an MQL somewhere. Just a few years ago, marketers everywhere rejoiced. Shouts were heard from the rooftops. Glasses were raised. Toasts were made.
    [Product, Twitter] Does Native Advertising Work?
    Many firms will use social media, such as Facebook and Twitter feeds, to slip in their sponsored content. When your content is strong and relevant to your product, the ad placement is in the content family of the publication, and you have some decent analytics in place to see if the conversion dance is happening, you’re golden. “Look, you’re going to love this piece! No more smashing your customers in the face with ad hammers.
    [Product, Twitter] Act-On Software a Leader in Marketing Automation
    G2 Crowd grids feed peer reviews, web traffic, Twitter, LinkedIn, and other social media data into an algorithm to determine how companies are perceived, though the peer reviews are weighted more heavily than other data. Act-On is a customer centric company dedicated to product innovation, and the customer reviews and ratings from G2 Crowd support that. Today G2 Crowd released its winter crowdsourced review grid for marketing automation.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Product, Twitter] 20 Examples of Great Facebook Pages
    Learn about upcoming product releases such as their newest flavor Stur-D right from Facebook. Best Buy's Fan Page let's you shop and read reviews from products right on Facebook. They do a very good job of promoting their presence on the wide variety of social networks such as Twitter, MySpace, YouTube, and Flickr with their fans. Marketers are becoming more and more interested in measuring the ROI of social media.
    [Product, Twitter] 4 Snapchat Marketing Major Keys to Success from DJ Khaled
    His Twitter feed is just as human an extension of his personality as his Snapchat story. “In comparison to other social channels, Snapchat skews heavily toward the younger demographic, so brands looking to reach a very young audience should promote their products there,” she says. Remember DJ Khaled? Neither do most people, unless you were in high school or college during the years when he was featured yelling “We the best!”
    [Product, Twitter] How To Increase Referral Traffic And Get More Leads
    They’ve now reached the decision stage and are comparing vendors or products. What better time to get your product or service in front of them for consideration? Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram, and Pinterest were the top 7 social media platforms used by marketers. Most marketers have one goal in common: increasing the amount of traffic to their website.
    [Product, Twitter] What Is The Future Of The Social Media Role?
    It has to be integrated into the existing editorial process and production process. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?
    [Product, Twitter] The Relationship between Social Influence and Customer Experience
    It’s up to you to provide something more compelling than a corporate Facebook page or Twitter profile and throwing up a few posts. It’s the natural by-product of developing a company culture dedicated to delivering extraordinary customer experience and nurturing relationships in every channel. Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media.
    [Product, Twitter] Tips & Tricks to Leverage the Powerful Combination of Print and Digital
    Make sure to include contact information like your Twitter handle and LinkedIn profile URL ( which you can customize ) to drive people to learn more about you and your business from your digital presence. There are still times when we want to touch and feel information about a product, whether it is information about the colors available when buying a new car or a glossy brochure about a college that is being considered by student.
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Product, Twitter] A Marketer's Guide to Accumulating Awesome Online Reviews
    Would you ask someone to buy your product or service if they didn't want or need it? Having reviews of your product or service readily accessible when site visitors are in the research phase is key -- do you really want to send them off-site to look for reviews? After a customer completes a purchase (and if you sell products, has received it and had time to use it), send a follow-up email marketing campaign asking them to write a review.
    [Product, Twitter] Healthcare Marketing Is Pioneering Value-Based Content, and the Rest of the World Should Pay Attention
    The less a product, service, or brand connects with life-or-death issues, the easier it is to get pulled off in any direction when it’s time to create content. It gets referenced in emails from friends, articles that pop up on Twitter, and even TED talks. I’m a healthcare native. That native status is powerful as a value-based content creator because it means I’ve got an insider’s perspective on the culture and needs of healthcare organizations.
    [Product, Twitter] The Marketer's Go-To Guide for Creating Data-Based Content
    If you have a product or service that inherently collects lead and customer data, you could use that to inform your content strategy, and to improve content quality. For a great example of data-based content using APIs, check out this piece from the Guardian , which uses data from Twitter to show how rumors spread on the platform. We inbound marketers are a unique bunch.
