ANNUITAS

MARCH 1, 2023

As companies look to embody a Converged Growth mindset , a CGO is needed to lead the charge from both a strategic and “day to day” perspective. We have put together this handy position description for you to peruse, and even use in your search. You can download a handy PDF version of this position description here.

Positioning 130

Positioning Marketing Analytics Tools Enterprise Management Customer Satisfaction 130

Vision Edge Marketing

APRIL 12, 2022

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. 2 Key Elements of a Product Led Growth Strategy. You must achieve the high ground for two key elements in a product-led growth strategy. .

Enterprise Management 185

Enterprise Management Work Management Marketing Management Product 185

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked.

Budget Programs 100

Budget Programs Work Management Allocation Product 100

Tomorrow People

JUNE 1, 2021

Take B2B products to market more effectively with a purposeful plan. The number of products introduced each year in different markets around the world is vast. But it’s safe to say the figure might not encourage a B2B product marketer: Only 40% of products make it to market – and of those, only 60% will generate any revenue.

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

Tomorrow People

JULY 21, 2021

The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy. The concept is well proven, followed by leading technology platforms including Stripe, Slack, and Zoom. Providing quick, easy access to the product is an essential part of the PLG approach.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Work Management 100

Work Management Marketing Management Product Differentiation 100

SmartBug Media

DECEMBER 4, 2019

At one point or another, every marketer, agency, business owner, and inbound enthusiast has asked this question: “How much of my organic traffic should really be converting into leads?” This question has good reason behind it: organic visit-to-lead conversion rate is a great benchmark of inbound success.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

Tomorrow People

JUNE 7, 2021

Tomorrow People, the product marketing agency with offices in Birmingham, London, and New York, is delighted to announce that it won the contract to provide product marketing and creative services for Fable Data, the highly regarded data and insights company. We’re always happy to add value in areas where we are strong.”.

Paid Search Agency 177

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 177

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). It prizes organic growth, fosters lower customer acquisition costs and focuses on faster time to value realization for customers. This leads to organic growth and increased adoption.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

SmartBug Media

DECEMBER 22, 2023

The former is cost-effective, especially when promoting the same call to action, products, and industry vertical. The latter, though more time- and resource-intensive, allows for varied CTAs, products, or industry focuses. Marketers track MQLs and SQLs, while the sales team focuses on leads that are likely to become closed deals.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Tomorrow People

DECEMBER 2, 2020

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. The rise of product marketing. What is product marketing?

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. This is the first step in leading and getting emotional buy-in from your team on a deeper level, allowing for more skin in the game. Educate This doesn’t mean education about your product.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 104

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. If my marketing team didn’t focus on new revenue, they wouldn’t be very concerned about the quantity of leads.

Top of Funnel 123

Top of Funnel Planning Product Ad Frequency 123

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Arguably, one of the most important traits of a product marketer is being a good listener. If you do not know what your customers want or need from you, then your product will most certainly fall short of expectations and your business will fail.

Twitter 125

Twitter Product Planning Transparency 125

Televerde

APRIL 9, 2020

As Chief Operating Officer of Televerde, I lead hundreds of contact center employees across ten global engagement centers (seven of which happen to be within the walls of womens’ prisons). If we can find a way to foster a positive culture of personal growth and upward mobility – believe me; you can, too.

Positioning 98

Positioning Peer-to-peer Business Lead Ranking 98

ClearVoice

AUGUST 18, 2023

You need to have a well-defined AI positioning statement to navigate the new digital landscape. And that’s where an effective AI positioning statement comes in. Understanding the AI Positioning Statement What is an AI Positioning Statement? To boost productivity or to drive innovations? How are you using it?

Positioning 52

Positioning Effectiveness Lead Ranking Advertising Agencies 52

Metadata

FEBRUARY 7, 2024

status—the Greatest of All Time—in SaaS rests largely on your ability to achieve one thing: product adoption. Product adoption is the lifeblood of your business and your bottom line. It also serves as a constant reminder that keeping your customers happy—largely via product adoption—can seriously impact your bottom line.

