Valasys

MARCH 5, 2020

In short inspiring customer success, optimizing the scale of customer-experience management (CXM) & living & envisioning the omnichannel ideologies that you showcase through your products & services is imperative to evolve your content strategy in 2020. So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

MAY 28, 2020

According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. As an integral part of the demand generation mix, strategic planning, and execution of online and offline events fuel the lead generation endeavors.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

DECEMBER 16, 2019

This fetches the marketers a positive ROI from their marketing endeavors after a while. In such a situation, the chief question on the minds of every B2B SaaS marketer remains: what type of posts/content would be suitable for a B2B SaaS Facebook account to share organically? Employing video marketing looks promising.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

MARCH 6, 2020

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Step 2: Addressing the negative mentions or reviews & trying to resolve them as soon as possible, by providing effective solutions to convert them into positive ones.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

FEBRUARY 28, 2020

This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. According to Cintell , Companies that exceed the lead & revenue goals were 2.2 Wrapping Things Up.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

MARCH 9, 2020

According to a report by Social Media Today , customers land a 64% higher probability to purchase a product, provided they watch a video online. Besides, scaling up personalization also helps the marketers to upsell their after-sales services, inspire customer loyalty & boost prospecting through positive Word-of-Mouth-Marketing (WOMM).

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). Read more A guide to using Google ads for B2B Lead Generation.

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

SEPTEMBER 25, 2019

It’s too often that marketers are worried about increasing SEO or driving traffic that they don’t pay attention to finding sites that match their brand’s messaging and positioning.”. Most content syndication publishers have a range between $20 – $80 Cost Per Lead (CPL). 2) Improves The Domain Authority: .

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Do your homework and research information about specific organizations.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Allows marketers to establish what the customers expect from their products or services.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

FEBRUARY 17, 2020

Several permutations & combinations of related metrics can also be used by marketers to reflect on the business objectives of the organization. As per a study by SocialMediaToday, customers are 64% more likely to purchase a product after watching an online video. Omnichannel reputation management should be given special impetus.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 26, 2019

According to research by the Content Marketing Institute, 92% of the organizations agree that content is an integral part of their marketing strategies & is required for driving business growth. Also, the risks of falling back on sliding doors while optimizing for only organic SEO are pretty high.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Valasys

SEPTEMBER 20, 2019

Some of the major ways viral content can help B2B businesses bolster include the following: It increases the Organic Influx of website traffic & helps marketers in reaching to a new audience. Highly qualified leads can be generated using a viral content strategy. Very often, humorous posts work very well.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. Product development is also vastly influenced by the growth hacker mindset.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45