Salesforce Marketing Cloud

FEBRUARY 28, 2024

Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation. Plus, Enlighten’s innovation efforts brought in Salesforce partners, making it a model for AppExchange product success. In 2024, product innovation is a necessity.

Product 59

Product Marketing & Strategy Work Management Marketing Management 59

Heinz Marketing

JANUARY 7, 2022

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. A product-led approach is holistic. Not quite.

Product 112

Product Top of Funnel Sales Qualified Leads Churn Rate 112

The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.

Marketing Funnels 166

Marketing Funnels Top of Funnel Startups Buyer Personas 166

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Product Lead Ranking 93

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Rather, successful demand generation connects a brand’s value proposition to potential customers from the beginning of the buyer’s journey when they first start looking for your product, to the point of purchase and beyond.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. Part 2: Why marketing orgs need to become more like product orgs. So I wrote this newsletter and made a video with some early-stage marketers to help. Value to their audience!

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Critical steps in the marketing and sales funnel to closing a sale. They want to know who their competitors are, what they should be charging for a product or service, how are they seen in the marketplace, etc. Specific content does better at specific funnel stages.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Top Rank Marketing

MARCH 25, 2024

In B2B, marketing goals are often more granular and incremental compared to simply generating an instant sale, so measurement is nuanced. Address the full funnel with your SEO content. The 95-5 rule tells us that within any given B2B product category, only 5% of buyers are in-market and actively searching for a solution.

Top of Funnel 129

Top of Funnel SEO Long Tail Marketing B2B 129

Biznology

FEBRUARY 23, 2018

You’ve been developing a fresh idea for B2B marketers that you call “the funnel beyond the. For years, B2B marketers have focused on demand generation, or top-of-the-funnel activities. Does the funnel beyond the funnel call for particular metrics to evaluate its success as a. I asked Steve to explain his thinking.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Envy

APRIL 24, 2024

Paid user acquisition campaigns (the term we also lovingly call PPC) - when executed with your target audience’s needs, concerns and pain points in mind - can create effective awareness around brands, products and service offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel.

Acquisitions 71

Acquisitions Campaigns PPC Marketing & Strategy 71

Contently

MAY 13, 2024

The thought is that users who’ve previously searched for a product or service are more likely to convert. Funds that were originally intended for retargeting campaigns might be better funneled elsewhere—like building out high-quality content on your brand’s own proprietary platforms.

Top of Funnel 166

Top of Funnel Content Marketing Planning Work Management 166

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. When you restrict your paid search campaigns to the lower funnel, you are missing the vast majority of your potential customers. But this limited role really sells this versatile media short.

Top of Funnel 82

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 82

Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. Now, their teams can target specific audiences with custom product or service messages. Because of this, you’ll need to shift your strategies.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Only B2B

APRIL 24, 2024

Demand generation includes strategic efforts focused on building market awareness, igniting interest, and driving demand for your products or services. Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Only B2B

APRIL 10, 2024

Common MQL Challenges in B2B sales funnel A B2B sales funnel refers to sequence of stages from top to bottom, guiding leads from awareness to conversion. Data Measurement and Analysis: Without proper data tracking and analysis, it’s difficult to pinpoint areas for improvement in your MQL nurturing process.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Sprout Social

JULY 25, 2023

Why use Google Analytics for social media measurement? Google Analytics enables you to measure your social metrics holistically and adds context to your regular reports so they align with your broader marketing goals. Only then will you get the real measure of your social strategy.

Marketing Analytics Tools 137

Marketing Analytics Tools Social Media Top of Funnel Analytics 137

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Measure Engagement to Assess Thought Leadership & Buyer Intent. Measure Content’s Impact on Lead Qualification & Scoring.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Vidyard

JUNE 24, 2015

Today we want to talk about how you can analyze the success of your video at different stages of the buying funnel. First, it’s important to define what happens at each stage of the funnel! Top of funnel content is all about awareness – about your product and your industry.

