LeanData

DECEMBER 1, 2022

Account-based marketing (ABM) initiatives feature personalized outreach to contacts at target accounts. As such, the engagement each target account has with your account-specific campaigns is a key measurement in tracking your ABM success and identifying continuous improvement opportunities. . Metrics, Analytics & Insights.

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

eTrigue

JANUARY 16, 2024

By understanding the motivation level of your prospects, you can leverage the right data at the right time to optimize your campaign outreach. Build an effective ABM strategy. Ready to learn more about how to get the data you need for effective marketing outreach? Forcast opportunity more accurately.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

The Point

AUGUST 25, 2020

Not every Account-Based Marketing (ABM) strategy starts from the same place. Just us every journey starts with the first step, however, it’s generally a good idea in ABM planning to first conduct an honest assessment of where you are, what you need, and who does what. 12 Questions – A Checklist for #ABM Readiness Click To Tweet.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

The Point

AUGUST 29, 2017

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. Ex: cold outreach, warm outreach, account penetration, customer retention, cross-sell/upsell …). (Ex: Ex: cold outreach, warm outreach, account penetration, customer retention, cross-sell/upsell …).

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

Zoominfo

MAY 21, 2020

But to crush cold email outreach, you have to do it right. Effective cold email outreach means to find something your prospect values—and something you have in common. Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). Use a Personal Hook.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Martech

JUNE 3, 2022

. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said. ” Here are three ways an ABM strategy can help improve sales and marketing velocity. Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report.

Account Based Marketing 119

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 119

LeanData

NOVEMBER 8, 2022

Account-based Marketing (ABM), sometimes referred to as key account marketing, is a go-to-market (GTM) growth strategy based on account awareness, where a revenue team identifies and engages with individual customer accounts as markets of one. Some have referred to ABM as a marketing strategy akin to fishing with spears rather than nets. .

Account Based Marketing 97

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 97

Martech

JANUARY 11, 2022

In a recent study of over 1000 Go-To-Market (GTM) teams, over 90% of marketers said they want to target prospects and customers through a tailored approach with personalized campaigns and sales outreach. But given the shifts in buyer behavior over the last 18 months, ABM has quickly become a must for marketers.

Account Based Marketing 116

Account Based Marketing ABM Marketing Analytics Tools Marketing & Strategy 116

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Account Based Marketing 144

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 144

DealSignal

FEBRUARY 22, 2024

The introduction of these new policies carries the potential to fundamentally alter your strategies for customer outreach, significantly impacting the visibility of your emails and advertisements. Once someone chooses to unsubscribe, promptly stop sending them outreach emails to avoid potential penalties.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Heinz Marketing

AUGUST 28, 2020

One could argue ABM is no longer considered a “buzzword.” Account-based marketing (commonly referred to as ABM) is “a focused growth strategy in which marketing and sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts” (source: Hubspot). No Cold Calls.”

Account Based Marketing 136

Account Based Marketing Ideal Customer Profiles ABM Sales Qualified Leads 136

Strategic-IC

FEBRUARY 6, 2023

ABM succeeds or fails by the accounts that you choose to target. And the beauty of that focus on accounts is ABM’s ability to deliver truly unique, engaging, and personal buyer experiences that regular B2B marketing strategies simply cannot. They should be front and center of every decision you make.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

Martech

OCTOBER 12, 2021

The verdict is in: Sales and Marketing are aligned on ABM strategy but are falling short on execution. It’s time you got the most out of your investments in ABM. Join this webinar to learn new research findings from Renegade and Conversica and explore practical tips for executing lead outreach like a champ.

Account Based Marketing 117

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 117

Inbox Insight

APRIL 28, 2023

Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the best of both demand generation and Account-Based Marketing (ABM) to drive customer interest and accelerate demand for products or services within B2B audiences.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Account Based Marketing Ideal Customer Profiles 94

Engagio

DECEMBER 9, 2020

How does one apply an ABM approach to a winning B2B strategy in 2021? As an ABM strategist, I work with a lot of clients to make sure their ABM programs are optimized for the best results. An ABM practice is all about reducing waste. Check out this chart outlining key activities of ABM teams from SeriusDecisions.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Strategic-IC

MAY 30, 2023

And for one of our latest podcast guests, the secret to getting ABM right is something she has undoubtedly mastered over the years. In a recent episode of Let’s talk ABM , we had the pleasure of speaking with Jess Larkin , Senior Strategic Marketing Manager for Financial Services at Confluent , about the ins and outs of launching ABM.

Account Based Marketing 62

Account Based Marketing ABM Work Management Marketing Management 62

Martech

FEBRUARY 4, 2022

And the data was telling: 90% of marketers surveyed said they wanted to target customers through customized approaches, using personalized campaigns and sales outreach. To make up for this loss of marketing opportunities, Britt recommends marketers ensure their ABM strategies are optimized across their digital channels.

