Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Keeping a consistent weekly publishing schedule. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. Nurturing relationships with prospective customers.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

AUGUST 17, 2015

If you don’t get that we need to start publishing, things are going to get ugly for us. Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. The hero of your story should be your team, and the hero of their story is your customers.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. It’s easier and cheaper to keep current customers happy than to acquire new ones. They are too focused on customer acquisition. Those were the good old days.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience. In your inbox.

Enterprise Management 90

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 90

Marketing Insider Group

MARCH 16, 2023

They’re one of the first brands who understood the importance of selling an experience rather than a product, and they used their content as the main avenue to do it. This message is huge for building connection with customers. Even “the little guys” can be great when they put their best foot forward and work toward their goals.

Marketing Agencies 2 220

Marketing Agencies 2 Lead Ranking Content Work Management 220

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 111

B2B Marketing Search Marketing B2B Google 111

Martech

MAY 30, 2023

Website: Cathy Hackl LinkedIn: Cathy Hackl (156K followers) Twitter: @CathyHackl (68K followers) Joanna Popper Joanna is an award-winning Hollywood and Silicon Valley media executive. LinkedIn: Joanna Popper (79K followers) Twitter: @JoannaPopper (13K followers) Instagram: @joannapopper (2.5K

Paid Search Agency 116

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 116

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Share them to foster trust.

Social Networks 167

Social Networks Business Work Management Social Media 167

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy. Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Contently

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. But in travel?

Storytelling 144

Storytelling Open Rate Newsletter Content 144

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Anyword

AUGUST 31, 2018

Here at Keywee, we’re fortunate to work with many of the industry’s most cutting-edge and forward-thinking publishers. Every day we speak with some of the brightest members of the publishing world, and each day they teach us something new. We’re not strictly a publisher anymore; we’re more well-rounded.

Storytelling 42

Storytelling Paid Content Advertising Agencies Mobile Advertising 42

Tomorrow People

NOVEMBER 30, 2018

Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing. The benefit to using SMS is that you are able to reach your customer or target market immediately; it’s a direct link. An SMS five years ago was just words.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Contently

JUNE 1, 2016

In partnership with Contently, the investment management corporation recently published “ How the World Retires ,” an interactive report that profiles six couples around the globe. The finance industry is often maligned for its cutthroat insider culture that may intimidate potential customers. Humans over spreadsheets.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Contently

MARCH 13, 2020

My conversations with customers and marketing friends ultimately turn to how the pandemic is changing their focus at work. It also made me think about what immediate questions we could be answering for our customers and readers. We had an in-person Customer Advisory Board (CAB) event planned for May.

Planning 218

Planning Paid Search Agency Thought Leadership Lead Ranking 218

ClearVoice

JUNE 15, 2021

A marketing writer must be flexible in considering the client, the product or service being marketed, and the audience that’s being targeted. It provides information customers seek, including actionable resources for a business’s customers and clients. This is where the vision of a typical customer takes shape.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Zoominfo

JUNE 25, 2018

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). By publishing content to YouTube, you’re increasing the likelihood that you’ll be found on Google. Product demos: Let’s face it– product demos in written form are often boring and confusing. We say yes!

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Kabbage

NOVEMBER 9, 2016

Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. What do they talk about: Content marketing, social media, influencer marketing, and customer experience. Sprout Social Insights.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

ClearVoice

MARCH 8, 2022

Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. Her focus is on motivation to action, directing her team to use high-level content, effective storytelling and other means to create communities and support advocacy and partnerships.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Top Rank Marketing

NOVEMBER 1, 2023

Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its highly-publicized 2022 ownership and policy shifts, in 2023 LinkedIn has grown to over a billion members.

Paid Content 127

Paid Content Features B2B Marketing B2B 127

Kabbage

NOVEMBER 9, 2016

Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. What do they talk about: Content marketing, social media, influencer marketing, and customer experience. Sprout Social Insights.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? Storytelling is an incredibly effective business technique to draw your audience in and nudge them towards converting to leads or sales. Human beings are wired to respond to storytelling. Practice turning product features into benefits.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Martech Advisor

DECEMBER 19, 2019

whiteboardfriday on Twitter. Brands can create user-generated content campaigns around events such as product launches, conferences, or festivals or make it an ongoing activity to keep the content rolling in. Twitter Moments is also a great alternative to showcase featured content. 👍👍 #WinWin.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Contently

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. You know what’s better than getting a list of keywords your audience uses on Twitter? How to develop customer empathy, in 10 steps. Don’t mix the two.

Ideal Customer Profiles 162

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 162

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

ConvertKit

JUNE 18, 2021

It’s a prevailing myth throughout the writing community that if you want to be a published author, you’ll still never be able to quit your full-time job or gig waiting tables. Author Liz Lawson published her debut YA novel, THE LUCKY ONES, with Penguin Random House. “Oh, I’ll never make any money as a writer.”. Images via Jen A.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Convince & Convert

SEPTEMBER 17, 2015

She is also the Resident Storyteller for the Lean Startup Conference. Ritika’s success is thanks, in large part, to her view of content as micro-products treated with the Lean Startup methodology. You’re not going to get into an in-depth discussion about your products.” —@ritika_puri. Ritika’s Twitter.

Content Marketing 154

Content Marketing Top of Funnel Paid Search Agency Startups 154

ClearVoice

SEPTEMBER 4, 2020

More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. People spend more time viewing ads on Twitter than other major social platforms. Nearly two-thirds of brands publish their video content on YouTube.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Zoominfo

APRIL 9, 2019

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video (source). By publishing content to YouTube, you’re increasing the likelihood that you’ll be found on Google. Product demos: Let’s face it– product demos in written form are often boring and confusing. We say yes!

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Webbiquity

SEPTEMBER 26, 2023

EDITOR’S NOTES: A version of this post was originally published on The Minneapolis Egotist. Skyline Exhibits Skyline Exhibits is one of the world’s largest makers of pop-up portable trade show booth displays, from small 10×10 booths to large, custom modular displays and island exhibits.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Contently

JANUARY 3, 2019

Even worse, everyone else publishes similar lists. Our marketing team may not be on the front lines helping our customers day to day, but it’s still essential that I keep my thumb on the pulse of what our clients are thinking and feeling. Tina Nguyen, head of production at Vox Media. This year, however, we’re not.

Work Management 165

Work Management Marketing Management Advertising Agencies Content 165