Webbiquity
AUGUST 19, 2024
What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? Image credit: PhotoMIX Company on Pexels Effectively managing the B2B marketing funnel can be complicated, but this article will help you through it all—from assessing ROI to nurturing leads with tailored content and more.
Marketing Insider Group
SEPTEMBER 9, 2024
Having an effective sales funnel is crucial for converting prospects into loyal customers. It’s like a pathway that guides potential buyers through the awareness, interest, decision, and action stages, ultimately leading to a sale. A good funnel conversion rate is typically between 3% and 5%.
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Contently
OCTOBER 23, 2024
You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign.
Marketing Insider Group
MARCH 3, 2025
Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Real-world examples strengthen content at this stage.
Speaker: Paul Slack - Vende Digital CEO
If you've got holes in your funnel that need filling. Producing leads your sales team will love to work with. Targeting key accounts to keep your brand top of mind. Your boss is looking for hockey stick growth, and you need to hit the ground running. If there's more about digital marketing you don't know than you do know.
Martech
OCTOBER 30, 2024
Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.
Marketing Insider Group
APRIL 15, 2025
Full-funnel marketing. According to Think with Google , brands that use a full-funnel strategy see up to 45% higher ROI on their ad spend compared to those that focus on a single stage. Ignoring certain stages of the funnel means losing potential customers before they ever even have a chance to convert. Heres how it works: 1.
Speaker: Speakers:
What you’ll learn: How AI-driven personalization drives engagement and conversions Proven tools to optimize your website and sales funnel Real-world strategies to unlock the untapped potential of your content Don’t miss this chance to future-proof your digital strategy. Register now to elevate your marketing game!
Advertiser: ZoomInfo
Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Close more deals with these winning plays!
Advertiser: ZoomInfo
In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. If you’re looking to perfect your cold calling techniques, download ZoomInfo’s latest eBook for a number of cold calling tips to help generate more leads to fuel your funnel.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. Why top-of-funnel "explainer-style" videos aren't enough.
Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK
Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. But for many, it’s becoming harder than ever to identify and implement effective methods to connect with the ideal buyer. The solution isn't creating more content—it’s getting the most out of what you have on hand.
Speaker: Gary Galvin, CEO, Galvin Technologies
As a sales manager, you’re tasked with not only answering this question, but directing your sales team to achieve goals and deliver results. This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
And the best part is, it can apply to content for all stages of your funnel! Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey.
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