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Product, Twitter] 16 Ways to Simplify Your Prospects' Decision-Making Process
    Instead, make it easy to navigate to within the products section of your website. 7) Provide Product Guides (About Your Product and Your Industry). I (as a prospect) have a decision to make: whether or not to buy your product, or possibly opt for another competing product. And if you're both a HootSuite and HubSpot customer, you can use our closed-loop social integration to directly monitor your leads on Twitter!
    [Product, Twitter] 7 Ways to Find Epic Blog Writers for Your Site
    Recent research shows that 61 % of clients are more likely to order products and services from companies that create custom content. Then social media networks like Twitter, LinkedIn, and Google+ are the right places to search for your best blog writers. It’s not a secret anymore that creating quality content is a priority for any business willing to grow their blog and get more customers.
    [Product, Twitter] How to Write a Blog Post in 30 Minutes
    Random, quiet noises are my productive spot, so much so that I’ve even been known to stream Coffivity’s noises when I work from home or the office. Do you feel your mind wandering, or your fingers itching to go check out your Twitter? Which efficiency or productivity hacks did you find most helpful? Image credit: Flickr. What can you do in 30 minutes? You can lose yourself in an episode of your favorite half-hour show on Netflix.
    [Product, Twitter] Leapfrogging Social Media Stumbling Blocks
    Watch what’s being said, and where, about your company, product or service.”. Ask questions and anticipate their answers: Where is your audience gathering information about your product or services? Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space.
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Product, Twitter] A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
    More and more marketers are turning to LinkedIn to promote their products, services, and content. So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Job Title : If your product or service is best for CFOs, targeting only people that have CFO in their title will increase your conversions, and ultimately save you money.
    [Product, Twitter] Recap of #MMChat – The Leadership Gap in Marketing
    BrennerMichael : Marketing can lead businesses to become more customer-centric, creating better products, greater value, and higher retention. Big thanks to @ KentHuffman who was one of my first Twitter mentors and @ JeffAshcroft for inviting me and for being an excellent host with an amazing crew on # MMChat. Last night I had the pleasure of being a guest on the 85th # MarketerMonday chat or # MMChat – hosted by @ JeffAshcroft aka @ TheSocialCMO.
    [Product, Twitter] 6 Tips to Increase Your Email Marketing ROI
    Most provide zero value as a consumer; it’s usually someone trying to force their product on me. These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software. Michael Berger – Senior Director Product Marketing, Marketo. Email is here to stay. It is the preferred mode of communication for the majority of consumers and is the biggest driver of new leads.
    [Product, Twitter] Digital Marketing for Control Engineers, Machine Builders and Designers
    Primary and preferred method of researching products – supplier’s Website. Most important things these professionals want to see on a supplier’s Website – pricing information, even if it is only ballpark estimates, detailed product information (datasheets, manuals, etc.) For example, 33% was the aggregate number for people who used supplier Website as their primary product research tool.
    [Product, Twitter] 5 Ways to Make Your Customers Love You
    They are the ones taking a risk on your product or service, and they are the ones driving your revenue numbers. This can be as simple as adding your phone number and address to your website or mentioning your Twitter username in your email signature. Sometimes, customers don’t want to talk to anyone at all – instead, they’d rather figure out how to use your platform or product by themselves.
    [Product, Twitter] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    You could also find some good stuff on Twitter, LinkedIn, Facebook, and the like. How Salesforce Reached $3B in Revenue by Improving Management Productivity. Good news: Elay Cohen,''s former SVP of sales productivity, has some great advice for you. In his post , featured on Inbound Hub''s Sales section , Elay walks through three key steps to improving management productivity. Here''s a question: How do you become a better inbound marketer?
    [Product, Twitter] What’s the Word? New Additions to the Digital Marketing Glossary
    Social media: Advertisers on Twitter can use geotargeting to deliver promoted tweets tailored to regional audiences, and Facebook marketers can use location criteria for promoted posts as well as Facebook ads. For example, during a power outage, a flashlight company might add a hashtag about a local blackout to promote their product. Every year, a crop of newfangled words and phrases is added to our dictionaries—and technology is driving a lot of the most recent additions.
