The One-Person Marketing Plan for Startups

Marketing Insider Group

We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. The post The One-Person Marketing Plan for Startups appeared first on Marketing Insider Group.

7 Tips for Strategic B2B Marketing Planning

Marketing Insider Group

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. The post 7 Tips for Strategic B2B Marketing Planning appeared first on Marketing Insider Group. Marketing Strategy Allocadia B2B Marketing Marketing Performance Management Marketing Plans Marketing Research ROI Strategic Planning Strategy

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How to Plan Your Content Marketing Calendar

Marketing Insider Group

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. The post How to Plan Your Content Marketing Calendar appeared first on Marketing Insider Group.

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Agility in Marketing Planning

Hive9

Think back on particular plans you’ve made in your life – both in business and in your personal life. Marketing Planning Hive9 B2BHow often do they play out exactly as you intended?

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Deploying Dynamic Marketing Planning

Hive9

At Hive9, we believe planning to be the cornerstone of a data-driven marketing approach. Unfortunately, planning is a term that’s often used and seldom explained. Marketing Planning Hive9

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Five Ways to Keep Your Marketing Plan on Track

Webbiquity

I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines. Once we agree on a general direction for a marketing plan, make sure to understand the ultimate objectives and set targets accordingly.

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Here's a Game to Illustrate Strategic Planning

Customer Experience Matrix

in education and recently took a course on strategic planning for academic institutions. What she came up with struck me as applicable to planning in all industries, so I thought I’d share it here. business strategy management strategic planningMy wife is working on a Ph.D.

Plan 141

How to Create a Killer Marketing Plan and Spare Yourself a Scare

Act-On

Creating a marketing plan doesn’t have to be scary. Learn the basic and not-so-basic elements to include in a successful plan. B2B Marketing Email Marketing Marketing Strategy B2B marketing marketing automation marketing plan

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Build a Foundation of Planning

Hive9

Marketing Planning Hive9As marketers, a big part of the job is “doing” – e.g. coming up with creative ideas, creating content, and developing marketing campaigns. When you spend your days doing, you feel productive. You feel like you’re accomplishing something.

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The Building Blocks for a Killer Marketing Plan in 2018

Navigate the Channel

2018 is here and your competition is gearing up for a new generation of business. You may not know how to direct your efforts, but there are some proven performance improvements that you can take to make a real difference.

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Five Ways to Keep Your Marketing Plan on Track

Type A Communications

I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines. Corporate Communications Internal Communications Marketing Dean Kaplan marketing plan s project management The Kaplan Group Webbiquity

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Reinvent your marketing plan assignment in 10 easy steps

Biznology

There are two aspects of a marketing plan assignment: marketing strategy and marketing plan. Marketing strategy has to be updated and changes should be made accordingly to reinvent the marketing plan assignment as a whole.

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Six Key Components of a High Performance Marketing Plan

Act-On

Plan to keep customers front and center. The first step to creating a high performance marketing plan is to commit to using five distinct objectives to orient your marketing plan throughout the buyer’s journey. It keeps your customers at the center of your planning.

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Benefits of Marketing Planning Across the Organization

Hive9

Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten.

5 Tips for Building a High-Performance Marketing Plan

Act-On

In this episode of the Rethink Podcast, we interview Linda, our senior director of marketing services and operations, as she shares her tips for building a high-performance marketing plan. Listen to Linda’s webinar on How to Create the Ultimate Marketing Plan.

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Why You Need a Living Marketing Plan

Hive9

You worked hard on your marketing plan. But once you left that room, what happened to the plan? Marketing Planning Hive9 B2B marketing strategy

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How to Develop a Content Marketing Strategy, Not a Plan

Marketing Insider Group

Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. The post How to Develop a Content Marketing Strategy, Not a Plan appeared first on Marketing Insider Group. That all-important unifying force that should be both driving and pulling together every element of your content, from the design of your landing pages to the experience customers have […].

Menu-Planning Your Marketing Mix

Act-On

Any host, and most guests, will know that a big part of Thanksgiving planning is creating the menu of what will be served at each stage – from savory appetizers to sweet endings. Planning a meal menu is a whole lot like planning a marketing mix. Now let’s roll up our sleeves and start planning. If you’re a caterer (or have been on the customer end of party-planning), you’ll be familiar with the concept of “cost per guest.”

B2B Marketing Plan: Steps to Implementing a Program That Drives New Business

Sales Lead Insights

B2B marketing marketing planFollow these steps to tune up your B2B marketing program and drive new business.

