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Streamlining Your Sales Process: A Guide to the B2B Marketing Funnel

Webbiquity

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Guest post by Eduard Klein. What You Should Know.

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How to Tell if You Have a Profitable Sales Funnel

Marketing Insider Group

Having an effective sales funnel is crucial for converting prospects into loyal customers. It’s like a pathway that guides potential buyers through the awareness, interest, decision, and action stages, ultimately leading to a sale. A good funnel conversion rate is typically between 3% and 5%.

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6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

Marketing Insider Group

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You need top-of-funnel content first. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. That’s why top-of-funnel content is critical. As you should! Guest blogs.

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How to Build the Perfect Conversion Funnel with Content Mapped To The Buyer Journey

Marketing Insider Group

After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. However, once you treat each piece of content like a new opportunity to inspire your target audience, you’ll be able to push them farther down your conversion funnel. . What is a Conversion Funnel?

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100 Pipeline Plays: The Modern Sales Playbook

Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Close more deals with these winning plays!

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How Personalization and AI Can Improve the Process of Qualifying Leads

Marketing Insider Group

It just means you have to think about the relationship and the process in a slightly different way. I’ve covered the benefits of using AI in Digital Marketing before. The Personalized Sales Experience. Probably not This is one of the challenges of AI in Marketing : how to automate while maintaining the human touch.

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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? Increase CLTV.

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. These 16 plays are aligned to different stages of the sales funnel.

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Creating B2B Engagement, Not Just B2B Content

Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK

Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. The solution isn't creating more content—it’s getting the most out of what you have on hand.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And the best part is, it can apply to content for all stages of your funnel! In this webinar, we’ll cover: How to establish an inbound program that will attract leads.

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The Revenue Leaders Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Chances are that if you ask your sales and marketing teams this question, you may open up a can of worms. When these two vital parts of your company’s generating program are at odds, it guarantees only one thing at the end of the day: fewer prospects, fewer qualified leads, and fewer sales.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. You’ll learn: How to get started with your video marketing strategy. Why top-of-funnel "explainer-style" videos aren't enough. That’s staggering, but what does that mean for us as organizations?

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

If you've got holes in your funnel that need filling. If there's more about digital marketing you don't know than you do know. If you want to generate revenue as a marketer and not just leads. Producing leads your sales team will love to work with. Keys to executing campaigns that will put wins on the board.