Contently

APRIL 16, 2020

When I want to have a panic attack, I open Twitter. The blog also does a great job of highlighting the unsung heroes behind the scenes, like this story of a GE Healthcare employee who traveled 1,400 miles through an earthquake and blizzard to help step up the production of ventilators at a key plant.

Marketing Report 182

Marketing Report Storytelling Content Marketing Press 182

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Instead, they value personal recommendations and trending products from influencers that entertain or interest them. They aren’t loyal to brands.

Trends 93

Trends Advertising Agencies Paid Search Agency Top of Funnel 93

Martech Advisor

JANUARY 3, 2020

million followers on Twitter, and 2.4 With such massive outreach, YouTube marketing remains a priority for marketers wanting to promote their products and services. Tips on content writing with storytelling and emotion. In this book, Derek shares some fascinating facts and theories about content that goes viral on social media.

Social Media 135

Social Media Social Marketing Media Planning 135

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Madalyn is for Twitter, what Mari is for Facebook. Her Twitter posts cover every aspect of SMM.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Combining analytics with creative storytelling paid off.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Marketing Insider Group

MARCH 16, 2023

They’re one of the first brands who understood the importance of selling an experience rather than a product, and they used their content as the main avenue to do it. In true Hufflepuff fashion, GE refrains from shouting about their products and features, instead leaning on human interest stories to make customers want to choose their brand.

Marketing Agencies 2 220

Marketing Agencies 2 Lead Ranking Content Work Management 220

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), ad campaigns and creator marketing activations.

B2B Marketing 108

B2B Marketing B2B Enterprise Management Paid Search Agency 108

Buzz Marketing for Technology

FEBRUARY 10, 2016

Social to predict what’s next – more and more social is being used to find opportunities in product development or innovation. You can also scan the highlights of this webinar on Twitter by reading the Storify below. To get a copy of the slides or to listen to the replay, please click here.

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 162

Social Media Media Viral Marketing Skype 162

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Facebook, Twitter, Instagram, LinkedIn—these companies don’t owe us anything. And technology makes it easier than ever to replicate products. And as a marketer, you want to tap into that influence to create buzz for your product.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Content Standard

JUNE 30, 2016

Brandon Stanton has created Humans of New York with the perfect recipe for digital storytelling. He’s not a recognizable celebrity, and he’s not pushing product. HONY has truly taken digital storytelling to a level all marketers should strive to achieve. Many brands hire celebrities to promote products.

Storytelling 64

Storytelling Marketing & Strategy Social Media Facebook 64

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. whiteboardfriday on Twitter. Brands can create user-generated content campaigns around events such as product launches, conferences, or festivals or make it an ongoing activity to keep the content rolling in. 👍👍 #WinWin.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. When you consider the money that went into their production, it’s a real shame. Anytime, anywhere.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” Think about it: these are the people you dream of sharing your content, announcing your news, talking about your brand and reviewing your products.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. A team with go-to-market skillsets & storytelling ability. Built-in marketing advantages.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Sprout Social

MARCH 12, 2020

MIT Professor Erik Brynjolfsson found that data-driven organizations have five to six percent higher output and productivity than their less data-driven counterparts. It’s an immediately reactive strategy and enables you to hear all kinds of talk about your brand: reviews, product questions and even service complaints.

Enterprise Management 94

Enterprise Management Business Peer-to-peer Work Management 94

Kapost

APRIL 15, 2016

Storytelling takes multiple shapes and forms. When the monthly razor subscription service launched in 2011, the founding team decided to produce a hilarious video, which ended up going viral. Audiences care about authenticity, not production value. So why are so many marketers still equating content marketing with writing?

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Visually-enhanced storytelling can concisely explain complicated concepts — or help customers learn about new products or services. That number was reached and surpassed in 2020. What happened?

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Buffer

DECEMBER 3, 2020

How to avoid tone-deaf marketing in uncertain times This post is part of the #BufferBrandSpotlight, a Buffer social media series that shines a spotlight on the people that are helping build remarkable brands through social media, community building, content creation, and brand storytelling. Who are you? Have any questions for Shakivla?

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Hubspot

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. For instance, a short-form video on Twitter can be up to 2:20 minutes. In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video. And what are some trends to look for in 2021?

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing. Cause Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Contently

APRIL 12, 2019

Consider 2017’s viral #DeleteUber campaign on Twitter if you need an example of how company policies can tarnish a brand’s reputation. Instead of trying to cover that controversy up, Nike decided to “publicly eat crow” long before Twitter or Facebook existed. Admit your mistakes, then fix them.

Social Media 167

Social Media Media Paid Search Agency Terms and Conditions 167

Content Standard

JANUARY 7, 2017

From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms. But if you have a highly engaged Twitter following, Periscope shouldn’t be discounted.

Video Marketing 83

Video Marketing Storytelling Social Networks Paid Search Agency 83

Contently

MAY 2, 2018

It means using your own product. Clicks to product page (and follower-to-click rate). Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. Viral lift is the cherry on top of a good content strategy, not the cake.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. And no business is too small to succeed if it has innovative products and a strong focus on customers. Viral’s Secret Formula (197,782 pageviews / 327 comments) by Jonah Berger.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Contently

JULY 5, 2016

“We’ll report on this story, we’ll publish it with some sick graphics, and then maybe—just maybe—it’ll go viral on Facebook and Reddit and we’ll hit our traffic goals!” Find me on Twitter @joelazauskas or email me at lazer@contently.com. Anything I missed? Suggestions for next month?

Brand Identity 113

Brand Identity Branding Best Practices Content 113

SnapApp

JANUARY 15, 2015

For companies offering highly technical products and services, it can be challenging to create content that captivates, entertains, and sticks with their audience. The team wanted to fully engage their audience while building recognition of the Atmel brand, technology, and products – without using expensive custom development.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. What you’ll learn: How you can tap Amazon Kindle, Quora, Flipboard, Evernote, and Twitter for content ideas. Inspiration. Listen: [link]. You can see it.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

LeadSquared

FEBRUARY 10, 2016

Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. It doesn’t necessarily has to go viral. b) Twitter Trends – Look at Twitter trends to see what people in your industry are talking about. View the Webinar Recording. But, start with this.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Valasys

JULY 24, 2019

According to a report published by buffer.com, approximately 94% of the marketers use Facebook to distribute important pieces of content about their products or services, which is considerably higher than other platforms such as Twitter & Instagram. Source: buffer.com/state-of-social-2019, State Of Social Report, 2019).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Outbrain

MAY 9, 2021

Because it underscores the entire reason why marketers market: to build relationships with customers that will ensure they choose you over the competition, enjoy and benefit from your product or service, keep coming back for more, and tell their friends, family or colleagues to try it too. Video storytelling. Significantly.

Marketing Strategy 49

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 49

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. About Vidyard Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

Viewtopia is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. During the past six years at SolarWinds, Lego’s video team has flourished into a multi-faceted internal video production, creative and media team with over 1,500 videos released.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50