Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Ah.the good ol' relationship between journalists and PR professionals. Sometimes they play well and it results in the best PR opportunities. And PR pros rely on journalists for media attention for their brand. Let's take a few moments and see what PR pros can do on their end to improve this relationship. Armed with this information, PR people can deliver pitches that are better designed to hit the mark, interest journalists, and not drive them crazy.

PR 245

PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

How does this affect your PR and marketing strategies ? But what about when it comes to your PR and marketing activities? We have to recognize that our PR and marketing strategies can't continue, business as usual, during this time. How to Upgrade Your PR Strategy for 2020.

PR 247

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

PR Metrics: How to Prove the Real Value of PR

B2B PR Sense

PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives. The failure to prove value has a direct impact on PR's bottom line. In the same survey, 96% of the executives said their 2019 marketing and PR budgets would be cut by at least 10%. Why Every Brand Needs PR Measurement. A recent PR campaign?

PR 167

PR and Marketing: How to Communicate During COVID-19

B2B PR Sense

But how should this affect your PR and marketing strategies ? Your audience still needs and wants you to be there, but your marketing and PR strategy needs to be sensitive to the crisis that everyone is facing. This is a constant principle for marketing and PR professionals.

PR 242

How to Upgrade Your PR Strategy for 2020

B2B PR Sense

The same is true with your PR strategy. We are face to face with an exciting time in PR -- with new developments constantly on the horizon. But all of us need to adapt in order to take full advantage of all the latest PR trends 2020 has to offer. PR Trends 2020 and Beyond.

PR 179

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

"Get me some PR". Unfortunately, PR doesn't work like that. It requires a well thought out PR strategy and flawless execution to be effective. Let's identify these areas, explain how you can solve the issues -- and create a winning PR campaign. 10 PR Strategy Problem Areas & How to Fix Them. And every PR campaign and strategy needs an end goal. Many people feel that PR is simply the natural progression for their business. PR Strategy

PR 212

Artificial Intelligence and PR: What You Need to Know

B2B PR Sense

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand! What is Artificial Intelligence Exactly, and How Does It Relate to PR? In terms of PR, this technology has the potential to: Distribute press releases. B2B PR Tips and Trends

PR 229

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. With recent developments in the realm of AI and PR, we now have access to tools and strategies that make better content possible.

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

PR pros have been working for years on new PR trends that will propel their communications strategy forward. But what does SEO have to do with your PR strategy? Why SEO is an Important Part of Emerging PR Trends. Would you be surprised to learn that a lot of PR best practices already utilize SEO? All of this is PR and amps your SEO. Imagine the stream of traffic you could be missing by not using SEO in your PR strategy. Want the Best PR?

PR 183

What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing.

PR 244

8 Innovative Ways to Think Big in Your B2B PR

B2B PR Sense

No matter your size, thinking big is pivotal to success in B2B PR. Successful PR, however, is all about pushing boundaries, embracing new techniques, and staying ahead of the curve. 8 Ways to Bring Big Ideas to Your B2B PR. A key component to your vision might be to write down that dream headline that you would like to see when your vision comes to fruition. When readers share your content on their social networks, this is PR gold. B2B PR Tips and Trends

PR 203

SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

Now businesses are seeing the benefit of using PR in SEO to get better results. While we don't recommend using just any SEO tool, there are agencies that offer reputable SEO PR services. These agencies can help you to establish valuable back links that will boost your PR efforts. Let’s look at a few key ways to amp up the SEO quality of your website with the PR tactics you already use. How to Use Your PR in SEO for Business. Write Timely Content.

PR 169

A Non-Writer’s Guide to PR


Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.”

PR 52

The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. No matter what industry you find yourselves in, or how big your business is, you are sure to find information to help you improve your B2B PR and marketing strategy in the following posts. 10 Press Release Best Practices That Will Skyrocket Your PR. Despite being the whipping boy of PR, press releases done right are effective. B2B PR Tips and Trends

PR 152

Are you making these common PR mistakes?


All too often companies get so wrapped up in the content and edits when writing a release that mistakes sneak into the final copy. However, often times in writing the release, the salesperson in you can come out and start to speak. When you are done writing the release, go back and make sure to remove anything that is an opinion, sales forward, or wouldn’t appeal to a busy reporter. The post Are you making these common PR mistakes? Image Credit: Isentia.