    [Product, Twitter] Top 10 B2B Inbound Marketing Predictions for 2015
    Instead, they happened because you impressed someone with your actions, products or services. In the B2B realm, Twitter and LinkedIn are the most popular social media venues because they tend to offer the most rewards and opportunities for marketers in this sector. Twitter has been toying with a number of new features recently, many of them designed to let users make their timelines and tweets more interesting.
    [Product, Twitter] How Social Media Capitalism Will Affect Your Future Marketing Strategy
    Skimlinks takes the URLs that people pin on Pinterest and attaches affiliate marketing referral codes to them, which allows Pinterest to get paid when a person discovers a product on the service and then visits a website to purchase that product. But if you have a well optimized affiliate marketing campaign and you understand your target cost-per-conversion, then this can be a sustainable model for selling products. No one cares about your products.
  • HUBSPOT  |  FRIDAY, APRIL 13, 2012
    [Product, Twitter] An Uncomplicated Approach to Conducting Solid Market Research
    It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. Whether a new product or add-on is enticing. For example, if you're like our very own Laura "@Pistachio" Fitton and you have a large Twitter following, it might make more sense to leverage that Twitter following to do market research rather than creating a survey.
    [Product, Twitter] 13 Networking Mistakes You Need to Stop Making
    They'll look at your LinkedIn profile, your Twitter page, and your blog posts. A lot of people use networking as an opportunity to hard-sell themselves," said Hannah Fleishman , marketing lead on HubSpot's product team, in an email. Don't add someone you're looking to get to know better on LinkedIn, Twitter, Snapchat, Instagram, Facebook, Google+, and Medium in one fell swoop," Burke told me. "It
    [Product, Twitter] How to Run a Successful Kickstarter Campaign: Insights From RingSafe
    While we could have funded production ourselves, there was a risk that we were just dropping in money without certainty that there is a real market and without enough feedback to make the product appealing. Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. Facebook, Twitter, and LinkedIn profiles were created.
    [Product, Twitter] 30 SEO Best Practices for B2B Organizations in 2017
    Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. Sometimes Google will display page tagging differently than you want, put your company / product name first and destroy your keyword strategy, or even display outdated information. I’d love to hear your thoughts in the comments below, or reach out to me directly via Twitter ! .
    [Product, Twitter] 77 Blogging Stats to Improve Your Blogging Strategy
    Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 37% of B2B marketers consider time one of the biggest challenges for effective content production. 86% of social marketers use Facebook ads, whereas no more than 18% use Twitter ads. Twitter took 4th place with its 18.3 Still not sure whether your business should be out there blogging?
    [Product, Twitter] 5 Ways to Win the Hearts of Your Customers With Blogging
    Wasn’t it amazing – and maybe even a bit creepy – scrolling through their personalized product recommendations? They’ve purchased your product and service, but are they using it correctly? Make sure your editorial calendar includes content that’s specifically focused on solving your current customer’s problems, whether that’s a video tutorial on how to better use your product, or articles on how they can solve issues. image credit: FreeDigitalPhotos.
    [Product, Twitter] Buyer Persona Basics
    “A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella , who also advises that you hold direct interviews with real buyers and build your personas based on what you learn in those meetings. Every audience can be divided into groups by attributes such as industry and title, characteristics such as “Twitter user”, commonalities such as obstacles, and so on.
    [Product, Twitter] Upcoming Marketing Conferences « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone.
    [Product, Twitter] 17 Ways to Promote Your White Paper for Lead Generation
    Split up the paragraph into a series of tweets you can share on Twitter. Our How Technology Can Increase Sales Productivity white paper explains proven methods for boosting sales by up to 35%.”. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it.
    [Product, Twitter] 8 Insightful Marketing Predictions for 2013 and Beyond
    In 2013, buyers instantly engage with brands on their websites, talk back via social media like Twitter and Facebook, and follow breaking news in the markets they are interested. The things they do, the things they say, the sites they like, the products they purchase, their happiness level with your company -- all to have deeper and more meaningful relationships and better results. It's that time of year again!
