Trending Sources

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

However, producing more content is only productive when you have a solid plan in place. A solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success.

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B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

If you want your marketing to work, you have to first plan it, and then you have to execute the plan. You’d be surprised how many businesses fail to write a marketing plan. Now marketing plans are even more important, because there are more moving parts.

Plan 101

6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

While the holidays are are in full swing, it’s time to start making some concrete plans for your 2017 marketing team. It may seem late in the game, but it’s definitely not too late to create a solid marketing plan for the new year. Here are some guidelines to help you check all the boxes on your marketing plan and knock 2017 out of the park. The best place to start planning for the future is to look at the past. Planning for 2017 requires a top-down approach.

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How to Plan Your Content Marketing Calendar

B2B Marketing Insider

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. The post How to Plan Your Content Marketing Calendar appeared first on Marketing Insider Group.

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B2B Marketing Trends for 2016

get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior.

The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients.

Plan 96

Agility in Marketing Planning

Hive9

Think back on particular plans you’ve made in your life – both in business and in your personal life. Marketing Planning Hive9 B2BHow often do they play out exactly as you intended?

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4 Dimensions of Effective B2B Marketing Plans

It's All About Revenue

Imagine a scenario where marketers could maximize the ROI of every dollar spent — where planning cycles were accelerated and time to marketing pipeline was weeks, not quarters long. However, amidst these developments, one critical practice remains in the proverbial stoneage: planning.

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Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task.

B2B Marketing Trends for 2016

get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior.

5 Reasons to Create an Integrated Marketing Plan

Hive9

But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need. Marketing Planning Hive9 Integrated MarketingEnterprise marketing organizations employ a lot of people for different types of work.

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Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016.

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7 Steps to Stress Free 2016 Planning

Salesfusion

Budget and planning season is upon us. With executives and finance scrutinizing every penny, you know that you need to be ready to defend your plan. Don’t shudder this year when it comes to planning and budgeting for next year. Best practices for planning and budgeting.

Plan 75

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Don’t wait any longer, make Google + a part of your business plans today! Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.

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B2B Marketing Trends for 2016

get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior.

How to Validate Your B2B Go-to-Market Plan

Great B2B Marketing

The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing. Marketing Plan Sales Model b2b Go-to-Market Market PlanMy team and I are often asked to comment on – or do a more formal evaluation of – a […].

Is Your Marketing Plan the Right One?

Hive9

Planning is the first step toward successful campaigns. Marketing Planning Hive9That’s not the sort of topic marketing professionals debate, rather, it’s the kind of thing we all treat as common knowledge.

Plan 35

Jumpstart your 2017 Marketing Plan with these 10 Tips

B2B Marketing Insider

In January, many businesses sit down to review and renew their marketing plan. It takes time to build a good plan, so instead of waiting […]. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group.

Plan 96

4 Ways to Make Your Strategic Marketing Plan Better

Marketri

B2B Marketing Plans B2B Marketing Strategies Strategic Marketing ConsultingWe’ve all hit those problems. The stifling sort, that puzzle and stump, that confound and frustrate. But we’ve also experienced moments of solution.

Plan 30

Planning Your Industrial Marketing Strategy for 2015

Industrial Marketing Today

I hope you have already started planning your industrial marketing strategy for 2015. The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. It would be easy to dive right into [.]

How To Plan, Execute & Measure a Direct Mail Campaign

bizible

Below, learn how we planned, executed and measured our most recent direct mail campaign. Planning. Next, the marketing team planned out a themed box that would be mailed to each contact.

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Content Marketing Tactical Plan

Modern B2B Marketing

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan.

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Here are four key things you need to focus on your customers in your marketing plan for next year. What’s in your marketing plan for next year? How much of your plan focuses on engaging with and adding value for prospects and customers?

Plan 68

2016 MarTech Planning: It’s Time for Evolution, Not Revolution

CMO Essentials

With marketers deep into 2016 planning and budgeting, there’s no better time than the present to strategically rethink the connection between your marketing initiatives and technology investments. CMO Insights Trending budgeting martech planning

Plan 56

Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

This provides the groundrules and sets expectations of employees interactions and engagement, It should also provide a detailed action plan if something goes wrong. Image courtesy BigStock.com The post Your social media strategy plan: Where do you START?

How to Plan & Execute Effective 'Welcome' Emails

Hubspot

How to Plan & Execute Effective 'Welcome' Emails. We'll dive into some more specific email inspiration in the section below, however, when it comes to planning the content for your emails, you'll want to keep these two things in mind: Personalization.

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Production vs. Performance Metrics: The Key to ‘Moneyball’-Style Content Planning

Contently

Content planning for efficiency. They’re often so eager that they want to plan their content for an entire year. The post Production vs. Performance Metrics: The Key to ‘Moneyball’-Style Content Planning appeared first on The Content Strategist.

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Planning Templates for Everyone! Plan Your 2016 Marketing Programs Now

Modern B2B Marketing

So this could all only mean one thing…it’s time to start planning your 2016 marketing programs! If you aren’t on the 2016 program planning bandwagon yet, you could be late to the game! This is also where you can start planning out your budget. Planning Templates for Everyone!

How to Run Marketing Better with Effective Budgeting and Planning

It's All About Revenue

It’s business planning season and we all know what that means — you’re in the trenches hustling to produce innovative, targeted, and dare I say it ‘proven’ business plans for how you are going to achieve corporate objectives and exceed revenue targets.

Social Planning. A {growtoon}

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. See more of his cartoons at EverythingIsMedia.com.

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Common Strategic Planning Mistakes

E-Quip

The CEO of a regional engineering firm recently told me, "I've participated in about 25 strategic planning efforts with this firm, and I don't know that I've found any of them really satisfying." How effective has your firm's strategic planning been?

Plan 55

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

The solution is a written web site project plan. By writing a plan, marketing has a document that the user community has to approve and sign off on before any programming starts. The written web plan is an iterative process. What are the elements of a good web site project plan?

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends. Marketing Soapbox marketing results strategic planning Happy New Year!

Plan 75

A 6-step plan to determine your social media strategy

grow - Practical Marketing Solutions

The post A 6-step plan to determine your social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A 6-step plan to determine your social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

A plan to challenge the Facebook monopoly

grow - Practical Marketing Solutions

Here’s the game plan if you’re a willing entrepreneur: Create an interface that is bold, conversational, and truly user-centric. Your plan to unseat Facebook. A very frequent question I am asked is “What will be the next Facebook?”

Why Budgeting Requires Better Marketing Planning

Hive9

Budget allocation, to some degree, is part of every marketer’s role. While different at varying levels of authority, the process is never easy. Hive9

Making SEO a Priority During Website Launch Planning

Act-On

This involves extensive planning, research, and monitoring, and you’re still bound to have some ‘gotchas’ along the way. Project Planning. Launching a new website is a large undertaking and an extremely huge challenge.

Be Prepared! 8 Tips for Planning a Successful Webinar

Act-On

Planning is a critical first step to any marketing campaign, but it’s especially true when it comes to producing great webinars. In order to succeed, you need to create a plan and make sure everyone on your team is on board. What does it take to create a strong webinar plan?

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What Does a Content Marketing Plan Look Like?

Type A Communications

September 22, 2015 by Michael Brenner Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you. read more. Content Marketing Content Strategy Marketing content marketing content strategy

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