What Are You Forgetting in Your Marketing Plans?

Hive9

If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Marketing Planning Effective Planning Integrated Marketing Marketing Personalization marketing strategy

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How Can You Plan for 2021 (When 2020 Isn’t Really a Blueprint You Can Follow)?

Hive9

Unfortunately, although marketing leaders’ ability to successfully pivot their plans has been especially crucial during the past nine months, not much is expected to be different going forward. Marketing Planning Financial Planning Budgeting Marketing Budgeting Effective Planning

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Industrial Marketing Budgeting and Planning

Industrial Marketing Today

Industrial marketing budgeting and planning activities pick up at this time of the year. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. Industrial Marketing Budgets and PlanningAs they say, “?Tis Tis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes harder to get people together as they start to take time off for the Holidays. Are you in the midst.

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The Essential Business Survival Guide

Vision6

We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

How to Create a COVID-era Event Marketing Plan

Webbiquity

As event professionals know, even the best-planned gathering can fall flat without the right marketing. Here’s an effective eight-step approach to creating a marketing plan for your event. Plan for a Strong Web Presence. Plan for Last-Minute Promotion.

Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Whether virtual or in-person, event planning is a painstaking process. Every aspect of event planning can be supported with appropriate technologies that will make planning your event not only easier but also more organized and precise.

Tracking the Impact of Your COVID-19 Plans

Hive9

Marketing Planning Marketing Budgeting Marketing performance management Marketing Performance marketingFiguring out your optimal marketing strategy during a global pandemic is unprecedented. There’s a lot of helpful advice out there, but because we’ve simply never experienced a crisis like this in the age of digital marketing, it’s safe to say nobody knows exactly what the secret recipe is for marketing your brand, reallocating your spend and, in the end, maintaining strong ROI.

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Successful Marketing Plans Depend on Visibility

Hive9

A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth. And while this might sound fairly obvious, a lot of companies aren’t hitting the mark when it comes to visibility in their marketing plans. Marketing Planning visibility reverse waterfall

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7 Tips for Strategic B2B Marketing Planning

Marketing Insider Group

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. The post 7 Tips for Strategic B2B Marketing Planning appeared first on Marketing Insider Group. Marketing Strategy Allocadia B2B Marketing Marketing Performance Management Marketing Plans Marketing Research ROI Strategic Planning Strategy

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How to Plan a Video Marketing Campaign

DivvyHQ

Planning, producing and promoting video content is often more challenging than other content formats for a variety of reasons. Here's a quick guide on how to plan a video marketing campaign from guest contributor Cristian Stanciu of Veedyou Media.

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6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

While the holidays are are in full swing, it’s time to start making some concrete plans for your 2017 marketing team. It may seem late in the game, but it’s definitely not too late to create a solid marketing plan for the new year. Here are some guidelines to help you check all the boxes on your marketing plan and knock 2017 out of the park. The best place to start planning for the future is to look at the past. Planning for 2017 requires a top-down approach.

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The Power of “What If?” in Strategy Planning

Measure Up Marketing

Organizations invest in strategic planning initiatives as a way to peer into and be prepared for the future – to decide on an outcome or set of outcomes to pursue and the corresponding course(s) of action. While we encourage solid strategic planning work, not every company will make the time or invest in the process. Determine what it will take to execute the strategy and develop a plan. A strategy without a plan of action is inherently incomplete.

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How to Plan Your Content Marketing Calendar

Marketing Insider Group

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. The post How to Plan Your Content Marketing Calendar appeared first on Marketing Insider Group. Content Marketing content marketing strategy marketing planRunning a small or medium sized enterprise can be a really tough affair. Your marketing needs are as real and urgent as those of any multinational, […].

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

4 Dimensions of Effective B2B Marketing Plans

Oracle

Imagine a scenario where marketers could maximize the ROI of every dollar spent — where planning cycles were accelerated and time to marketing pipeline was weeks, not quarters long. Image a planning process so streamlined marketers could model and predict their impact on revenue before they spent a dime. However, amidst these developments, one critical practice remains in the proverbial stoneage: planning. Another roadblock is lack of visibility into marketing plans.

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The Budgeting and Planning Maturity Model For B2B Marketers Explained

bizible

This is especially true when it comes to marketing planning and budgeting processes. In this blog post we review a SiriusDecisions maturity model for planning and budgeting. Senior marketing leaders plan and budget year around, they are always in some stage of planning or budgeting. This maturity model helps leaders prioritize improvements around planning and budgeting. Overview of Budget and Planning Maturity Model. Technology For Planning and Budgeting.

