SmartBrief - Marketing

JUNE 12, 2023

Writing guest pieces offers entrepreneurs and other business leaders several advantages. Over time, PR efforts like this can combine with content marketing and other marketing efforts to generate leads and close sales. Following these guidelines is vital to be published, so be sure to read them carefully before starting to write.

Tips 52

Tips PR Guidelines Loyalty 52

Champion Communications

FEBRUARY 1, 2023

But is it worth the hype, and could it steal my job in PR? Just weeks after its launch, ChatGPT is threatening to upend how we write emails, school essays, and many other forms of written communication. But, as a PR agency, Champion Communications is interested in whether ChatGPT has a role in PR content creation.

Public Relations 62

Public Relations PR Ethics User-Generated Content 62

Sprout Social

MAY 31, 2023

A simple prompt like “Write 3-4 press release headline variations related to X, Y, and Z” can return valuable starting points for further refinement. We’ll continue to find more applications for AI in communications, media and PR. I asked ChatGPT to generate some ideas and dove in from there.”

Marketing AI 123

Marketing AI PR Work Management Marketing Management 123

Champion Communications

DECEMBER 15, 2022

74% of MQLs come through PR, so why aren’t business development teams using editorial coverage? . . Generating trust, validation, and credibility (60%), brand awareness (54%) and nurturing sales conversations (54%) were all cited ahead of lead generation as the top reasons for PR investment. Far from it.

PR 62

PR Lead Generation Marketing Qualified Leads Lead Ranking 62

Scoop.it

FEBRUARY 29, 2024

Why it’s Important to Write a Vision Statement Your company’s vision statement is a straightforward, philosophical way to communicate the direction your company is indenting to move. Write first, edit later: it’s impossible to write a well-crafted vision statement immediately. Your vision statement is a speech in a nutshell.

Examples 78

Examples Privacy Paid Search Agency Planning 78

KoMarketing Associates

FEBRUARY 6, 2018

While a marketing overview provides the foundation, SME interviews allow content marketers to immerse themselves in material necessary for writing SEO-specific material related to complex solutions. PR and Marketing Communications. A PR discovery deliverable is one of the first assets content marketers writing for SEO should obtain.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Champion Communications

AUGUST 2, 2023

In the same survey, nearly a quarter (24%) said that in a recession, they would prioritise producing more case studies to help drive sales. And yet, B2B businesses struggle when it comes to writing case studies. The post PR Insights: Harnessing the Power of Case Studies appeared first on Champion Communications.

Case Study 62

Case Study Case Studies PR Studies 62

Webbiquity

MARCH 26, 2024

I rarely write book reviews anymore. Plus, this gives me an opportunity to try writing in Smart Brevity style. Plus, this gives me an opportunity to try writing in Smart Brevity style. Smart Brevity Count: 639 Words | 2½ Minutes The Big Picture Most of us write the wrong way. And I’ll bet you rarely read them.

Newsletter 170

Newsletter Blogger PR Paper 170

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.” ” What You Should Know About PR.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. And there’s nothing wrong with this approach! Take Spotify, for example.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. Anywho, your company is on its way.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Biznology

MAY 4, 2017

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong. He also writes regularly for the tech news site SiliconANGLE. Thanks to all our sponsors! Like this post?

PR 135

PR Practices B2B Blogger 135

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

Heinz Marketing

DECEMBER 26, 2020

A Place to Write. Some wise words on writing and how non-complicated it needs to be. Seven Ways to Show Up Human in Your PR and Marketing Efforts. The post B2B Reads: Writing, Inactive Subscribers, and Christmas Songs appeared first on Heinz Marketing. How To Build A Customer-Centric Culture In Your Workplace.

B2B 81

B2B Storytelling PR Deliverability 81

Animalz blog

FEBRUARY 13, 2023

As long as your company wants to grow revenue, earn market share, and build relationships, there will always be posts to write, launches to prepare for, ebooks to edit, pages to audit… It can start to feel like you’re on a treadmill. Working at an agency means I get the chance to write for different clients across different industries.

Terms and Conditions 96

Terms and Conditions Paid Search Agency Training Work Management 96

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Branding Brand Identity 69

Marketing Insider Group

MAY 16, 2023

What robots can do is give human writers a starting point via suggested topics or outlines, ultimately freeing up time for humans to write even funnier, more entertaining, and engaging content. Although he didn’t write a book titled “The Empathy Imperative” – Chat-GPT you are such a pretty little liar.)

SEO 243

SEO Lead Ranking Content PR 243

Golden Spiral

AUGUST 13, 2019

Content's PR Origins. When companies like Mobil Oil started writing their own op-eds in major newspapers, they were creating valuable content for a clearly defined audience. Where PR and Content Intersect. Content and PR create a virtuous cycle: well optimized blogs drive more traffic to your site. Reaching Journalists.

