The Point

AUGUST 29, 2017

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. Ex: cold outreach, warm outreach, account penetration, customer retention, cross-sell/upsell …). (Ex: Ex: cold outreach, warm outreach, account penetration, customer retention, cross-sell/upsell …).

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

Zoominfo

JULY 27, 2023

As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Zoominfo

MAY 21, 2020

But to crush cold email outreach, you have to do it right. Effective cold email outreach means to find something your prospect values—and something you have in common. Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). Use a Personal Hook.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

The Point

JANUARY 27, 2022

When companies look to get started in Account-Based Marketing (ABM) , the first step is very often a pilot campaign. On paper, the logic makes sense: * pick a handful of key accounts * execute an ABM campaign against those accounts * measure results * determine whether ABM is “worth the investment” on a larger scale.

Account Based Marketing 201

Account Based Marketing ABM Campaigns Demand Generation Agencies 201

Martech

NOVEMBER 1, 2024

This strategy, often overshadowed by acquisition-focused ABM, is emerging as a powerful engine for long-term success. Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays. There’s no need for expensive ABM platforms or extensive intent data.

Account Based Marketing 133

Account Based Marketing Marketing Analytics Tools Lead Ranking ABM 133

Only B2B

NOVEMBER 13, 2024

ABM is the holy grail of B2B marketing. In fact, effective ABM strategies can boost pipeline conversion rates by up to 14% It’s no surprise that 93% of SaaS marketers rank ABM as a very or extremely successful approach. That’s because ABM can be expensive and challenging to implement. Yet, marketers are hesitant.

Account Based Marketing 71

Account Based Marketing ABM Marketing & Strategy Marketing Strategy 71

Metadata

DECEMBER 16, 2024

Effectively targeting high-value B2B accounts requires understanding the differences between pursuit Account-Based Marketing (ABM) and traditional ABM. As marketing leaders refine their strategies, pursuit ABM emerges as a method for maximizing ROI on critical engagements. What is Pursuit ABM?

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Allocation 52

Zoominfo

NOVEMBER 18, 2024

Informed Sales Strategies : Sales teams gain insights into visitor behavior, enabling more effective outreach. And ZoomInfo Copilot, our AI-fueled go-to-market solution, delivers actionable insights and tailored outreach at scale, allowing teams to reach their ideal buyers first when buying signals indicate high-value interest.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Single Grain

DECEMBER 27, 2024

Fortunately, professionals who use account-based marketing (ABM) have numerous platforms and tools to choose from. Demandbase is better for organizations that need flexible ABM solutions with a focus on account intelligence, while 6sense is best for AI-powered tools like predictive analytics. However, both platforms have differences.

DemandBase 52

DemandBase Account Based Marketing Marketing Automation Services ABM 52

The Point

JUNE 30, 2021

When it comes to what is, and isn’t, Account-Based Marketing (ABM) , there are as many opinions out there as there are ABM experts. The reality is that ABM (now ABX, in some circles) is ever-evolving and so what qualifies as ABM is a moving target. Is One-to-One Marketing the Only True ABM? Also, does it matter?

Account Based Marketing 157

Account Based Marketing ABM Planning Demand Generation Agencies 157

Business Brainz

FEBRUARY 18, 2025

Whether you follow an ABM strategy or take a different approach to selling to large businesses, one thing remains constanteffective research is the foundation of success. According to Forrester, ABM teams often ask, What new data will I need to make ABM successful? The result?

Account Based Marketing 52

Account Based Marketing ABM B2B Sales Ideal Customer Profiles 52

Zoominfo

FEBRUARY 20, 2025

Enterprise users saw even greater gains, reporting 89% larger deals thanks to expanded buying committees and multithreaded outreach. Marketers using ZoomInfos account-based marketing (ABM) tools increased qualified leads by 36% and grew their marketing pipeline by 42%. Real-time insights power precision targeting.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Account Based Marketing Sales Qualified Leads 130

Single Grain

DECEMBER 12, 2024

That’s why account-based marketing (ABM) works. However, ABM still requires a strategy for engaging leads, personalizing content, and nurturing them down the sales funnel. Factors such as efficiency and marketing/sales alignment contribute to an effective ABM strategy. The tool you choose depends on your needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Sales Management ABM 52

Zoominfo

JANUARY 16, 2025

This approach, which you can think of as signal stacking , combines insights from platforms like ZoomInfo and G2 with content syndication data to prioritize outreach and refine targeting. Its not just about understanding the data, but turning it into immediate, impactful outreach, Depelteau says.

