The Forward Observer

MARCH 15, 2024

Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies. Douglas Burdett, host of The Marketing Book Podcast. About the Author Allen Weiss, Ph.D., He is also a consultant, conference speaker, and Emeritus Professor at USC. Don’t know how to leave an iTunes review?

Branding 186

Branding Brand Identity Work Management Marketing Management 186

The Forward Observer

MARCH 8, 2024

Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media , Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization’s broader growth objectives.

Social Media 158

Social Media Resource Management Organization Social Marketing 158

The Forward Observer

MARCH 1, 2024

She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales , and her books are widely used by PR, marketing, and sales professionals, and universities. Douglas Burdett, host of The Marketing Book Podcast. And, interesting fact – she once went paragliding in the Alps!

Social Media 166

Social Media Social Marketing Enterprise Management Marketing & Strategy 166

The Forward Observer

JANUARY 12, 2024

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. Standout Startup presents a proven process to build a sustainable user and revenue growth engine.

Startups 158

Startups Top of Funnel Marketing & Strategy Paid Search Agency 158

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 166

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 166

The Forward Observer

DECEMBER 22, 2023

Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point. About the Author Christine has 30 years of marketing, business development, and product management experience in a wide variety of companies, from start-ups to Fortune 50 firms. No Cold Calls.:

Planning 158

Planning Work Management Cold Calling Marketing & Strategy 158

The Forward Observer

NOVEMBER 17, 2023

About the Author Anthony Ianarino is a reader, writer, author, speaker, entrepreneur, and sales leader, and trainer. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)! Don’t know how to leave an iTunes review?

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

Search Engine Journal

AUGUST 25, 2022

Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it's done right. Marketplace Marketing, Management, & SEO Tactics [Podcast] appeared first on Search Engine Journal. Ryan Lee shares his tips & insights. The post ??Marketplace

Tactics 88

Tactics SEO eCommerce Traffic 88

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Zoominfo

SEPTEMBER 30, 2018

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Today, we’re sharing our list of the best sales podcasts on the web from some of the biggest sales personalities. What are the Best Sales Podcasts?

Sales Management 100

Sales Management Top of Funnel B2B Thought Leadership Best Practices 100

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. Douglas Burdett, host of The Marketing Book Podcast.

Copywriting 150

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 150

The Forward Observer

JANUARY 26, 2024

About the Author Philip Kotler is professor emeritus of marketing at the Kellogg School of Management, Northwestern University, where he held the S.C. Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (Marketing Book Podcast interview) Marketing 5.0: Don’t know how to leave an iTunes review?

Lead Ranking 158

Lead Ranking Marketing Management Wikipedia Lead Scoring 158

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. A podcast to amp you up during your mid-day walk? Top Sales Podcasts 1.1

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

The Forward Observer

DECEMBER 1, 2023

Deb’s background as an HR Director with a Fortune 500 company along with her diverse experience in Sales and Operations uniquely equips her to work across a variety of industries and functions. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Buyer Personas 166

Buyer Personas Barriers Click Rate Marketing & Strategy 166

The Forward Observer

DECEMBER 8, 2023

Edinger About the Book Growth is a leadership issue, not a sales issue. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. Douglas Burdett, host of The Marketing Book Podcast. But they can only do all this if you lead them. About the Author Scott K.

Paid Search Agency 174

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 174

The Forward Observer

OCTOBER 13, 2023

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? Or do you want to accelerate your sales career? Do you want to stand out in a very competitive market?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. In social selling, sales professionals are playing the long game instead of eyeing immediate returns. It essentially means, “being genuinely helpful online and maybe selling eventually.”

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

The Forward Observer

JANUARY 5, 2024

demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Any Insights Yet?”

Planning 150

Planning Click Rate Marketing & Strategy Amazon 150

B2B Digital Marketer

SEPTEMBER 15, 2022

Five things every B2B marketing funnel needs to have. By analyzing your B2B sales funnel , you will not only be able to generate more sales, but it also enables you to improve your sales processes, which will enable you to understand your customers better. Podcast Timestamps/Outline.

