Remove Mobile Advertising Remove Product Remove Storytelling Remove Twitter
article thumbnail

How to Rock Mobile Native Advertising

Content Marketing Institute

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What we talk about when we talk about native advertising. What things, exactly?

article thumbnail

Building Product Marketing Icons – Old vs. New

Navigate the Channel

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

February’s Top Digital Marketing Trends That’ll Inspire Your Own Campaign

ClearVoice

Michelin hopes its desire to provide a well-rounded education to teen drivers through video game advertising doesn't come up flat. Hundreds of responses using the #FriesChallenge hashtag have helped Taco Bell involve their consumers in the storytelling as well as in the success of the product. marketing Click To Tweet.

Trends 131
article thumbnail

[Storytellers Interview | Salon] “Q4 is about making money.”

Anyword

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. So, we overhauled the subscription product.

article thumbnail

Ask a Content Strategist: Answers to Your 7 Biggest Content Questions

Contently

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? We have two new LinkedIn newsletters, The Storytelling Edge and The Content Report , that are growing by about 500 subscribers per week.

Content 217
article thumbnail

10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Key Takeaways : Keep the campaign message simple Turn around your product’s limitations into a campaign 2.

article thumbnail

5 reasons why marketers should consider TikTok for B2B

Martech

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. They also release new functionality for their users and advertisers every other week. TikTok is a storytelling engine Video content has been the number one consumed media globally for several years.