Intent 130

Intent Ideal Customer Profiles Zoominfo Intent Signal 130

Inbox Insight

SEPTEMBER 30, 2024

Account-Based Marketing (ABM) has revolutionized how B2B companies approach marketing strategies. By focusing on high-value accounts and delivering personalized experiences, ABM has become a cornerstone of modern B2B marketing. The importance of the ABM technology stack today B2B buying behaviors have changed.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 52

sagefrog

JANUARY 13, 2025

Each role has unique challenges and priorities, which should inform your messaging and outreach strategies. Market research platforms like SEMrush can identify trends and preferences, allowing companies to refine their personas over time and better align their outreach efforts.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 105

Tomorrow People

OCTOBER 14, 2024

Understanding your target audience’s needs and behaviors is important for B2B marketing, but for account-based marketing (ABM), it’s mission-critical. And why is it so important for ABM campaigns? Why is intent data important for ABM? For ABM to work effectively, you need to know which accounts are worth targeting.

Intent Data 156

Intent Data Account Based Marketing ABM Intent 156

Inbox Insight

SEPTEMBER 4, 2024

One strategy gaining significant traction among B2B companies is Account-Based Marketing (ABM). Our State of ABM report reveals that 58% of marketers plan to increase their ABM spending, with UK companies leading at 61%, compared to 55% in the US. Does ABM work?

Account Based Marketing 52

Account Based Marketing ABM Tactics B2B Thought Leadership 52

Learn from the Pros

AUGUST 28, 2024

In our previous blog , we explored how to build a strong foundation for Account-Based Marketing (ABM) using HubSpot. Now that you’ve identified your target accounts, created coverage plans, and built content hubs, it’s time to execute your HubSpot ABM strategy and optimize for success.

Account Based Marketing 52

Account Based Marketing Hubspot ABM Paid Content 52

Single Grain

DECEMBER 19, 2024

And with that comes a well-balanced (and measured) ABM strategy. The best way to measure ABM success is by focusing on a few specific metrics in particular. The core ABM metrics you’ll want to care about will typically measure revenue, ROI, conversions, lead generation, and customer retention.

Account Based Marketing 52

Account Based Marketing ABM Multi-Touch Attribution Webinar Metrics 52

Zoominfo

AUGUST 27, 2024

ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time. Keyplay Keyplay streamlines the process of finding, selecting, and tracking ideal accounts, offering a user-friendly alternative to complex and expensive ABM platforms.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Zoominfo

SEPTEMBER 24, 2024

The key to breaking this cycle is to recognize and leverage high-quality buying signals — critical, timely indicators that can transform generic outreach into targeted, personalized interactions that drive results. ZoomInfo Marketing Finally, ABM with data you can trust.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Inbox Insight

SEPTEMBER 18, 2024

One of the most effective ways they can do this is personalization through account-based marketing (ABM). Unlike traditional marketing methods that cast a wider net, ABM campaigns allow businesses to concentrate their efforts on the accounts that matter most; those that are most likely to drive revenue growth.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Marketing AI 52

Heinz Marketing

AUGUST 28, 2020

One could argue ABM is no longer considered a “buzzword.” Account-based marketing (commonly referred to as ABM) is “a focused growth strategy in which marketing and sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts” (source: Hubspot). No Cold Calls.”

Account Based Marketing 138

Account Based Marketing Ideal Customer Profiles ABM Sales Qualified Leads 138

Martech

JANUARY 22, 2025

As Clay grew to its current valuation, social media platforms like LinkedIn and YouTube started to see an influx of posts from people working in sales and startups showing how they use Clay in their cold email outreach workflows. All of this data helps marketers tailor their outreach to the prospects at these accounts.

