7 Tips for Strategic B2B Marketing Planning

B2B Marketing Insider

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. The post 7 Tips for Strategic B2B Marketing Planning appeared first on Marketing Insider Group. Marketing Strategy Allocadia B2B Marketing Marketing Performance Management Marketing Plans Marketing Research ROI Strategic Planning Strategy

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The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

However, producing more content is only productive when you have a solid plan in place. A solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success.

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Trending Sources

Introducing the Guide To Annual Planning For B2B Marketers

bizible

Every year marketers go through the ritual of annual planning. Annual planning also involves working across departments to understand what marketing needs to do in order to contribute to the closing deals, generation of pipeline and the improvement in brand awareness.

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B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

If you want your marketing to work, you have to first plan it, and then you have to execute the plan. You’d be surprised how many businesses fail to write a marketing plan. Now marketing plans are even more important, because there are more moving parts.

Plan 101

How to Plan Your Video Marketing Strategy

Vidyard

Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company.

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Deploying Dynamic Marketing Planning

Hive9

At Hive9, we believe planning to be the cornerstone of a data-driven marketing approach. Unfortunately, planning is a term that’s often used and seldom explained. Marketing Planning Hive9

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Marketing Planning with Financial System Integration

Hive9

Marketing Planning Hive9 financial integrationThe relationship between marketing and finance is a complicated one. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization.

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Six Key Components of a High Performance Marketing Plan

Act-On

Plan to keep customers front and center. The first step to creating a high performance marketing plan is to commit to using five distinct objectives to orient your marketing plan throughout the buyer’s journey. It keeps your customers at the center of your planning.

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4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

Imagine a scenario where marketers could maximize the ROI of every dollar spent — where planning cycles were accelerated and time to marketing pipeline was weeks, not quarters long. However, amidst these developments, one critical practice remains in the proverbial stoneage: planning.

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Why Many a B2B Marketing Plan Goes to Waste

Marketri

If your company has invested in a good strategic marketing plan , it’s safe to assume that the plan will be enacted. Strategic Marketing Plans B2B Marketing Strategies B2B Strategy B2B Marketing Planning

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Agility in Marketing Planning

Hive9

Think back on particular plans you’ve made in your life – both in business and in your personal life. Marketing Planning Hive9 B2BHow often do they play out exactly as you intended?

Why Annual Planning In B2B Marketing Is Seriously Flawed, And How To Fix It

bizible

A revenue plan is a set of revenue targets with an accompanying plan to reach them. High quality data, forecasting techniques, and large Excel spreadsheets are the typical tools marketing leaders use to build a revenue plan. marketing performance management revenue planning

Aligning To Revenue: A Complete Marketing Planning Process

bizible

They execute and optimize on an island, disconnected from revenue performance measurement and corporate planning. Clearly, marketing execution, measurement and planning need to be connected. Every Marketing Planning Process Depends On Accurate Measurement. marketing planning

Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task.

5 Tips for Building a High-Performance Marketing Plan

Act-On

In this episode of the Rethink Podcast, we interview Linda, our senior director of marketing services and operations, as she shares her tips for building a high-performance marketing plan. Listen to Linda’s webinar on How to Create the Ultimate Marketing Plan.

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016.

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5 Reasons to Create an Integrated Marketing Plan

Hive9

But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need. Marketing Planning Hive9 Integrated MarketingEnterprise marketing organizations employ a lot of people for different types of work.

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7 Steps to Stress Free 2016 Planning

Salesfusion

Budget and planning season is upon us. With executives and finance scrutinizing every penny, you know that you need to be ready to defend your plan. Don’t shudder this year when it comes to planning and budgeting for next year. Best practices for planning and budgeting.

Plan 75

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Don’t wait any longer, make Google + a part of your business plans today! Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.

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How to Validate Your B2B Go-to-Market Plan

Great B2B Marketing

The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing. Marketing Plan Sales Model b2b Go-to-Market Market PlanMy team and I are often asked to comment on – or do a more formal evaluation of – a […].

Why You Need a Living Marketing Plan

Hive9

You worked hard on your marketing plan. But once you left that room, what happened to the plan? Marketing Planning Hive9 B2B marketing strategy

Is Your Marketing Plan the Right One?

