Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). In his book, “Creativity, Inc.,” He used images we all recognize.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 98

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 98

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Taking this approach allows the cereal varieties, flavors and lifestyle attributes to shine.

Social Media 141

Social Media Communities Storytelling Media 141

Martech

MAY 30, 2023

Website: Cathy Hackl LinkedIn: Cathy Hackl (156K followers) Twitter: @CathyHackl (68K followers) Joanna Popper Joanna is an award-winning Hollywood and Silicon Valley media executive. She is currently chief metaverse officer at Creative Artists Agency, the powerhouse Hollywood and sports agent organization.

Paid Search Agency 116

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 116

ClearVoice

FEBRUARY 7, 2022

B2C marketing trends: Taco Bell’s #FriesChallenge taps into consumers’ creativity to build interest in specialty menu items. Hundreds of responses using the #FriesChallenge hashtag have helped Taco Bell involve their consumers in the storytelling as well as in the success of the product. marketing Click To Tweet.

Trends 131

Trends Campaigns Planning Trade Show 131

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. AllBirds’ Hype-Inducing Product Launch A well-executed launch campaign can build or break your brand. Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

NOVEMBER 29, 2022

And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. Delta: Twitter polls. “I I love Delta’s recent experimentation of pairing Twitter polls with media. lacolombecoffee.

Social Media 89

Social Media Media Brand Identity Branding 89

Marketing Insider Group

JANUARY 24, 2023

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. If it’s a mindset, then the whole company will build programs, campaigns, products and services, process, and general business practices with a customer-first mentality. Content is like gold.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Create an explainer video that clearly explains how your products and services work.

Video Marketing 280

Video Marketing Content Marketing Content Paid Search Agency 280

Contently

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Storytelling 144

Storytelling Open Rate Newsletter Content 144

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? For example, we’re raising funds for emergency grants for freelance creatives in need. Let’s dive in. I even made a video about it!

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Hubspot

MARCH 6, 2019

You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user. So, what is Adobe Creative Cloud? But first, it’s important to note Adobe Creative Cloud is a detailed and complex software that is frequently updated with new features. Adobe Spark. Media Encoder.

Creativity 72

Creativity Enterprise Management Work Management Mobile Advertising 72

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. What this tells me is that video production quality will be a focus.

B2B Marketing 108

B2B Marketing B2B Enterprise Management Paid Search Agency 108

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission.

Social Networks 167

Social Networks Business Work Management Social Media 167

Contently

SEPTEMBER 27, 2023

The campaign struck gold at both ends of the funnel : attracting its target audience through an engaging, branded exhibit while generating sales of virtual products within this captivating realm. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Valasys

JULY 31, 2023

By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world. Fewer resources required for content production and distribution, leading to cost savings. Content automation allows teams to focus on strategic planning and creative aspects.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

KoMarketing Associates

SEPTEMBER 29, 2017

No amount of branding and storytelling can fix a product or service that is lacking; however, branding can make all the difference in standing out from the competition. If you’re not telling the story about what your products or services can enable the customer to do, then you’re just selling things. Americans to ever exist.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. We work with all of the teams – content, sales, design – to release new projects and products into the world.

Storytelling 42

Storytelling Paid Content Advertising Agencies Mobile Advertising 42

Champion Communications

JUNE 7, 2023

More than ever, it is imperative for workers in PR to be more agile, listen closely to target audiences and be hyper-creative in the way in which we communicate. According to studies, 73% of consumers prefer to watch a short-form video to learn about a product or service. Enter social media. Enter the new wave of social channels.

PR 62

PR Social Media Media Public Relations 62

Marketing Insider Group

JANUARY 4, 2023

Branded search is often a product of mass media, so be sure to include branded search when looking at non-digital ROAS. We are in the decade of Twitter and TikTok – we have about 7 seconds to get the consumer’s attention and keep it. Level the playing field with logical measurement. So, how can this situation be avoided?

Marketing Mix 182

Marketing Mix Planning Allocation Tips 182

Sprout Social

AUGUST 12, 2020

million videos and Twitter users send 511, 200 tweets—per minute! Consumers and social marketers agree that a brand’s social media presence stands out from the competition when it’s creative , memorable and impactful. Here’s how Nike does it, and how you can (just) do it too: Creative. Embrace emotional storytelling.

Advertising Agencies 126

Advertising Agencies Youtube User-Generated Content Storytelling 126

Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. Throwing up ads and compelling creatives just isn’t the same as connecting to your customers.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Contently

JUNE 1, 2016

Once Hynek learned that tweets with visual elements boost Twitter performance, she knew strong photography was critical. BlackRock’s output combines smart financial analysis like “ How to Ballast a Portfolio With Bonds ” with more approachable stories about culture like “ The Truth About Productivity.”

Storytelling 60

Storytelling Work Management Content Marketing Management 60

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Convince & Convert

NOVEMBER 6, 2015

In addition to the video, Lean Cuisine is encouraging its community to share what truly matters to them on Twitter with #WeighThis. Instead of focusing solely on its products, Lean Cuisine tapped into a broader, more inspiring mission that its customers could get behind. Leverage Visual Storytelling to Bring Your Campaign to Life.

Paid Search Agency 137

Paid Search Agency Companies Microsite Storytelling 137

Bannerflow

APRIL 28, 2022

Although both methods have the same aims – to get products and services in front of people who are going to buy or use them – the goal in each instance is approached differently. . Not only that, but demographic data can help your creative team drill down even further into which social media platforms your audience uses. Key takeaways.

Social Media 52

Social Media Advertisements Advertising Media 52

Bannerflow

APRIL 28, 2022

Although both methods have the same aims – to get products and services in front of people who are going to buy or use them – the goal in each instance is approached differently. . Not only that, but demographic data can help your creative team drill down even further into which social media platforms your audience uses. Key takeaways.

Social Media 52

Social Media Advertisements Advertising Media 52

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard and Media One Creative also incorporated video personalization technology to personalize the video for each individual viewer, bringing them right into the story in truly memorable ways. .

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

KoMarketing Associates

JANUARY 20, 2015

It embodies a unique element: storytelling. Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. .: Instagram forces users to get creative and communicate their story through a series of photos. . Followers: 9.9k+.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Sprout Social

JUNE 7, 2023

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

ANNUITAS

AUGUST 11, 2015

We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. John definitely has the talent, creativity and amazing sense of humor to captivate an audience. He co-founded a video production company to produce business training videos on topics like “how to conduct a meeting.” Tweet this! ].

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

Marketing Insider Group

JULY 20, 2015

We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. John definitely has the talent, creativity and amazing sense of humor to captivate an audience. He co-founded a video production company to produce business training videos on topics like “how to conduct a meeting.”

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

Navigate the Channel

DECEMBER 14, 2023

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives. Showcasing Products and Services Social media platforms provide businesses with a dynamic and visually engaging space to showcase their products or services.

Social Media 65

Social Media Allocation Social Marketing Media 65

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. When you consider the money that went into their production, it’s a real shame. Anytime, anywhere.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51