7 Tips for Strategic B2B Marketing Planning

Marketing Insider Group

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. The post 7 Tips for Strategic B2B Marketing Planning appeared first on Marketing Insider Group. Marketing Strategy Allocadia B2B Marketing Marketing Performance Management Marketing Plans Marketing Research ROI Strategic Planning Strategy

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6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

While the holidays are are in full swing, it’s time to start making some concrete plans for your 2017 marketing team. It may seem late in the game, but it’s definitely not too late to create a solid marketing plan for the new year. Here are some guidelines to help you check all the boxes on your marketing plan and knock 2017 out of the park. The best place to start planning for the future is to look at the past. Planning for 2017 requires a top-down approach.

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How to Plan Your Video Marketing Strategy

Vidyard

Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company.

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The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

However, producing more content is only productive when you have a solid plan in place. A solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success.

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Six Key Components of a High Performance Marketing Plan

Act-On

Plan to keep customers front and center. The first step to creating a high performance marketing plan is to commit to using five distinct objectives to orient your marketing plan throughout the buyer’s journey. It keeps your customers at the center of your planning.

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The Building Blocks for a Killer Marketing Plan in 2018

Navigate the Channel

2018 is here and your competition is gearing up for a new generation of business. You may not know how to direct your efforts, but there are some proven performance improvements that you can take to make a real difference.

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Deploying Dynamic Marketing Planning

Hive9

At Hive9, we believe planning to be the cornerstone of a data-driven marketing approach. Unfortunately, planning is a term that’s often used and seldom explained. Marketing Planning Hive9

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4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

Imagine a scenario where marketers could maximize the ROI of every dollar spent — where planning cycles were accelerated and time to marketing pipeline was weeks, not quarters long. However, amidst these developments, one critical practice remains in the proverbial stoneage: planning.

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Marketing Planning with Financial System Integration

Hive9

Marketing Planning Hive9 financial integrationThe relationship between marketing and finance is a complicated one. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization.

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5 Tips for Building a High-Performance Marketing Plan

Act-On

In this episode of the Rethink Podcast, we interview Linda, our senior director of marketing services and operations, as she shares her tips for building a high-performance marketing plan. Listen to Linda’s webinar on How to Create the Ultimate Marketing Plan.

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How to Validate Your B2B Go-to-Market Plan

Great B2B Marketing

The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing. Marketing Plan Sales Model b2b Go-to-Market Market PlanMy team and I are often asked to comment on – or do a more formal evaluation of – a […].

Five Ways to Keep Your Marketing Plan on Track

Webbiquity

I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines. Once we agree on a general direction for a marketing plan, make sure to understand the ultimate objectives and set targets accordingly.

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Why You Need a Living Marketing Plan

Hive9

You worked hard on your marketing plan. But once you left that room, what happened to the plan? Marketing Planning Hive9 B2B marketing strategy

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Be Prepared! 8 Tips for Planning a Successful Webinar

Act-On

Planning is a critical first step to any marketing campaign, but it’s especially true when it comes to producing great webinars. In order to succeed, you need to create a plan and make sure everyone on your team is on board. What does it take to create a strong webinar plan?

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Making SEO a Priority During Website Launch Planning

Act-On

This involves extensive planning, research, and monitoring, and you’re still bound to have some ‘gotchas’ along the way. Project Planning. Launching a new website is a large undertaking and an extremely huge challenge.

Agility in Marketing Planning

Hive9

Think back on particular plans you’ve made in your life – both in business and in your personal life. Marketing Planning Hive9 B2BHow often do they play out exactly as you intended?

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Introducing the Guide To Annual Planning For B2B Marketers

bizible

Every year marketers go through the ritual of annual planning. Annual planning also involves working across departments to understand what marketing needs to do in order to contribute to the closing deals, generation of pipeline and the improvement in brand awareness.

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7 Steps to Stress Free 2016 Planning

Salesfusion

Budget and planning season is upon us. With executives and finance scrutinizing every penny, you know that you need to be ready to defend your plan. Don’t shudder this year when it comes to planning and budgeting for next year. Best practices for planning and budgeting.

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Don’t wait any longer, make Google + a part of your business plans today! Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.