PR 72

PR Content Marketing Campaigns B2B Marketing 72

SmartBug Media

MAY 13, 2019

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. From setup to execution (no pun intended)—the storyline is solid, the writing is phenomenal, the actors sell it, and the action never gets boring. There are some great PR lessons to be learned from the hottest show on television.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

Walker Sands

JULY 21, 2021

With so much recent change in the air – post pandemic recovery, the fight for racial justice and gender equity – we’ve never felt stronger about working in PR and fostering positive connections. Throughout grade school my favorite classes were those that focused on writing and creativity.

PR 52

PR Impressions Class Thought Leadership 52

Marketing Insider Group

NOVEMBER 8, 2021

Media Analysis is Not Just for PR. Analyzing the media can provide valuable insights for everyone, not just PR pros either. In fact, most folks working in PR aren’t using this type of data anyway. An audience analysis extracts the top media publications that they have an affinity for, read and share.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Hubspot

APRIL 20, 2018

What is PR? After reading PRSA’s definition, you might still have questions about PR: how can an organization take its beneficial relationship to the public and turn it into good press? The positive, storytelling side of PR. So, in a sense, you can think of PR professionals as storytellers. she’s trying to reach everyone.

Public Relations 100

Public Relations PR Storytelling Press 100

Walker Sands

AUGUST 12, 2021

The relationship between PR professionals and journalists can be complicated. Consider Twitter, where there’s no shortage of reporters taking to their feeds to roast PR pitches with often hilarious and occasionally expletive-ridden rants. PR isn’t always the right move for your organization. Measure, then measure again.

PR 52

PR Storytelling Marketing Report Open Rate 52

Brandpoint

APRIL 7, 2020

Finance In times of normalcy, wealth-building is a big focus in financial writing, whether we’re talking about creating a retirement strategy or getting ready to buy a new home. Read More: Coronavirus and PR: 6 Things PR Professionals Should Do During COVID-19] 5. Not all ideas can make the shift. Can you find your pivot?

PR 139

PR Bandwidth Work Management Budget Programs 139

SEMrush

NOVEMBER 22, 2018

What is the best way to write a subject line for digital PR outreach? How should you close a pitch email? Is it really worth it to follow-up? In an analysis of 150 successful pitches, we answer all of these questions and more.

PR 105

PR Press Outreach Analysis 105

Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. A social media manager must be able to write well. Image credit: Austin Distel on Unsplash.

Social Media 306

Social Media Work Management Marketing Management Media 306

Hubspot

MAY 11, 2018

On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. Here are some roles you can pursue on the promotional side of PR: Content Creation.

Public Relations 74

Public Relations PR Press Conference 74

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. Mickie Kennedy: Writing poetry. Mickie Kennedy: So when you sent out a press release, you want it to be meaningful and newsworthy so that people will write articles about you. Future of blogging.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Martech

SEPTEMBER 20, 2023

Now, there are some really great preexisting tech tools for PR. Muck Rack has a pitch tool that helps PR professionals write pitches, write pitch emails and track pitch progress. ” We trained generative AI with PR knowledge and created a testing ground for press releases, Snooze or News.

Marketing AI 121

Marketing AI Marketing Management PR Press 121

Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. A message to all PR practitioners: stop doing this. Let's dive into those, now.

PR 71

PR Tactics Cold Calling Blast Campaigns 71

Marketing Insider Group

OCTOBER 15, 2020

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. While many organizations wait until a PR disaster strikes to put a policy in place, proactively developing a strategy prevents you from ever having to deal with social media issues.

Social Media 363

Social Media Media Guidelines PR 363

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Biznology

NOVEMBER 13, 2015

All too often companies get so wrapped up in the content and edits when writing a release that mistakes sneak into the final copy. However, often times in writing the release, the salesperson in you can come out and start to speak. The post Are you making these common PR mistakes? Is your release newsworthy? Like this post?

PR 80

PR Press Guidelines Eye-Tracking 80

Hubspot

SEPTEMBER 18, 2019

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. Image source: Prezly. If not all, your plan should cover a fair amount.

Template 96

Template Planning Effectiveness Paid Search Agency 96

Biznology

MARCH 2, 2016

He preserved all of his writing, which is what he thought was important. PR needs to step up–again. The post Your digital PR needs to account for emotions appeared first on Biznology. Interestingly, Riis made no efforts to preserve the photos. Like this post? Sign up for our emails here.

PR 80

PR Public Relations Video Marketing Press 80

Golden Spiral

AUGUST 22, 2019

Here’s how to keep the recruitment PR plates spinning: Start with Company Culture: Think: "show, not tell.". Employee Reviews: Pick 3-5 sites and ask your most dedicated employees to write reviews for them. The Bureau of Labor Statistics reports unemployment at an all-time low.

PR 54

PR Paid Search Agency Companies Public Relations 54