Top of Funnel 50

Top of Funnel Marketing Funnels Video Marketing Marketing Automation Services 50

Martech

MAY 10, 2024

The growth is fueled by engaging content and the ability to measure its impact. Adtech is stepping in to measure, prove return on spend and manage brand safety in gripping, sometimes contentious, environments. “As Measurement and brand safety Technology is catching up to the sheer volume of content in the digital audio space.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Funnel Advertising Lead Ranking 98

Only B2B

MARCH 27, 2024

Understanding the Stages: MQLs, SALs, and SQLs Sales Qualified Leads (SQLs) and Sales Accepted Leads (SALs) might sound similar , understanding the distinctions between these lead types is crucial to boosting up your marketing funnel. Imagine your sales funnel as a pyramid. Must Read: How to Generate MQLs How Acme Inc.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Unbounce

JUNE 5, 2019

When it comes to launching a new product or business, my mantra is to “fall in love with the problem, not the solution.” Using landing pages to test a new product or service idea allows you to collect valuable customer feedback while remaining agile, and can shed light on the overall viability of your proposed solution.

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

ClickZ

FEBRUARY 16, 2024

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Why Fospha?

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Heinz Marketing

SEPTEMBER 29, 2022

Most of us marketers are focused on a traditional revenue funnel – cone-shaped with awareness at the top and purchase at the bottom. At the top stage of the funnel, you have prospects who are aware of your brand. This stage is the widest part of the funnel with a large number of leads. What is a Bow Tie Funnel?

Top of Funnel 124

Top of Funnel Allocation Churn Rate Lead Scoring 124

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. Run-of-the-mill product page optimization tips like using high-quality images, adding customer reviews, and getting your branding in order aren’t bad advice; they’re just too basic. So what gives?

Product 52

Product Optimization Tips Paid Search Agency 52

Contently

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. Nearly 80 percent of executives don’t trust their marketing team and believe that marketing misses opportunities to increase company revenues in measurable ways.

Top of Funnel 213

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 213

Only B2B

APRIL 17, 2024

The 5 Benefits of B2B Appointment Setting B2B appointment setting tackles these challenges head-on, offering a range of benefits to optimize your sales funnel: 1. Improved Conversion Rates: Measure the conversion rate of qualified leads into paying customers to showcase the ROI of B2B appointment setting.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. But the pressure to innovate is just one of the many challenges SaaS companies face.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Top Rank Marketing

OCTOBER 17, 2023

The panel included: Erik Newton , CMO at Hubilo Kathleen Abdeen , Director of Product and Field Marketing at Hubilo Laura Ramos – Vice President, Principal Analyst at Forrester Research It was great to see my longtime pal Laura Ramos from Forrester dive deep into the results of her research.

Webinar Metrics 135

Webinar Metrics Forrester Top of Funnel Research 135

SmartBug Media

FEBRUARY 13, 2019

But if you resist the urge to create an "all the things, all the time" SaaS product marketing plan, you can succeed. Instead, pick out the customer segment that’s a perfect match for your SaaS product, and rock every part of that customer experience. percent year-over-year market growth —to $85 billion in 2019—kind of crazy.

Planning 89

Planning Marketing Plans Product Work Management 89

Contently

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. But to truly maximize content value, you need to have a way to measure your content’s impact. The analytics are crucial for providing insight into the value of your production.

Lead Ranking 179

Lead Ranking Lead Scoring Traffic Organization 179

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. Create clear social media goals The key to a successful social media strategy lies in clearly defined goals and measurable KPIs that align with broader business objectives.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Martech

MARCH 2, 2023

or “How will a 10% change to upper-funnel media impact bookings?” The goal of MMM is to measure the impact of advertising and promotions across channels while controlling for external factors outside of a brand’s control, such as inflation or consumer sentiment. Imagine a product or service with a six-month sales cycle.

Marketing Mix 111

Marketing Mix Marketing Attribution Lead Ranking Planning 111

Martech

MAY 3, 2023

Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions. Understanding the marketing funnel Let’s talk about the marketing funnel.

Top of Funnel 102

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 102

Top Rank Marketing

APRIL 18, 2024

Full-funnel outcomes. Production planning There’s no right or wrong way to produce a podcast. Recording and production Now we get to the fun part: Actually creating your content! Post-production Editing is the gift that you give your audience. Once you’ve edited the audio, you can polish up the production.

B2B 128

B2B Demand Generation Agencies RSS B2B Thought Leadership 128

Contently

DECEMBER 3, 2020

A key part of my job as a product manager at Contently is talking to people. By getting a sense of how people think, act, and solve problems, I can help tailor our product to their needs. Google has been recognizing the benefits of quality content, but there’s wasn’t a great way to measure that value… until now.

Lead Ranking 217

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 217