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5 Reasons to Create an Integrated Marketing Plan

Hive9

But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need. Marketing Planning Hive9 Integrated MarketingEnterprise marketing organizations employ a lot of people for different types of work.

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3 Ways Marketing Ops Can Improve Your Planning Process

Modern Marketing

“I can’t wait for planning season to start!” Let’s be real, for marketers, planning season can be a grind. It often involves long meetings, bloated documents, and endless debates to (try and) scramble together a plan for the year.

Sales and Marketing Plans Need to be Aligned

Great B2B Marketing

In the best-case scenario, we get to review and provide input for the sales plan. At the least, we want to understand the sales model so that we can formulate a marketing plan of attack that best supports the sales plan. Marketing Plan Sales Model Sales Plan

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Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Here are four key things you need to focus on your customers in your marketing plan for next year. What’s in your marketing plan for next year? How much of your plan focuses on engaging with and adding value for prospects and customers?

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Is Your Marketing Plan the Right One?

Hive9

Planning is the first step toward successful campaigns. Marketing Planning Hive9That’s not the sort of topic marketing professionals debate, rather, it’s the kind of thing we all treat as common knowledge.

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Jumpstart your 2017 Marketing Plan with these 10 Tips

Marketing Insider Group

In January, many businesses sit down to review and renew their marketing plan. It takes time to build a good plan, so instead of waiting […]. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group.

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Content Marketing Tactical Plan

Modern B2B Marketing

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan.

Infographic: An ABM Planning Checklist

The Point

Planning for a successful Account-Based Marketing (ABM) initiative requires much more than simply investing in new software and asking the sales team for a list of top target accounts. The post Infographic: An ABM Planning Checklist appeared first on The Point.

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Which of the 4 Types of B2B Marketing Plans Fits You Best?

Marketri

As it turns out, marketing plans aren’t that different than special life occasions. Just as the nuances of a wedding dictate what guests should wear, a company’s goals and circumstances direct what type of marketing plan it needs to grow.

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Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends. Marketing Soapbox marketing results strategic planning Happy New Year!

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Planning Templates for Everyone! Plan Your 2016 Marketing Programs Now

Modern B2B Marketing

So this could all only mean one thing…it’s time to start planning your 2016 marketing programs! If you aren’t on the 2016 program planning bandwagon yet, you could be late to the game! This is also where you can start planning out your budget. Planning Templates for Everyone!

A Marketing Plan is not Marketing Strategy

TaylorMadeIn KEW

Do we really understand the difference between strategy and plans in B2B? Much to my surprise, strategy and plan are synonyms in the Oxford English Dictionary. We create our marketing plans and call them strategy. 6 questions that separate strategy and plans.

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Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

The solution is a written web site project plan. By writing a plan, marketing has a document that the user community has to approve and sign off on before any programming starts. The written web plan is an iterative process. What are the elements of a good web site project plan?

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The Guide to a Successful Employee Advocacy Plan

Act-On

It’s all well and good that employees are active on social media and sharing information about their company online, but developing a sustainable advocacy program takes a lot of planning and follow-up.

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Why Many a B2B Marketing Plan Goes to Waste

Marketri

If your company has invested in a good strategic marketing plan , it’s safe to assume that the plan will be enacted. Strategic Marketing Plans B2B Marketing Strategies B2B Strategy B2B Marketing Planning

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How to Plan & Execute Effective 'Welcome' Emails

Hubspot

How to Plan & Execute Effective 'Welcome' Emails. We'll dive into some more specific email inspiration in the section below, however, when it comes to planning the content for your emails, you'll want to keep these two things in mind: Personalization.

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How to Run Marketing Better with Effective Budgeting and Planning

Modern Marketing

It’s business planning season and we all know what that means — you’re in the trenches hustling to produce innovative, targeted, and dare I say it ‘proven’ business plans for how you are going to achieve corporate objectives and exceed revenue targets.

What Does a Content Marketing Plan Look Like?

Type A Communications

September 22, 2015 by Michael Brenner Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you. read more. Content Marketing Content Strategy Marketing content marketing content strategy

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The Planning Disconnect: Building an Integrated Marketing Strategy

Hive9

Marketing Planning Hive9 B2B marketing strategyIn theory, a marketing department is one entity, with each part working for the good of the whole.

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