Are Community Forums Good for Manufacturers and Industrial Companies?
Industrial Marketing Today
OCTOBER 20, 2011
According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees. However, blogging is labor-intensive and creating a constant flow of new content has proven to be a hurdle for manufacturers and industrial companies. A community forum overcomes this challenge because new content is user generated.