Marketing Funnels 98

Marketing Funnels Top of Funnel B2B Marketing Digital Marketing Funnels 98

Hubspot

JANUARY 17, 2018

Best Sales Podcasts. The Advanced Selling Podcast. Sales Gravy. The Salesman Podcast. Linking Into Sales Podcast. The Sales Evangelist. Bowery Capital Startup Sales Podcast. Get in the Door: Sales Prospecting Strategies & Tactics. The Sales Babble Podcast.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Heinz Marketing

MAY 13, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Here, we’ll go over what that means, how to measure it and provide steps you can take to improve your sales process. Great Sellers are Great Researchers.

B2B Sales 102

B2B Sales Peer-to-peer B2B Advertising Benchmark 102

Engagio

JANUARY 16, 2024

As we go into the new year, we wanted to highlight some of the most engaging discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

The Forward Observer

DECEMBER 29, 2023

In Scientific Advertising , Hopkins explains the process of getting (and measuring) results from your advertising. It is a must-read if you are in business, sales, or advertising. Offer service – The best ways to offer service to increase sales. Negative advertising – Will it help your sales?

Advertisements 150

Advertisements Advertising Sample Wikipedia 150

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. What is sales enablement, anyway? How-to videos. Case studies.

Paid Search Agency 115

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 115

The Forward Observer

NOVEMBER 3, 2023

Ben is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Advertising Agencies 130

Advertising Agencies Work Management Paid Search Agency Marketing Management 130

The Forward Observer

OCTOBER 27, 2023

With the event management tools and models available in Unforgettable: The Science of Creating Memorable Experiences , anyone can design a memorable and valuable experience for customers. Douglas Burdett, host of The Marketing Book Podcast. Don’t settle for average events that leave your audience feeling bored and uninspired.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

NOVEMBER 10, 2023

About the Author For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, tell their stories more effectively, and understand how the strategic use of digital content drives sales and better customer experiences.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Heinz Marketing

AUGUST 4, 2020

I recently had the privilege of joining Jim Obermayer on his “Behind the Mic” podcast on Funnel Radio part of the Funnel Media Group. Funnel Radio is the streaming digital internet radio channel that publishes live radio programs and follow-on podcasts for at-work listeners.

Work Management 104

Work Management Tips Digital Marketing Funnels Top of Funnel 104

Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. This marketing podcast is hosted by John J.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

PureB2B

FEBRUARY 24, 2021

Sales operations is somewhat of an unknown section of the revenue machine at most organizations. Leaders may feel like they need someone to manage sales operations, but what exactly does that mean? A more common question is, how can I make the most of sales operations? 4:10 How are you interacting with Sales Operations?

Work Management 93

Work Management Paper ROI Software 93

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. This is a great starting point for anyone looking to use this tactic. For anyone who needs to brush up or learn more about modern B2B marketing and sales, this serves as a great foundational text.

Work Management 101

Work Management Viral Marketing Marketing Management Cold Calling 101

Zoominfo

OCTOBER 30, 2018

Modern sales reps rely on a variety of tools and technologies to conduct their work—including email, social media, video chat tools and more. As a result, the traditional in-person sales meeting has become far less common than it once was. The Benefits of Face-to-Face Interaction in Sales. Let’s get into it!

Process 225

Process Zoominfo B2B Sales Skype 225

Varicent

MARCH 5, 2024

In the past two decades, Sales Performance Management technology has undergone a remarkable transformation – from calculator to dot connector. We were fortunate to host a seasoned sales vet who has actively participated in it all – Varicent’s very own Product Marketing leader James Mulligan.

Planning 52

Planning Case Study Case Studies Linkedin 52

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

B2B Digital Marketer

APRIL 11, 2024

He brings a wealth of experience from the B2B enterprise sales space, having managed complex sales in the tens of millions of dollars. The conversation delves into the importance of processes in data-driven marketing and sales in the B2B realm. The impact of timely engagement on high-value B2B sales.

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

Vidyard

MARCH 30, 2022

If you’re in sales, chances are you’re hungry to find the top sales experts to follow. Anything from best practices, new tactics, and really, anything that will help you get better at booking more meetings and closing more deals. There is no shortage of great sales resources out there. Onboarding Your Remote Sales Team 1.1

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103