Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. A buyer persona is a semi-fictional representation of an ideal customer, based on data and research.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Contently

JULY 7, 2022

Google Keyword Planner. Google Keyword Planner is another must-have SEO tool, and it’s also free. It enables you to research and discover relevant keywords, get search volume and forecast data, and determine keyword cost. Moving away from Google, we come to AnswerThePublic (ATP), a keyword discovery tool.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

Convince & Convert

NOVEMBER 30, 2023

Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest.

Social Media 107

Social Media Advertisements Advertising Tools 107

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. The software can also clue you into what competitor content is performing well so you can get in on the action and get ahead of your rivals.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. competitor websites, target keywords, review sites).

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. Let’s dive into some more key benefits.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. This list should also include industry-specific keywords. Monitor competitor activity. ” 6.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. A person who looks it up is in the market to spend money. Get more leads.

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Navigate the Channel

DECEMBER 20, 2023

From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. Optimizing Keyword Selection In the world of paid search advertising, the importance of keyword selection cannot be overstated. RELATED: Do Keywords Still Matter?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Oktopost

APRIL 26, 2024

Research shows that 81% of lawyers are already leveraging social media to set themselves apart professionally and 71% of them are acquiring clients through their social media marketing efforts. Failing to enhance your firm’s visibility on social media could result in losing ground to competitors.

Social Media 62

Social Media Work Management Marketing Management Media 62

Martech

NOVEMBER 10, 2022

In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources. From doing research to creating content and optimizing it, content automation tools can improve your productivity across the entire content life cycle. Highlight SERP features for every keyword.

Marketing Automation Services 97

Marketing Automation Services Automation Top of Funnel Work Management 97

Convert

JANUARY 17, 2024

How to get found by generative AI platforms Become an entity The fundamental step to generative AI findability is no different from traditional search visibility: They need to know about you. listing your competitors or their products) Invest in high-quality PR. Who are NAME’s competitors? We will have time to adapt.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Doing so will completely change your approach to how you market products and services across the digital ecosystem, leaving competitors who are not up to speed in the dust. It should never be skipped or overlooked.

Marketing AI 131

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 131

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. Or there might be a new viral trend your competitors are all hopping on.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Go Beyond SEO

FEBRUARY 22, 2024

PPC for accountants is a targeted advertising method that allows you to display your ads on search engines and social media platforms. Thorough keyword research and compelling ad copy are essential elements for successful PPC campaigns. Highlight the benefits, services, or promotions that set you apart from your competitors.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

Convince & Convert

MARCH 5, 2024

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube.

Research 145

Research Loyalty Case Studies Communities 145

Go Beyond SEO

APRIL 25, 2024

By optimizing your online presence for specific local keywords, you can increase your chances of appearing in front of potential customers who are actively looking for pest control services in your vicinity. By targeting specific local keywords, you can attract customers who are actively looking for pest control services in your area.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Spiralytics

FEBRUARY 7, 2024

Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. Dig into original research and analytics to find out key characteristics of your potential customers. Analyze your competitors Keeping an eye on your competitors’ content can give you ideas for hashtags you can use in your own Reels.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content will be passed over if it isn’t useful or trusted.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Are they showing us our “must-have” features? Click here to download!

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

Tiecas

APRIL 14, 2024

GenAI can drastically accelerate your industrial content creation processes, from sparking new ideas to streamlining research and supplementing limited in-house bandwidth. Streamlining Research for B2B Industrial Marketing With GenAI GenAI can quickly gather and process large datasets related to keywords and competitors.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

seo.co

NOVEMBER 10, 2022

It can be used for keyword research , competitor analysis, and backlink monitoring. Ahrefs is probably the best SEO tool that allows you to monitor keywords, link opportunities, and competitors. Ahrefs is a great tool for SEO professionals. What is Ahrefs?

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

ClearVoice

APRIL 13, 2024

Consider your current assets, your method of engaging with your audience, and the platform your customers frequent, among other things. Use keyword research tools to get more insights In step 2, where you analyze the results of your data collection initiatives, there’s a good chance you’ll uncover several phrases or topics.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Consider your current assets, your method of engaging with your audience, and the platform your customers frequent, among other things. Use keyword research tools to get more insights In step 2, where you analyze the results of your data collection initiatives, there’s a good chance you’ll uncover several phrases or topics.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Contently

OCTOBER 6, 2021

When I started digging deeper through interviews with the content marketing teams that use our platform, I came to a surprising realization. The SEO team would come in at the end, cram in keywords, and make the writing worse. The story wouldn’t rank for the keywords that got crammed in anyway. They were not.

SEO 160

SEO Tools Marketing & Strategy Lead Ranking 160

Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. The following section discusses some of these capabilities and the key considerations involved in choosing an enterprise SEO platform.

Enterprise Management 139

Enterprise Management Marketing Management Search Marketing Lead Ranking 139

Koroberi

APRIL 9, 2024

In fact, B2B buyers spend the highest percentage of their buying journey (27%) researching online independently ( Gartner, 2019 ), making search engine optimization (SEO) vital for driving awareness, interest and consideration of your business among prospects. So we focused our efforts on strategic keyword optimization.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. When you know what your competitors are doing well at and what opportunities they’re missing out on, you can use their insights to increase your own rankings.

Analysis 119

Analysis SEO SERP Domain 119

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Social media monitoring involves much more than just direct mentions and branded keywords , too. For example, a competitor call-out presents an opportunity for your brand to intervene. The problem?

Social Media 125

Social Media Tools Campaigns Media 125

SocialPilot

MARCH 8, 2024

It’s not a straight-up dull service pitch but a well-crafted document that comes into existence after consultation with prospects and thorough research on their needs. This information will help you propose the right goals and social media marketing platform to your potential client in the social media proposal. When we say S.M.A.R.T

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. Klue also specializes in giving clients insight into where their competitors are ranking in these channels. But its application can truly help content marketers in a variety of areas.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

seo.co

SEPTEMBER 29, 2022

Research tells that 70% of marketers consider basic SEO to be more effective and successful than paid campaign s, yet 59% of SMBs declare to be struggling with the latest tech and strategies. Allow you to rebrand the platform entirely with a logo and custom name. White Label SEO Platforms. How Does White Label SEO Help?

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Scoop.it

SEPTEMBER 30, 2022

Google Trends is an excellent tool for viewing search interest for keywords and topics over time. You can view this data by keyword, location, topic, and country. In addition, it allows you to filter data by keyword, location, topic, and country. Competitive research is vital for any business or creative venture.

Tips 84

Tips CMS Development Blogger AIO 84

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.” for trending keywords in search.

Marketing AI 110

Marketing AI Content Marketing Enterprise Management Planning 110