Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Buzz Marketing for Technology

FEBRUARY 17, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion. This webinar was sponsored by Citrix GoToWebinar.

Viral Marketing 100

Viral Marketing Storytelling Webcast Content 100

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Convince & Convert

JUNE 25, 2012

Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. Chapman and I talk about story in another way entirely: How does your product or service exist in the real world—outside of your factory, or headquarters, or home office?

Storytelling 131

Storytelling Webinar Metrics Rules Social Media 131

Webbiquity

SEPTEMBER 8, 2020

Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. It showcases the values, beliefs, products, services, and attributes of the brand via stories, as opposed to a straightforward sales pitches. Tell a story, and make it resonate.

Ad Building 245

Ad Building Brand Identity Branding Tips 245

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Twitter remains the second-most popular network, used by 85% of B2B marketers. The Top Social Networks for B2B Marketing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. Follow Whole Foods on Twitter for a constant stream of ideas and recipes.

Content Marketing 209

Content Marketing Work Management Paid Search Agency Marketing Management 209

Webbiquity

APRIL 11, 2023

While AI still won’t take your marketing job , it can help you be more productive. However, it’s best to add in your own storytelling into the post as well. Content Marketing You can also use AI to create marketing material for your website or in product descriptions. This post explores how AI can assist with content creation.

Marketing AI 315

Marketing AI Curation Content SERP 315

Outreach

JANUARY 29, 2019

You’ll only bore them if you insist on repeating a litany of product features, using the same playbook that salespeople have been using for decades. Unfortunately, just memorizing product specs, reciting them like a robot, and making the same tired old pitch won’t ignite the experiences the next generation of buyers is looking for. .

Storytelling 69

Storytelling Curation Impressions Training 69

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. If it’s a mindset, then the whole company will build programs, campaigns, products and services, process, and general business practices with a customer-first mentality. People trust people.

Enterprise Management 300

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 300

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). I get that we love our businesses and products. Photo Source.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. In fact, in a study presented by AdWeek, participants were given an example of a product- one with a basic description while the other had a story behind the product. Are they regularly posting their materials to their Twitter or LinkedIn?

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. But still, how many competitors would even consider it in the name of interesting content?

Social Media 142

Social Media Communities Storytelling Media 142

Lenny's Newsletter

SEPTEMBER 24, 2023

Find the transcript for this episode and all past episodes at: [link]. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Contently

APRIL 16, 2020

When I want to have a panic attack, I open Twitter. The blog also does a great job of highlighting the unsung heroes behind the scenes, like this story of a GE Healthcare employee who traveled 1,400 miles through an earthquake and blizzard to help step up the production of ventilators at a key plant.

Marketing Report 182

Marketing Report Storytelling Content Marketing Press 182

Zoominfo

MARCH 26, 2018

Put the customer before the product. It means putting the customer at the center of every business decision, including product development and marketing. In other words, customer-centric organizations assess their customers’ needs and interests and shape their products and campaigns to best satisfy them.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. So, we overhauled the subscription product.

Storytelling 64

Storytelling Mobile Advertising Advertising Agencies Startups 64

EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling.

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K followers) X/Twitter: @bsbnyc (1.5K This follows a substantial career bringing products and services from the analytics and data management vendor SAS to the financial services space. In your inbox.

Enterprise Management 98

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 98

Marketing Insider Group

MAY 12, 2020

In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years. Sharing blog posts with followers on LinkedIn, Facebook and Twitter.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. We work with all of the teams – content, sales, design – to release new projects and products into the world.

Storytelling 57

Storytelling Paid Content Advertising Agencies Mobile Advertising 57

illumin

JANUARY 9, 2024

Walmart created a series of 23 short episodes that feature over 330 products and released Add to Heart this past holiday season to connect with shoppers. Rather than creating a simple video highlighting its product offerings, Walmart has embraced creative storytelling to more meaningfully engage with its audience.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Martech

MAY 30, 2023

Website: Cathy Hackl LinkedIn: Cathy Hackl (156K followers) Twitter: @CathyHackl (68K followers) Joanna Popper Joanna is an award-winning Hollywood and Silicon Valley media executive. LinkedIn: Joanna Popper (79K followers) Twitter: @JoannaPopper (13K followers) Instagram: @joannapopper (2.5K

Paid Search Agency 120

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 120

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? We have two new LinkedIn newsletters, The Storytelling Edge and The Content Report , that are growing by about 500 subscribers per week.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

ClearVoice

FEBRUARY 7, 2022

However, this year, the company is putting the storytelling in the hands of its consumers and has turned to Twitter to ask a series of questions to help the Taco Bell creative team know what kind of story customers want the brand to create.

Trends 131

Trends Campaigns Planning Trade Show 131

Marketing Insider Group

JANUARY 24, 2023

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. If it’s a mindset, then the whole company will build programs, campaigns, products and services, process, and general business practices with a customer-first mentality. Content is like gold.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. So, if Hollywood, those masters of storytelling can’t always get it right, what does that mean for we mere mortals? Don’t worry; we’re all better storytellers than we think.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. So, if Hollywood, those masters of storytelling can’t always get it right, what does that mean for we mere mortals? Don’t worry; we’re all better storytellers than we think.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Create an explainer video that clearly explains how your products and services work.

Video Marketing 282

Video Marketing Content Marketing Content Paid Search Agency 282

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. AllBirds’ Hype-Inducing Product Launch A well-executed launch campaign can build or break your brand. Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Contently

SEPTEMBER 27, 2023

The campaign struck gold at both ends of the funnel : attracting its target audience through an engaging, branded exhibit while generating sales of virtual products within this captivating realm. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Sprout Social

NOVEMBER 29, 2022

And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. Delta: Twitter polls. “I I love Delta’s recent experimentation of pairing Twitter polls with media. lacolombecoffee.

Social Media 91

Social Media Media Brand Identity Branding 91

Salesforce Marketing Cloud

MAY 5, 2023

These people have achieved expert-level product knowledge and serve as active and involved leaders in our Trailblazer Community. All marketers are storytellers, artists, tinkerers, and scientists by nature. Follow Marketing Cloud on Twitter and LinkedIn as we feature Marketing Champions and learn from them.

Class 98

Class Communities Curation Storytelling 98

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission.

Social Networks 168

Social Networks Business Work Management Social Media 168