Biznology

SEPTEMBER 21, 2016

Her work with WGBH, the Boston-area PBS affiliate and their largest prime-time producer, includes social media consulting and support for the station’s television and radio productions. My “aha” career moment happened in 2011 when I was at American Experience, working as a digital production assistant. Definitely!

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Convince & Convert

NOVEMBER 12, 2014

Whoever edited this sure knows the key elements of storytelling. DirecTV) and internationally as well as on digital platforms such as Qello, a webseries with artist interviews, and hundreds of product and how-to videos – and even syndicated radio show. 142K followers on Twitter. We’re not asking the artist to hock a product.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

Zoominfo

APRIL 9, 2019

6 out of 10 people prefer online video platforms like YouTube to live television. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video (source). Product demos: Let’s face it– product demos in written form are often boring and confusing. We say yes! Post consistently.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Kapost

APRIL 15, 2016

Storytelling takes multiple shapes and forms. Ever since, the company has repurposed this content across multiple marketing channels, including television ads on ESPN. Audiences care about authenticity, not production value. Why limit your video content marketing strategy to in-depth storytelling and educational content?

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Marketing Insider Group

MAY 7, 2014

Storytelling and the battle for customer attention. And the best storyteller wins. I think the best storytellers are amazing synthesizers of all the overwhelming information and content and stories available to us. Amazon and Netflix are Television show producers. Great content must inform, inspire or entertain.

Paid Search Agency 100

Paid Search Agency Storytelling Marketing & Strategy Distribution 100

Content Standard

SEPTEMBER 2, 2016

As the NFL season gets underway, you may notice something different—at least if you’re on Twitter. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million. This is no desperation move on Twitter’s part, surprising as it may be to some. But that seems all but given nowadays.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Aberdeen

JUNE 19, 2019

In the Mad Men age of television advertising, messaged mattered more than timing. Unlike with traditional television advertising, “timing” your digital ads doesn’t necessarily refer to time of day. There were so few networks and prime-time options that you knew exactly where consumer attention would be focused on any given day.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Content Standard

DECEMBER 8, 2016

While TV and traditional media will continue to have a place in the marketing budget, marketers who focus too heavily in this area will miss out on a wealth of storytelling opportunities. The explosion of digital marketing tools has allowed for an explosion of storytelling opportunities across content types and platforms.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Hubspot

AUGUST 14, 2017

You might not be surpised to hear this -- after all, the word "television" makes up two of the three letters in MTV. But behind strong video, you also need strong storytellers. You don't need to "pivot to video" to develop a smart video strategy as part of your content production engine -- and we'll show you how. August 7, 2017.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

Content Standard

MARCH 30, 2015

On Twitter, there are daily chats focused on uncovering the secrets to reaching this mythical audience. This article will be broken up into three parts, focusing on storytelling, mobile technology, and hosting platforms. How Much Do Storytellers Matter to Millennials? Has storytelling become a buzzword yet?

Paid Search Agency 40

Paid Search Agency Storytelling Youtube Mobile Marketing 40

Content Standard

APRIL 8, 2015

As social media platforms begin to broaden their content offerings through features like Snapchat Discover and Twitter live streaming, digital marketers should take notice of these emerging tools of Millennial engagement and plan their budgets accordingly. And user-generated content is only the beginning. Where is social media headed next?

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Content Standard

JUNE 15, 2015

Twitter reportedly started testing video autoplay in March 2015. It’s probably actually less than that,” commented Todd James, senior photo editor of National Geographic Magazine , in a recent product video for Facebook Instant Articles. Facebook Video Autoplay Is Here to Stay. A Content Creator’s Nightmare.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Content Standard

JANUARY 11, 2016

The brand also utilized Snapchat artist (yes, you read that correctly) Michael Platco to spruce up its Snapchat storytelling and doodling. Platco has been employed by a variety of brands to create engaging, storytelling art for Snapchat accounts. By giving these types of opportunities (promo codes, giveaways, etc.)