Account Based Marketing 120

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 120

Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. What ABM tactics should you use? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

The Point

JUNE 20, 2018

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. It’s also true, however, to say that, as a full-blown strategic initiative, ABM can be a major undertaking and a significant investment in time, effort, and technology.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. With better collaboration, and an open mind about what ABM entails, marketers can make a better impact with their B2B strategies.

Account Based Marketing 108

Account Based Marketing ABM Campaigns Paid Search Agency 108

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. What ABM tools do. It has been used by B2B marketers for well over a decade.

Account Based Marketing 128

Account Based Marketing Enterprise Management Work Management Paid Content 128

SmartBug Media

FEBRUARY 25, 2021

One essential strategy to place at the forefront of the mix is account-based marketing (ABM). Not only this, but ABM is an essential part of realizing return on investment (ROI) on your marketing spend and truly forces your marketing team to think strategically. Planning Your ABM Strategy. ABM Funnel Metrics that Matter.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. ABM for Sales, because it takes two wings to fly. ABM is an intentional change of direction from conventional B2B.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Madison Logic

NOVEMBER 15, 2023

Erica and her team needed an ABM partner to help them activate data-driven campaigns and provide the expertise and guidance to ensure that their programs are impactful and efficient for their business. The Solution Madison Logic has helped Erica develop and optimize a more effective full-funnel ABM strategy.

Account Based Marketing 52

Account Based Marketing ABM Efficiency Allocation 52

Valasys

JANUARY 29, 2024

In the ever-evolving B2B landscape, where competition for high-value accounts is fierce, Account-Based Marketing (ABM) has emerged as a potent weapon. However, the success of any ABM campaign hinges on the accuracy and relevance of its target accounts. It injects a surgical level of precision into the ABM process, delivering: 1.

Account Based Marketing 40

Account Based Marketing ABM Sales Qualified Leads B2B 40

DealSignal

MAY 30, 2023

During a recent conversation about migrating from traditional inbound marketing to an ABM campaign strategy, a colleague noted that the optimal method was a hard cutover, but that this would put a serious hole in his pipeline. Since I have also seen funnel conversion rates drop over the last five to 10 years, ABM is a natural solution.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Allocation 52

SmartBug Media

AUGUST 26, 2020

As you get started with account-based marketing (ABM) , you’ll undoubtedly need some key technology platforms to carry out your strategies and tactics. Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies.

Account Based Marketing 111

Account Based Marketing ABM Hubspot Features 111

Martech

OCTOBER 25, 2021

The verdict is in: Sales and Marketing are aligned on ABM strategy but are falling short on execution. It’s time you got the most out of your investments in ABM. Join this webinar to learn new research findings from Renegade and Conversica and explore practical tips for executing lead outreach like a champ.

Account Based Marketing 108

Account Based Marketing ABM Webinar Metrics Research 108

LeanData

FEBRUARY 9, 2021

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. Plus, average spending on ABM investments have climbed to over 27 percent of annual marketing budgets.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

SalesIntel

OCTOBER 18, 2023

We’ll highlight the importance of leveraging your existing marketing assets, including a meticulously quantified ICP, intent signals to identify prospective buyers, and contact information for outreach. ABM/ABX Done Right In Account-based Marketing (ABM) and account-based experience (ABX), efficiency is the key to success.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Efficiency 52

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. In account-based marketing (ABM) , various AI techniques play a crucial role in effectively segmenting and targeting accounts.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

SmartBug Media

NOVEMBER 11, 2020

According to Alterra Group , 97 percent of marketers say that account-based marketing (ABM) has resulted in a higher return on investment (ROI) than other marketing activities. Looking to bridge the gap and turn your virtual events into highly impactful, revenue-generating efforts using ABM? This is where ABM becomes truly powerful.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

PathFactory

JUNE 29, 2023

Personalize the CTA s for each target account in your content tracks, email outreach , etc. Stage 2 | Operational Stage What it looks like: “We already use a few marketing tools that help us with ABM. We use ABM-specific technology to drive marketing efforts. Our sales team uses the insights during customer outreach.

Account Based Marketing 52

Account Based Marketing ABM Practices Planning 52

Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. There is no denying that working for an ABM Agency gives us a unique window into the world of Account-based Marketing.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Engagio

JANUARY 12, 2021

But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics. ABM requires account-based metrics. ABM metrics are about quality, not quantity. What metrics matter in ABM?

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

PathFactory

MAY 29, 2022

SDR/BDR Outreach. This feature takes the guess work out of BDRs outreach cadences/activities. One off email outreach. Enabling BDR / AEs to collect PathFactory Engagement data on Sales outreach. Using PathFactory in Your ABM Strategy. What Is It? Value Proposition. Automatic Email Cadence. Content Activation.

Outreach 40

Outreach Account Based Marketing ABM Training 40

Confessions of a B2B Marketer

JANUARY 24, 2024

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Declan Mulkeen as they delve into the dark art of ABM. hit 200k MRR?

Case Study 52

Case Study Case Studies Account Based Marketing ABM 52