Achieve More Satisfaction from Your Strategic Planning Process

Laura Patterson

Does your strategic planning efforts seem more like an exercise? Use these 7 steps to improve your strategic plan and its process

Industrial Marketing Budgeting and Planning

Industrial Marketing Today

Industrial marketing budgeting and planning activities pick up at this time of the year. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. Industrial Marketing Budgets and PlanningAs they say, “?Tis Tis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes harder to get people together as they start to take time off for the Holidays. Are you in the midst.

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Does Your Plan Enable You to Seize Growth Opportunities?

Vision Edge Marketing

The three criteria to evaluate when doing your Marketing plan self-assessment below. The growth strategy you choose significantly influences your organizational plan, and especially your Marketing plan. Make Sure Your Plan Passes These Three Self-Assessment Criteria.

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How to Create an Effective Sales Plan: Components and Tips

Webbiquity

A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Sales plans vary in form depending on the number of sales objections, budget, deadlines, and the number of resources needed. Contents: Why should I use a sales plan?

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6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

How Can You Plan for 2021 (When 2020 Isn’t Really a Blueprint You Can Follow)?

Hive9

Unfortunately, although marketing leaders’ ability to successfully pivot their plans has been especially crucial during the past nine months, not much is expected to be different going forward. Marketing Planning Financial Planning Budgeting Marketing Budgeting Effective Planning

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What Are You Forgetting in Your Marketing Plans?

Hive9

If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Marketing Planning Effective Planning Integrated Marketing Marketing Personalization marketing strategy

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Is Marketing Strategy Different from a Marketing Plan?

DivvyHQ

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

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Faster Media Planning with Intelligent Caching

Bionic

Your media planning experience just got a lot faster. Bionic Media Planning Tool. The Bionic media planning interface is our crown jewel. The first version of Bionic introduced the media planning interface almost 10 years ago. 16 API Calls to Render a Media Plan.

The Power of “What If?” in Strategy Planning

Vision Edge Marketing

Organizations invest in strategic planning initiatives as a way to peer into and be prepared for the future – to decide on an outcome or set of outcomes to pursue and the corresponding course(s) of action. Determine what it will take to execute the strategy and develop a plan.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.

Why Industrial Marketing Plans and Strategy Must Go Together

Industrial Marketing Today

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?”

Faster Media Plan Placements and Media Plan Downloads

Bionic

Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports. Faster Media Planning. Last month, we gave you Faster Media Planning with Intelligent Caching.

The Power Page Plan

MarketMuse

High-authority pages are a great starting point for creating a content plan that's guaranteed to succeed. Content Inventory

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8 Templates to Help You Plan Content in 2022

DivvyHQ

When you think of content planning templates, you likely think about spreadsheets for editorial calendars. Instead, we're providing a variety of templates to help you ideate and plan content that is aligned with your strategy, and create content efficiently in many different formats.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Wait a second - that wasn't part of the plan. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.

Tracking the Impact of Your COVID-19 Plans

Hive9

Marketing Planning Marketing Budgeting Marketing performance management Marketing Performance marketingFiguring out your optimal marketing strategy during a global pandemic is unprecedented.

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Marketing Performance Woes? You Might Just Have a Planning Problem

Hive9

Marketing Planning Hive9 Marketing Insights Campaigns Marketing performance management marketing strategy

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Audience Planning and Development

V12 Data

In this evolution from a media planning state to audience planning, brands need something that’s scalable. The post Audience Planning and Development first appeared on V12. Blog Apple Privacy and Digital Marketing Audience Planning and Development

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How 4.6 Million B2B Downloads Can Inform Your Content Planning

DivvyHQ

But you may not have the benefit of a large amount of content consumption data to guide and inform your content strategy and planning. Data is the backbone of everything we do as content marketers.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Facing a Content Plan FAIL? What to Do When Content Plans Go Awry

DivvyHQ

The best-laid content plan so often goes awry. Content Analytics Content Planning Tips & How-Tos analytics audience communication content content planning conversions engagement fail failure pivot plan quality self-promotion traffic

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4 key characteristics of an effective go-to-market plan

Tomorrow People

I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. What are the characteristics of an effective go-to-market (GTM) plan?

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How to Plan Your Marketing Budget for 2021

RockContent

The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually.

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Why You Need a Content Marketing Plan [+ Free Templates]

Litmus

In other words, having a thorough plan of action helps you work smarter (and not harder). Together with our good friends at HubSpot , we’ve teamed up to bring you a guide that will serve asa blueprint for creating an entire content marketing plan that focuses on your desired results.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Planning Assumptions for Marketing and Sales in 2020

InsightSquared

There is no foretelling what will be the next big thing in 2020, but sales and marketing leaders can better prepare their teams for changes by turning their planning sessions from a rigid, statistical exercise to a dynamic practice by incorporating these assumptions into their 2020 planning.

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How to Create a Marketing Plan

Sharpspring

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. And this will become your capital-letter Marketing Plan! It’s always better to plan first, take action second!

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How to Create a Marketing Plan for Your Small Business

Marketing Insider Group

If you think your small business doesn’t need a marketing plan, think again. A marketing plan for small business owners and teams keeps your strategy on track and focused on the right goals. Despite this, only 50% of small businesses have an actual marketing plan.

The Essential Business Survival Guide

Vision6

We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

Utilizing Intent Data to Get Everyone a Seat at the Planning Table

Speaker: James Gilbert, Head of Marketing at CRMNEXT

Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.

Is Campaign Planning the New Demand Center?

BrandMaker Blog

He has a unique background that spans across strategic planning and processes to insights and technology. PlanningHow many marketers do you know with an accounting degree? Probably fewer than you can count on one hand, if you’ve counted any at all.

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Email Marketing Planning: Strategies to Make it Easy

SendX

So you want to try out email marketing

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Why and How Content Planning Differs from Content Strategy

DivvyHQ

Understanding the distinction between content planning and content strategy is step one. Content Planning Content Strategy content marketing planning strategy

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7 Tips for Strategic B2B Marketing Planning

Marketing Insider Group

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. The post 7 Tips for Strategic B2B Marketing Planning appeared first on Marketing Insider Group. Marketing Strategy Allocadia B2B Marketing Marketing Performance Management Marketing Plans Marketing Research ROI Strategic Planning Strategy

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

How To Nail Your Content Management and Production Plan

Pam Didner

Many people and departments create content in many different ways, often without a cohesive plan. The post How To Nail Your Content Management and Production Plan appeared first on Pam Didner | B2B Marketing & Sales. Facebook. Twitter. LinkedIn.

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How to Create a COVID-era Event Marketing Plan

Webbiquity

As event professionals know, even the best-planned gathering can fall flat without the right marketing. Here’s an effective eight-step approach to creating a marketing plan for your event. Plan for a Strong Web Presence. Plan for Last-Minute Promotion.

Plan 215

Successful Marketing Plans Depend on Visibility

Hive9

A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth. And while this might sound fairly obvious, a lot of companies aren’t hitting the mark when it comes to visibility in their marketing plans. Marketing Planning visibility reverse waterfall

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ActiveCampaign Pricing - Know their Pricing Plans, Discounts, and Refund Policy [2020]

SendX

If you haven’t heard it yet, let me tell you that there are 450+ email marketing software in the world. Some are free and do the same work my pigeon can do. Some are so expensive that the bills can look like your phone number. Here's a bit more on how email marketing pricing is done. Stay hopeful.

From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames, Harness data from all channels to make decisions in real time, Prove ROI to the broader business. Download the eBook today!