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Brand Identity 40

Content Standard

JANUARY 11, 2016

The brand also utilized Snapchat artist (yes, you read that correctly) Michael Platco to spruce up its Snapchat storytelling and doodling. Platco has been employed by a variety of brands to create engaging, storytelling art for Snapchat accounts. By giving these types of opportunities (promo codes, giveaways, etc.)

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Brand Identity 40

Adobe Experience Cloud Blog

APRIL 25, 2017

Steve asked James about how he thinks about creativity and storytelling, to which James replied that his methodology is less about the individual outputs (the video, the sketch, etc.) For example, you look at the rise of eSports (televised professional video game tournaments) but it’s actually the same. Product Innovation.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Martech Advisor

JANUARY 16, 2020

Also known as above-the-line (ATL) advertising, traditional advertising includes media such as television, radio, print (newspapers, magazines, etc.), For instance, a brand might run an awareness campaign across television, newspapers, and social media platforms. New product/feature launch. Product feedback, survey.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Single Grain

JUNE 13, 2023

Just as with traditional media channels, like radio and television, plenty of online platforms such as YouTube, Google, Facebook, TikTok, and Instagram rely on advertising to monetize their offerings. By combining creativity, storytelling and a deep understanding of their target audience, Disney has carved a niche for itself.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Advertising Agencies Paid Search Agency 52

Webbiquity

APRIL 12, 2017

Forty millennia ago, the first storytellers painted the tales of early human culture, recounting births, deaths, massacres and celebrations, as well as plants and animals living among them in the Ice Age. But throughout all the advancements in visual storytelling, one thing remained clear: infographics are a universal language.

Course 204

Course Storytelling Interactive Marketing Wikipedia 204

Hubspot

SEPTEMBER 11, 2013

TechCrunch provides info on new internet products and breaking tech news; broader social issues, not so much. Similar topics and the exact same publishing channel, and yet a business leader''s insight outperformed a well-known television and media star. I compare those clicks to what I get on other platforms like Twitter and Facebook.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

KoMarketing Associates

JUNE 9, 2015

For content marketers, the key to good storytelling is finding that same kind of “hook.” Read more about good content marketing storytelling: 12 Quick Tips for Writing Better Blog Posts. best practices from industry experts), customer testimonials, resource guides, product spotlights, image/video galleries, and more.

Marketing & Strategy 120

Marketing & Strategy Storytelling Content Television marketing 120

Valasys

NOVEMBER 28, 2023

Radio, television, newspapers, and magazines continue to be powerful instruments in the marketer’s toolbox. Another powerful tool is social media marketing, which uses the enormous audience that sites like Facebook, Instagram, and Twitter provide to interact with target audiences.

Guerilla Marketing 40

Guerilla Marketing Word of Mouth Advertising Agencies Planning 40

Ambal's Amusings

FEBRUARY 22, 2012

Using the latest in entertainment post-production technologies, Animoto is designed to bridge the gap between the high production value of film and television, and the more "amateur" feeling of most user-created videos and photo albums. So how does Animoto work? Here are 4 interesting features that make Animoto unique.

Tools 100

Tools Planning Content Marketing Television marketing 100

Marketing Insider Group

SEPTEMBER 3, 2014

But to get a bigger and more holistic view, I asked my Twitter followers and a few of my content marketing friends for more ideas. After making this request, I received some great examples from my friends and even some strangers on Twitter and Linkedin. Because these guys get the power of effective storytelling. GE Reports.

Examples 100

Examples Content Marketing Brand Identity Branding 100

Marketing Insider Group

MARCH 31, 2014

As marketers we often over-estimate the importance of our company / product / solution in the minds of our buyers. Storytelling. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. We need to truly think in a customer-centric way.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Custom Publishing 100

Content Standard

OCTOBER 2, 2020

” — Lymari Morales “Good content isn’t about good storytelling. ” — Ann Handley “Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” ” — George Farris “Don’t find customers for your product.