PR 132

6 New Rules Changing the B2B PR Game

B2B PR Sense

B2B PR has been morphing into a more robust vehicle. Today we no longer "spray and pray," clueless about how PR is impacting performance. Overtime B2B PR has solidified around six new rules that define and give heft to the practice. 6 New B2B PR Rules You Can't Ignore. Previously, PR results were often measured by impressions: How many people were potentially exposed to a story? Leveraging this power can mean a big return on your PR. There is bad PR.

PR 159

13 No-Fail B2B PR Methods to Promote Your Content

B2B PR Sense

To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips. Then, message your desired influencer, including the topic you wish to write about, and politely inquire if they would share their point of view in a few sentences. Here's a template to use: I am writing an article about (X). Click here for more great insight into leveraging social media while promoting your B2B PR content.). Write an eBook.

PR 174

Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. The 4 Culprits of Sucky Press Release Writing. PR BuzzSaw.

Press 162

How to Use B2B PR in SEO to Boost Your Results

B2B PR Sense

Have you thought about using tactics typically reserved for PR in SEO ? For years now, people have focused on the differences between PR and SEO -- you’re either an expert in one or the other. When SEO PR service professionals incorporate PR tactics into their SEO strategy, we see an uptick in positive results. This should come as no huge surprise -- after all, SEO and PR work toward many of the same goals, including brand awareness and credibility.

PR 173

Our Top 10: The Best B2B PR Posts of the Year

B2B PR Sense

2017 has been a great year for the B2B PR and marketing industry. From how to write exceptional press releases to the components of an effective B2B marketing strategy, this past year was full of goodies. Our Top 10 Posts on B2B PR of 2017. How to Write Press Release Headlines That People Actually Read. 10 Press Release Best Practices That Will Skyrocket Your PR. Our Ultimate List of the Best PR Tools for 2017. PR Strategy

PR 157

B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Social media has become so valuable to PR that the two are now inextricably linked. This means that if you want to succeed in PR, you have to leverage social media within your strategy. Stop thinking about your social media strategy as separate from your PR strategy CLICK TO TWEET. 8 Ways to Use B2B Social Media within Your PR Strategy.

PR 172

PR Campaign Tips: 10 Harmful Myths You Need to Avoid


A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Let’s discuss 10 of these myths so that you can confidently make decisions about your PR and execute it effectively. 10 Myths That Can Stand in the Way of a Profitable PR Campaign.

PR 99

How to Craft a B2B Strategy That Will Deliver Killer PR Results

B2B PR Sense

Whether it’s a B2B marketing strategy or a press release strategy , your PR efforts need a strategic guide to be effective. Let’s now look at 6 steps for creating a B2B strategy that will lead your PR efforts to victory. Identify Your PR Goals. In PR, however, goals become more complicated. There are two fundamental goals driving successful PR campaigns: brand recognition and brand response. 5 Powerful Trends That Will Shape Your PR Tactics.

PR 173

How We Went Viral: Promoting Content with Influencers, Ads & PR


A post we wrote last year on how to write viral headlines gained 3,900 shares and 147 links. But in fact, many people responded, and gave us confidence this was a content idea worth writing about. We got lucky last week. One of our research posts went viral.

Viral 112

How to Kickstart Your Startup PR with Little to No Expense

B2B PR Sense

Amidst all your other worries, you certainly don't want to be derailed by shoddy PR. Then don’t let your startup PR fall through the cracks. The challenges of small business PR may seem insurmountable -- let’s be painfully honest for a moment. You have little to no brand recognition, no customers, and minimal capital to spend on PR. Small business PR can make the difference between a company that fizzles and one that sizzles. Generate Your Own Startup PR.

PR 173

A tech journalist on the 5 best and worst practices of B2B PR


It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong. He also writes regularly for the tech news site SiliconANGLE. The post A tech journalist on the 5 best and worst practices of B2B PR appeared first on Biznology.

PR 116

PR Pitch Best Practices: How to Write, Target, and Clean up Your List


I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. Think it through before you write.

Book Review: Social PR Secrets


One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. A must-read for anyone in PR, the book is also of value to marketers, SEO professionals, social media managers, and executives who want to better understand the role PR plays in maximizing a brand’s total online visibility , credibility, and impact.

