Contently

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience.

Ethics 121

Ethics Social Media Trends Copyright 121

Contently

MARCH 24, 2020

Week after week, we’d be assigned papers by anthropologists who wrote in a rambling, convoluted code. If you grew up writing papers in Microsoft Word, you’re probably familiar with the Flesch-Kincaid Grade level index, which measures how much education you need to understand a text.

Storytelling 154

Storytelling Barriers Class Paper 154

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). Translator.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Marketing Insider Group

MARCH 29, 2023

Ted didn’t have the experience or on-paper credentials to help AFC Richmond win, but what he did have was genuine respect and care for others. The ad highlighted Patagonia’s authentic commitment to sustainability — and went viral, to boot. But as the show progressed, Ted won the hearts of everyone around him, viewers included.

Storytelling 229

Storytelling Branding Brand Identity Paid Search Agency 229

Heinz Marketing

JANUARY 7, 2022

Word-of-mouth user referrals and viral attention are the ultimate propellants for product-led growth. Conversely, product-led companies use their marketing to fuel virality — as the backbone of their marketing strategy. That’s not to say that content can’t also go viral and drive leads, but it’s less crucial. Time to value.

Product 112

Product Top of Funnel Sales Qualified Leads Churn Rate 112

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Anything Goes Marketing

OCTOBER 27, 2007

I submitted my application on the new Dundler Mifflin Infinity website which was accepted and I plan to help them sell paper. You use paper, don't you? By including features such as adding web banners as part of the tasks that your "manager" has set out for you, your adding to the viral effect - it's brilliant! I'm not joking!

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

Hubspot

NOVEMBER 13, 2023

With lovely wrapping paper, a bow on top, and a personalized card bearing your name, it truly makes you feel special, doesn't it? Image Source Choose cardboard, paper, and plant-based plastics that come from biodegradable, recycled, or recyclable materials, bioplastic, or are compostable. Ready for your next viral unboxing video?

eCommerce 73

eCommerce Best Practices Word of Mouth Viral Marketing 73

Content Standard

NOVEMBER 14, 2016

In a famous example from the UK, a desperate traveler tweeted Virgin Trains—from the train bathroom—to beg for another roll of toilet paper following a “reasonably large” incident. By responding quickly and effectively, the brand instead earned the customers’ praise—and viral attention. Authenticity Rules.

Paper 40

Paper Twitter Marketing & Strategy Marketing Strategy 40

Zoominfo

AUGUST 26, 2018

It’s really going viral. . White papers. Did you hear about the new strategy where companies collaborate with ill celebrities? It’s called influenza marketing. Why didn’t the marketing couple get married? They weren’t on the same landing page. What do content marketers use to wrap birthday presents?

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

ClearVoice

MARCH 16, 2022

.” Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts. Social media marketing trends: Logitech embraces diversity, equity, and inclusion in influencer marketing.

Trends 98

Trends Campaigns Banner Ads Copyright 98

SmartBug Media

JULY 17, 2020

Use Authoritative White Papers to Build Your Email List. Using white papers to generate leads is a tried-and-tested tactic that people have been using for years. The Drum, an award-winning media platform, devotes an entire section of its website to white papers. But having good quality, authoritative content isn’t enough.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Tomorrow People

JUNE 7, 2021

It’s not the result of reading white papers or attending conferences to discuss a hot new trend or grand concept. This ease of use also delivers another key trait of a product-led growth solution: virality. There is a wider top of the funnel, with more standard users and potential advocates engaging with the product.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

DiscoverOrg

MARCH 15, 2017

It went viral within DiscoverOrg and caused a pivot in our go-to-market strategy because of the way the powerful story was re-told across functions. The narrative that went along with it became the story each of us couldn’t wait to run and tell somebody else. “Hey Hey Patrick, you need to see this, and here’s why!” Nice up, Zuora.

Account Based Marketing 204

Account Based Marketing Video Marketing Storytelling Paid Search Agency 204

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. International Paper Company harnesses a holiday If you look hard enough, there’s a holiday for basically everything. That’s an understandable feeling.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 161

Social Media Media Viral Marketing Skype 161

Optinmonster

FEBRUARY 21, 2024

The lead magnets included educational ebooks, webinars, checklists, and white papers. It was a mini viral effect. Write a Viral Post Now that their traffic had grown significantly (at the end of the 5 week period), Tresnic Media was at a 438% traffic increase. Their blog was poised for it’s first real spike.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Onalytica B2B

SEPTEMBER 12, 2017

People are choosing sexiness of virality over relevance. Examples per sector are: There’s tonnes more information on this subject in the full white paper: The Definitive Practical Guide to Influencer Relationship Management. To download the full white paper, click the button below. Content needs to be exclusive.”

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Convince & Convert

FEBRUARY 23, 2015

What he did was recognize and capitalize on a growing trend in the market – the white paper. “A So, Mike wrote How to Write a White Paper: a White Paper on White Papers and established himself as a thought leader in this part of the industry. . Then there’s a service side to it.