Hive9

Planning is the first step toward successful campaigns. Marketing Planning Hive9That’s not the sort of topic marketing professionals debate, rather, it’s the kind of thing we all treat as common knowledge.

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Planning Your Industrial Marketing Strategy for 2015

Industrial Marketing Today

I hope you have already started planning your industrial marketing strategy for 2015. The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. It would be easy to dive right into [.]

Jumpstart your 2017 Marketing Plan with these 10 Tips

B2B Marketing Insider

In January, many businesses sit down to review and renew their marketing plan. It takes time to build a good plan, so instead of waiting […]. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group.

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Here are four key things you need to focus on your customers in your marketing plan for next year. What’s in your marketing plan for next year? How much of your plan focuses on engaging with and adding value for prospects and customers?

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How To Plan, Execute & Measure a Direct Mail Campaign

bizible

Below, learn how we planned, executed and measured our most recent direct mail campaign. Planning. Next, the marketing team planned out a themed box that would be mailed to each contact.

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Content Marketing Tactical Plan

Modern B2B Marketing

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan.

Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

This provides the groundrules and sets expectations of employees interactions and engagement, It should also provide a detailed action plan if something goes wrong. Image courtesy BigStock.com The post Your social media strategy plan: Where do you START?

Six Actionable Steps to Build a Strategic Marketing Plan at Your Organization

bizible

Building an annual B2B marketing plan is no simple task. The plan must provide a strategy to transform business objectives into marketing priorities and goals, while outlining how to execute and reach those goals. created “ The Marketing-Plan-on-a-Page Template.”

Social Planning. A {growtoon}

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. See more of his cartoons at EverythingIsMedia.com.

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends. Marketing Soapbox marketing results strategic planning Happy New Year!

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Planning Templates for Everyone! Plan Your 2016 Marketing Programs Now

Modern B2B Marketing

So this could all only mean one thing…it’s time to start planning your 2016 marketing programs! If you aren’t on the 2016 program planning bandwagon yet, you could be late to the game! This is also where you can start planning out your budget. Planning Templates for Everyone!

How to Plan & Execute Effective 'Welcome' Emails

Hubspot

How to Plan & Execute Effective 'Welcome' Emails. We'll dive into some more specific email inspiration in the section below, however, when it comes to planning the content for your emails, you'll want to keep these two things in mind: Personalization.

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4 Ways to Make Your Strategic Marketing Plan Better

Marketri

B2B Marketing Plans B2B Marketing Strategies Strategic Marketing ConsultingWe’ve all hit those problems. The stifling sort, that puzzle and stump, that confound and frustrate. But we’ve also experienced moments of solution.

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

The solution is a written web site project plan. By writing a plan, marketing has a document that the user community has to approve and sign off on before any programming starts. The written web plan is an iterative process. What are the elements of a good web site project plan?

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A 6-step plan to determine your social media strategy

grow - Practical Marketing Solutions

The post A 6-step plan to determine your social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A 6-step plan to determine your social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

A plan to challenge the Facebook monopoly

grow - Practical Marketing Solutions

Here’s the game plan if you’re a willing entrepreneur: Create an interface that is bold, conversational, and truly user-centric. Your plan to unseat Facebook. A very frequent question I am asked is “What will be the next Facebook?”

How to Run Marketing Better with Effective Budgeting and Planning

Modern Marketing

It’s business planning season and we all know what that means — you’re in the trenches hustling to produce innovative, targeted, and dare I say it ‘proven’ business plans for how you are going to achieve corporate objectives and exceed revenue targets.

Be Prepared! 8 Tips for Planning a Successful Webinar

Act-On

Planning is a critical first step to any marketing campaign, but it’s especially true when it comes to producing great webinars. In order to succeed, you need to create a plan and make sure everyone on your team is on board. What does it take to create a strong webinar plan?

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Making SEO a Priority During Website Launch Planning

Act-On

This involves extensive planning, research, and monitoring, and you’re still bound to have some ‘gotchas’ along the way. Project Planning. Launching a new website is a large undertaking and an extremely huge challenge.