PR 159

Stop doing PR. Start doing visibility.

Chris Koch

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? That’s why increasingly, PR is going to become a matter of simply allowing your subject matter experts to be found rather than enlisting armies of PR people to try to force journalists and customers to find those subject matter experts. I’m not saying we fire all PR people. Is this the new model for PR?

PR 165

B2B Reads: Writing, Inactive Subscribers, and Christmas Songs

Heinz Marketing

A Place to Write. Some wise words on writing and how non-complicated it needs to be. Seven Ways to Show Up Human in Your PR and Marketing Efforts. The post B2B Reads: Writing, Inactive Subscribers, and Christmas Songs appeared first on Heinz Marketing.

3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

What is the goal of your B2B PR? How can your PR efforts help you to consistently deliver high quality B2B leads? Let’s look at 3 tools that you can pull out of your PR toolkit to get the job done right. The Perfect B2B PR Toolkit to Getting B2B Leads. To ignore press releases is to lose out on the power that they provide to PR efforts. Handpicked Related Content: How to Write Press Release Headlines That People Actually Read. B2B PR Leads

PR 156

13 Lead Generation Tactics That Will Explode Your PR Campaign

B2B PR Sense

What comprises a good lead generation and PR campaign. Let's look at 13 tactics that are guaranteed to explode your PR campaign and bring in more solid leads for your brand. 13 Lead Generation Tactics That Will Jumpstart Your PR Campaign. Here you are free to write and publish any type of article you want so it can be read by LinkedIn's large, professional audience. Within the zillions of emails your business sends, there's an opportunity for lead generation and PR.

How to Bolster Your B2B SEO Strategy with PR


But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). So, today we take a deep dive into the average B2B SEO strategy and the ways in which PR strategy plays a role in elevating a brand’s online reputation. So How Does PR Impact Your SEO Strategy? 2. Data-Driven PR. The post How to Bolster Your B2B SEO Strategy with PR appeared first on B2B Blog.

PR 157

The 24 Best Online Writing Tools and Apps


The upshot of all this is that content marketing success relies on great writing. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys. It includes several helpful tools to make post writing easier, such as spell check, easy HTML tables, and maps from Virtual Earth.

What PR Pros Can Learn from The Huffington Post


Was Newsweek’s writing $299,999,999 worse than The Huffington Post’s? My colleague and friend, Jesse Noyes , said it best: “PR people shouldn’t try to be the news; they should try to participate in news.”. Of course, none of this would have been possible without the killer work – strategic and tactical – performed by our PR firms, Hotwire PR in the UK and SHIFT Communications in the US.

PR 180

Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Tools of any kind-- even PR tools -- are designed to make our lives and jobs easier. Whether it’s a drill in the hand of a skilled carpenter, or a keyword research tool in the hands of a PR professional, that tool enhances the work we do. Now more than ever it is important for PR professionals to incorporate influencer marketing, content marketing, and analytics into their PR strategy. 17 PR Tools to Make Your Job Easier.

PR 253

Influencer outreach is more PR than marketing or advertising


I guarantee you that if you reach out asking me to write about your product, service, client, or event and you’re unable to give me a plausible, compelling, or attractive why , then I’ll do one of three things: Ignore or delete your email (some report as spam). Almost three years ago I wrote Blogger outreach is more PR than social media. The post Influencer outreach is more PR than marketing or advertising appeared first on Biznology.

PR 126

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. Wherever you go on the internet, you can't ignore the role that content plays -- whether it's a blog shared on social media, visual graphics in your PR campaigns, or a video that you use to promote your brand across multiple channels. 4 Ways to Use Content Marketing for PR and Social Media. Write and Maintain a Blog.

PR 191

10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

PR and thought leadership strategy go hand in hand. Let’s now take a look at 10 ways you can boost your thought leadership PR and build a truly phenomenal record of leadership within your industry. Open yourself up to thought leadership PR opportunities by leaving the lines open for journalists, bloggers, and even industry event organizers to contact you. How to Unlock Your Small Business PR Potential with Owned Content. Write a Book. PR Strategy

PR 183

Why Data Storytelling Is Essential for the Modern PR Strategy


What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. Modern” digital PR was developed in order to start a more active, valuable and ongoing conversation between brands and the public , and to do that, you need compelling content.