7 Tips for Strategic B2B Marketing Planning

Marketing Insider Group

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. The post 7 Tips for Strategic B2B Marketing Planning appeared first on Marketing Insider Group. Marketing Strategy Allocadia B2B Marketing Marketing Performance Management Marketing Plans Marketing Research ROI Strategic Planning Strategy

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The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

However, producing more content is only productive when you have a solid plan in place. A solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success.

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Trending Sources

B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

If you want your marketing to work, you have to first plan it, and then you have to execute the plan. You’d be surprised how many businesses fail to write a marketing plan. Now marketing plans are even more important, because there are more moving parts.

Plan 101

6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

While the holidays are are in full swing, it’s time to start making some concrete plans for your 2017 marketing team. It may seem late in the game, but it’s definitely not too late to create a solid marketing plan for the new year. Here are some guidelines to help you check all the boxes on your marketing plan and knock 2017 out of the park. The best place to start planning for the future is to look at the past. Planning for 2017 requires a top-down approach.

Plan 93

How to Plan Your Content Marketing Calendar

Marketing Insider Group

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. The post How to Plan Your Content Marketing Calendar appeared first on Marketing Insider Group.

Plan 93

Marketing Planning with Financial System Integration

Hive9

Marketing Planning Hive9 financial integrationThe relationship between marketing and finance is a complicated one. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization.

Plan 57

4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

Imagine a scenario where marketers could maximize the ROI of every dollar spent — where planning cycles were accelerated and time to marketing pipeline was weeks, not quarters long. However, amidst these developments, one critical practice remains in the proverbial stoneage: planning.

Plan 100

Six Key Components of a High Performance Marketing Plan

Act-On

Plan to keep customers front and center. The first step to creating a high performance marketing plan is to commit to using five distinct objectives to orient your marketing plan throughout the buyer’s journey. It keeps your customers at the center of your planning.

Plan 72

Introducing the Guide To Annual Planning For B2B Marketers

bizible

Every year marketers go through the ritual of annual planning. Annual planning also involves working across departments to understand what marketing needs to do in order to contribute to the closing deals, generation of pipeline and the improvement in brand awareness.

Plan 50

Agility in Marketing Planning

Hive9

Think back on particular plans you’ve made in your life – both in business and in your personal life. Marketing Planning Hive9 B2BHow often do they play out exactly as you intended?

Plan 22

Five Ways to Keep Your Marketing Plan on Track

Webbiquity

I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines. Once we agree on a general direction for a marketing plan, make sure to understand the ultimate objectives and set targets accordingly.

Plan 44

Infographic: An ABM Planning Checklist

The Point

Planning for a successful Account-Based Marketing (ABM) initiative requires much more than simply investing in new software and asking the sales team for a list of top target accounts. The post Infographic: An ABM Planning Checklist appeared first on The Point.

Plan 15

7 Steps to Stress Free 2016 Planning

Salesfusion

Budget and planning season is upon us. With executives and finance scrutinizing every penny, you know that you need to be ready to defend your plan. Don’t shudder this year when it comes to planning and budgeting for next year. Best practices for planning and budgeting.

Plan 75

5 Reasons to Create an Integrated Marketing Plan

Hive9

But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need. Marketing Planning Hive9 Integrated MarketingEnterprise marketing organizations employ a lot of people for different types of work.

Plan 48

3 Ways Marketing Ops Can Improve Your Planning Process

Modern Marketing

“I can’t wait for planning season to start!” Let’s be real, for marketers, planning season can be a grind. It often involves long meetings, bloated documents, and endless debates to (try and) scramble together a plan for the year.

5 Tips for Building a High-Performance Marketing Plan

Act-On

In this episode of the Rethink Podcast, we interview Linda, our senior director of marketing services and operations, as she shares her tips for building a high-performance marketing plan. Listen to Linda’s webinar on How to Create the Ultimate Marketing Plan.

Plan 59

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Don’t wait any longer, make Google + a part of your business plans today! Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.

Google 146

How to Validate Your B2B Go-to-Market Plan

Great B2B Marketing

The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing. Marketing Plan Sales Model b2b Go-to-Market Market PlanMy team and I are often asked to comment on – or do a more formal evaluation of – a […].

Why You Need a Living Marketing Plan

Hive9

You worked hard on your marketing plan. But once you left that room, what happened to the plan? Marketing Planning Hive9 B2B marketing strategy

Plan 27

Which of the 4 Types of B2B Marketing Plans Fits You Best?

Marketri

As it turns out, marketing plans aren’t that different than special life occasions. Just as the nuances of a wedding dictate what guests should wear, a company’s goals and circumstances direct what type of marketing plan it needs to grow.

Plan 35

Is Your Marketing Plan the Right One?