    [Product, Twitter] Business Blogging as an Equalizer for Small and Medium Businesses
    Provide your readers with valuable content on topics that focus on them and their goals, rather than blowing your horn and ramming your own products or services down their throats. your product management team, executives, external influencers). Instead, they use a multi-channel distribution approach, including: Aligning strategies with their social media teams to ensure a smooth hand-off of content for promotion to Twitter, Facebook and LinkedIn.
    [Product, Twitter] What is Social Media’s Next Big Thing?
    IBM’s internal Twitter experiment is a well-documented example of the potential of this kind of application. Once you have embarked on a social software implementation, measuring the improvement in specific operating metrics and looking for opportunities to tell and re-tell the stories of workers who became more productive through the use of these tools can make the connection to social software tangible for others in your organization.&# One possible answer: The Enterprise.
    [Product, Twitter] 5 Clever Uses of LinkedIn's Brand New Group Polls Feature
    But before you do that, also check the Twitter box to tweet that bad boy out! Use polls to get product and service feedback. Thinking of rolling out a new product/feature/service? Not sure what to prioritize next in your product update queue? If your group is closed to the public, the poll can serve as a way to market your group on Twitter and get more members.
    [Product, Twitter] Why I Hired the Fake Steve Jobs
    Our parents' generation got their news -- current events, product, and business news alike -- from the daily paper, and did product research by talking to sales reps. A quick Google search can deliver a wide range of options, reviews, and insights, and a social inquiry via Facebook, Twitter, Google+, or LinkedIn can generate information from your closest friends or colleagues on the latest, greatest, and most favorited options out there.
    [Product, Twitter] ‘Tis the Season: How to “Sleigh” Your Holiday Social Media Campaigns
    This year your social media and email can work in conjunction to promote your business, highlight specific products, and facilitate interest and trust in your brand. Are you trying to boost sales, reinforce your brand, drive followers to your website, boost email subscriptions, promote specific deals or products, create buzz, drive more foot traffic, or all of the above?
    [Product, Twitter] The Strategic Planning Checklist for Content Marketers
    Check in with sales, customer success, and the product team to verify: a) the audience you’re building is helping them reach their goals and b) the content you’re creating is useful to other teams. Follow him on Twitter at @natebirt. The next time you take that beloved crossbow outside and aim for a tree, try closing your eyes before firing. Can you guess where the arrow will land? Nowhere close to the mark.
    [Product, Twitter] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. The first step to content production is the research. A content provider that emphasizes growing revenue and leads with strong, scalable content production. Practically a one-stop shop for content production and campaign execution.
    [Product, Twitter] A Brief Timeline of the History of Blogging
    Xanga (for whom Twitter co-founder Biz Stone once served as creative director ) actually began as a social networking site -- sometimes compared to MySpace -- and didn’t add blogging features until 2000. It set the stage for blogs to be sponsored by major brands that fit their respective credos, or receive free products in exchange for endorsements or reviews. Greetings, readers. Welcome to the HubSpot Marketing Blog. We’re very happy to have you here.
    [Product, Twitter] The Essential Best Practices to Successfully Prospect Inbound Leads
    Product? Follow your lead and their company on Twitter. This post originally appeared on Inbound Sales , a new section of Inbound Hub. You can view the original article here. Another cold call ? Really?". This is something I say daily. I typically get 25 cold calls a day. In the span of a few weeks, a single sales rep will contact me four or five times. Surprisingly, they always leave the same exact voicemail message. It essentially sounds like this: "Hey, Mark.
    [Product, Twitter] Emailing to the U.K.? Marketing Consent Just Got Specific
    Follow David on Twitter: @oregonlimey. and European-based senior management positions focused on deliverability, digital privacy, sales, marketing, business development, and product management with such companies as Marketfish, Lyris Technologies, Blue Hornet / Digital River, and Yesmail. If you’re a direct marketer in the United Kingdom, your legal obligations just got clearer … and possibly more complicated. Last week, the U.K.
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