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The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

However, producing more content is only productive when you have a solid plan in place. A solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success.

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Effective ABM Needs Effective Planning

Marketing Insider Group

The post Effective ABM Needs Effective Planning appeared first on Marketing Insider Group. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. Based on a survey by Zoominfo, ABM is very […].

Marketing Planning with Financial System Integration

Hive9

Marketing Planning Hive9 financial integrationThe relationship between marketing and finance is a complicated one. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization.

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Content Planning: Lessons From B2B Marketing Leaders

Marketing Insider Group

What do the leading content marketing experts in financial, professional services and technology firms do differently when it comes to content planning? The post Content Planning: Lessons From B2B Marketing Leaders appeared first on Marketing Insider Group. Last year we published the Value of B2B Thought Leadership Survey, which unearthed some real surprises in how C-suite executives view and use thought leadership content.

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5 Reasons to Create an Integrated Marketing Plan

Hive9

But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need. Marketing Planning Hive9 Integrated MarketingEnterprise marketing organizations employ a lot of people for different types of work.

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Plan Before You Execute

Televerde

Plan to get ahead as a modern marketer. The post Plan Before You Execute appeared first on Televerde. Best Practices Blog Buyer Journey Buying Cycle Personas Planning SLA Strategy

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Plan Before You Execute

Televerde

Plan to get ahead as a modern marketer. The post Plan Before You Execute appeared first on Televerde. Best Practices Blog Buyer Journey Buying Cycle Personas Planning SLA Strategy

Plan 64

Is Your Marketing Plan the Right One?

Hive9

Planning is the first step toward successful campaigns. Marketing Planning Hive9That’s not the sort of topic marketing professionals debate, rather, it’s the kind of thing we all treat as common knowledge.

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Jumpstart your 2017 Marketing Plan with these 10 Tips

Marketing Insider Group

In January, many businesses sit down to review and renew their marketing plan. It takes time to build a good plan, so instead of waiting […]. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group.

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Introducing the Guide To Annual Planning For B2B Marketers

bizible

Every year marketers go through the ritual of annual planning. Annual planning also involves working across departments to understand what marketing needs to do in order to contribute to the closing deals, generation of pipeline and the improvement in brand awareness.

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Succession Planning By Flipping Leadership on its Head

Act-On

In this Rethink Podcast interview, David Marquet explains the concepts behind his intent-based leadership methodology and how it can help your succession planning.

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In small business, never lose sight of Plans B while chasing down Plan A

Biznology

In your business, how risky is your Plan A? The post In small business, never lose sight of Plans B while chasing down Plan A appeared first on Biznology. Antilocapra americana. Are you only chasing the big wins?

Planning To Launch A New Website? Here is Your 6 Step Pre-launch SEO Plan

Marketing Insider Group

When planning to start a business online, there’s a lot to think about. The post Planning To Launch A New Website? Here is Your 6 Step Pre-launch SEO Plan appeared first on Marketing Insider Group.

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The Planning Disconnect: Building an Integrated Marketing Strategy

Hive9

Marketing Planning Hive9 B2B marketing strategyIn theory, a marketing department is one entity, with each part working for the good of the whole.

Plan 141

B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

If you want your marketing to work, you have to first plan it, and then you have to execute the plan. You’d be surprised how many businesses fail to write a marketing plan. Now marketing plans are even more important, because there are more moving parts.

Plan 139

The Guide to a Successful Employee Advocacy Plan

Act-On

It’s all well and good that employees are active on social media and sharing information about their company online, but developing a sustainable advocacy program takes a lot of planning and follow-up.

Plan 270

Webinar Recap: Planning & Performance in an ABM World

Hive9

Our recent webinar on Marketing Planning and Performance in an ABM World covered a lot of territory. Marketing Planning Webinars Hive9 ABM B2B Marketing Performance

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients.

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4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

Imagine a scenario where marketers could maximize the ROI of every dollar spent — where planning cycles were accelerated and time to marketing pipeline was weeks, not quarters long. However, amidst these developments, one critical practice remains in the proverbial stoneage: planning.

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Aligning To Revenue: A Complete Marketing Planning Process

bizible

They execute and optimize on an island, disconnected from revenue performance measurement and corporate planning. Clearly, marketing execution, measurement and planning need to be connected. Every Marketing Planning Process Depends On Accurate Measurement. marketing planning

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