Hive9

Planning is the first step toward successful campaigns. Marketing Planning Hive9That’s not the sort of topic marketing professionals debate, rather, it’s the kind of thing we all treat as common knowledge.

Plan 35

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Here are four key things you need to focus on your customers in your marketing plan for next year. What’s in your marketing plan for next year? How much of your plan focuses on engaging with and adding value for prospects and customers?

Plan 68

Jumpstart your 2017 Marketing Plan with these 10 Tips

Marketing Insider Group

In January, many businesses sit down to review and renew their marketing plan. It takes time to build a good plan, so instead of waiting […]. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group.

Plan 99

Content Marketing Tactical Plan

Modern B2B Marketing

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan.

Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends. Marketing Soapbox marketing results strategic planning Happy New Year!

Plan 75

A Marketing Plan is not Marketing Strategy

TaylorMadeIn KEW

Do we really understand the difference between strategy and plans in B2B? Much to my surprise, strategy and plan are synonyms in the Oxford English Dictionary. We create our marketing plans and call them strategy. 6 questions that separate strategy and plans.

Plan 31

Planning Templates for Everyone! Plan Your 2016 Marketing Programs Now

Modern B2B Marketing

So this could all only mean one thing…it’s time to start planning your 2016 marketing programs! If you aren’t on the 2016 program planning bandwagon yet, you could be late to the game! This is also where you can start planning out your budget. Planning Templates for Everyone!

Why Many a B2B Marketing Plan Goes to Waste

Marketri

If your company has invested in a good strategic marketing plan , it’s safe to assume that the plan will be enacted. Strategic Marketing Plans B2B Marketing Strategies B2B Strategy B2B Marketing Planning

Plan 23

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

The solution is a written web site project plan. By writing a plan, marketing has a document that the user community has to approve and sign off on before any programming starts. The written web plan is an iterative process. What are the elements of a good web site project plan?

Sites 48

Be Prepared! 8 Tips for Planning a Successful Webinar

Act-On

Planning is a critical first step to any marketing campaign, but it’s especially true when it comes to producing great webinars. In order to succeed, you need to create a plan and make sure everyone on your team is on board. What does it take to create a strong webinar plan?

Plan 69

How to Run Marketing Better with Effective Budgeting and Planning

Modern Marketing

It’s business planning season and we all know what that means — you’re in the trenches hustling to produce innovative, targeted, and dare I say it ‘proven’ business plans for how you are going to achieve corporate objectives and exceed revenue targets.

How to Plan & Execute Effective 'Welcome' Emails

Hubspot

How to Plan & Execute Effective 'Welcome' Emails. We'll dive into some more specific email inspiration in the section below, however, when it comes to planning the content for your emails, you'll want to keep these two things in mind: Personalization.

Plan 51

Making SEO a Priority During Website Launch Planning

Act-On

This involves extensive planning, research, and monitoring, and you’re still bound to have some ‘gotchas’ along the way. Project Planning. Launching a new website is a large undertaking and an extremely huge challenge.

Aligning To Revenue: A Complete Marketing Planning Process

bizible

They execute and optimize on an island, disconnected from revenue performance measurement and corporate planning. Clearly, marketing execution, measurement and planning need to be connected. Every Marketing Planning Process Depends On Accurate Measurement. marketing planning

Plan 41

Why Annual Planning In B2B Marketing Is Seriously Flawed, And How To Fix It

bizible

A revenue plan is a set of revenue targets with an accompanying plan to reach them. High quality data, forecasting techniques, and large Excel spreadsheets are the typical tools marketing leaders use to build a revenue plan. marketing performance management revenue planning

What Does a Content Marketing Plan Look Like?

Type A Communications

September 22, 2015 by Michael Brenner Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you. read more. Content Marketing Content Strategy Marketing content marketing content strategy

Plan 91

Plan to Have a Few Failures

ANNUITAS

We learn as we go and marketers today need to be agile, to try new things, plan to take chances to see what works…knowing not everything will be a success.

Plan 60

The One Day Business Plan Worksheet

Puzzle Marketer

This site offers documents both free and through their monthly payment plan. The document is called The One Day Business Plan Worksheet. 2) The One Day Business Plan Worksheet is a great document. THE One Day Business Plan™ can be used to summarize your business proposition when time is of essence. It also provides an excellent first step to getting your thoughts organized — a suitable road map for a more comprehensive plan.

Plan 59

4 Ways to Make Your Strategic Marketing Plan Better

Marketri

B2B Marketing Plans B2B Marketing Strategies Strategic Marketing ConsultingWe’ve all hit those problems. The stifling sort, that puzzle and stump, that confound and frustrate. But we’ve also experienced moments of solution.

Plan 31