Product 52

Product Marketing Strategy Marketing & Strategy Planning 52

The Forward Observer

MARCH 15, 2024

Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. Allen Weiss and Debbie J.

Brand Identity 183

Brand Identity Branding Work Management Marketing Management 183

MKT1

MAY 20, 2024

This newsletter is the 1st in a 3 part series on messaging and positioning. I'll be following this post up with a deep dive on the MKT1 approach to positioning in a couple weeks. The wrong messaging holds back user and revenue growth Without strong messaging, your product will struggle to stand out against attractive competitors.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52

Heinz Marketing

OCTOBER 29, 2022

Your product demo is the proof behind your value proposition, and how you showcase it significantly impacts your business. The first ones to understand this and adapt will secure their market position and thrive in the long run. Check it out to learn some of the benefits of positivity.

Positioning 98

Positioning Conversion Tips Lead Scoring 98

Martech

FEBRUARY 22, 2024

Often, this friction can feel so strong that the positive energy and momentum you’ve generated diminishes quickly and seems to replenish slowly. Ultimately leading to burnout. With this understanding, the key to success as the orchestrator is sustainable productivity and balance. But how exactly?

Product 86

Product Intent Creativity Customer Surveys 86

Zoominfo

APRIL 26, 2018

The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! Technology and Process.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Vision Edge Marketing

JANUARY 31, 2023

Effective skills and knowledge transfer are crucial to better enable organizations to retain their competitiveness and scale profitable growth in ever-changing market conditions. Similarly, without effective knowledge trans fer, valuable knowledge and skills can be lost or go unused, leading to a lack of progress and competitiveness.

SME 212

SME Work Management Marketing Management Bandwidth 212

Zoominfo

AUGUST 9, 2018

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Vision Edge Marketing

APRIL 30, 2024

Beyond short-term gains, these metrics build the foundation for sustainable success—strengthening brand positioning, fueling revenue growth, cultivating customer loyalty through a better customer experience, and delivering a competitive edge. It is the intangible value that a brand holds in the minds of your customers.

Lead Scoring 206

Lead Scoring Lead Ranking Brand Identity Branding 206

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Question : Why don’t organizations map their processes?

Process 230

Process Optimization Work Management Marketing Management 230

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

B2B Marketing 301

B2B Marketing B2B Buyer Personas Mobile Advertising 301

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. Plus, positive customer reviews impact future business.

Enterprise Management 238

Enterprise Management Allocation Customer Satisfaction Lead Ranking 238

Valasys

JUNE 28, 2023

In the fast-paced and competitive world of commerce, maximizing sales productivity is of utmost priority for businesses. Equip Your Team with the Right Tools and Technology Provide your sales team with the necessary tools and technology to streamline workflows and enhance productivity. Here, programmatic coaching can be pivotal.

Product 52

Product Sales Cycle Organic Leads Efficiency 52

Launch Marketing

AUGUST 21, 2020

Since then, COVID-19 has compelled restructuring in many B2B organizations and marketing teams’ approaches and strategies for the foreseeable future. For a full guide to product launch success, download the B2B Product Launch Toolkit. Why is it important that B2B organizations continue to offer new products and services?

Product 133

Product Service B2B Conference 133

Trade Press Services

FEBRUARY 12, 2024

Understanding Atomic Habits Trying to make big—or too many—changes at once, can quickly lead to failure. This leads to disappointment, burnout and abandoned efforts. Common Daily Habits for Productivity Not sure where to start? Success is the product of daily habits—not once-in-a-lifetime transformations.”

Product 87

Product Rules Press Paper 87

Hinge Marketing

OCTOBER 22, 2020

It doesn’t care what industry you are in or the size of your organization. It is the dilemma of content production. Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. But why is it a dilemma?

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 129

Social Media Product Media Work Management 129