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Hubspot

NOVEMBER 7, 2016

Third, Instagram micro-influencers are smartly targeted with free products and other perks in exchange for featuring LaCroix in lifestyle images shared with their large following. It’s been said that your brand is more important than the product or service you sell. Branding Best Practice: Discover Where Your Audience Hangs Out.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

ConvertKit

MAY 17, 2021

I loved how she talked and wrote about celebrities like people instead of products. She knew in her gut she was going to be a storyteller too. It wasn’t exactly storytelling, but she was “in.”. I couldn’t put her books down (or seemingly stop reading lines aloud). A modern author fairytale.”.

Television marketing 105

Television marketing Press Storytelling Merchandising 105

Convince & Convert

SEPTEMBER 7, 2011

Video production, editing, titling by my friends at Candidio. before Twitter, “BT.&# The first edition didn’t include Twitter because it literally didn’t exist. It’s totally cool to do television commercials if they work for you. It is the new, new, &# alt=&# " /> Marketing and PR.&#. David: Yeah.

Rules 125

Rules PR Planning Paid Search Agency 125

Marketing Insider Group

OCTOBER 30, 2023

Image Source: Oberlo Big platforms like Instagram, Facebook, Twitter, and TikTok let businesses talk to customers all over the world. Slack shares productivity tips, news articles , how to create a better work-life balance, and other helpful content relevant to every team member – from the entry-level employee to the CEO.

Social Media 257

Social Media Examples Media Brand Identity 257

Convince & Convert

OCTOBER 22, 2013

Follow him on Twitter and Google+. What factors – ideation, production, promotion – are key to realizing a return on your investment? Imagine a campaign that delivered content across your browser, television, and Google Glass. You can connect with Kelsey on Twitter , G+ , or LinkedIn. Can I choose all of them?

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Hubspot

FEBRUARY 28, 2017

announced its forthcoming partnership with A&E to produce "Second Chance," an unscripted reality television show about breakups on Snapchat. If your audience is highly engaged on Instagram, or if you market physical products, galleries could be a unique approach to generating engagement. Source: Securities and Exchange Commission.

Social Media 28

Social Media Facebook Media Mobile Advertising 28

Heinz Marketing

JANUARY 18, 2021

And so I started to build some processes around pipeline development, my sales processes, and really productizing what I could do as a marketing consultant. I would go and I would interview everybody in the organization or their customers, and try to basically figure out what they meant when they were talking about their products or services.

Top of Funnel 120

Top of Funnel Work Management Marketing Budget Startups 120

Convince & Convert

JULY 1, 2016

One, Zignal Labs has true real time listening, true in the moment, complete fire hose access to Twitter and everything else. To be a little more specific, there are things that happen on television. So, here’s all the news and here’s all the blogs all the way down to the television and broadcast here at the bottom. Jay: Yeah.

Marketing Automation Services 113

Marketing Automation Services Work Management Paid Search Agency Ideal Customer Profiles 113

Marketing Insider Group

MAY 31, 2021

Platforms like Instagram, Facebook, Twitter, and YouTube have given businesses innovative ways to connect with consumers near and far. Slack shares productivity tips, news articles, how to create a better work-life balance, and other helpful content relevant to every team member – from the entry-level employee to the CEO.

Social Media 282

Social Media Examples Media Brand Identity 282

Hubspot

FEBRUARY 15, 2017

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. Past Winner of Note: Valley Forge Tourism & Convention Board. 8) Creative Disruptors Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Hubspot

MAY 16, 2014

1) Twitter is powerful (especially when you have 13 million followers). Twitter is arguably the most powerful communication tool on the planet. I mean, the Royal Baby was announced via Twitter. And, if you have any extra tickets laying around for the Boston show, feel free to reach out.). Major #fail. Enough said.

PR 28

PR Press Public Relations Viral Marketing 28

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Just be sure to find creators who have real experience with your product and appear authentic, otherwise you risk your campaign falling flat. We just figured out fuckloads. ? Yes, really.

Social Media 123

Social Media Paid Content Campaigns Media 123