Social Media 135

Social Media Media Skype Lead Ranking 135

Ambal's Amusings

DECEMBER 31, 2010

How to put the "Viral" in B2B Marketing Viral Campaigns? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” ” Does viral really work for B2B marketing? Killer Questions to Ask Before Starting a White Paper Project. BONUS TOP POST from 2009.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

seo.co

MARCH 12, 2021

If you execute well, your guerrilla marketing strategy could go viral. This latter aspect increases its potential for virality). Even a small slip of paper can provide an opportunity to engage in guerrilla marketing. In today’s internet and social media age, clever marketing gets recognized and shared. Try Unique Business Cards.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Vidyard

NOVEMBER 7, 2018

Businesses still run on paper or software that is built on Microsoft access. Viral Sales with Video Prior to using video, our emails would be opened once or twice. aria-describedby="tt">viral ” within a company. Our company AlayaCare Home Care Software is like the Tesla of the home healthcare software market.

Sales Qualified Leads 88

Sales Qualified Leads High Quality Lead Video Marketing Viral Marketing 88

Anything Goes Marketing

SEPTEMBER 25, 2007

As you can see from the chart , people who are accessing white papers less frequently would prefer not to have to fill out a form. Just give us the damn white paper! She says "If you want your white paper to go viral, you need to loosen the strings early on and get rid of those barriers. Set the white paper free!"

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

ClearVoice

JANUARY 10, 2020

Take a moment, break-up with your iPhone and laptop, and pull out a good ‘ole fashioned piece of paper. From necessities like toilet paper to luxury items like heirloom watches or jewelry, there is likely one thread that could tie them together: sincerity. Goal #4: Use customer stories to expand your social media strategy.

Paper 92

Paper Eye-Tracking Viral Marketing Newsletter 92

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Belkins

MAY 28, 2020

For example, even though the risk of viral transmission via cash exchange has not yet been scientifically proven , consumers will be more prone to using bank cards instead of cash. Sure, many farming enterprises start using digital databases but few of them actually digitize all the data from existing paper documents.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

RebelMouse

MAY 2, 2022

Success” in digital journalism doesn’t have to mean instant scale or tricks for going viral, but rather building a profitable and sustainable business over time that promotes quality journalism and serves the public interest. RebelMouse: Alex Leo, SVP, Product and Strategy Alex@RebelMouse.com.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

Hubspot

JULY 24, 2020

Additionally, produce content, for example, ebooks and white papers, that promote your brand. For instance, take a look at this post from influencer agency Viral Nation: View this post on Instagram. Viral Nation has put together an influencer marketing campaign for @goldfishcanada to help drive brand awareness.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 95

Outgrow

AUGUST 6, 2021

Calculators have the ability to go viral and break the internet. Giveaways and contests have the potential to generate a huge amount of leads because of their inherent virality. Unlike ebooks or white papers that may come out as time-consuming or tedious for some. . Calculators. Giveaways and Contests.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

RebelMouse

APRIL 27, 2018

It only takes one person with an understanding of the social ecosystem to go viral and reach millions. Inside the Awesome Aesthetic of PAPER. PAPER , a legacy print magazine that now Breaks the Internet on a routine basis with their next-level lifestyle, fashion, and cultural content. We're proud to power. Parallax UX.

CMS Development 43

CMS Development Design Paid Search Agency Paper 43

seo.co

MARCH 12, 2021

If you execute well, your guerilla marketing strategy could go viral. This latter aspect increases its potential for virality). Even a small slip of paper can provide an opportunity to engage in guerilla marketing. And when compared to other categories, this tends to generate the most noticeable impact and chance for virality.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

Full Circle Insights

JULY 27, 2022

Let’s face it in the B2B landscape, money talks, and marketers know that while creative campaigns and viral content are fun to develop and deploy, they mean little if they don’t help generate long-term revenue for the organization. The Marketing and Sales Alignment Playbook White Papers. Don't you? . Subscribe Now.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

Navigate the Channel

FEBRUARY 9, 2021

Some of the best landing pages entice visitors to sign up for an email list or fill out a contact form by dangling positive reinforcement in the form of a white paper, eBook, or discount. This is an organic means of growing your architecture business that will take some time yet prove more than worth the effort across the long haul.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

Webbiquity

JUNE 4, 2019

Most competitors still focus on the idea that a proposal has to be paper-sized, which doesn’t make it great for reading on a phone. Having “Sent with Better Proposals” and “Signed with Better Proposals” links in emails and on the proposals really helped create a viral effect.

Marketing Proposals 133

Marketing Proposals Work Management Marketing Management Software 133

SWZD

APRIL 24, 2019

Going viral shouldn’t (usually) be your goal. Whether your content includes white papers, webinars, blog posts (cough), or all of the above, you need to prove that you know what you’re talking about. Sure, you can make your stand out by making pop culture references. It could even get more clicks at first. Curated Thought Leadership.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Phishing Curation 48

Content Marketing Institute

SEPTEMBER 26, 2018

When our CEO asked the why question, it forced us to take a step back and get our short- and long-term goals down on paper. He shares that what appears to be magic is actually ” stacks and stacks of paper and a lot of false turns and playing with ideas that never quite pan out.” How can we make something go viral?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96