Zoominfo

SEPTEMBER 22, 2023

We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals. We think this opportunity is so rich that we’ve open-sourced a GTM play based on this specific moment that you can use to automate your outreach.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Zoominfo

JULY 5, 2023

They use ZoomInfo’s data to identify the best-fit accounts to prioritize for contact enrichment and outreach, generate ideal customer profile (ICP) scores for each account, and populate account executives’ books. “We They then begin outreach to quickly establish a relationship with the champion at their new company. “It

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Only B2B

FEBRUARY 21, 2024

Let’s delve deep into Intent Data in Personalized B2B Marketing. Must Read: First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences Diving Deeper: Types of Intent Signals in B2B Now, intent data isn’t a one-size-fits-all solution. There are two main types to understand: 1.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Ranking 69

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

SalesIntel

MARCH 14, 2024

Segmentation and Targeting: Segment prospects based on combined data points to identify high-potential leads with specific technological needs, firmographic characteristics, and strong buying signals. Monitor changes in technographics, firmographics, and buyer intent signals to adapt sales approaches accordingly.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Zoominfo

MARCH 29, 2023

Your internal structure should enable this type of instant outreach. Not only can you capture more leads instantly, but you can also track external moves, website visits, and intent signals all with a simple click. Starting the sales process off briskly is one of the best ways to speed along the entire cycle.

Sales Cycle 130

Sales Cycle Top of Funnel Intent Signal Zoominfo 130

Martech

JANUARY 29, 2024

Instead, modern strategies for a cohesive passing over of leads to the sales team should focus on engagement tracking and interaction analysis within your CRM systems, tailoring outreach and content to these behaviors authentically. However, a meticulously targeted approach is crucial.

Lead Ranking 125

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 125

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. This ensures users can access accurate and up-to-date information for more effective outreach. Their offerings include cold calling and email outreach features and segmented list creation.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Ranking 40

Zoominfo

JUNE 12, 2023

This approach starts with intent signals that identify who’s in-market, so you can get your team in front of the right prospects at the right time, and follows up with plays targeted to those prospects. That means you’ll fail 95% of the time if you’re solely relying on cold outreach.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Heinz Marketing

AUGUST 17, 2022

Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. This shift in outreach and lead generation has also changed our traditional idea of the Buyer’s Journey dramatically – for better or for worse. Wrapping it up.

Lead Generation 116

Lead Generation Generation Leads Lead 116

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies. However, email campaigns can be challenging to get right.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Leadspace

APRIL 5, 2023

Each buyer profile within your TAM is assigned an intent score (High, Medium, Low, or No Intent), where a score of “High Intent” represents that people from that account have demonstrated intent by searching for terms relevant to your product that you’ve determined ahead of time.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

Martech

JUNE 3, 2022

Sales engagement and outreach. She said marketers should share that data with sales so they can see who’s engaging and what type of intent signals they’re showing. Britt’s own marketing team’s process of collaborating with sales, enhancing their engagement and outreach opportunities.

Account Based Marketing 119

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 119

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Businesses can streamline their lead generation and nurturing processes by focusing on prospects exhibiting strong buying signals, ultimately accelerating the sales cycle.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Martech

DECEMBER 19, 2022

This big shift has thrust intent into the spotlight to identify and prioritize the right accounts to reach out to based on account and buyer behavior and, in turn, catapulting outbound sales and outreach as today’s number one intent use case. ” Dig deeper: How to leverage intent and engagement in the buying cycle.

Intent Data 122

Intent Data Intent Marketing Analytics Tools Intent Signal 122

NetLine

DECEMBER 7, 2023

Either way, using intent data can ease the way and help you determine the accounts that are likely to convert and when. As they will be the people interacting directly with buyers, they can offer insights based on their experiences regarding which intent signals to prioritize.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Oktopost

JANUARY 25, 2024

Leverage social media intent signals Integrating social intent signals into your marketing and sales strategies isn’t just a smart move; it’s a game-changer for understanding your audience and sparking genuine interest in your products or services.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Leadspace

SEPTEMBER 16, 2022

For B2B businesses, these signals along with the context for who is the person searching might be a very valuable way to learn if your target accounts or their buying teams are inching closer to a conversion. What Are Intent Signals and How to Use Them? Let’s take a closer look. Here are the five of the most common use cases: 1.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. For instance, when leads reach the bottom of the funnel, intent data can highlight more specific needs that encourage them to convert.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

MAY 27, 2021

Once it hits an above-average amount, an Intent signal shows in the ZoomInfo platform for a company spiking on that topic. You can get these signals weekly, daily, or as soon as companies start to do more research in real time, so you can connect with prospects before your competition.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes perfect sense: in the world of demand gen and cold outreach, a prospect who has voluntarily expressed interest in a solution your company offers is way more likely to buy than someone who hasn’t.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

Zoominfo

FEBRUARY 3, 2023

Email Email outreach typically requires a series of targeted emails, delivered on a predetermined cadence, that relate to the prospect and their pain points. To improve your website conversion rate, make sure your business is optimizing its web forms. The average email open rate across industries is about 21%.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

SalesIntel

APRIL 15, 2024

Consideration Stage: Segment Audience: Intent data allows you to segment leads based on their level of interest and engagement, enabling you to tailor messaging and content to their specific needs and preferences.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Zoominfo

DECEMBER 16, 2020

With our bi-directional sync, sales managers and contributors can set filters for accounts they currently own in Salesforce that are displaying intent signals that demonstrate a significant uptick in relevant online activity. When you leverage tools like Salesforce Sync, you’re better positioned to time your outreach perfectly.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

NetLine

JANUARY 30, 2024

By leveraging INTENTIVE’s insights, they quickly identified a lucrative opportunity and secured a six-figure agreement within weeks of discovering the prospect’s intent signals. INTENTIVE now boasts new integrations and functionalities to maximize intent. A remarkable success for everyone!

Intent 52

Intent CTR Intent Data Intent Signal 52

Only B2B

JULY 13, 2023

Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event. Intent data provides valuable metrics and insights to evaluate the effectiveness and impact of events.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

NetLine

JUNE 12, 2023

Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide? Furthermore, by monitoring the behavior of prospects within accounts that are already expressing intent, you can time any marketing and sales outreach at exactly the right moment.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Zoominfo

MAY 16, 2022

For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Top Rank Marketing

NOVEMBER 24, 2023

The Drum ON THE LIGHTER SIDE: A lighthearted look at “Intent Signals” by Marketoonist Tom Fishburne — Marketoonist Ethernet is Still Going Strong After 50 Years — IEEE Spectrum TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden / NetLine / TopRank Marketing — 3 Key Takeaways From Content Marketing World 2023 — Convince and Convert Lane R.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? You must choose the appropriate messaging for nurturing based on the lead’s intent.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Albacross

JANUARY 19, 2022

If you are tired of wasting your time building an outreach list that doesn’t convert, this is your secret weapon. Here are 5 steps to activate your intent data and make your outreach easier. Here’s an example of how PayFit implemented an Intent Signal Project to increase the conversion by 83%.).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

SalesIntel

MARCH 22, 2024

Our research delves into the proven techniques these successful salespeople use in their cold call outreach efforts. Alternatively, for prospects unfamiliar with his outreach, Sohail introduces himself and Vervotech as a leading travel technology company specializing in optimizing hotel mapping services. Let’s get started!

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

Zoominfo

JULY 13, 2023

It means the process of renewing existing customers is a proactive effort that begins far before a contract is set to expire, with clear milestones that can drive engagement, attention, and outreach when it’s needed most. For example, you might notice that an existing customer is running low on seats or credits within your platform.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62