Ideal Customer Profiles 110

Ideal Customer Profiles Campaigns Account Based Marketing Ad Building 110

Marketing Insider Group

SEPTEMBER 26, 2018

Account-based marketing, or ABM, is a strategic approach to marketing that is concentrated on a set of clearly define target accounts. Successfully executing ABM involves building personalized outreach strategies for each of […].

Account Based Marketing 252

Account Based Marketing Tips ABM Outreach 252

Engagio

DECEMBER 9, 2020

How does one apply an ABM approach to a winning B2B strategy in 2021? As an ABM strategist, I work with a lot of clients to make sure their ABM programs are optimized for the best results. An ABM practice is all about reducing waste. Check out this chart outlining key activities of ABM teams from SeriusDecisions.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Inbox Insight

OCTOBER 14, 2024

Account-Based Marketing (ABM) and content syndication have emerged as powerful strategies in B2B. Each approach proves effective on its own, with ABM delivering superior ROI for two-thirds of marketers compared to traditional methods. What is ABM content syndication? How does ABM content syndication work?

Account Based Marketing 52

Account Based Marketing Top of Funnel ABM B2B Marketing 52

Inbox Insight

JULY 10, 2024

In B2B marketing, a ccount-based marketing (ABM) is a term that everyone recognizes, but it comes in different forms to suit various business needs and budgets. The key question isn’t if you should use ABM, but which type is best for your company’s goals and resources. Personalized outreach 5. Direct mail 4. Account insights 1.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Allocation 52

The Point

AUGUST 25, 2020

Not every Account-Based Marketing (ABM) strategy starts from the same place. Just us every journey starts with the first step, however, it’s generally a good idea in ABM planning to first conduct an honest assessment of where you are, what you need, and who does what. 12 Questions – A Checklist for #ABM Readiness Click To Tweet.

Ideal Customer Profiles 144

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 144

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. One of the biggest challenges organizations continue to face with ABM is not having the right, easily accessible data at their disposal to scale ABM campaigns.

Account Based Marketing 246

Account Based Marketing Enterprise Management Work Management Marketing Management 246

The Point

APRIL 26, 2017

A big driver for branding’s resurgence is ABM (Account-Based Marketing) , where the measuring stick is account engagement, and not the clicks and conversions that have been B2B’s main currency for the last decade. Again, look at ABM. They’re incorporating sales outreach, social media, account-targeted display ads, and even (gasp!)

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Inbox Insight

JULY 19, 2024

Account-Based Marketing (ABM) has emerged as a key strategy for B2B organizations seeking targeted, personalized engagement with their most valuable accounts. ABM fosters a unique alignment between sales and marketing efforts, focusing on high-value accounts to maximize resources and craft experiences that resonate with key decision-makers.

Account Based Marketing 52

Account Based Marketing ABM Allocation Trends 52

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Account Based Marketing 145

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 145

Heinz Marketing

AUGUST 13, 2024

Highly targeted ABM (Account-Based Marketing) campaigns align perfectly with this strategy, allowing for deeply personalized outreach with 3 main use-cases: Winning back past customers : You had them once, and with the right approach, you can bring them back. Resist the urge. Just don’t expect me to bring the food truck.

Campaigns 109

Campaigns Practices Account Based Marketing Tips 109

Zoominfo

NOVEMBER 6, 2023

When we decided to launch our ABM platform just under two years ago, we heard that buyers were frequently frustrated with existing ABM offerings, feeling they over-promised and under-delivered. It also limited the scalability of ABM efforts. What’s the difference?

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

Only B2B

SEPTEMBER 24, 2020

Account-based marketing (ABM) is transfiguring the B2B marketing and sales sphere because of its efficacy in outstretching high-value target accounts — but it’s not a very easy strategy to juggle upon. ABM has many fragments that need to be combined and synchronized to bring success to the business or organization. Final Words.

Account Based Marketing 150

Account Based Marketing ABM Campaigns Ad Building 150