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Why Industrial Marketing Plans and Strategy Must Go Together

Industrial Marketing Today

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Read more The post, %Why Industrial Marketing Plans and Strategy Must Go Together% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. My answer: “Of course I can.” However, I find there is a disconnect in many of these conversations with manufacturers and engineering companies.

Content Predictions and Plans for 2021

Content Science Review

Get insights from content thought leaders about their content predictions and plans for 2021. Article

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Agility in Marketing Planning

Hive9

Think back on particular plans you’ve made in your life – both in business and in your personal life. Marketing Planning Hive9 B2BHow often do they play out exactly as you intended?

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How to Create a Marketing Communication Plan that Attracts Clients

Webbiquity

A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team. And what are the best practices for developing a plan that accurately conveys your goals to prospects? Identify your plan objectives.

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A Step-By-Step on How To Plan an Event

RockContent

Plan an event is a challenging task and requires weeks or months of preparation. In this post, we will show, step by step, how to plan an event, going through the main stages. Setting financial limitations is one of the most important steps to plan an event.

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B2B Reads: Gen Z, Direct Mail, and Action Plans

Heinz Marketing

Action Plans, The Well Structured “To-Do”. Our action plans could use some work if we want them to actually be effective. The post B2B Reads: Gen Z, Direct Mail, and Action Plans appeared first on Heinz Marketing.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Wait a second - that wasn't part of the plan. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.

How AI is simplifying the complexities of media planning

ClickZ

AI is helping media planners to solve the complexities of media plan optimization in this fragmented world. To help solve the complexity of media plan optimization in this fragmented world, we’re turning to AI. They could calculate the effects of a plan for one main audience (e.g.

Top 6 Mistakes in Web Design Planning

SmartBug Media

If you want to design a great website that’s successful and is a key asset to your sales and marketing teams, you need to have a solid plan in place. When it comes to planning a new web design, these are the top six mistakes you should avoid.

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Deploying Dynamic Marketing Planning

Hive9

At Hive9, we believe planning to be the cornerstone of a data-driven marketing approach. Unfortunately, planning is a term that’s often used and seldom explained. It’s entirely possible to hear the term “marketing planning” and conflate it with simply having a budget or a general penned strategy, but the two aren’t the same thing. Marketing Planning Hive9

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Crisis Management Planning

Nuvi

Fail to plan, plan to fail. “We’ve Many midsize and large companies do not have a detailed crisis management plan in place. The importance of having a crisis response plan in place can not be overstated. We’ve all seen large corporations, politicians, and celebrities experience PR nightmares because they lack a crisis response plan. In the heat of the moment, during an actual crisis event, you must have a clear plan of action.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Simple Steps to a B2B Marketing Plan

Sales Lead Insights

Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Modify your marketing plan based on results) So why […]. The post Simple Steps to a B2B Marketing Plan appeared first on Sales Lead Insights. B2B marketing B2B marketing planYour company’s sales revenue goal) Determine how best to get there. Your marketing strategy) Get started. Your marketing tactics) Measure your progress.

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How to Create a Strategic Plan for Your Small Business: Easy 4-Step Process

Biznology

Using the 4 Steps of a SWOT Analysis makes strategic planning easy, even if you’ve never done it before. The post How to Create a Strategic Plan for Your Small Business: Easy 4-Step Process appeared first on Biznology.

Editorial Planning Tips for 2020

DivvyHQ

How’s your editorial planning for next year going? We’ve compiled some editorial planning tips for content marketers to get you prepped and ready for 2020. Content Analytics Content Planning Content Strategy Tips & How-Tos buyer personas calendar collaboration content creation editorial ideation inspiration marketing planning production strategy tipsIt’s probably underlined on your to-do list, but maybe you’re a little behind. Take a deep breath. This will help.

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What to look for in your marketing planning solution.

Hive9

One of the best quotes about planning ahead comes from that iconic Founding Father, Benjamin Franklin: “By failing to prepare, you are preparing to fail.” For that reason, we’ve listed five features every marketer needs to look for when selecting an effective marketing-planning software solution. Marketing Planning Marketing Analytics Financial Planning Revenue Attribution Marketing Budgeting Marketing Insights marketing measurement alignment

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Announcing Virtual Event Planning 101

SendGrid

Knowing how to plan effective virtual events is now a vital skill. Our new guide, Virtual Event Planning 101, outlines everything you need to know. The post Announcing Virtual Event Planning 101 appeared first on SendGrid.

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